If you're having difficulty in telling a clear story to market, then follow these key steps, and be methodical.

1. M A R K E T I N G C O M M U N I C A T I O N S T H A T
S T A N D O U T F R O M T H E C R O W D
5 STEPS
TO SUCCESS

2. THE JOURNEY STARTS HERE
If your want your message to stand out from the crowd, it pays to be
methodical. Here are the 5 key steps you need to take if you want to be
successful.
M A R K E T I N G C O M M U N I C A T I O N S T H A T S T A N D O U T F R O M T H E C R O W D

3. DEFINE YOUR TARGET AUDIENCE
Understand your target audience, who they are, who they currently use for the
services you provide and why. What are their pain points? What problems do
they have, what do they worry about? Have you done any research?
S T E P 1

4. UNDERSTAND YOUR COMPETITORS
Identify your direct competition - the businesses you will have to win business
from. Understand how they are positioning their businesses today. What are
they saying to the market?
S T E P 2

5. UNDERSTAND YOUR STRENGTHS
Analyse your own positioning as it exists today - how do you think customers
see your brand? Compare it to competitors - are there any opportunities to
differentiate? What are your strengths in relation to your competitors? Could
these strengths be important to customers?
S T E P 3

6. DEVELOP YOUR POSITIONING
Write a positioning statement. It should articulate the problem you are solving
for your customers and why your solution is better for them. Don't try to be all
things to all people. Be focused about who you are trying to sell to and make
sure you've got strong reasons to believe why you are better.
S T E P 4

7. DEVELOP COMMUNICATIONS
Now you're ready to communicate. Be single minded about your message. Be
consistent. Be confident. Focus on one central idea, and don't be tempted to
list features - deliver a message that confirms exactly why customers should
choose you ahead of the competition.
S T E P 5

8. WE'RE HERE TO HELP
If you're having difficulty standing out from the crowd, we're here to help.
We'll help you find your standout market positioning and deliver
communications that really deliver. Contact me via Linked In or email
ian@reallyhelpfulmarketing.co.uk
A B O U T U S

9. M A R K E T I N G C O M M U N I C A T I O N S T H A T
S T A N D O U T F R O M T H E C R O W D
HERE TO HELP