The latest Ipsos MORI Political Monitor shows that Ed Miliband and Nick Clegg, in particular, are facing a struggle in communicating to voters what they stand for. For each, half of the British public say they agree with the statement that they “don’t know what they stand for”. David Cameron does best with 33% saying they don’t know what he stands for, while 37% feel the same about Nigel Farage.

1. POLITICAL MONITOR
August 2013
Contacts: Bobby.Duffy@ipsos.com
Gideon.Skinner@ipsos.com
Tomasz.Mludzinski@ipsos.com 020 7347 3000

2. Voting Intentions

3. 3
Voting Intention: all giving an opinion vs. those
“certain to vote”
Source: Ipsos MORI Political Monitor
Conservative lead = -9
All giving a voting
intention: 80%
How would you vote if there were a General Election tomorrow?
31%
40%
10%
11%
8%
Base 1,007 British adults 18+, 10th -12th August 2013, all certain to vote = 586
Labour
Conservative
Lib Dem
UKIP
Other
All certain to vote: 54%
Conservative lead = -10
30%
40%
10%
11%
9%

4. 4
0
10
20
30
40
50
May-03
Aug-03
Nov-03
Feb-04
May-04
Aug-04
Nov-04
Feb-05
May-05
Aug-05
Nov-05
Feb-06
May-06
Aug-06
Nov-06
Feb-07
May-07
Aug-07
Nov-07
Feb-08
May-08
Aug-08
Nov-08
Feb-09
May-09
Aug-09
Nov-09
Feb-10
May-10
Aug-10
Nov-10
Feb-11
May-11
Aug-11
Nov-11
Feb-12
May-12
Aug-12
Nov-12
Feb-13
May-13
Aug-13
40%
Howard elected
(Nov 03)
2005
General
Election
Cameron elected
(Dec 05)
Brown as PM
(Jun 07)
10%
30%
2010
General
Election
Base: c. 1,000 British adults certain to vote each month through June 2008; c. 500 British adults thereafter Source: Ipsos MORI Political Monitor
Voting Intentions January ‘03 – August ‘13
(all certain to vote)
How would you vote if there were a General Election tomorrow?
11%

5. Satisfaction with the Coalition
and Party Leaders

6. 6
55
62
55
38
60
38
27
28
33
32
Net
satisfaction
Net change
from July
2013
-17 -1
-35 -1
-27 -1
-5 -4
-28 +4
Base: 1,007 British adults 18+, 10th - 12th August 2013
Satisfaction with leaders and the Government
How satisfied or dissatisfied are you with the way … is running the country /doing his job as Prime Minister
/Deputy Prime Minister/Leader of the Labour Party/UKIP?
Source: Ipsos MORI Political Monitor
David Cameron
The Government
Nick Clegg
Ed Miliband
% Satisfied% Dissatisfied
Nigel Farage

7. 7
0
10
20
30
40
50
60
70
Aug-07
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08
Jul-08
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Jul-10
Aug-10
Sep-10
Oct-10
Nov-10
Dec-10
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
27%
%satisfied
Cameron
Clegg
Campbell
Clegg elected
(Jan 08)
General
Election
38%
Miliband
28%
Brown
Base: c. 1,000 British adults each month Source: Ipsos MORI Political Monitor
How satisfied or dissatisfied are you with the way … is running the country / doing his job as … ?
Satisfaction with Party leaders August ‘07 – August ‘13
Farage
33%

8. 8
Netsatisfaction
How satisfied or dissatisfied are you with the way … is doing his / her job as Prime Minister?
Net satisfaction with Prime Ministers
THATCHER
BLAIR
MAJOR
BROWN
CAMERON
Base: c. 1,000 British adults each month Source: Ipsos MORI Political Monitor
Number of months from becoming Prime Minister
Note: Data collected prior to June 2008 was collected via face-to-face
methodology; data collected from June 2008 was via telephone

