• Why is Twitter important?
• Why businesses should engage in Twitter
• Case Studies on Zappos, Iranian Elections plus a few other smaller innovative Examples
• Facebook Fan Page – Why create them, good examples
• Facebook Connect / Open Social / Sign in with Twitter – What are these services, why use them, examples
This presentation for businesses provides an overview of social media and its potential, then expands on using Facebook pages for business to build customer loyalty and increase referrals.
The document provides tips and strategies for using Facebook effectively for business purposes. It encourages businesses to create a Facebook page to connect with customers and promote their brand. It emphasizes the importance of posting engaging content regularly, such as photos and videos, and engaging with other pages to build connections. It also provides technical instructions for setting up a Facebook page and making the most of its features and analytics tools. The overall message is that businesses can benefit from utilizing Facebook successfully with a little time and effort each day.
A Simple Facebook Marketing Guide for Food and Beverage BrandsStrutta
In this simple Facebook marketing guide for Food and Beverage brands, you'll find the following:
1. How to audit your Facebook Page in 20 seconds
2. How to assess your current situation
3. How to set a solid Facebook marketing strategy and calendar
4. Which promotions to run for your objectives
5. Examples and case studies from savvy non profits
6. Tips and best practices for success
From Strutta, your 'Enter to Win' contest and social media promotion experts. Facebook Preferred Marketing Developers.
Brand/Blogger Campaign "What's in your food" RSPO blogger coverage 7.26.16Vicki Winters
In conjunction with Greenhouse PR, I was responsible for procuring and managing US bloggers. I found and hired 40 US Bloggers to write about and promote on their social channels. As you can see it was a HUGE success for the client.
University of Miami - Loren Ridinger talks brandingLoren Ridinger
Loren Ridinger met with aspiring Business majors at the University of Miami's Launchpad event in Coral Gables, Florida.
Want to connect with me?
www.facebook.com/lorenridinger
www.twitter.com/lorenridinger
This document outlines the officers and committees of Penn State's PRSSA chapter for the 2013-2014 school year. It provides contact information for the President, Vice President, and various directors overseeing areas such as creative production, chapter development, philanthropy, and communications. Upcoming events are announced, including a fall networking event and outdoor activities. Fundraising and philanthropy committees encourage involvement from freshmen and sophomores.
This is a brief, basic social media presentation for small business including social media tips, social media tools, and social media content by Tina Reed Johnson, Web marketing and social media consultant.
Presented at University of Wisconsin at Stout. This presentation provides a framework for social media dominance that matches a familiar process that we do every time we plan a party.
(1) Plan
(2) Build a Strategy
(3) Execute that strategy
(4) Measure + Adjust
In the final section, we use this framework to show how these best practices can help you get more leads on LinkedIn and find happiness through fulfilling employment.
This presentation for businesses provides an overview of social media and its potential, then expands on using Facebook pages for business to build customer loyalty and increase referrals.
The document provides tips and strategies for using Facebook effectively for business purposes. It encourages businesses to create a Facebook page to connect with customers and promote their brand. It emphasizes the importance of posting engaging content regularly, such as photos and videos, and engaging with other pages to build connections. It also provides technical instructions for setting up a Facebook page and making the most of its features and analytics tools. The overall message is that businesses can benefit from utilizing Facebook successfully with a little time and effort each day.
A Simple Facebook Marketing Guide for Food and Beverage BrandsStrutta
In this simple Facebook marketing guide for Food and Beverage brands, you'll find the following:
1. How to audit your Facebook Page in 20 seconds
2. How to assess your current situation
3. How to set a solid Facebook marketing strategy and calendar
4. Which promotions to run for your objectives
5. Examples and case studies from savvy non profits
6. Tips and best practices for success
From Strutta, your 'Enter to Win' contest and social media promotion experts. Facebook Preferred Marketing Developers.
