Win Shaddinger has over 25 years of experience leading sales teams for large retail and manufacturing companies. He has consistently exceeded sales targets, including leading a team that met over $55 million in annual sales. Shaddinger is skilled at developing and retaining motivated sales professionals, and identifying opportunities for growth. He has a track record of success managing regional operations and developing sales managers.

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Irwin (Win) Shaddinger
8187 SE Coconut Street
Hobe Sound, FL 33455
561-371-4236 Mobile
win.shaddinger@att.net
SENIOR-LEVEL SALES MANAGEMENT
Sales Leader with 25 years of experience leading and managing sales and marketing personnel to above
plan performance at district, regional, and corporate levels for Fortune 500 retail and manufacturing
companies.
QUALIFICATIONS SUMMARY
− Led a regional sales operation that met annual sales target in excess of $55 million
− Earned a reputation for building and retaining highly motivated sales teams
− Consistently identifies opportunities for accelerated growth
− Track record of developing and promoting sales professionals to sales management
− Business-to-Business Sales − Sales Support − Operations Project Management − Interpersonal
Relations − New Product Launches − Written Communications − Customer Relations − Inventory
Management
Experience: Office Depot, Inc. (6600 North Military Trail, Boca Raton, FL 33496-2434, Phone: 561-438-4300)
04/12 – 03/16 Regional Sales Manager, Print Services, Florida Region.
After the merger of Office Max and Office Depot became final in December 2013, I
interviewed for and was selected as the Regional Sales Manager for Florida. Job duties
remained the same.
OfficeMax (263 Shuman Blvd. Naperville, IL 60563, Phone: 630-438-7800)
Market Manager, Print & Document Services; Florida, South Carolina, SE Georgia.
Recruiting, Training and Leading the Workplace, B2B Sales team responsible for selling
print management solutions. Team consisted of National Account Managers and
Strategic Account Managers; 9 total Sales Professionals
Experience: FedEx Office (13155 Noel Road, Suite 1600 in Dallas, TX 75240, Phone: 214- 550-7000)
12/99 – 03/12 Florida Market Sales Manager. 03/10 – 03/12. Led a team of 20 sales team members in
the Florida market. Reason for leaving; resigned.
North Texas Market Sales Manager. 12/08 – 03/10. Led a team of 19 direct reports in
North TX. Fiscal Year 2009 – Earned the President’s Club trip to Hawaii; only the Top 2
Sales Managers nationally earned President’s Club.
Corporate Sales Manager. 12/06 – 11/08. Internal restructure- responsible for 9 national
account executives based in LA, MS, TX, OK, KS. We owned accounts nationally.
Interim RVP Sales, South Central Region. 06/06-11/06. I was asked by SVP to lead the
South Central Region as RVP Sales when an RVP was terminated. In this role I led 9
Sales Managers across 11 states, totaling 104 team members. I remained in this capacity
and led this team through the restructuring of the sales division. FedEx Kinko’s completed
their sales division restructure effective 12-01-2006.
Director of Sales, South Central Region, 03/05 –11/06. $55million plan. 50 Team
Members in my organization including 4 Sales Managers.
Market Sales Manager; Dallas / NW Texas. 12/00- 02/05. Due to my success in OK, I
was relocated to the larger market in Dallas to run that team. Team performance resulted
in achieving 2005 Top MSM, South Central Region -108% to plan
Regional Sales Manager, Oklahoma, Kansas, Arkansas, Missouri. 12/99- 12/00.
Recruited by Kinko’s to build a regional, business to business sales team.
Experience: IKON Office Solutions (280 Quadrum Dr., Oklahoma City, OK 73108, Phone: (405) 946-9555)
01/98 – 12/99 Director of Sales. Relocated to Oklahoma with IKON. Recruiting, Training and Leading
the OKC metro sales team responsible for marketing Canon & Ricoh multifunctional
copier/printer/fax machines, Oce’ high volume network printers and facsimile equipment.
Experience: IKON Office Solutions, (33 Park of Commerce Blvd., Savannah, GA 31405 (912) 232-6576)
07/96-01/98 Sales Manager. Recruiting, Training and Leading the sales team responsible for
marketing Canon & Ricoh, black and white and color digital copiers; Savannah, GA.

