Audience: 14 and 15 year-olds.

2. TB‐L’s original vision
The original thing I wanted to do was to make
it a collaborative medium, a place where we
(could) all meet and read and write.
http://www.digitaldivide.net/articles/view.php?ArticleID=20

4. Slide courtesy of Bradley Horowitz, Yahoo! (http://tinyurl.com/3cjgpp; pdf)

5. 1985: Born — Internet 2 years old; Nintendo release 'Super Mario Brothers'
1990: Start primary school — WWW being conceived
1992: 7 years old — first SMS message sent
1995: Amazon, eBay founded
1996: Heading towards secondary school — Hotmail launched;
pay‐as‐you‐go mobile tariffs; instant messaging
1998: Teenage years — Google founded
1999: Studying for GCSEs — Napster; Blogger
2001: Wikipedia; iPod
2002: Studying for A Levels — social‐networking services appear
2003: University — Skype
2005: Graduation approaches — YouTube
John Naughton: http://oscal.files.wordpress.com/2007/05/lecture‐text.pdf
See also: http://www.preoccupations.org/2007/05/making_the_poin.html

6. Persistence

7. Persistence
What you say sticks around.
And not just what you say.

9. http://web.archive.org/web/20021030152640/www‐db.stanford.edu/~sergey/photos/drag96.jpg

10. Searchability

11. Searchability
online, wherever we are,
we’re findable

14. http://www.nytimes.com/2006/08/09/technology/09aol.html?ex=1180584000&en=115de8b08689ed66&ei=5070

15. Replicability

17. Replicability
Copy and paste, copy and
paste, copy and paste, copy
and paste, copy and paste …

18. Invisible audience

19. Invisible audience
We don’t know who is present …
or who will be present.

20. Persistence
Searchability
Replicability
Invisible audience
http://www.danah.org/papers/Etech2007.html

22. Facebook

23. The site began to open up to all
(not just those with an .edu email address)
from September, 2006.

24. 24 million active users (= active on site in last 30 days)
•
50% of active users return to the site daily
•
100,000 new users join per day
•
45 billion page views per month and growing
•
50 million users, and a lot more page views,
predicted by the end of 2007
http://blog.pmarca.com/2007/06/analyzing_the_f.html#comments

25. 24 May, 2007
Facebook launched:
Facebook Platform

26. Facebook's Privacy Policy
3306 words long … And concludes:
We reserve the right to change our
Privacy Policy
and our
Terms of Use
at any time.
http://www.facebook.com/policy.php

27. Changing The Default Privacy Settings
This should be an obvious tweak but
most people ignore it. By default anyone
in your networks can see everything
you’re doing on Facebook.
How to use Facebook without Losing Your Job over it

34. http://mashable.com/2007/01/24/facebook‐privacy‐cia/

35. Whenever you put data on a computer,
you lose some control over it.
And when you put it on the internet,
you lose a lot of control over it.
Bruce Schneier

37. Trust
Understanding

38. Persistence
Searchability
Replicability
Invisible audience