9. 9
Source: Ipsos MORI Political Monitor
David Cameron (satisfaction)
Are you satisfied or dissatisfied with the way David Cameron is doing his job as leader of the Conservative
Party/ as Prime Minister?
0
10
20
30
40
50
60
70
Note: Data collected prior to June 2008 was collected via face-to-face methodology;
data collected from June 2008 was via telephone
Satisfied
Dissatisfied
January 2006 – August 2013August 2013
SatisfiedDon’t know
Dissatisfied
Net = -17
38%
55%
7%
Base 1,007 British adults 18+, 10th – 12th August 2013

10. 10
0
10
20
30
40
50
60
70
80
90
100
Base: 255 Conservative supporters 18+, 10th -12th August 2013 Source: Ipsos MORI Political Monitor
Satisfied
Dissatisfied
David Cameron
(satisfaction among Tory supporters)
Are you satisfied or dissatisfied with the way David Cameron is doing his job as leader of the Conservative
Party/ as Prime Minister?
72%
25%
3%
Satisfied
Don’t know
Dissatisfied
Net = +47 Note: Data collected prior to June 2008 was collected via face-to-face methodology;
data collected from June 2008 was via telephone
January 2006 – August 2013August 2013

11. 11
Base: c. 1,000 British adults each month Source: Ipsos MORI Political Monitor
Number of months from becoming Opposition Leader
HAGUE (1997-2001)
DUNCAN SMITH (2001-2003)
Net satisfaction with Opposition Leaders
(1994 – 2013)
How satisfied or dissatisfied are you with the way … is doing his job as leader of the … Party?
CAMERON (2005-2010)
BLAIR (1994-1997)
MILIBAND (2010-2013)
HOWARD
(2003-2005)
Note: Data collected prior to June 2008 was collected via face-to-face
methodology; data collected from June 2008 was via telephone
Netsatisfaction

12. 12
10
20
30
40
50
60
Ed Miliband (satisfaction)
Are you satisfied or dissatisfied with the way Ed Miliband is doing his job as leader of the Labour Party?
Source: Ipsos MORI Political MonitorBase: 1,007 British adults 18+, 10th-12th August 2013
Dissatisfied
Satisfied
October 2010 – August 2013August 2013
SatisfiedDon’t know
Dissatisfied
28%
55%
16%
Net = -27

13. 13
47%
43%
10%
0
10
20
30
40
50
60
70
Base: 316 Labour supporters 18+, 10th – 12th August 2013
Ed Miliband
(satisfaction among Labour supporters)
Are you satisfied or dissatisfied with the way Ed Miliband is doing his job as leader of the Labour Party?
August 2013
Net = +4
SatisfiedDon’t know
Dissatisfied
Source: Ipsos MORI Political Monitor
Dissatisfied
Satisfied
October 2010 – August 2013

14. 14
Nick Clegg (satisfaction)
Are you satisfied or dissatisfied with the way Nick Clegg is doing his job as leader of the Liberal Democrats/
as Deputy Prime Minister?
Source: Ipsos MORI Political MonitorBase: 1,007 British adults 18+, 10th-12th August 2013
0
10
20
30
40
50
60
70
Note: Data collected prior to June 2008 was collected via face-to-face methodology;
data collected from June 2008 was via telephone
Dissatisfied
Satisfied
February 2008 – August 2013August 2013
27%
62%
11%
SatisfiedDon’t know
Dissatisfied
Net = -35

15. 15
0
10
20
30
40
50
60
70
80
90
100
Base: 85 Liberal Democrat supporters 18+, 10th-12th August 2013
Dissatisfied
Satisfied
August 2013
52%
38%
11%
SatisfiedDon’t know
Dissatisfied
Net = +14
Nick Clegg
(satisfaction among Lib Dem supporters)
Are you satisfied or dissatisfied with the way Nick Clegg is doing his job as leader of the Liberal Democrats/
as Deputy Prime Minister?
February 2008 – August 2013
Note: Data collected prior to June 2008 was collected via face-to-face methodology;
data collected from June 2008 was via telephone
Source: Ipsos MORI Political Monitor

