Google+ is a social media platform owned by Google with over 1.15 billion active users globally and 2.2 million in India. While integrated with other Google products, it is not as widely used as Facebook and sees little engagement from younger users, averaging only 7 minutes a month of user time. However, it can be useful for businesses for search engine visibility, connecting with targeted circles, and leveraging features like Hangouts for video calls and online events.

2.  Google+ is one of the world’s biggest social media
platform having active user base of around 1.15 billion
as on Feb 2014.
 It has an active user base of around 2.2 million in India.
 It’s a google product and is integrated with other
google products like youtube, blogger, gmail, maps,
chrome, picasa, etc.
 Google Hangout is the biggest strength of Google+ and
brands are leveraging this feature excellently.

3.  It is not very happening for brands as far as contests or
campaigns are concerned.
 It is still lacking in numbers from Facebook
 Not much popular among masses
 Google+ accounts are easily created with gmail
accounts but people are not actively using Google+
account

4.  Being product of Google it helps in search engine visibility
 Google+ unique application Hangout now has a “place tab” which can retrieve
your location.
 HD quality Hangout video which has an Auto Awesome feature which can
automatically boost light enable black and white, turn on the Blur or focus effect
feature.
 Can create circle of customers, clients, colleagues & other helpful peoples and can
connect to them whenever required.
 Excellent tool for B2B marketing.
 A potentially powerful PR tool.
 Can be a way of advertising targeting those people who are in group.

5.  Average time a user spent on google+ is just 7 minutes
a month.
 No engagement for young generation.