GP Presentation of home textile based export house Narayan Industry Noida

1. NARAYAN INDUSTRY PVT LTD.
Submitted By
Smriti
Department of Textile Design
NIFT Patna
2017-21
Industry Internship Report Presentation
2021
Faculty Mentor
Dr. Pintu Pandit
Assist. Professor & RIC
Department of Textile Design
NIFT Patna
Industry Mentor
Ms. Reenu Sharma
Head Designer
Narayan Industries
Noida

5. Objective
The basic objective of the Graduation Project was to study the organization, manufacturing process, marketing strategies and to get involved
with design project and working of the industry. The period of industry internship is meant to know how the organization work at larger level
to retain value in the market and to analyze the upcoming trend in print and textiles.
The main objective of this internship was to:
• To be able to explore experience and record the detail linking that goes behind the production of any collection
• To understand interpret and deliver upon the type of client we are working on
• To gain an impact and independent understanding into the processes of developing creating and executing of design
• Integrate application of classroom learning into a real life market driven project
• Identify the process of preparing for the buyer and facilitating the meeting.

6. Sl. No. Content Page No.
1. Company Profile 4
2. CSR 9
3. Products & Segments 11
4. Clients 13
5. Hierarchical Structure 14
6. CMT & Design Dept 16
7. SWOT Analysis 18
8. Mini Project 19
9. Learning Experience 35
10. Reference 36
Content

7. Company Profile
• NARAYAN INDUSTRY is a Govt. Recognized export house dealing in Home Textiles since last 27 years (from
1994), they are known as the production people.
• They take pride in mentoring that they satisfied customer in UK, Europe, Scandinavia, USA and Middle and Far
East.
• Narayan merchandise embodies all prospects in a very home, right from Bedding, Curtains, Linen and Room
Linen.
• You can find soft lines for any room in Narayan home collection, one thing you can be assured of is that they
offer quality product at best prices that can be achieved from India.

8. Fig 1:- Head Office of Narayan Industries

9. Mission
• To create top-of-the-mind brand recall for its products
• To pursue innovation of new products
• To strengthen market reach in both the domestic and international markets
so as to fully capture emerging opportunities
• To reach the customers directly for improved responsiveness to changing
customer preferences
• To introduce own brands for home furnishing products in the international
market
• Position, both in the domestic as well as the international market
Vision
• To produce world class fashion, furnishing and décor products with the
concurrent objective to protect the environment through the use of eco-
friendly materials
• To achieve a leading position in environment friendly textile products
• To create top - of - the - mind brand recall for its products.
• To strengthen market reach in both the domestic and international markets
so as to fully capture the emerging opportunities.
• To reach the customers directly for improved responsiveness to changing
customer preferences.
• To introduce own brands for home furnishing products in the international
market position, both in the domestic as well as the international market.
Mission

10. Fig 2:- Workers Tailoring at production area
Fig 3:- Fabric cut pilling area at production

11. CSR
CSR VISION
• Through sustainable measures, actively contribute to the Social, Economic and Environmental
Development of the community in which we operate ensuring participation from the
community and thereby create value for the nation.
CSR MISSION
• Ensuring socio-economic development of the community through different participatory and
need- based initiatives in the best interest of the poor and deprived sections of the society so
as to help them to become SELF-RELIANT and build a better tomorrow for themselves.
• Ensuring environmental sustainability through ecological conservation an regeneration,
protection & re growth of endangered plant species, and promoting biodiversity.

12. Products & Segments
Fig 6:- Collection Display at company showroom

13. Product Line
BED LINEN
-Quilts
-Duvet cover
-Pillow cover
-Euro Sham
-Dec Shams
-Bed runner
BATHROOM ACCESSORIES
-Shower curtain
-Floor mats
Fig 7:- Display of Cushion Collections

14. Clients

15. Hierarchical Structure
Madeups

16. Madeups Department
The unit of Made-ups is located in Noida area which was set up in 1994. Cutting, stitching,
packing etc operations are performed in this unit. This unit has a turnover of around 50-60
crores.
The main products are curtains, beddings, pillows, cushions, quilts, duvet covers, table
wares etc. Out of the total items manufactured 90% are exported and the remaining is sold
in the domestic market.
Fig 8:- Sample Products developed at
Madeups department

17. CMT & Design Department
Sampling is a very important process. It
determines the approval of future orders
from buyers and fetches business for a
product manufacturing company.
Sampling is one of the key elements of
the pre – production processes in a home
textile industry. Before a manufacturer
produces bulk orders, a prior sampling of
styles is done to get approvals and
jumpstart the fabrication of products.