Brand/Blogger Campaign "What's in your food" RSPO blogger coverage 7.26.16Vicki Winters
In conjunction with Greenhouse PR, I was responsible for procuring and managing US bloggers. I found and hired 40 US Bloggers to write about and promote on their social channels. As you can see it was a HUGE success for the client.
University of Miami - Loren Ridinger talks brandingLoren Ridinger
Loren Ridinger met with aspiring Business majors at the University of Miami's Launchpad event in Coral Gables, Florida.
Want to connect with me?
www.facebook.com/lorenridinger
www.twitter.com/lorenridinger
This document outlines the officers and committees of Penn State's PRSSA chapter for the 2013-2014 school year. It provides contact information for the President, Vice President, and various directors overseeing areas such as creative production, chapter development, philanthropy, and communications. Upcoming events are announced, including a fall networking event and outdoor activities. Fundraising and philanthropy committees encourage involvement from freshmen and sophomores.
This is a brief, basic social media presentation for small business including social media tips, social media tools, and social media content by Tina Reed Johnson, Web marketing and social media consultant.
Presented at University of Wisconsin at Stout. This presentation provides a framework for social media dominance that matches a familiar process that we do every time we plan a party.
(1) Plan
(2) Build a Strategy
(3) Execute that strategy
(4) Measure + Adjust
In the final section, we use this framework to show how these best practices can help you get more leads on LinkedIn and find happiness through fulfilling employment.
This document discusses how Rotary clubs and districts can use social media, particularly Facebook, to promote their organizations and engage new audiences. It provides guidance on creating Facebook pages and groups for clubs and districts, as well as tips for personal profiles. An example is given of a district Facebook ad campaign that saw success in generating interest in Rotary. The takeaway is that social media is a powerful free tool that Rotary organizations can leverage for publicity, relationship building and membership growth.
Friends, Fans & Fun Creating A Marketing Wildfirekimmikay
This presentation was geared towards those interested in learning about the basics of social networking, gaining some ideas and suggestions on using social networking for marketing their business. Presented at the Louisiana Southeast Small Business Development Center and the VISION Hi-Tech Training & Expo for the Mo/Kansas Automotive Service Association.
The document describes a social media strategy game called the Aloha Remix. The game's objective is for players to take on roles like a tourism company or nonprofit and develop a social media strategy to meet their goals. Players are given situation cards describing objectives and audience cards to inform them. They then select strategy and tools cards, assigning a point value to different approaches. Example strategies include generating buzz, sharing content, and community building. The game is meant to be played in small groups who develop and revise their strategies in response to changing situations.
Are you prepared to implement a social media campaign to share information about your company’s food products
and their attributes? Social media is forecasted to be one of the hottest strategic trends for 2009. This session will
introduce you to the potential opportunities presented by social media, and enhance your ability to execute a
social media campaign. Through a discussion of case studies, you’ll discover the dos and don’ts of this new approach
to marketing.
The document discusses ramping up the use of social media by The Bier Stein employees. A paycheck stuffer will notify employees that social media like Facebook and Twitter will be used more to educate customers, publicize events to build team cohesion, and strengthen the brand. An employee meeting will provide a forum for feedback and discussion on better utilizing social media to showcase the local craft beers available at The Bier Stein. Employees will be encouraged to incorporate The Bier Stein into their own social media by tagging the restaurant in posts and photos.
This document provides guidance on developing an effective yet manageable social media strategy. It emphasizes starting with understanding your business goals and target audience. The document then reviews popular social media platforms like Facebook, Twitter, Instagram and evaluates what each is best suited for, how to stand out on each, and how to engage audiences. Key advice includes focusing on just a few major platforms that fit your goals and audience, creating high-quality, unique content for each, and maintaining consistency while cross-posting judiciously. The overall message is to identify the right social media approach based on what matters most to your business and available time.
This document outlines Sophia Casimir's assignments for a class on virtual to reality dating. It discusses researching whether technology can help people find love, and creating a dating app called FlirtFun that would help users transition from online to in-person connections. It covers naming the app, designing logos and branding for social media, and creating wireframes and visual designs for a homepage and website.
