The document is a case study about a strategy masterplan project undertaken by ISFM for Coffs Harbour City Council. The project involved developing a masterplan for upgrading the BCU International Stadium and Coffs Coast Sports and Leisure Park precinct. The goals of the masterplan were to increase revenue, facility usage, operational efficiency, and community and corporate partnerships. The outcomes included a site masterplan, stadium grandstand masterplan, operational recommendations, and identification of business opportunities for the precinct.

1. COFFS HARBOUR CITY COUNCIL
CASE STUDY
Project Title: Strategy Masterplan
Client: Coffs Harbour City Council (CHCC)
Project Description
ISFM was appointed by the CHCC in September 2010 to
undertake the development of a strategy masterplan for the
BCU International Stadium, and broader Coffs Coast Sports
and Leisure Park (CCSLP) precinct.
With the acquisition of Government funding to assist in the
BCU International Stadium—Aerial View upgrading of the BCU International Stadium’s lighting levels to
digital television standards (1,500 Lux), the CHCC expressed
their commitment to assessing the current state of the stadi-
um facilities, and moreover business operations, with a view
to there significant improvement. As such the following areas
of opportunity underpinned the scope of works:
− Developing additional business units, activi-
ties and opportunities which support the
Stadium’s existing business, and at the
same time increase revenues and net
returns
− Increasing use of existing Stadium facilities
and general infrastructure
− Improving the efficiency of operations, in
both event and non-event mode
− Maximising business opportunities through
closer community and corporate relation-
ships and partnerships
The final report submitted to Council outlined that the ultimate
success of the Park and the Stadium will be dependent on the
The existing BCU International Stadium grandstand integration of the two businesses as well as the renaming,
rebranding and mainstream promotion of the Park as a major
regional sports Centre of Excellence.
Services
− Market Analysis
− Facility Masterplanning
− Strategic Business Planning
− Site Planning
− Operational Analysis
Outcomes
The results of the works to date have delivered the following
outcomes for the CHCC:
− Creation of a site and facility masterplan
for the long-term development of the
CCSLP
− Masterplanning of the BCU International
Stadium grandstand to deliver greater
efficiency and benefit to Council and
spectators
− Review of existing operations and rec-
ommendations for the future manage-
CCSLP precinct—Aerial view
ment of the stadium and broader pre-
cinct
− Identification of ancillary business op-
portunities for CHCC at the CCSLP
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