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Isakson dan pink_wholemind
- 1. A WHOLE NEWMIND BY DANIEL PINK Presentation by Felisa Isakson CSULB ETEC525 Summer 2014
- 2. Page 1-2 ofA Whole New Mind “We are moving from an economy and a society built on the logical, linear, computer-like capabilities of the Information Age to an economy and a society build on the inventive, empathic, big-picture capabilities of the Conceptual Age.”
- 3. From Agriculture Ageto Conceptual Age
- 4.
- 5. Left brain andRight Brain Using the WHOLE MIND
- 7. High Concept • Createartistic and emotional beauty • Detect patterns and opportunities • Craft a satisfying narrative • Combine seemingly unrelated ideas into a novel invention
- 8. High Touch • Abilityto empathize • Understand the subtleties of human interaction • Find joy in one’s self and elicit it in others • Pursue purpose and meaning
- 9. Why is therean Importance of High Concept and High Touch? Ask yourself these questions: 1. Can someone overseas do it cheaper?(Asia) 2. Can a computer do it faster? (Automation) 3. Is what I’m offering in demand in an age of abundance?
- 10. Abundance Daniel Pink uses theexample of buying a toilet brush at Target
- 11. Asia Outsourcing • $136 Billionin wages will shift from US to India, China and Russia by 2015* • Typical chip designer in US makes $7000 per month compared to $1000 in India (pg 38-39) *Book published in 2005
- 12. Automation John Henry vs. theSteam Drill Garry Kasparov vs. Deep Junior
- 14. Not just function,but DESIGN 1. A Whole New Mind 1. A Whole New Mind 1. A Whole New Mind 1. Times New Roman 1. Arial 1. Courier New “Aesthetics matter. Attractive things work better.” Don Norman, author and engineering professor (pg. 76) *Correct answers are: 1-B, 2-C, 3-A
- 15. Examples of DESIGN– cell phones
- 16. Not just Argument,but STORY • How much $$ wages will shift from US to India, China and Russia by 2015? • Who are John Henry and Garry Kasparov? •$136 Billion • Two people who symbolize the struggle of Man vs. Machine Which of these facts was easier to remember? Why? Because you remembered it in a STORY?
- 17. Which one domost Americans buy? TOMS ShoesEspadrilles
- 18. Not only Focus,but “People who hope to thrive in the Conceptual Age must understand the connections between, diverse, and seemingly separate, disciplines” (pg. 134) Negative Space
- 19. “The guy who inventedthe wheel was an idiot. The guy who invented the other three, he was a genius” - Sid Caesar (pg. 142)
- 20. Not just Logic,but Spot the Fake Smile
- 21. Not just Seriousnessbut Play GAMES HUMOR JOYFULNESS
- 22. Play at theDoctor’s Officehttp://www.youtube.com/watch?v=MOOxpT9q2mo
- 23. Meaning, not onlyaccumulation • Frankel was in a Concentration Camp during WWII • Created “Logotherapy” based on the belief: “man’s main concern is not to gain pleasure or to avoid pain but rather to see a meaning in his life.”
- 24. Achieving Meaning -The 20-10 Test • Would you still be doing what you do now if you had $20 million in the bank - or – Knew you had only 10 years to live? $20 million – Would you spend your days the way you spend them now? 10 years - Would you stick with your current job?
- 26. How to achievethe skills (1-3) DESIGN STORY - Keep a Design Notebook with you and make notes about GOOD design and BAD design - Write a Mini – saga (just 50 words, no more, no less) - Listen to great symphonies such as Beethoven’s 9th
- 27. How to achievethe skills (4 – 6) Play Meaning • Volunteer in your community • Find a Laughter Club (www.laughteryoga.org) • Picture yourself at Ninety
- 28. Additional Resources Design - Magazineslike REAL SIMPLE or DWELL Story - Website www.storycorps.org “Facundo” Symphony Powers of Ten - website based on movie by Charles and Ray Eames Empathy - Take the Empathy Quotient (EQ) Questionnaire Play - Yahoo Games Meaning - Spirituality and Resilience Assessment Packet
- 29. THANK YOU! “The abilitiesyou’ll need are fundamentally human attributes…They reside in all of us, and need only be nurtured into being.” Daniel Pink , A Whole New Mind, pg. 247, 2006
Editor's Notes
- #3 What does this mean for our society today and for the future?