08917 netconnect presentation_15_junev2Lisa Harrison
Lisa Harrison is a social media expert who is passionate about online communities. She gives a presentation about the power of social media and how to effectively use platforms like Facebook and Twitter to engage audiences. Some of her tips include listening to your followers, acting like a person not just a logo, and fostering a sense of community on your pages. She emphasizes that social media is about interacting with people and building relationships rather than just broadcasting messages.
The document summarizes key events from 2004 and provides statistics about Facebook usage. It was founded in 2004 at Stanford University. By 2012, over 1 billion people used Facebook, accounting for 1 in every 9 people worldwide. The document also provides statistics on Australian Facebook usage, including that over 10 million Australians use Facebook, accounting for over 50% of the Australian population and 62.58% of Australian internet users. It also lists some of the largest branded Facebook pages and common Facebook activities.
This is a presentation I made to the Young Executives in the Marine Industry in March 2012.
The presentation covers the best strategies for using Facebook for business, how to build relationships through LinkedIn, how to monitor what is being said online, marketing and business opportunities for YouTube videos, my favorite social media secret weapon and the best strategy for succeeding in Social Media if you are already way too busy.
How Facebook is Taking Over the Web ... One Like Button at a TimeJosh Martin
An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on users’ privacy. What the future looks like for Facebook…and ultimately, the web
This document provides an overview of Starbucks' social media presence and strategy. It analyzes Starbucks' engagement on platforms like Facebook, Twitter, YouTube, and through proprietary channels. It compares Starbucks' performance to competitors like Caribou Coffee and Dunkin Donuts. The document observes Starbucks' search engine optimization and provides suggestions for Starbucks to improve their international involvement, product selection, promotion strategies, and reduce seasonal fluctuations and market saturation. It recommends Starbucks reduce their "snobby" image and better incorporate social media into their store experiences.
Facebook; Social Media For Your Organization; IT Canada conferenceRoy Pereira
This document summarizes Roy Pereira's presentation on leveraging Facebook for organizations. It discusses why Facebook is important due to its massive growth and user engagement. It provides statistics on Facebook usage in Canada and around the world. It then explains the basics of Facebook including what people do on the site, how photos are a major activity, and apps like FarmVille. It outlines how organizations can create a Facebook page to communicate with fans and acquire new ones. It also discusses advertising and privacy issues on Facebook.
Julie Spira iDate - Dating 2.0: Using Social Media to Create Brand LoyaltyCyber-Dating Expert
Julie Spira is a cyber-dating expert who provides advice on using social media to increase brand loyalty for online dating. She advocates engaging with users through tactics like contests, viral videos and success stories to promote dating sites on Facebook, Twitter, YouTube and mobile platforms. Spira also emphasizes the importance of keeping users informed and engaged through content sharing and automation tools to simplify social media marketing.
This document contains a summary of key findings from a study on the types of Facebook marketing campaigns that are most effective at driving earned media. The study found that while campaigns like coupons and giveaways attract the most entries, campaigns that encourage sharing opinions and preferences, like quizzes and polls, generate the most earned media through sharing. Tips for campaigns that drive sharing include emphasizing user personality, considering the user perspective, incentivizing sharing, using appropriate metrics, and varying campaign types. The document also provides a brief overview of some recent Facebook news articles.
The Old Spice viral video campaign from 2010 was highly successful, with over 10 million video views and major growth in social media followers. The campaign involved the Old Spice Guy character directly addressing and responding to comments from online influencers and regular users through personalized video responses. This created excitement and personal investment in the brand, driving further engagement and discussion across YouTube, Twitter, and Facebook.
1. The document discusses using Facebook for political campaigns, sharing seven tips and five mistakes based on one candidate's experience running for statewide office in Texas.
2. The candidate started with 250 dollars and 13,000 Facebook fans, running ads targeting existing fans and friends which increased engagement and led to a runoff election.
