2. Jane Eyestone
Professional Experience
EYESTONE DESIGN, Minneapolis 2008–present
Designer and Owner
Sought after to produce integrated designs for diverse group of clients in medical, retail and hospitality fields.
• Projects focus on logo development, signage, web and print design, as well as video production.
• Clients include Target, Macy’s, Boston Scientific, General Mills and Mort’s Deli.
CHAMILIA (MEMBER OF THE SWAROVSKI GROUP), Minneapolis 2014–2015
Creative Manager
A B2B company producing interchangeable jewelry including an assortment of charms, beads, bracelets, necklaces, earrings
and locks to tell every woman’s unique life story. Featuring high quality materials and Swarovski elements.
• Created design concepts and brought them to life for seasonal launches, promotional pushes, and B2B consumer
campaigns across multiple channels including in-store environment, print, digital, OOH, and social media.
• Collaborated with the Marketing, Product and Dot Com teams to produce print, digital and tradeshow designs.
• Owned projects from concept to completion.
• Directed and managed photography shoots for both product and model photography.
• Provided creative designs, photography and direction to UK marketing team.
• Hired to replace external advertising agency, saving $800K annually and shortened timelines by more than 2 weeks.
• Worked in a fast-paced environment and successfully managed multiple projects, collaborated on brand strategies,
coordinated internal and external teams, people, and activities across multiple projects and phases in Minneapolis,
Rhode Island, Austria and UK.
BLUESTEM BRANDS, Eden Prairie 2009–2014
Art Director
A parent company to three fast-growing ecommerce retail brands: Fingerhut®, Gettington.com® and PayCheck Direct®.
Providing a unique mix of retail and payment options for a diverse range of customers with a wide range of financial needs.
• Managed creative concept and execution, including layout, typography and photo art direction for print and web.
• Improved photography for fashion, jewelry and home products with 20% sales increases year over year.
• Developed improvements to systems, overall process and branding for 2 brands across multiple platforms.
• Collaborated with the direct internal buying, editorial and project management teams as well as external
photography studio, which increased production and reduced overhead cost by 25%.
• Met all program objectives, timelines, and budgets.
Minneapolis, MN 55419
jane.eyestone@gmail.com
Dynamic Designer and Creative Manager with proven success leading teams in delivering high-impact marketing
and brand messages. Effective design solutions with clear and defined brand executions. Extensive experience
in multi-channel design, including campaign concepts, logo design, broadcast, print, direct mail, in-store media,
tradeshow displays, social media as well as interactive design and e-commerce. Decisive, organized, highly
motivated and able to adapt to any situation, budget and timeline.
Areas of Expertise
• Creative Direction
• Marketing and Design Strategy
• Print Design
• Web and Digital Design
• Broadcast Creative
• Photo Art Direction
• Social Media Campaigns
• Personnel Management
• Campaign Conception
• Brand Management
• Trend Messaging
• Multi-Channel Branding
1
612.807.5914
https://www.linkedin.com/in/janeeyestone
SENIOR ART DIRECTOR | CREATIVE MANAGER | BRAND MANAGER | CREATIVE DIRECTOR
Creative Branding through multi-channel design.
3. Professional Experience (continued)
ICONOCULTURE, Minneapolis 2008
Design Director
A consumer strategy firm combining in-depth, culturally-informed consumer research with tailored advisory support to give
clients a real-time picture of the consumers you need to engage. Research and expertise, which reaches across categories,
demographics, and geographies to help you understand, engage, and grow with your target segments.
• Hired to replace external advertising agency , saving over $500K annually and increasing collaboration with internal
teams including marketing and project managers, copy writers and editorial staff.
• Implemented creative management, design and rebranding for leading market research company offering consumer
insights to wide range of high-profile clients.
• Increased marketing production to include more dynamic brand development including visual presentations,
concepting, interactive, and print design.
• Initiated internal video editing and in-house podcast production.
MACY’S NORTH, Minneapolis 2005–2007
Creative Manager
The midwest division of a major retailer providing marketing and strategy for multi-channel designs.
• Directed creative and production teams, which included art directors, copywriters, proof readers, production artists,
graphic designers, print managers, producers, stylists and photographers.
• Managed vendor relationships including production and post-production companies.
• Built lasting partnerships with key merchants and product development to deliver winning business strategies and
strongly differentiated products through branding.
• Reduced reliance on outside agencies and saved $7M annually.
• Collaborated with key Macy’s personnel on a broad range of creative and design issues including branding, TV and
in-store broadcast, radio and in-store displays.
• Worked on brand reinvention, encompassing Marshall Field’s renovation and re-branding in Chicago, that generated
1.3B in consumer impressions and delivered $5.4M, exceeding planned ROI by 34%.
• Reported directly to Executive Creative Director.
• Orchestrated catalog, weekly circular and promotional strategy and brand look re-invention.
• Developed concepts, directed photo shoots, created storyboards and layouts for collateral, newspaper, website and
in-store visuals.
TARGET/MARSHALL FIELD’S, Minneapolis 1999–2005
Senior Art Director
The Department Store Division of Target Corporation producing all marketing materials.
• Developed strong branded campaign concepts.
• Directed model, product and editorial photo shoots.
• Produced storyboards and layouts for collateral, newspaper, digital, OOH, in-store visuals, presentations, in-store
media, as well as radio and television broadcasts, which eliminated the use of external advertising agencies.
• Worked seamlessly with wide range of personnel, including senior management, external agencies, photographers,
stylists and broadcast crews.
• Managed multi-million dollar broadcast budgets.
