Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.

1. 9 TRENDS & TIPS TO IMPROVE YOUR
LABEL & PACKAGING DESIGN
Label and packaging design is more important than most people think. An
impressive packaging design makes your product stand out from other
competing brands, attracts prospects and shares details about your product.
Above all, it is the first, 'real' touch point with the consumer, and the deciding
factor to whether the prospect chooses your brand or not.
We all know that label design is a means of communicating the brand's value
proposition, what it is, why it is different and better than others. Labels and
packaging graphic design needs to align with brand messaging and marketing
strategy; it needs to make sense for the product's use; it must be tailored for
the market category and target group.
As a leading packaging design company India, we offer some trends and tips
to help make your packaging design eye-catching, contemporary and effective.
Read on.
Transparent labels: Customers value transparency about the food products
they purchase. In a Label Insight Food Revolution study, a staggering 94% of
respondents said it was important to them that food brands are transparent a
food product's ingredients, sourcing and contents.
Extending that consumer need for transparency is transparent food packaging
design. See-through labels whereby consumers can see the product's colour
and texture are increasingly popular for food, beverage and skincare brands. It

2. also places the product itself upfront of the customer experience without
compromising on the visual impact.
Think environment. Think eco-friendly.: Being eco-friendly is no longer a fad
or niche market. Sustainability is a real and growing concern, across TGs.
Consider using eco-friendly materials in your box packaging design and
labelling. Packaging and labels using recycled paper are being used more and
more. You can even use natural dyes for printing for a 'greener', healthier look.
Your company’s other eco-friendly efforts can also be highlighted on your
product labels.
Make it bold: Minimalism was the rage in the last decade but now, with
increasing competition and crowded shelves, consumers want something more
exciting. Eye-catching shapes, ornate designs, bright colours, custom fonts -
use what it takes to create bold packaging design that stops customers in their
tracks.
Use illustrations to tell a story: It's well known that a picture is worth a
thousand words. Apart from colours, shapes and words, illustrated picturesin
packaging design can build a captivating narrative. They can attract and
engage the consumer. The same illustrationscan be used on marketing
collateral and commercials. It all helps to differentiate your brand and connect
with your consumers.
Repeat the pattern: A well-chosen, attractive pattern or motif that is eye-
catching and captures the essence of your brand, can be a precious visual
element. Use it repeatedly and creatively to create a strong identity that will
help consumers remember your label.
No need to make different labels; slight changes in the colour scheme for all
products will do. Done aesthetically and strategically, it can elevate your brand,
make it memorable.
Structured layout: Cluttered, confused, messy packaging design can put the
customer off. Today, in the packaging design world, the trend is of neat,
orderly layouts that promote readability and deliver a sense of balance and
structure.
A smart designer will manipulate the ‘hierarchy of perception’ to deliver design
elements in a logical order. For example: attention grabber > brand name >
product name > product info.
Interesting font combinations, defined lines that balance the visual and written
elements, position of mandatory information, balance of empty and occupied
space - all these need to come together in a well-planned, aesthetic package.

3. Turn to texture: Your label design should appeal not just to a consumer's sense
of sight. Touch plays an important part,contributing to the overall brand
experience. By creating a more tactile experience, you can set your product
apart.
Especially if you're targeting a higher-end market, textured, embossed or foil-
embellished labels on box packaging design certainly help to position your
productas 'premium', making customers believe your product is worth more.
Think physical: Since label designers rarely oversee print production, it's
imperative to check and understand physical proportion. If the packaging
design looks good on the computer screen, most designers think their job is
done.
In print media, physical size is critical, especially for typography. Many times,
the size of the font needs to be adjusted after seeing it on paper, in actual size.
So continuously print test labels and check for legibility, spacing and the
physical perception of size.
Quality printing: Even the greatest design can fall flat if the printing is not up
to the mark. Plan your printing; select a printer who has the expertise and
capabilities to execute your design just the way you envision it.
PACKAGING DESIGN WITH INTERICS DESIGNS
Interics Designs is an experienced product packaging design company that
uses market research and design intelligence to create effective packaging. Oil
packaging design, spice packaging design, box packaging design, pouch design
- Interics has the packaging design ideas and execution capabilities to deliver
an out-of-the-box experience.
From brand naming and label design to structure design, Interics' Packaging
design methodology helps your product develop your brand to stand out on
the shelf, and create a memorable experience with the customer.
Interics is a top branding agency India, and advertising agency with over 25
years of rich experience offering holistic and integrated solutions, for strong
and sustainable brand building.