This document outlines the goals and strategies for a social media campaign for a news station. The goals are to gain 10k Instagram followers, 20k Twitter followers, and 150k Facebook likes. Strategies include running contests on each platform with WTOC prizes, promoting followers/likes, and celebrating milestones. Ideas for Instagram include a daily photo contest and follower promotions. Twitter ideas are daily trivia and a friend tagging contest. Facebook will feature trivia contests and trend popular news stories to gain shares and likes. The document provides details on implementing each strategy across platforms.