3. Key tips included knowing the Facebook algorithm, advertising to current fans and their friends, testing ad iterations, and getting 10,000 likes to raise your profile for 335,000 total votes cast. Common mistakes included URLs that could date, boring content, impersonal pages, relying solely on social media, and lacking a clear goal.
This document discusses how Rotary clubs and districts can use social media, particularly Facebook, to promote their organizations and engage new audiences. It provides guidance on creating Facebook pages and groups for clubs and districts, as well as tips for personal profiles. An example is given of a district Facebook ad campaign that saw success in generating interest in Rotary. The takeaway is that social media is a powerful free tool that Rotary organizations can leverage for publicity, relationship building and membership growth.
Friends, Fans & Fun Creating A Marketing Wildfirekimmikay
This presentation was geared towards those interested in learning about the basics of social networking, gaining some ideas and suggestions on using social networking for marketing their business. Presented at the Louisiana Southeast Small Business Development Center and the VISION Hi-Tech Training & Expo for the Mo/Kansas Automotive Service Association.
The document describes a social media strategy game called the Aloha Remix. The game's objective is for players to take on roles like a tourism company or nonprofit and develop a social media strategy to meet their goals. Players are given situation cards describing objectives and audience cards to inform them. They then select strategy and tools cards, assigning a point value to different approaches. Example strategies include generating buzz, sharing content, and community building. The game is meant to be played in small groups who develop and revise their strategies in response to changing situations.
Are you prepared to implement a social media campaign to share information about your company’s food products
and their attributes? Social media is forecasted to be one of the hottest strategic trends for 2009. This session will
introduce you to the potential opportunities presented by social media, and enhance your ability to execute a
social media campaign. Through a discussion of case studies, you’ll discover the dos and don’ts of this new approach
to marketing.
The document discusses ramping up the use of social media by The Bier Stein employees. A paycheck stuffer will notify employees that social media like Facebook and Twitter will be used more to educate customers, publicize events to build team cohesion, and strengthen the brand. An employee meeting will provide a forum for feedback and discussion on better utilizing social media to showcase the local craft beers available at The Bier Stein. Employees will be encouraged to incorporate The Bier Stein into their own social media by tagging the restaurant in posts and photos.
This document provides guidance on developing an effective yet manageable social media strategy. It emphasizes starting with understanding your business goals and target audience. The document then reviews popular social media platforms like Facebook, Twitter, Instagram and evaluates what each is best suited for, how to stand out on each, and how to engage audiences. Key advice includes focusing on just a few major platforms that fit your goals and audience, creating high-quality, unique content for each, and maintaining consistency while cross-posting judiciously. The overall message is to identify the right social media approach based on what matters most to your business and available time.
This document outlines Sophia Casimir's assignments for a class on virtual to reality dating. It discusses researching whether technology can help people find love, and creating a dating app called FlirtFun that would help users transition from online to in-person connections. It covers naming the app, designing logos and branding for social media, and creating wireframes and visual designs for a homepage and website.
08917 netconnect presentation_15_junev2Lisa Harrison
Lisa Harrison is a social media expert who is passionate about online communities. She gives a presentation about the power of social media and how to effectively use platforms like Facebook and Twitter to engage audiences. Some of her tips include listening to your followers, acting like a person not just a logo, and fostering a sense of community on your pages. She emphasizes that social media is about interacting with people and building relationships rather than just broadcasting messages.
The document summarizes key events from 2004 and provides statistics about Facebook usage. It was founded in 2004 at Stanford University. By 2012, over 1 billion people used Facebook, accounting for 1 in every 9 people worldwide. The document also provides statistics on Australian Facebook usage, including that over 10 million Australians use Facebook, accounting for over 50% of the Australian population and 62.58% of Australian internet users. It also lists some of the largest branded Facebook pages and common Facebook activities.
This is a presentation I made to the Young Executives in the Marine Industry in March 2012.
