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HULT Internship Course




          Final Project Presentation
                        Spring 2012
Outline
1.   Organization Description
2.   Learning Objectives
3.   Internship Activities
4.   Accomplishments
5.   Lessons Learned
6.   What Was Useful Moving Forward
Love Thy Neighbor Mexico
1. Organization Description
● Love Thy Neighbor Mexico is a non-profit
  organization educating American teenagers
  about the consequences of illicit demand of
  drugs coming from Mexico
● Private and Institutionally funded
● Granted 501(c)3 status by the IRS
● Online and offline awareness campaigns,
  namely social media and institutional
  education curriculum
The challenge...
2. Internship Learning Objectives
● General understanding of Digital Marketing
  in an organization
● Management inside a non-profit as well as
  doing business in America
● Customer acquisition through digital
  channels
● Website improving according to industry
  best-practices
● Marketing Research
My role and functions
3. Internship Activities
● I was given the task to prepare the
  workframe for selling bracelets in support of
  the cause
● Monitor and evaluation of social presence
  across different outlets
● Develop and execute a marketing campaign
● Added social widgets to the website while
  also fixed minor technical issues
I did it!!!
4. Accomplishments
● Produced a thorough report on the social
  activity; including a best practices approach
  for managing social activity
● Proposed an improved Sitemap according to
  industry standards
● Collaboration was limited as space
  constraints limited my exposure to other
  team members
● Prepared a final recommendation
  presentation for the organization
The lesson was...
5. Lessons Learned
● Better understanding of the dynamics of
  pulling data and making decisions based on
  this data sets
● Hourly-based job teached me to effectively
  manage my time
● Non-profit culture is as hard and fast as a
  Startup Culture
● As obvious as this may seem, no business
  can thrive without a clear revenue stream or
  "business" plan
A super me!
6. What Was Useful Moving Forward
● As one of my expectations is to become a
  digital marketing consultant with a focus on
  nonprofits, the whole experience was crucial
  for me
● Goals and expectations; both quantitative &
  qualitative, have to be set as clearly and
  early as possible
● A contingency plan should be put in place
  beforehand
● Taking full command, from day one of my
  activities, is expected
HULT Internship Course
       Final Project Presentation
      Prepared by Isaul Carballar
              Spring 2012
       Professor Steve Adelman

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Isaul Carballar Internship Final Presentation

  • 1. HULT Internship Course Final Project Presentation Spring 2012
  • 2. Outline 1. Organization Description 2. Learning Objectives 3. Internship Activities 4. Accomplishments 5. Lessons Learned 6. What Was Useful Moving Forward
  • 4. 1. Organization Description ● Love Thy Neighbor Mexico is a non-profit organization educating American teenagers about the consequences of illicit demand of drugs coming from Mexico ● Private and Institutionally funded ● Granted 501(c)3 status by the IRS ● Online and offline awareness campaigns, namely social media and institutional education curriculum
  • 6. 2. Internship Learning Objectives ● General understanding of Digital Marketing in an organization ● Management inside a non-profit as well as doing business in America ● Customer acquisition through digital channels ● Website improving according to industry best-practices ● Marketing Research
  • 7. My role and functions
  • 8. 3. Internship Activities ● I was given the task to prepare the workframe for selling bracelets in support of the cause ● Monitor and evaluation of social presence across different outlets ● Develop and execute a marketing campaign ● Added social widgets to the website while also fixed minor technical issues
  • 10. 4. Accomplishments ● Produced a thorough report on the social activity; including a best practices approach for managing social activity ● Proposed an improved Sitemap according to industry standards ● Collaboration was limited as space constraints limited my exposure to other team members ● Prepared a final recommendation presentation for the organization
  • 12. 5. Lessons Learned ● Better understanding of the dynamics of pulling data and making decisions based on this data sets ● Hourly-based job teached me to effectively manage my time ● Non-profit culture is as hard and fast as a Startup Culture ● As obvious as this may seem, no business can thrive without a clear revenue stream or "business" plan
  • 14. 6. What Was Useful Moving Forward ● As one of my expectations is to become a digital marketing consultant with a focus on nonprofits, the whole experience was crucial for me ● Goals and expectations; both quantitative & qualitative, have to be set as clearly and early as possible ● A contingency plan should be put in place beforehand ● Taking full command, from day one of my activities, is expected
  • 15. HULT Internship Course Final Project Presentation Prepared by Isaul Carballar Spring 2012 Professor Steve Adelman