Prospace Design Studios

2. WHO WE ARE
We create innovative brand
experiences of any scale. Our team
of experts in Retail & Product design,
Styling, Shopper Marketing and Retail
Operations, live and breathe Interior
Design and Branding.

3. Prospace Design Studios is a specialist retail design firm. We’re focused and passionate on the
delivery of fresh relevant and engaging shopper experiences that first and foremost deliver
commercially driven value to our clients.
Our team of experts recognize that change is the only
constant in Retail. At Prospace Design Studios, we work
to create that change. With offices across the Asia Pacific
Region, and a multi national team and experience working
across all continents we bring decades of experience to
deliver on a range of multi faceted retail experience.
As a global studio, 2017 see’s Prospace Design celebrate
over 20 years delivering on creative projects for our clients.
We love brands.
We specialize in articulating your brand in a physical
space through a strategic approach touching all of your
customers senses. We immerse ourselves in the brands
strategy in order to tailor excellent customer experiences
that yield greater commercial leverage.
Our approach to design is connected. We are all human
and our designs create environments that touch all of your
customers senses. Our global team comes from varied
backgrounds and design disciplines, which together allow
us to create tactile and enduring spaces for your brand to
be experienced.
Our Design Process works through the following areas, to
create a holistic approach to the projects deliverables -
Insights + Trends
Brand
Environments
Digital
Design
Deliver
We continue to work on a portfolio of projects that vary
in scale and purpose. Building a diverse understanding
of differing retail landscapes, forms the basis for our
understanding of your needs.
WHAT WE DO

4. WHAT WE DO
Prospace Design Studios loves
collaborating - we work with our
clients to fill the gaps in their
business. Our suite of services range
from site selection and development
strategy to interior design and visual
merchandising.

5. Capsule Emporium
Melbourne
Brand is an integral component in everything
we create – be it a product presentation,
spatial design or master-planning exercise. We
see someone’s personal brand as integral as
the brand a range is manufactured under.
With this approach our goal is always to
extract the dna of that brand and articulate
it into a physical space, allowing you, the
customer or employee to physically touch and
feel the brand.
In doing this, we immerse ourselves in the
brands strategy to ensure we are aligned in
our thinking and where possible stretch that
thinking to consider ways of evolving, growing
or completely breaking the mould of what has
come before.
Our designs take us from small intimate
boutique spaces, through to large format
buildings, functional workplaces with varied
bespoke product design along the way.
A relentless goal of delivering spaces that add
to the life of those that use them drives our
team to continually explore the edges of what
is considered normal.
INTERIOR DESIGN
PRODUCTS AND SERVICES
Opposite: L-R >
The world’s first Zoo York store, Emporium Melbourne.
BC by Beach Culture, Crown Resort, Melbourne.
Billabong Flagship store, Sydney Arcade.

6. Retail is a delicate balance of function and
form, with specific needs found in few other
interior spaces.
Working with our clients to build solid
foundations from the outset, we define the
brands emotional fingerprint - which provides
us with a filter for all design decisions, whilst
understanding their business operationally
and how product is received, merchandised
and sold, allow us to deliver informed and
functional stores.
Prospace Design has been involved in the
delivery of retail spaces for over 20 years and
over this time has developed significant assets
and an understanding of what makes a retail
environment profitable as well as enduring.
Our teams experience helping brands to
develop a strategic approach to site selection
and managed portfolio growth, deliver
on real tangible engagement with their
customer and pushing the envelope to help
stand out amongst a busy and crowded mall
environment, really compliments our design
skills and delivers added value when it comes
to embarking on a new retail location.
RETAIL
PRODUCTS AND SERVICES
Mr SImple
Indooroopilly
3D visuals created for projects: clockwise from top >
Mr Simple, Queensland.
Nixon HO, Queensland.
Nixon Retail, Victoria.
Basement HQ, NSW.

