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Empowering Social Media Users
1
Table of Contents
Title Slide
Highlights – One Day Campaign with #idiotheory 3
Metrics 4
Snapshots of the campaign 5
2
One day campaign details
#Idiotheory
Planned & Executed Twitter & Facebook – Lead generation Campaign
Highlights - Twitter
•553 tweets generated in a period of 6 hours resulting into #idiotheory
trending at #13 in Mumbai
•Over 500000+ Impressions created for #Idiotheory
•15000+ engagements – likes, comments and retweets for #Idiotheory
Highlights – Facebook
•330+ #Idiotheory Facebook page shares in 8 hours
•Over 100000+ impressions generated on facebook for #idiotheory
•3000+ engagements – likes, comments and shares for #idiotheory
Over 145 leads generated for #Idiotheory which shall result into Sales
3
Metrics - #idiotheory
Metrics - Twitter Brand Target Delivered
Impressions 100000 500000
Reach 10000 25000+
Engagements 5000 15000
Tweets 300 553
Brand Mentions 500 5000+
4
Metrics – Facebook Brand Target Delivered
Page Shares 300 330
Impressions – on page 100000 100000
Engagements – on page 1000 3000
Increase in likes 300 450
One day campaign details
#Idiotheory
5
Thank You
6
Thank You
6

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Case study 1 influencer marketing

  • 2. Table of Contents Title Slide Highlights – One Day Campaign with #idiotheory 3 Metrics 4 Snapshots of the campaign 5 2
  • 3. One day campaign details #Idiotheory Planned & Executed Twitter & Facebook – Lead generation Campaign Highlights - Twitter •553 tweets generated in a period of 6 hours resulting into #idiotheory trending at #13 in Mumbai •Over 500000+ Impressions created for #Idiotheory •15000+ engagements – likes, comments and retweets for #Idiotheory Highlights – Facebook •330+ #Idiotheory Facebook page shares in 8 hours •Over 100000+ impressions generated on facebook for #idiotheory •3000+ engagements – likes, comments and shares for #idiotheory Over 145 leads generated for #Idiotheory which shall result into Sales 3
  • 4. Metrics - #idiotheory Metrics - Twitter Brand Target Delivered Impressions 100000 500000 Reach 10000 25000+ Engagements 5000 15000 Tweets 300 553 Brand Mentions 500 5000+ 4 Metrics – Facebook Brand Target Delivered Page Shares 300 330 Impressions – on page 100000 100000 Engagements – on page 1000 3000 Increase in likes 300 450
  • 5. One day campaign details #Idiotheory 5