The Manly Warringah Sea-Eagles hired ISFM for facility masterplanning and strategic advice. ISFM developed a strategy to make the football club financially sustainable. They also worked with the local council and rugby club to create a masterplan for redevelopment of Brookvale Oval, which included an office tower, licensed club, health center, parking, and residential units. The outcomes were a masterplan that provided additional revenue streams for the Sea-Eagles and facility developments to meet the needs of their customers.

1. BROOKVALE OVAL
CASE STUDY
Project Title: Facility Masterplanning
Client: Manly Warringah Sea-Eagles
Project Description
ISFM was approached by the private owners of the Man-
ly Warringah Sea Eagles to seek advice on the short to
medium-term planning of the Club and to establish a
financially sound and sustainable football club business.
Over a number of meetings ISFM developed a strategy
paper which identified a number of recommendations for
the owners to consider.
At the same time the club requested ISFM’s input into the
proposed redevelopment of Brookvale Oval. This saw
ISFM work together with the Warringah City Council and
the Manly Warringah Rugby League Club in the develop-
ment of a final masterplan concept for the oval which
accommodated:
− An office tower
− A licenced club
− A health and fitness centre
− Undercover parking
− Residential units
In addition, seating for the general public, members and
corporates was expanded and substantially upgraded.
Services
− Facility Masterplanning
− Site Masterplanning
− Strategic Planning and Advice
Outcomes
ISFM achieved the following key outcomes:
− Masterplanning that achieved sus-
tainable business practices and
provided the Sea-Eagles with addi-
tional revenue streams
− Local government interaction and
lobbying
− Facility developments to meet the
diverse needs of the Sea-Eagles
clientele
ISFM | AUSTRALASIA
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