7. THE TEAM AUSTRALIA
Dan specialises in retail and retail operations, with over 20 years of
experience articulating brands within a retail space both in Australia and
Asia. Prior to Prospace Dan was driving branded retail development for
Billabong (GSM Group) as their Retail Creative Director.
Prior to setting up the the Austalian studio of Prospace in Sydney, Dan
delivered in excess of 500 retail projects over 20 years, including the design
and delivery of the largest board sports store in Australia, Kirra Surf.
When he’s not in the office Dan can be found around water or snow, or
hanging out with his wife and young family.
Dan’s view of retail has been simple from the day he first started working in
store, it should be fun and all about people, the customer and the staff on
the floor.
Ben is the Design Director of the team in our Australian studio, specialising in
Interiors and Architecture delivering creative solutions for some of the worlds
leading brands. With expertise spanning across the fields of retail, food and
beverage, workspace, shopping centre and resort design, Ben looks to inspire
change by forming fresh ideas that challenge conventional design thinking.
Coming from the UK Ben has worked across agencies in London delivering
award winning design with large format retail and leisure projects for Global
Asset Managers such as Lendlease, Henderson Global, Hammerson, and Savills
across England, Spain, France, Switzerland and Germany.
Ben’s extensive knowledge in the complexities of large format design have
lead for him to move to Australia to work within the Westfield Design and
Construction team before joining Prospace, leading designers working
across several new award winning shopping centre and leisure developments
throughout the country.
Ben’s intuitive sense of brand has seen him work with leading global fashion,
sports retail and automotive brands to develop engaging new design concepts
that have been delivered in all corners of the globe.
Ben Perman Creative DirectorDan Eagles Director

8. OUR CLIENTS
We take pride in working with brands
that embrace their customers. We also
really like working with brands that know
their product and know how to trade.
From one off boutiques to global
brands, our mission remains the same
- and that is to extract the essence
of the brand from those closest to it
and deliver on experiences that help
customers touch and feel every aspect
of the brand.
With a complimentary mix of skills at
Prospace, our goal is to integrate into
our clients businesses and fill the gaps
that they may have or compliment their
resources either in region or across
regions to ensure the best possible
result is achieved every time.
Spanning industries, we see the
sales process to be something that
doesn’t differ. Customer Service and
the experience that goes with that is
continuous and although the product
changes, regardless of whether its Beer
in a Brewery setting, Boardshorts in an
urban surf shop of residential property in
a sales suite - we deliver with passion.

9. Mr Simple is a gentlemen’s outfitter for all
occasions with stores throughtout Australia
and New Zealand. The brand approached
Prospace Design Studios to design and
build their latest flagship store in Brisbane
at Indooroopilly. Mr Simple were not
interested in blending in with the crowd
with their store design, and our design
team produced a completely unique design
for the mall that otherwise predominantly
features full height glazed shopfronts.
The shopfront from full height timber slats
creates a dynamic and compelling beginning
to the journey in to this new store that
features steel and timber custom joinery
for fixtures and merchandising displays
throughout. Needless to say the store
which recently opened at the beginning of
October 2014, is generating quite a buzz.
MR SIMPLE
INDOOROOPILLY, BRISBANE, AUSTRALIA
PORTFOLIO
The elegant timber slat shopfront for Mr Simple creates a
dynamic entry in to the store, which is big on scale.

10. The monolithic concrete look counter sits in front of a wall that features a
continuation of the timber slat design language from the shopfront.

11. MIRVAC SALES BOUTIQUE
PAVILLIONS SALES BOUTIQUE
PORTFOLIO
Prospace were engaged late 2015 to
design Mirvac’s largest residential sales
boutique in Australia. The team worked
with a brief to deliver ‘Everyday Luxury’ in
an interior space that spoke both about
the personality of the development
itself whilst delivering Mirvac’s consistent
brand values in a physical space through
sharp interior and joinery details and a
carefully selected materials palette.
The space reflected the interior and
exterior of the residential development
through the use of planting, a feature
tree in the centre of the space and
bespoke designed joinery, seating and
tables.
“It’s very us! In terms of getting that
Mirvac look and feel, you guys nailed
it!!”
Susan Lloyd-Hurwitz - Mirvac CEO.