- #4 Pink’s idea is that we progressed from a society of farmers, to Factory Workers, to Knowledge Workers and we are now progresing again to becoming Creators and Empathizers as part of the new Conceptual Age
- #5 Figure 3.2 from pg 50 of a A Whole New Mind is a more “right brained” way of explaining this evolution to the Conceptual age. We are moving from a present day economy of Left Brained / Knowledge Workers to more Right brained Creators and Empathizers for the Conceptual Age
- #6 The idea for the Conceptual age is to not only use the logical analytical abilities of the Left Brain but also the Creative side of the Right Brain. Using the Whole Mind.
- #7 The Effect is a diminished importance of Left Brained or L-Directed Thinking to an increase in Right Brain R-Directed Thinking. More emphasis on High Concept/High Touch
- #8 High Concept is the ability to create beauty, to detect patterns and opportunities, to be able to tell stories or craft a narrative and to combine unrelated ideas into inventions such as the iphone
- #9 High Touch means to be able to empathize, understand human interactions, find joy and to pursue purpose and meaning.
- #10 Our society is shifting from a focus on L-directed thinking to one of R-directed thinking. Reasons: Abundance Asia Automation
- #11 Pg. 34 “Only against a backdrop of abundance could so many people seek beautiful toilet brushes – converting mundane, utilitarian products into objects of desire”
- #13 The classic story of Man vs. Machine – John Henry classic example of industrial age. Kasparov example of Knowledge age. Machine do not have the ability to conceptually think in a creative or emotional R-Directed way. Not yet…
- #14 Pg. 65 “In the Conceptual Age we will need to complement L-Directed reasoning by mastering 6 essential R-Directed aptitudes. These six high concept, high touch sense can develop the WHOLE MIND Design, Story, Symphony, Empathy, Play and Meaning
- #15 Design has been democratized (pg. 75) Most people could match the font with the name but 25 years ago you probably couldn’t tell.
- #16 Everyone take out your iphone. What is the FUNCTION. What is the DESIGN? Gone from L-Directed utility to R-directed significance. Consumers spend billions on faceplates and ringtones.
- #18 What is the difference between these shoes? Why do people buy Tom’s shoes? What’s the story behind the success?
- #19 Symphony is the ability to put together pieces. To synthesize rather than analyze. It is not the tree but the forest, not the first violinist but the entire orchestra. Fed Ex use of the Arrow. Hersheys use of the Kiss between the K and I
- #20 Symphony is seeing the WHOLE invention, idea or picture and how it all is combined to make it better
- #21 “Empathy is not feeling bad for someone, it is feeling WITH someone, sensing what it would be like to be that person”.pg. 159 “Computers have tremendous mathematical abilities but when it comes to interacting with people they’re autistic” pg. 164 Spot the fake smile – this website shows a person smiling for a few seconds. Based on that brief flash, determine whether the smile is sincere or not.
- #22 Play is becoming an important part of work, business, and personal well-being, its importance manifests itself in three ways: Games, Humor and Joyfulness
- #23 How does playing with his patient make this doctor’s job easier?
- #24 The sixth Whole Mind concept concerns meaning as explained by Viktor Frankel who was a psychologist who was held in a concentration camp during WWII.
- #25 An exercise that the author heard from Jim Collins, author of From Good to Great. If you answer No to either of the questions that should tell you something.
- #26 To review. These are the 6 high concept, high touch senses we need to develop the WHOLE MIND