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Experience: Danka Industries, Inc. (3701 John Young Pkwy., Orlando FL 32804, 1-800-282-3951)
06/92-07/96 Area Major Markets Manager, Orlando FL. 04/96 – 07/96
-Launched and led the Central FL Major Market program, managing Major Account Reps
and developing larger accts. with a regional or national organization.
District Manager, Central FL. 05/95 – 03/96. Manage all aspects of the district (5 branch
locations), P&L responsibility, leading, recruiting and training 5 Branch Sales Managers
and 35 Sales Reps.
Major Account Manager, Orlando, FL. 07/94 – 03/95. Responsible for marketing all
products to Fortune 500 Companies in central Florida. Achieved 146 percent of revenue
quota ($705,000. /9months) with 35 percent gross profit margin ($203,000.GP) Selected
to Danka President’s Circle and earned Danka’s incentive trip to Italy.
Corporate Product Manager, St. Petersburg, FL. 04/93 – 06/94. Designed field sales
price book, sales Spiff’s and product promotions. Traveled throughout US supporting 57
Danka Branches; product launches, field sales training.
Selling Branch Manager, Ft. Lauderdale, FL. 06/92 – 06/93. Coordinated all branch
operations. Hired, trained and managed outside sales force of up to 8 representatives.
Led branch to achieve 125% of revenue quota ($2.35 million) and attained 109% of
personal sales quota ($245,250. /9months) Earned President’s Club trip to San
Francisco, CA. Promoted to Corporate Product Manager.
Experience: IKON Office Solutions, (4150 John Young Pkwy., Orlando, Florida 32804, 407-299-7180)
10/87-06/92 Corporate Marketing /Sales Training Manager. 10/90 – 06/92. Designed, implemented,
and taught corporate new hire “Fast Start” sales training program for Florida division new
hires. Designed product promotions, marketing programs and sales incentive promotions.
Earned Jamaica “Circle of Excellence” trip.
Copier Sales Manager, Orlando, FL. 04/89 – 09/90. Recruited, hired and trained outside
sales force of ten representatives. Achieved “Sales Manager of the Year” award 1989,
“Branch of the Year” 1989, Hawaii President’s Club Trip.
Sales Manager, Boca Raton, FL. 10/87 – 03/89. Recruited, hired and trained sales team
for Broward county Florida. Achieved “Sales Manager of The Month” -November,
December 1987, and March 1988.
Experience: Lanier Business Systems
06/85-09/87 Copier Sales Manager, Jacksonville, FL. 02/87 – 09/87. Promoted to Sales Manager.
Recruited, hired and trained outside sales force of 10 representatives.
Sales Representative, Orlando, FL. 06/85 – 02/87. –Cold call selling copiers in assigned
territory. Salesman of the Month July -Sept. 1985, Salesman-of-the-Quarter, July-
Sept. 1985, Multiple Salesman-of-the-Month awards throughout 1986. “Great with
Eight” award 7 months, “Dirty Dozen” award 2 months, Century Club winner 1986,
Salesman-of-the-Year, Orlando, FL office 1986. My Sales Performance earned me the
“Wonewok” winter wonderland trips to Minnesota, Bicentennial trip to New York,
July 1986. President’s Club winner 1986- came with a Hawaii trip. Finished #2 in
Florida in sales stack ranking in 1986, promoted to Sales Manager Feb. 1987.
Professional
Training: Sales Coaching and Sales Negotiations; The Richardson Group
Miller Heiman, LAMP, Strategic Selling, Conceptual Selling
Danka Leadership Institute, -IKON Management Leadership, “Top in Class”
Canon No-Nonsense Performance Management, S.P.I.N. Training
Canon, A.C.E. Training - Behavioral Interviewing Trained Instructor
Education: High School Diploma - Howey Academy, Howey-in-Hills, FL
University of Central Florida, Orlando, FL
University of New Orleans, NOLA
Cameron University, Lawton, OK
Personal: Married 32 years
Enjoys Coaching Youth Recreational Sports
Earnings History and References upon Request.