The presentation covers the best strategies for using Facebook for business, how to build relationships through LinkedIn, how to monitor what is being said online, marketing and business opportunities for YouTube videos, my favorite social media secret weapon and the best strategy for succeeding in Social Media if you are already way too busy.
How Facebook is Taking Over the Web ... One Like Button at a TimeJosh Martin
An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on users’ privacy. What the future looks like for Facebook…and ultimately, the web
This document provides an overview of Starbucks' social media presence and strategy. It analyzes Starbucks' engagement on platforms like Facebook, Twitter, YouTube, and through proprietary channels. It compares Starbucks' performance to competitors like Caribou Coffee and Dunkin Donuts. The document observes Starbucks' search engine optimization and provides suggestions for Starbucks to improve their international involvement, product selection, promotion strategies, and reduce seasonal fluctuations and market saturation. It recommends Starbucks reduce their "snobby" image and better incorporate social media into their store experiences.
Facebook; Social Media For Your Organization; IT Canada conferenceRoy Pereira
This document summarizes Roy Pereira's presentation on leveraging Facebook for organizations. It discusses why Facebook is important due to its massive growth and user engagement. It provides statistics on Facebook usage in Canada and around the world. It then explains the basics of Facebook including what people do on the site, how photos are a major activity, and apps like FarmVille. It outlines how organizations can create a Facebook page to communicate with fans and acquire new ones. It also discusses advertising and privacy issues on Facebook.
Julie Spira iDate - Dating 2.0: Using Social Media to Create Brand LoyaltyCyber-Dating Expert
Julie Spira is a cyber-dating expert who provides advice on using social media to increase brand loyalty for online dating. She advocates engaging with users through tactics like contests, viral videos and success stories to promote dating sites on Facebook, Twitter, YouTube and mobile platforms. Spira also emphasizes the importance of keeping users informed and engaged through content sharing and automation tools to simplify social media marketing.
This document contains a summary of key findings from a study on the types of Facebook marketing campaigns that are most effective at driving earned media. The study found that while campaigns like coupons and giveaways attract the most entries, campaigns that encourage sharing opinions and preferences, like quizzes and polls, generate the most earned media through sharing. Tips for campaigns that drive sharing include emphasizing user personality, considering the user perspective, incentivizing sharing, using appropriate metrics, and varying campaign types. The document also provides a brief overview of some recent Facebook news articles.
The Old Spice viral video campaign from 2010 was highly successful, with over 10 million video views and major growth in social media followers. The campaign involved the Old Spice Guy character directly addressing and responding to comments from online influencers and regular users through personalized video responses. This created excitement and personal investment in the brand, driving further engagement and discussion across YouTube, Twitter, and Facebook.
1. The document discusses using Facebook for political campaigns, sharing seven tips and five mistakes based on one candidate's experience running for statewide office in Texas.
2. The candidate started with 250 dollars and 13,000 Facebook fans, running ads targeting existing fans and friends which increased engagement and led to a runoff election.
3. Key tips included knowing the Facebook algorithm, advertising to current fans and their friends, testing ad iterations, and getting 10,000 likes to raise your profile for 335,000 total votes cast. Common mistakes included URLs that could date, boring content, impersonal pages, relying solely on social media, and lacking a clear goal.
Bacardi annually hosts a cocktail competition called Bacardi Legacy to challenge bartenders to create innovative cocktails. For the 2013 competition, Bacardi promoted it on social media channels like Facebook, Twitter, Instagram and Vine for the first time. The objectives were to raise visibility of the competition and build relationships with influencers. Bacardi saw positive engagement and reach across channels, with over 400,000 potential impressions on Twitter. The social media promotion helped Bacardi perform better in benchmarking against competitors for buzz about the Bacardi Legacy competition.
