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MORNINGTON RACING CLUB
                                                                           CASE STUDY


                                                                           Project Title: Business and Facility Masterplan

                                                                           Client:              Mornington Racing Club
                                                                                                Racing Victoria Limited



                                                                           Project Description

                                                                           During the course of undertaking an assignment for Racing
                                                                           Victoria, ISFM was asked to assist Racing Victoria, Country
                                                                           Racing Victoria and the Mornington Racing Club in develop-
                                                                           ing a strategic business and facilities masterplan for the
                                                                           Mornington Racing Club. The study would achieve the fol-
                                                                           lowing objectives:

                                                                                            −     Expansion of the club’s business and
                                                                                                  establishing the club as a commercially
                                                                                                  viable entity
                                                                                            −     Maximising overall usage
                                                                                            −     Improving overall efficiency of opera-
                                                                                                  tions on both event and non event days
                                                                                            −     Establishing the Club as a major region-
                                                                                                  al venue in Victoria

                                                                           On completion of the study, and the finalisation of the strate-
                                                                           gy plan, the Mornington Racing Club embarked on a plan to
                                                                           establish the club as a fully integrated, international standard
                                                                           centre of excellence. It was envisaged that such a centre
                                                                           would support and encourage the pursuit of excellence in
                                                                           personal participation, development and overall achievement
                                                                           at all levels and aspects of racing.


                                                                           Services
                                                                                            −     Facility Audit and Masterplanning
                                                                                            −     Financial Analysis and Advice
                                                                                            −     Market Analysis
                                                                                            −     Operational Planning
                                                                                            −     Strategic Business Planning


                                                                           Outcomes

                                                                           ISFM achieved the following key outcomes:

                                                                                            −       Facility audit
                                                                                            −       Identification of non-raceday revenue
                                                                                                    streams
                                                                                            −       Management procedures to achieve
                                                                                                    efficiencies on race and non-race
                                                                                                    days
                                                                                            −       Facility audit and masterplan
                                                                                            −       Insight into current and future market
                                                                                                    conditions




                                                     ISFM | AUSTRALASIA
Level 3, Members’ Stand, Edwin Flack Ave, Sydney Olympic Park, 2127 | www.isfm.com.au | P: +61 2 8765 2002 | E: info@isfm.com.au

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Mornington Racing Club Business and Facility Masterplan

  • 1. MORNINGTON RACING CLUB CASE STUDY Project Title: Business and Facility Masterplan Client: Mornington Racing Club Racing Victoria Limited Project Description During the course of undertaking an assignment for Racing Victoria, ISFM was asked to assist Racing Victoria, Country Racing Victoria and the Mornington Racing Club in develop- ing a strategic business and facilities masterplan for the Mornington Racing Club. The study would achieve the fol- lowing objectives: − Expansion of the club’s business and establishing the club as a commercially viable entity − Maximising overall usage − Improving overall efficiency of opera- tions on both event and non event days − Establishing the Club as a major region- al venue in Victoria On completion of the study, and the finalisation of the strate- gy plan, the Mornington Racing Club embarked on a plan to establish the club as a fully integrated, international standard centre of excellence. It was envisaged that such a centre would support and encourage the pursuit of excellence in personal participation, development and overall achievement at all levels and aspects of racing. Services − Facility Audit and Masterplanning − Financial Analysis and Advice − Market Analysis − Operational Planning − Strategic Business Planning Outcomes ISFM achieved the following key outcomes: − Facility audit − Identification of non-raceday revenue streams − Management procedures to achieve efficiencies on race and non-race days − Facility audit and masterplan − Insight into current and future market conditions ISFM | AUSTRALASIA Level 3, Members’ Stand, Edwin Flack Ave, Sydney Olympic Park, 2127 | www.isfm.com.au | P: +61 2 8765 2002 | E: info@isfm.com.au