13. BURLEIGH BREWING
BURLEIGH HEADS, QLD
PORTFOLIO
Prospace were approached to design
the new home for Burleigh Brewing
Co. A beer brewing company that is
an institution in Burleigh on the Gold
Coast. Our team took on an ambitious
project to design a building that housed
the brewing facility, a new bar and
offices all under one very large roof!
Prospace designed, and managed
the build of the space that opened
early March 2016. The design of the
interior and exterior focused on a
simple materials palette that balanced
industrial with rustic finishes, with the use
of concrete, timber and fibre cement
cladding. Lighting inside and out played
a big part in setting the right tone, and
a bar made from cast concrete slabs,
pressed in timber, with a hot rolled steel
top provides a striking feature in the
space.
It was a privilege to work with such a
fantastic client and deliver the vision
for their new larger space that critically
needed to remain rooted in authenticity
and community and portray the
company’s brand values of ‘Balance,
Character and Soul’.

15. MR SIMPLE
PACIFIC FAIR
PORTFOLIO
A second store for Mr Simple, this time
at the newly opened extension to Pacific
Fair on the Gold Coast, Queensland.
The brief from the client this time was to
deliver a Palm Springs inspired store that
aligned with the location of the mall by
the coast.
We designed a store that was intended
to effortlessly stand out from the crowd.
The shopfront entirely in white, rendered
to deliver texture and emphasise the
architectural form of the bulkhead and
portal certainly turns head in the mall.
The interior takes inspiration from
Californian hotels such as Ace Hotel with
slatted screens that double up as feature
walls for product and VM display. The
minimal colour and materials palette
allow the brands strong merchandising
style take the lead in the space.

17. TONY BIANCO
PACIFIC FAIR
PORTFOLIO
Prospace recently designed and
managed the build of the new Tony
Bianco store at Pacific Fair on the Gold
Coast. Continuing our relationship with
Australia’s leading designer of women’s
fashion footwear.
Our client allowed us to really take the
design concept to the next level with
this store.
As such our team designed a space
that exudes the same luxury as Tony
Bianco’s product, by delivering a high
level of detail through joinery design,
lighting and interior features such as the
rear illuminated mirror at the back of
the store along with luxurious travertine
clad columns and plinths. The evolution
of the store concept is an exciting step
for Tony Bianco that we look forward to
developing in future stores.
“ Prospace has significantly
improved the customers
perceived value and position of our
brand! ”
Anthony Bianco

19. HALLENSTEIN BROTHERS
CHERMSIDE
PORTFOLIO
Hallenteins, one of New Zealands most
renowned retailers tasked Prospace with
evolving their current retail design, to
deliver stores with impact on the lease
line and relevance to the customer
throughout.
The Westfield Chermside store saw
the first of the new concept delivered,
taking the brand in a new direction, that
not only resonated with the customer,
elevated the brand, but also set the
benchmark in the centre by challenging
the normal.
Pushing the envelope is part of our DNA
and something that our team thrive on,
but its about delivering this in a sensible
and commercial way. The Shopfront
features a glassless facade, instead
replaced with a structural steel and
mesh framework that features signage
and a large random led screen as the
prominent structure to deliver the brands
insane content!
Within the interior we clad the walls
of the store in cement sheeting
with exposed fixings - delivering a
commercial and impactful skin.
“This is the best Hallenstein store design that I’ve seen. The high level of creativity
in the shopfront design made it an easy decision to support breaking the rules. We
were happy to see no glass used in this shopfront.”
Brian Gorman - GM Retail Design, Scentre Group

21. Capsule at Emporium Melbourne was an
opportunity to work with a retailer that we
had previously designed a store for in the
world’s first living mall in Sydney, and build on
the existing design language that is all about
sharp style and individuality.
A Basic Design Package service was used for
the design of this store. Prospace prepared
schemes for the unit presenting to the client
mood and visual inspiration, sketch concept
ideas, space planning and 3D renders, that
once were signed off, were developed in to full
store design documentation drawings along
with a detailed design package of fixture and
construction drawings.
Prospace managed the centre approvals
through Colonial First State for the scheme
and liased directly with the project managers,
shop fitters, manufacturers and joiners to
ensure that the project was realised on time
and in budget.
CAPSULE
EMPORIUM, MELBOURNE, AUSTRALIA
DESIGN CASE STUDY