Non profits and the Web - May the (social media) force be with youEd Schipul
This document discusses using social media and online tools to build communities. It provides tips for using tools like blogs, Facebook, Twitter, YouTube and Flickr to tell stories, engage audiences, and grow communities. Specific tactics covered include using images and videos, listening to audiences, asking questions, promoting events and finding industry leaders to follow online. The overall message is that social media can help non-profits connect with supporters and spread their mission when used strategically to share stories and engage people.
Social Media Strategies; Fireside Lounge 05.29.2014awolford
The document provides information about Fireside Lounge, a bar located in Alameda, California. It discusses the bar's history dating back to 1942, current ownership, and goals for the future. These include increasing annual revenue and business value by 100% through implementing a new social media strategy and building their brand as a friendly neighborhood bar with quality craft beers and liquors. The bar owners hope to achieve these goals within one year of launching their social media content plan.
1) Facebook is a major social network with over 500 million active users globally. It has seen rapid growth, doubling its user base between 2008 and 2010.
2) Facebook generates revenue through advertising and has begun offering social plugins that allow other websites to integrate Facebook features like the "Like" button.
3) Marketers are experimenting with different Facebook marketing strategies like ads, contests, applications and groups to engage with customers and generate leads. Measurement of ROI from these efforts continues to be a challenge.
Get Social with StarBuzz Social Web Community StarBuzz Weekly
This document summarizes the social media marketing services of Meena Chopra and StarBuzz Community Network. They offer services including blog creation and posting, optimizing Facebook pages and profiles, growing Twitter followers, video uploads to YouTube, and more. Their reach spans over 8 million people across various platforms. Statistics are provided showing large numbers of fans and followers for main Facebook pages and engagement metrics for videos and other content. A variety of work samples and portfolio items are displayed to showcase their work.
I've got a great idea for a tech startup. Now what?Amit Klein
The document provides advice for starting a tech startup. It recommends validating ideas through experiments before investing significant time and money. The key is to define problems as testable questions and launch minimum viable products to demonstrate traction with real users. The biggest challenge is defining a product people want to use, so founders should talk to potential customers to understand problems and test assumptions through small real-world experiments before prematurely scaling their startup.
An introduction to the science of happiness and 5 unlikely ways to improve your happiness. The video is here: http://www.youtube.com/watch?v=I_bEC58yNxY
This document provides an overview and introduction to web analytics. It discusses key terms like bounce rate and goals. It demonstrates several analytics tools like Google Analytics, Omniture, and Chartbeat. It emphasizes that analytics can help identify areas for improvement like popular entrance pages and traffic sources. However, the most important aspect is developing insights and testing hypotheses to optimize metrics like conversions and revenue. The document stresses iterating and testing constantly to improve site performance.
Grasshopper.com sent packages with chocolate covered grasshoppers and a video link to 5,000 influential business leaders and bloggers to generate awareness for their phone services for small businesses. Cree Lighting used social media to generate leads. While B2B companies have longer sales cycles and involve multiple decision makers, social media can be used to improve reputation, increase brand awareness and reach, build relationships and engagement, and achieve business objectives like sales, advertising, PR, customer service, and market research.
ISBSM #3 - Intro to Paid Online MarketingAmit Klein
This document provides an introduction to paid online marketing. It discusses the importance of paid marketing and sets objectives for an iTunes marketing campaign in India. The agenda includes discussing marketing goals, pricing models, methods of online advertising like search, display, social, and email marketing. It also covers measurement, budget allocation, and provides examples analyzing the effectiveness of different ads, keywords, and sources. The goal is to help attendees identify the best methods to achieve their marketing goals and optimize their campaigns.
ISBSM #1 - 12 Tips for Social Media SuccessAmit Klein
This document provides an overview of a course on social media, online advertising, and web analytics. It includes an introduction, schedule, and agenda. The course will be taught interactively with group discussions, guest speakers, and a group project partnering with local NGOs. Key lessons from the document include 12 tips for social media success, examples of how brands are using different social media platforms successfully, and a discussion of social media usage in India.
