We’ve all come across really bad salespeople. Everyone has their strengths and weaknesses but what makes a bad salesperson? View our 5 Traits of a bad salesperson – and ways to tackle the problems.

1. 5 TRAITS OF A
REALLY BAD SALESPERSON

2. We’ve all come across really bad salespeople.
In fairness though, nobody’s perfect,
everyone has their strengths
and weaknesses.
The question, though, is:
What makes a bad
salesperson?

3. 5 bad traits
Being
pushy
not being
persistent
forcing squares
through round holes
not aligning
with marketing
losing
appetite

4. Being obnoxiously forward will
result in only one thing - your
prospect not wanting to deal
with YOU.
1 - Being pushy
The problem

5. 1 - Being pushy
The solution
Build a rapport based on trust.
Talk about their challenges and
what they need to determine if
you are right for each other.

6. 2 - not being persistent
The problem
It is tricky to find a balance
between being a persistent
pest without becoming a
thorn in your prospect’s
side.

7. 2 - not being persistent
The solution
You shouldn’t be afraid to press
someone to find out if they’re
really interested or not. It
might take 10+ attempts to
get a definitive answer,
so keep trying.
Hi!
Good
Morning!
hello
How are you?
HOLA!
BONJOUR
GoodAfternoon

8. 3 - forcing square pegs
through round holes
The problem
What your product pitch demonstrates
and what your prospect wants in a
solution may not be a perfect fit.
With a limited time to show value
it can be easy to try to force your
standard pitch onto the prospect.

9. 3 - forcing squares through
round holes
The solution
Don’t force a fit. Understand what
your prospect wants and reshape
your pitch to suit.
Focus on one piece of information
per call that you want them to
remember about you.

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Successful Selling in a
Modern World
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11. Poor salespeople forget that their
marketing team is there to help.
Without marketing tools, you’re just
a salesperson from the ‘90s with a
CRM system from the 2000s and a
LinkedIn profile from today.
4 - not aligning with marketing
The problem

12. Marketing and sales are both
working to raise awareness, boost
your company’s reputation and,
ultimately, sell.
Use the expertise of your marketers
to create assets that really illustrate
how your products or services work.
4 - not aligning with marketing
The solution

13. The worst thing that any sales
person can do is lose their
hunger to sell, become stale and
fail to learn from their peers.
5 - losing your appetite
The problem

14. 5 - losing your appetite
The solution
Keep learning new sales tactics,
stay on top of industry news and
be open to constructive feedback
from clients and peers.

15. 5 bad trait antidotes
RESEArCH YOUR PROSPECTS & BE RELEVENT
BE PERSISTENT IN A POSITIVE AND FRIENDLY WAY
CREATE A SOLUTION SPECIFIC TO A PROSPECT
/
S CHALLENGE
DRAW ON ALL EXPERTISE AVAILABLE TO YOU
NEVER STOP LEARNING NEW TACTICS

16. Thanks for reading!
CONTINUE LEARNING
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