#idiotheory was a successful one-day social media campaign on Twitter and Facebook, generating significant engagement with over 500,000 impressions and 15,000 engagements on Twitter, and over 100,000 impressions and 3,000 engagements on Facebook. The campaign resulted in trending on Twitter and generated over 145 leads expected to convert into sales. Metrics exceeded brand targets across all platforms, highlighting the campaign's effectiveness.

1. Empowering Social Media Users
1

2. Table of Contents
Title Slide
Highlights – One Day Campaign with #idiotheory 3
Metrics 4
Snapshots of the campaign 5
2

3. One day campaign details
#Idiotheory
Planned & Executed Twitter & Facebook – Lead generation Campaign
Highlights - Twitter
•553 tweets generated in a period of 6 hours resulting into #idiotheory
trending at #13 in Mumbai
•Over 500000+ Impressions created for #Idiotheory
•15000+ engagements – likes, comments and retweets for #Idiotheory
Highlights – Facebook
•330+ #Idiotheory Facebook page shares in 8 hours
•Over 100000+ impressions generated on facebook for #idiotheory
•3000+ engagements – likes, comments and shares for #idiotheory
Over 145 leads generated for #Idiotheory which shall result into Sales
3

4. Metrics - #idiotheory
Metrics - Twitter Brand Target Delivered
Impressions 100000 500000
Reach 10000 25000+
Engagements 5000 15000
Tweets 300 553
Brand Mentions 500 5000+
4
Metrics – Facebook Brand Target Delivered
Page Shares 300 330
Impressions – on page 100000 100000
Engagements – on page 1000 3000
Increase in likes 300 450

5. One day campaign details
#Idiotheory
5

6. Thank You
6

7. Thank You
6