B2B social media usage tends to focus on generating awareness, leads, and building relationships rather than direct sales due to longer sales cycles and decision making processes involving multiple people. Grasshopper.com sent chocolate covered grasshoppers with a promotional video link to thousands of influencers to increase awareness. Cree Lighting maintained social media profiles and participated in discussions to generate leads. Research shows B2B companies are more active than B2C companies on social networks, blogs, monitoring brand mentions, and engaging in discussions. Listening to conversations, creating helpful content, and establishing authority as an industry expert are effective social media strategies for B2B.
The document discusses social media and how businesses can leverage platforms like Facebook and Twitter. It provides examples of how companies like Dell, Nike, Coca-Cola and Zappos have successfully used social media to increase engagement, sales and brand awareness. Metrics for measuring the impact of social media efforts are discussed, including reach, engagement and influence. Risks like negative publicity from mishandling social interactions are also covered.
The document provides an introduction to social media and how brands can leverage different social media platforms like Facebook, Twitter, and others. It discusses what social media is, why companies should engage in social media, and case studies of how companies like Dell, Nike, Coke, and Zappos have successfully used social media. It also covers measuring social media effectiveness, potential issues that can arise, and provides a group project proposal for students to partner with local non-profits.
This document provides an introduction to online marketing. It outlines objectives such as branding, performance, and awareness. Various online advertising methods like search ads, display ads, social ads, email marketing, and affiliate marketing are described. Key terminology around pricing models and metrics like impressions, click-through rate, and conversion rate are defined. The document also discusses how to measure goals, allocate budgets, and optimize campaigns using analytics and insights. Examples of analyzing ad effectiveness and source performance are provided.
Intro to Web Analytics - Measuring Marketing ROIAmit Klein
This document provides an overview of analytics and measuring marketing ROI. It discusses key on-site analytics tools like Google Analytics and Omniture for measuring metrics such as bounce rate, goals, and funnels. It demonstrates how to optimize metrics in Google Analytics like visitors, traffic sources and location. The document also discusses measuring off-site analytics in social media by looking at reach, engagement, influence and sentiment through various metrics and tools for platforms like Facebook, Twitter and blogs.
• Brief intro to different types of social sites (traditional social networks, social news, social bookmarking, blogging communities, lifestreaming, location based, document/collaboration, etc…)
• Reasons for businesses to engage in social media
• Case studies on Dell, Nike+ and a few other smaller innovative examples
3. Intro – Evolution of Dance Party
What can we learn from crazy, dancing guy?
• Authentic - He’s not trying to start a dance party,
dude is just having fun
• Transparent – Putting himself out there / not afraid
of looking ridiculous / standing out
• Viral - Attracts one follower, then another, tipping
point…
4. Agenda
• Twitter
• Why is Twitter important for businesses
• Case Studies (Zappos, Iranian Elections, Additional Examples)
• The Twitterverse
• Facebook
• Fan pages (Coke, Victoria Secret, Vitamin Water)
• Social Data Portability
• Facebook Connect
• Google FriendConnect / OpenSocial
• Twitter Single Sign (Spymaster)
5. “Twitter is about approach, transparency,
and immediacy”
- Jack Dorsey, Twitter Co-Founder
6. Reasons for Businesses to use Twitter
• Increase transparency / authenticity
• Give your company a human face, voice and personality
• Brand Management
• Create awareness about your products (buzz)
• Find out what people are saying about your company/products
• Deeper Engagement
• Identify your biggest evangelists
• Respond to criticism / help
• Increase reputation and authority
• Identify Sales Opportunities
• Share deals
• Identify potential customers
• Track Trends
7. “It’s pretty easy to spot those that are just
joining the network purely to take –not to
give. Be a part of the conversation before
you need anything from anyone… share
knowledge, help others, and become a
trusted node and connector, not just an
outlier…”
- Jeremiah Owyang
9. “Everyone knows why GMblogs and TheHomeDepot have
Twitter accounts: To make more money... We'll care
about you if you buy our stuff. That's the corporate
quid pro quo.
