9 TRENDS & TIPS TO IMPROVE YOUR LABEL & PACKAGING DESIGN

Pune | Mumbai | London
An ISO 9001:2008 Company

9 TRENDS & TIPS TO
IMPROVE YOUR LABEL &
PACKAGING DESIGN
Pune | Mumbai | London
An ISO 9001:2008 Company

© 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com
IMPORTANCE OF LABEL
AND PACKAGING DESIGN
Label and packaging design is more important than most people think
Impressive packaging design makes your product stand out from other competing brands
It attracts prospects and shares details about your product
It is the first, 'real' touch point with the consumer, and the deciding factor to whether the
prospect chooses your brand or not.
www.intericsdesigns.com
© 2021 Interics Designs Pvt. Ltd | All rights reserved

IMPORTANCE OF LABEL AND
PACKAGING DESIGN
We all know that label design must:
• communicate the brand's value proposition, what it is, why it is different and better than others
• align with brand messaging and marketing strategy
• make sense for the product's use
• be tailored for the market category and target group
As a leading packaging design company India, we offer some trends and tips to help make your
packaging design eye-catching, contemporary and effective. Read on.

TRANSPARENT
LABELS
TRENDS & TIPS TO HELP MAKE
YOUR PACKAGING DESIGN
EFFECTIVE
Customers value transparency
about the food products they
purchase.
In a Label Insight Food Revolution study,
94% of respondents said it was important
that food brands are transparent about their
product's ingredients, sourcing and contents.
Food packaging design with see-through labels
whereby consumers can see the product's
colour and texture are increasingly popular for
food, beverage and skincare brands.
It also places the product itself
upfront of the customer
experience without compromising
on the visual impact.

Think
environment.
Think eco-friendly.
Packaging and labels
are using recycled
paper more and
more.
Being eco-friendly
is no longer a fad
or niche market.
Sustainability is a
real and growing
concern, across
TGs.
EFFECTIVE
Consider using eco-friendly
materials in your box packaging
design and labelling.
You can even use natural dyes
for printing for a 'greener',
healthier look.
Your company’s other
eco-friendly efforts
can also be
highlighted on your
product labels.

Make it bold
Minimalism was the rage in the last
decade but now, with increasing
competition and crowded shelves,
consumers want something MORE
EXCITING.
EFFECTIVE
Eye-catching shapes, ornate designs, bright
colours, custom fonts - use what it takes to
create BOLD PACKAGING DESIGN that
stops customers in their tracks.

Use illustrations
to tell a story
EFFECTIVE
It's well known that a picture is
worth a thousand words.
Apart from colours, shapes and words,
illustrated pictures in packaging design
can build a captivating narrative, to
attract and engage the consumer.
The same illustrations can be used
on marketing collateral and
commercials. It all helps to
differentiate your brand and
connect with your consumers.

Repeat the
pattern
EFFECTIVE
A well-chosen, attractive pattern
or motif that captures the essence
of your brand, can be a precious
visual element.
Use it repeatedly and creatively to create a
strong identity that will help consumers
remember your label.
No need to make different labels;
slight changes in the colour scheme
for all products will do.
Done aesthetically and
strategically, it can elevate your
brand, make it memorable.

Turn to
texture
EFFECTIVE
Your label design should appeal not just to a consumer's
sense of sight.
Touch plays an important part, contributing to the
overall brand experience.
By creating a more tactile experience, you can set
your product apart.
Especially in a higher-end market, textured,
embossed or foil-embellished labels on box packaging
design certainly help to position your product as
'premium', making customers believe your product is
worth more.

Structured
layout
EFFECTIVE
Cluttered,
confused, messy
packaging design
can put the
customer off.
A smart designer will manipulate the
‘hierarchy of perception’ to deliver
design elements in a logical order.
For example: attention grabber >
brand name > product name >
product info.
Interesting font combinations,
defined lines that balance the
visual and written elements,
position of mandatory
information, balance of empty
and occupied space - all these
need to come together in a well-
planned, aesthetic package.
Today’s trend is of neat,
orderly layouts that promote
readability and deliver a sense
of balance and structure.

Think
physical
EFFECTIVE
It's imperative for label
designers to check and
understand physical
proportion
In print media, physical
size is critical,
especially for
typography
Many times, the size of
the font needs to be
adjusted after seeing it on
paper, in actual size
So continuously print
test labels and check
for legibility, spacing
and the physical
perception of size

Quality
printing
EFFECTIVE
Even the greatest
design can fall flat if
the printing is not
up to the mark.
Plan your printing;
select a printer who
has the expertise and
capabilities to execute
your design just the
way you envision it.

PACKAGING DESIGN WITH
INTERICS DESIGNS
Interics Designs is an experienced product packaging design company that uses market
research and design intelligence to create effective packaging.
Oil packaging design, spice packaging design, box packaging design, pouch design - Interics
has the packaging design ideas and execution capabilities to deliver an out-of-the-box
experience.
From brand naming and label design to structure design, Interics' Packaging design
methodology helps your product develop your brand to stand out on the shelf, and create a
memorable experience with the customer.
Interics is a top branding agency India, and advertising agency with over 25 years of rich
experience offering holistic and integrated solutions, for strong and sustainable brand building.

DISCLAIMER :
This document is intended for presentation purpose only. It contains information that is strictly confidential. You are notified that any use, dissemination, distribution or
copying of its images, concepts and content of any slide, is prohibited.
+91 8744819236
To build and promote your brand
with strategic thinking, creativity
and assured results,
CONTACT US.
www.intericsdesigns.com

9 TRENDS & TIPS TO IMPROVE YOUR LABEL & PACKAGING DESIGN

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