RELATED EXPERIENCE PRIOR TO 1999: Photography and Graphic Design at Cuningham Group
Education
Bachelor Of Arts, University of San Francisco
Major in History, Minors in Art History and Photography | Graduated with Cum Laude Honors
2
Jane Eyestone
Minneapolis, MN 55419
jane.eyestone@gmail.com
612.807.5914
https://www.linkedin.com/in/janeeyestone
4. photo art directionExtensive experience in photo art direction for a wide-variety of products, both on location and in a studio setting
6. campaignMarshall Field’s bridal campaign encompassing concept, photo art direction and design of collateral pieces, a media kit, magazine
and newspaper ads, in-store visuals and broadcast media.
Elegant Bride 8 page insert
Bridal Sign
We do even more. Marshall Field’s can help you with:
Honeymoon Travel | Catering | Invitations
Wedding Gowns | Shoes & Accessories | Rings | Bridesmaid Dresses
Intimate Apparel | Beauty Salon
Cosmetics & Fragrance | Intimate Apparel |Table Settings
All you need to live happily ever after.
All in one place.
Bridal registry like no other.
After all, we invented it.
Make an appointment and our
Gift Registry Specialists will
help you create your registry.
Or grab a scanner and go.
Browse departments and scan
items on your own.Wedo.
In-Store Broadcast
8. digital designConcept, design and photo art direction for webstie banners, online ads and emails
Marshall Field’s Christmas Commercials Online
(site no longer active)
Nutrigreen website, brand design and online ads
http://www.nutrigreenlawncare.com/
Emails
Web Banners
10. rebranding pitchcollaborated, produced and concepted rebranding pitch for Macy’s, which included custom iPod with the powerpoint presentation, a music
playlist and 2 rip-o-matics, red plexiglass box and a book of the presentation boards.
Visual/graphic style
Presentation box with custom iPod
11. art directionConcept, layout and photography direction for various printed materials
Jewelry Catalog
GLOBAL
VIEW
ADVISORY
COUNCIL
30 April 2008
Walker Art Center
Conference Brochure
12. I just need to grab my tickets and Twins
cap before we go. Of course, a baseball
cap looks great with a jersey but it also
works with casual attire. When I add
denim, a cotton henley shirt and my
seersucker jacket, I’m ready to catch a
foul ball or dinner afterwards.
PERCELLE GREGORY,
Men’s Tailored. Dressing
our Twin Cities for 19 years.
Call Percelle at Macy’s
Minneapolis to learn about
new brands, get clothing advice
or set up a free consultation
at 612-375-2834. Or for the
Macy’s expert nearest you,
call 1-800-272-2450.
PERCELLE GREGORY,
Men’s Tailored. Dressing
our Twin Cities for 19 years.
Call Percelle at Macy’s
Minneapolis to learn about
new brands, get clothing advice
or set up a free consultation
at 612-375-2834. Or for the
Macy’s expert nearest you,
call 1-800-272-2450.
It wakens my slumbering wardrobe.
With a pop of color and sophistica-
tion, pink exudes confidence and
brings other colors to life. It looks
great with khakis, navies, grays and
blacks. Every outfit should have one
focal point and today
it’s pink.
My father always made sure his day
turned into our day. Wearing nothing
less than our Sunday best would do:
fine linen suits, colorful patterned ties
and straw hats. But it wasn’t so much
where we went that I remember
it was the time we spent together.
Thanks, Dad.
PERCELLE GREGORY,
Men’s Tailored. Dressing
our Twin Cities for 19 years.
Call Percelle at Macy’s
Minneapolis to learn about
new brands, get clothing
advice or set up a free
consultation at
612-375-2834. Or for the
Macy’s expert nearest you,
call 1-800-272-2450.
My suit. It introduces
me before
I've even said hello.
Whatever your career or
personal style, wearing
a suit will make a
noticeable impression.
When you're ready
to look
great, I can help.
PERCELLE GREGORY,
Men’s Tailored.
Dressing our Twin
Cities for 19 years.
Call Percelle at Macy’s
Minneapolis to learn
about new brands,
get clothing advice
or set up a free
consultation:
612-375-2421. Or for
the Macy’s expert
nearest you, call
1-800-272-2450.
my wife and I are going to the Guthrie after
work. I will play the
roll of the perfect gentleman.
Act one: a business professional.
Act two: a dapper man about town. My wardrobe
will be the star,
a versatile black suit with a crisp white dress
shirt. It’s a timeless
classic about the perfect
gentleman. Bravo.
PERCELLE GREGORY,
Men’s Tailored. Dressing our
TwinCities for 19 years.
Call Percelle at Macy’s Min-
neapolis to learn about new
brands, get clothing advice
or set up a free consultation:
612-375-2421. Or for
the Macy’s expert nearest you,
call1-800-272-2450.
Don’t be intimidated. Mixing colorful
stripes, polka dots and crosshatch patterns
won’t make you look like Grandma’s quilt.
It’s simple. One color in your tie should
match your suit or shirt, with one pattern
larger than the other. Two patterns are
fine but three’s a crowd. You’ll enjoy the
compliments.
PERCELLE GREGORY,
Men’s Tailored. Dressing
our Twin Cities for 19 years.
Call Percelle at Macy’s
Minneapolis to learn about
new brands, get clothing advice
or set up a free consultation
at 612-375-2834. Or for the
Macy’s expert nearest you,
call 1-800-272-2450.
art directionConcept and execution of a 6 week Men’s Tips ROP. The top Men’s Tailored Salesman in each of our top stores served as our models. I was able to
connect over $250,000 worth of sales to this campaign, which we negotiated free ad space from each city newspaper.
14. in-store mediaconcept and execution for large scale signage and seasonal trends, as well as video screen media
Marshall Field’s State Street Store Display
Marshall Field’s Store Display
Marshall Field’s State Street Store Strikepoint
Marshall Field’s Ceiling Projection
