Rugby WA hired ISFM to oversee their bid to enter the Super 12 Rugby Competition in 2004. Through stakeholder consultation and leveraging ISFM's experience developing successful bids, the Western Force franchise was awarded an official license in December 2004. ISFM provided business planning, financial analysis, commercial and membership advice, facility needs assessment, and negotiated support from the WA government. Their work was instrumental in establishing the Western Force franchise to enter the competition in 2006.

1. WESTERN FORCE
CASE STUDY
Project Title: Franchise Bid
Client: Rugby Western Australia (Rugby WA)
Project Description
Rugby WA appointed ISFM to oversee their bid to enter
the Super 12 Rugby Competition in 2004. After significant
stakeholder consultation the Western Force was awarded
an official licence in December 2004 and entered the
competition in 2006.
ISFM's intimate knowledge of the West Australian mar-
ket, and experience in developing successful bid pro-
posals, was invaluable in the establishment of the West-
ern Force franchise.
Services
− Business Planning
− Financial Analysis and Planning
− Commercial Advice and Planning
− Membership Advice and Planning
− Facility Needs Assessment
− Facility Negotiations
Outcomes
ISFM's achieved the following key outcomes:
− Overseeing the bid including creation
of the official Bid Book
− Creation of a Strategic Plan
− Development of a 9 year Financial Plan
− Stadium negotiations
− Negotiating support from WA Govern-
ment
− Lobbying and PR on behalf of the bid
to the Australian Rugby Union
ISFM | AUSTRALASIA
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