Marketing is more than just communication. It involves understanding customer needs, creating solutions to problems, and communicating value. Effective marketing requires identifying customer values, discovering their needs and problems, and testing solutions. It also involves constructing an offer around price, product, place, promotion, people, process, and evidence. The goal is to deliver value and let relevant customers know so as to influence purchasing behavior.

1. Is M arketing S **T? In 1 +7 Pictures (Not Only) For Technology Startups

2. Are You Wondering? Is marketing… ¨ ?

3. Do Not Mix Marketing Communication Marketing Thinking

4. Marketing Communication Was From Monologue… Is/Will Be … . To Dialogue

5. Marketing Thinking Identify Value Discover: Who Is My Customer? What Is His/Her Need/Problem? How Can I Solve It? Test Question: Why the hell should I buy your product (at this price) ? 2. Deliver Value Construct: Price Product Place Promotion People Process Physical Evidence 3. Communicate Value Let the relevant people know & Influence their behavior

6. Summary Marketing is NOT Marketing Communication & Marketing Thinking Marketing Communication Was & Will Be Marketing Thinking Is Thank you for your attention I’m listening at… & & & & @romanripa