18. Process of Making Samples
Fig 9:- Sample for buyer at showroom
Fig 10:- Sample for buyer at showroom

19. Project-1
WIND IN THE
WILLOWS

20. Project Brief
• To create a crib bedding collection for babies, according to the buyers requirement
• To research on trend from any trend forecasting site for A/W 2022-23 season.
• To make required design process boards, motifs(hand/digital).
• To develop a bedding collection consisting of a quilt, a dohar, a comforter, 2 shaped
pillows and a pillow. accordingly.
Concept:
Inspired by the Wind in the Willows, mini toads, badgers and moles
decorates baby bedding, offering an alternative to the autumnal
woodland theme with a focus on the riverside, rowing boats and
colorful canal boats offer further motif inspiration for cute critter
conversational. Stylized prints and graphics update this traditional
theme.
INSPIRATION BOARD

21. MOOD BOARD LOOK BOARD
Tufting
Quilting
Conventional
Materials
Characters

22. Initial
Sketches

23. Final Digital Sketches

24. Product Specifications

25. Contd..

26. Contd..

27. Costing Sheets

28. Costing Sheets

29. Product Layout

30. Final Look

31. Final Look

32. Final Look

33. Project-2
SALTWATER
TINTS

34. Project Brief
• To design the collection using various materials
and different types of fabrics.
• Season- Spring/Summer’22
• For Bouchara collection
• Technique- Fabric Manipulation, Patchwork,
Machine embroidery and Quilting.
• Color- Forecast Color Spring Summer’ 22
INSPIRATION BOARD
Concept
Natural character influences casual surfaces in line with the S/S 18 Slow
Futures trend, from coated functional bases to gauzy, refining the rustic
elements with softness and subtle surface movement Soft, chalky color
woven and aged global inspired geometrics balance out the season, evoking
Kinship’s traveler and coastal spirit for home décor.
A youthful attitude, captured in Youth Tonic, challenges traditional utility
palettes and reinvents traditional stripes through graphic distortion and
splicing.

35. THEME BOARD

36. Hand Drawn Sketches

37. Cushion Concepts

38. Contd.

39. Product Specifications

40. Contd.

41. Contd.

42. Contd.

43. Contd.

44. Contd.

45. Contd.

46. Contd.

47. Costing Sheets

48. Contd..

49. Final Look

50. Learning Experience
In my 16 weeks graduation project, at the starting of my graduation project, I was assisting the designing team, who was working for buyers at that time I was working on my
collection as well as I was assisting her in developing of the buyer’s collection. This helped me later while I was developing my collection, it was easy for me to understand
buyer’s choice and the design concept of the company as well as the international buyer. The main thing I learnt over there is color combination, those learning was very
useful for me in development of my collection. Assisting in the Product Development team, my work was to arrange the fabrics and to get develop the samples which was
designed on the paper by me. This work helped me to learn the production process and design development. After buyer’s meeting got over, I was assisting the senior
merchandiser in the developing the samples for the buyer. Buyer sent the specification sheet of the sample and merchandiser get developed the samples according to
specification sheet.
Graduation project is the last project of my college project, in which I have put all my knowledge and skills whatever I learnt in the NIFT. It was a very good experience to
work under the company circumstances and fulfill their design requirement. It was totally different experience from other project. In this project I was designing the
collection for international buyer, whose design requirement and color combination was totally different form the domestic market. Working in Narayan Industries best thing
I learnt time management for work, at time I was working on my collection and I was helping in the product development team. I was getting developed my samples and
also I was assisting senior merchandiser in their work. In total it was very nice moment of working in the Narayan Industries, working individual and working in a team is a
different experience. I hope all the knowledge what I got form this project and form NIFT will help me to make my future bright and successful.

51. References
• https://www.ratantextiles.com/ accessed from 11th January to 20th june on different intervals, 2021
• https://www.ratanjaipur.com/ accessed from 11th January to 20th june on different intervals
• https://www.theinside.com/blog/a-brief-history-of-chintz/ accessed on 15th January, 2021
• https://cityonpedals.com/blog/the-tradition-of-the-block-printingtechnique accessed on 8th January, 2021
• https://fashion-history.lovetoknow.com/fabrics-fibers/chintz accessed on 15th January, 2021
• https://www.vogue.com/article/chintz-prints-to-know accessed on 18th January, 2021
• https://www.bbc.com/culture/article/20200420-the-cutesy-fabricthat- was-banned accessed on 20th
February, 2021
• http://www.vam.ac.uk/content/articles/i/indian-textiles-introduction/ accessed on 22nd February, 2020
• https://gaatha.com/

52. Thank You