With chatbots comes a whole new world of optimization and marketing strategy that could drive more users to conversion. Join us as Shape’s Jon Davis and Hanapin’s Danny Friscia chat about the wonderful world of chatbots and optimization techniques you can use to improve your funnel and conversion rates.

1. 1
www.dublindesign.com
Drive Prospects Down
the Funnel with Chatbots
HOSTED BY:

2. Presenters
• Jon Davis
– CEO of Shape
– @jdavis23
• Danny Friscia
– Senior Digital Advisor at Hanapin Marketing
– PPC Hero Blogger
– @DannyFrisciaPPC

3. Who is Hanapin?
The Digital Marketing Agency of Experts
that increases market share for
businesses with multiple brands,
regions, products, and/or service lines.
www.hanapinmarketing.com/complex-businesses
Hanapin also produces PPC Hero and Hero Conf

4. Our Clients Include….

5. Who is Shape?
PPC Budget Management Software
Our Mission: Provide agencies with
powerful tools to control PPC spend so
marketers have more time to focus on
high-impact optimizations, like creating
chatbots:)
● Integrated with Google AdWords,
YouTube, Bing AdCenter, Facebook
Ads, Instagram, Twitter and LinkedIn
Ads
● Manage your first 20 budgets free
● Find us at Shape.io
Headquartered in Bend, Oregon

7. Join the Conversation
Include the hashtag #thinkppc in
your Twitter tweets to ask us any
questions or share any thoughts.

8. Live Poll Question #1
How long have you been in PPC?
#thinkppc
A. 0-1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

9. Conversational Marketing
The changing way Drift and
conversational selling
advocates believe the
world of B2B buying has
changed.

10. Building a Playbook

11. Get Specific in Your Playbook
Don’t be afraid to get
specific ‘down the funnel’ of
a chatbot conversation.
The beauty of a chatbot is
tailoring the conversation
based on previous
answers.

12. Sample Chatbot

13. Sample Chatbot - On Pricing Page
Bots can be a great way to
help a visitor find pricing info.

14. Sample Chatbot - On Product Page
Don’t be afraid to repeat
yourself with info about the
product in your bot
conversation.
Some people don’t read the
webpage and just start
engaging with bot.

15. Sample Conversation

16. Sample Conversation
Drift has a great iOS app to
answer questions on the go.

17. Ways to get started
Everything you need to manage
a chatbot designed for
sales/marketing activities.
Recently launched new
‘Conversations’ product tied to
their free CRM.
It’s powerful and also free.
Great lightweight way to get a
bot up and running fast for
minimal cost.

18. Offers!
A. I’d like Shape’s offer to manage a client for free
B. I’d like an emailed copy of Hanapin’s PPC
Playbook for Companies with Multiple Brands
C. I’d like both
D. No, thanks.

19. Thank you for attending our webinar!
#thinkppc
Contact Hanapin Directly: marketing@hanapinmarketing.com
Contact Shape Directly: jon@shape.io
Hanapin Marketing | The Agency Behind PPC Hero and Hero Conf
Thank you!