22. After conducting a design direction workshop
with the client, the Prospace design team
focused on four keys areas when creating a
mood board to convey design inspiration.
Colour dipping, the idea of dipping the
whole store; floors, walls, and fixtures in
another colour. Transparency and the idea of
exclusivity, in the form of screening off part of
the retail space to create a second area within
the unit for VIPs or the display of limited
edition lines in stock. The idea of seeing
people shopping in another space within the
store and wanting to engage in what was
going on behind the screen formed a strong
part of the concept.
Finally, strong VM stories, the Prospace team
identified with the need for flexible but simple
merchandising systems that allowed the
Capsule team to create strong VM stories that
accentuated that sharp individual style that
they are known for.
DESIGN CASE STUDY
MOODBOARD &
INSPIRATION
Hand sketching is the quickest and most
direct route to convey an idea to the client.
Areas of focus were the shopfront and how
we could create a point of difference within
the mall. The idea of a shopfront without
glass, replaced with a lattice like screen of
metal rods within a timber frame was born.
Considering Capsule’s merchandising
requirements a collection of simple mid floor
plinths and perimeter bays that featured a
variety of shelves, hanging, angled shelves and
puc system with timber dowl face outs were
developed.
After agreeing the direction for the concept
through sketch and mood imagery we
commenced fixture development. The store
needed to be designed to a budget and much
of this hinged on the design and detailing
of the fixtures. We opted for minimal timber
frame joinery for the perimeter units and mid
floor timber floor plinths and counter. Our
rationale throughout the design process was
that the colour palette and idea of ‘dipping’
the store in white, including a white resin floor,
would create a striking visual aesthetic and
point of difference for otherwise low cost
fixtures.
SKETCH CONCEPT &
FIXTURE DEVELOPMENT

23. The initial concept came together in final 3D
renders to realise the scheme and form part of
the Emporium design approval package.
The idea of dipping the store in white was
realised with all fixtures, furniture finished in
white paint or powdercoat, all sitting on top of
striking white resin floor.
The sharp white floor was contrasted with
shades of grey above on the walls and
perimeter units, and finished with a dark grey
ceiling. A full width, floor to ceiling orange
fabric screen sitting within a timber frame and
behind sheets of rebar, partitions the second
retail space and fitting rooms, injecting a
pop of colour in to the space and enough
transparency in the retail space to deliver on
the idea of exclusivity that we explored early
on in the concept.
DESIGN CASE STUDY
FINAL RENDERS
The pivitol part of any project for our clients
is the documentation and it’s actually the
stage that we really enjoy. Every nut and bolt
drawing that we produce ensures that stores
are built exactly the way we design them
on time and in budget. The documentation
protects the design intent and gives
perfect clarity to the site teams, joiners and
manufacturers, ensuring that we get the right
level of detail and finish required, therefore we
place a lot of importance on them!
Like with any project, the detail and
documentation stage for Capsule at
Emporium was an oppurtunity to refine details
to get the most cost efficient build.
DOCUMENTATION
& DETAIL
2610
2700
600
1900
1200
465
CAPSULE
105.3
SHOP FRONT
DETAIL
50
25
80
30 3 25
80
2530 325
SHOPFRONT FIXED SCREEN FROM 25 X 80MM TIMBER TO FRONT AND
BACK OF SCREEN, MITRED WITH END PANELS OF TIMBER STAINED
THE SAME RUSTIC OAK THROUGHOUT ALL VISIBLE SURFACES.
TIMBER CAPPING SANDWICHES STEEL CHANNEL THAT 12MM
DIAMETER HOLLOW TUBES ARE WELDED TO AT TOP AND BOTTOM OF
SCREEN.
SCREEN IF HELD TOGETHER BY BOLT FIXINGS THROUGH TIMBER
CAPPING ON REAR FACE SCREEN.
ALL BOLT FIXINGS COUNTERSUNK FLUSH WITH OUTER FACE OF
TIMBER CAPPING. IN BRASS FINISH.
SCREEN FIXED IN TO FLOOR AND SHOP FRONT BULKHEAD
INDIVIDUAL SIGNAGE LETTERS FIXED BACK TO TUBES ON CLIP
FIXINGS
Front Elevation
Scale: 1:201
Side Section
Scale: 1:202
Section Detail
Scale: 1:4
3
FIXED SCREEN
2700 X 2610 - TOTAL REQUIRED: 1NO.

24. AU & NZ
Suite 7, 13-29 Nichols St, Surry Hills, NSW 2010
p. +61 2 9332 2558
CN
No. 171, Xiang Dian Li, Hu Li District, Xiamen, China
p. +86 592 506 2356
ProspaceDesign.com.au