This document discusses how sports teams can use social media, including Facebook, Twitter, Instagram, and YouTube, to promote their team. It recommends that teams create Facebook pages to share updates and events, use Twitter to provide real-time game updates, post pictures on Instagram of the team on and off the field, and create a YouTube channel to share highlights, videos, and even live stream games with a chat feature. The goal is to engage and inform fans across multiple platforms to raise awareness of the team and its games.

1. Promoting Sports Teams
Through Social Media
Bryan Suarez

3. Facebook now has over 500 million users

4.  This means one out of every 13 people has a
Facebook!

5. Creating Ways to Promote
Teams Through Facebook

6. Facebook Page
 It is vitally important to have an established Facebook
page to promote your sports team.
 Being able to share information about the team will
help raise awareness toward the team.

7.  The page will contain updates of the upcoming games
as well as in game updates throughout the course of
the games.
 These updates will help the team’s fans keep track of
how the team is doing

8.  Creating “Events” that show where the next games or
matches are will help spread the awareness of the
games.
 This will help the fans because they are informed about
the game as well as knowing who is attending these
games

9. Facebook Contests
 A creative and engaging way to help promote the team
would be to hold a contest on the Facebook
 The contest would be to have the fans of the page post
pictures of their experience at the games and the
picture with the most “likes” in a given time would be
the winner

10.  This would help promote the team in two ways:
 Boost the amount of fans on the page because in order to
like the pictures, the people must be fans of the page
 Lets the fans of the page see how fun and exciting the
games are with the pictures that are uploaded

12. The number of Twitter users
increase by 300,000 every
day

13.  Twitter is becoming a very popular social media outlet
that allows people to get instant news when it happens
 It is one of the best sources for staying up to date with
everything that happens all over the world

14.  Have and up to date Twitter account for a sports team
is the best way to keep fans informed.
 Twitter can be a fan’s best friend when they are unable
to watch the game or match.

15. What To Do
 Small updates that are quick and concise will help the
fan throughout the final seconds of the big game.
 Make sure to update the account regularly so the fans
know exactly how the team is doing whether they are
playing or not.

16.  It would be wise to mention the athletes in the tweets
about the games.
 This will help boost the fan base of not only the team
but also the individual athlete.

17.  To help promote the team, make sure to reply to as
many tweets that are directed to you as possible.
 This will help engage the fans and make them feel as
though what they have to say means something and
that their voice is heard.
 Just like in small businesses, every customer counts.

18. Instagram

19.  Instagram is a unique social media outlet where it is
somewhat a combination of Twitter and Facebook but
is strictly used for pictures
 Over 1 Billion pictures have been uploaded and it
increases by almost 5 million a day

20.  Having an Instagram account for your team would help
promote the club tremendously.
 By being able to connect the Facebook account and
the Twitter account, you can easily gain more followers
that way and also post pictures of the team easier.

21. Sharing Pictures
 A different but innovative way to promote the team
through Instagram would be to post pictures of the
team that couldn’t be seen from the stands.
 Being able to see the team when they are not on the
field would be a creative way to show the fans how
their favorite athletes are when they aren’t on the court
or field.

22. Posting 101
 The pictures that club posts on Instagram needs to be
strategically posted.
 Too many pictures would clutter the followers news
feed and the account would be annoying to follow.
 But a lack of pictures would not help get the program’s
name out there.

23. YouTube

24. YouTube has over 800 million
viewers a month

25. 4 Billion videos are viewed
daily

26.  Sports teams can create a YouTube channel and
upload various types of videos about the team.
 The videos can consist of:
 Highlights of games
 Personal handshakes of the players
 Superstitions of the players
 “Behind the scenes” videos

27. Streaming Live!
 The games could also be streamed live through
YouTube
 This way people from all over can watch the games
when they are unable to make it to the games

28. Online Chat
 With this live streaming of the games, fans could chat
live through the YouTube channel.
 This will help gain feedback as well as engaging the
fans with each other.

29. Thank You