ISFM was commissioned by the Western Australian Cricket Association (WACA) to study the redevelopment of the WACA Ground in Perth to ensure its long-term commercial viability and allow the WACA to remain at its historic location. ISFM consulted with stakeholders and evaluated several development options through financial analysis before recommending a masterplan featuring commercial offices, retail, apartments, and a sports bar. This recommendation was adopted and the WACA secured an agreement with a developer to undertake the redevelopment.

1. WACA GROUND
CASE STUDY
Project Title: WACA Ground Redevelopment
Client: Western Australian Cricket Association
(WACA)
Project Description
ISFM was engaged by the WACA in 2006 to undertake a
detailed study to asses the redevelopment of the WACA
Ground. The assessment was to ensure a commercially
viable venue was established that would see the WACA
remain at their historic home.
The brief stated that all options for redevelopment be
considered including the sale and long-term leasehold of
land parcels as well as the introduction of other users.
Following an extensive study which included consultation
with state and local governments, the East Perth Rede-
velopment Authority (EPRA), the local community and
other key stakeholders (including the WACA), a number
of development options were identified and in turn evalu-
ated.
ISFM undertook a financial feasibility analysis on each
option and at the conclusion of the study submitted a
consolidated masterplan outlining a recommended solu-
tion and way forward.
Services
− Market Research and Analysis
− Client Needs Analysis
− Site and Facility Audit
− Venue Masterplanning
− Financial Analysis
Outcomes
ISFM achieved the following key outcomes:
− The recommendations tabled, in-
cluding the development of commer-
cial offices, retail, serviced apart-
ments and a sports bar, were adopt-
ed
− The WACA secured an agreement
with a developer to undertake the
overall redevelopment, in turn pro-
tecting the financial interests of
WACA
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