Tony Hsieh uses Twitter because he likes Twitter. He
writes, ... if you can talk your friends into joining it and
you all use it for 2 weeks, it will change your life. You
will wonder how you ever lived without it."
- Sage Lewis, Search Engine Watch
10. Zappos – Building Relationships
Transparent, effective use of Twitter
http://twitter.zappos.com includes:
• Intro to Twitter
• Employee Tweets & Pics (430+ employees)
• CEO most active user
• Zappos Public Mentions
• Highlight SuperFans
• 3000+ links pointing at twitter.zappos.com
15. #iranelection – Breaking News
Frustration with lack of mainstream coverage of Iranian elections
• Mainstream news is not covering the world fast enough
• TV news is episodic (played a retaped show on Sat night of Larry King
while Iranians protested in the streets)
• Iranian government shut off text messaging and access to most social
networks – multiple ways to access Twitter
• #iranelection trending topic for the last 2 weeks
• Risks: fact checking, causing panic, losing credibility
17. Additional Examples
Comcast – Customer Support
• Outreach
• Acknowledge concern / tries to help
• Real person / real voice
SquareSpace – Twitter Contest
• Gave away 1phone a day to random user who uses #squarespace
• Reached trending topics in second day
• Danger: No idea what they do
21. Facebook Fan Pages
• Builds off Facebooks 200m users
• Actions are published directly to activity stream
• Get a fan once, push content forever
• Is a corporate website necessary anymore?
22. Biggest Facebook Fan Pages
Rank Facebook Fan Page Name Number of Facebook Fans
1 Barack Obama 6,403,120
2 Vin Diesel 4,896,507
3 I Love Sleep 4,513,144
4 Pizza 4,438,396
5 I need a vacation!!! 4,411,673
6 Dr. House 4,272,060
7 Facebook 3,656,863
8 Will Smith 3,482,480
9 Coca-Cola 3,469,069
10 Adam Sandler 3,267,567
11 Nutella 3,209,214
12 The Beach 3,202,312
13 Lady Gaga 3,186,934
14 Pizza 3,174,780
15 Starbucks Coffee Company 3,121,797
16 South Park 2,822,345
17 The Beach 2,786,970
18 Pringles 2,768,967
19 sleeping 2,729,107
20 Pizza 2,700,071
* http://www.nickburcher.com/2009/06/largest-facebook-fan-pages-by-number-of.html
23. Facebook Fan Pages – Coke
• Coke Fan page was started by two regular users
• In seven months grew to 3.3 million fans
• Facebook changed rules and didn’t allow users to
create branded pages
• Coke teamed up with the creators of the page, flew
them to HQ, gave them a tour, brought them into
meetings, brainstormed ideas, made them part of
the company, let them be real evangelists
25. Facebook Fan Pages – Vitamin Water
• Is a corporate website necessary anymore?
• Major advertisements go directly to Facebook Fan page
• Polls, photos, videos, music, events, etc…
• Tap into passionate user base, questions like who is better Kobe or Lebron,
lots of discussion
28. Facebook Connect
• Allows you to create a Facebook Application outside of
Facebook
• Single sign on (no need to register for the site – bad, can
connect ids a la digg)
• Use your photo
• Publish content to your activity stream
• Invite people from Facebook to participate in activity
• Send email from Facebook on your behalf
29. Facebook Connect - CNN
During Obama Inauguration CNN allowed users to chat using
Facebook Connect
• 600,000 status updates posted during event
• 4,000 status updates per minute
• Millions of logins
31. Open Social / Google Friend Connect
• OpenSocial
• Similar to Facebook Connect but for orkut, MySpace, Friendster, Ning,
Yahoo! and third party sites
• Uses HTML/JS/CSS
• Google Friend Connect
• Set of plug and play widgets based on Open Social
• Approx 10 widgets: sign-in, comments, polls, reviews, events, and
recommendations
• No coding required