16. 16
33%
38%
29%
Nigel Farage (satisfaction)
Are you satisfied or dissatisfied with the way Nigel Farage is doing his job as leader of UKIP, the UK
Independence Party?
Source: Ipsos MORI Political MonitorBase: 1,007 British adults 18+, 95 UKIP supporters, 10th-12th August 2013
All
Satisfied
Don’t know
Dissatisfied
85%
7%
8%
UKIP supporters
Satisfied
Don’t know
Dissatisfied
Net = -5 Net = +78

17. Leaders and their parties

18. 18
23%
7%
26%
37%
8%
Leaders and their parties- Ed Miliband
Which of these statements come closest to your view of Ed Miliband and the Labour party?
August 2013
I do not like
and I do not
like his party
Source: Ipsos MORI Political Monitor
Miliband & the Labour
Party
%
August
2013
Change
since
October
2012
Total like him 30 -7
Total do not like him 63 +7
Total like his party 49 -2
Total do not like his party 43 +1
Base 1,007 British adults 18+, 10th – 12th August 2013
I like him and I
like his party
I like him but I
do not like his
party
I do not like
him but I like
his party
Don’t know

19. 19
Source: Ipsos MORI Political Monitor
Leaders and their parties- David Cameron
August 2013
I do not like
him and I
do not like
his party
Base 1,007 British adults 18+, 10th – 12th August 2013
Cameron & the
Conservative Party
%
August
2013
Change
since
October
2012
Total like him 43 +2
Total do not like him 52 -2
Total like his party 38 +3
Total do not like his party 57 -3
I like him and his
party
I like him
but I do
not like
his party
I do not like him but I like his party
27%
16%
11%
41%
5%
Don’t know
Which of these statements come closest to your view of David Cameron and the Conservative/ party?

20. 20
Leaders and their parties- Nick Clegg
Source: Ipsos MORI Political MonitorBase: 1,007 British adults 18+, 10th-12th August 2013
August 2013
22%
11%
21%
36%
10%
Clegg & the
Liberal
Democrats
%
August
2013
Change
since
October
2012
Total like him 33 +4
Total do not like him 57 -6
Total like his party 43 +3
Total do not like his party 47 -5
I do not like
him and I
do not like
his party
I like him and his
party
I like him
but I do
not like
his party
I do not like him but I like his party
Don’t know
I like him and his
party
I like him
but I do
not like
his party
I do not like him but I like his party
Don’t know
Which of these statements come closest to your view of Nick Clegg and the Liberal Democrat party?

21. 21
19%
8%
6%
44%
22%
Leaders and their parties- Nigel Farage
Source: Ipsos MORI Political MonitorBase: 1,007 British adults 18+, 10th-12th August 2013
August 2013
Farage &
UKIP
%
August
2013
Total like him 27
Total do not like him 50
Total like his party 25
Total do not like his party 52
I do not like him and I do
not like his party
I like him and his
party
I like him
but I do
not like
his party
I do not like
him but I
like his
party
Don’t know
Which of these statements come closest to your view of Nigel Farage and the United Kingdom Independence
party?

22. 22Identity crisis?
Source: Ipsos MORI Political Monitor
To what extent do you agree or disagree with the following statements?
Base: 1,007 British adults 18+, 10th -12th August 2013
24
26
28
15
13
24
23
18
6
8
8
8
20
21
20
26
30
16
17
30
7
4
4
3
0 20 40 60 80 100
I don't know what Nigel Farage stands for
I don't know what Nick Clegg stands for
I don't know what Ed Miliband stands for
I don't know what David Cameron stands for
Strongly agree Tend to agree Neither agree nor disagree
Tend to disagree Strongly disagree Don't Know
33% 56%
51% 37%
50% 37%
37% 50%

23. The economy

24. 24
0
10
20
30
40
50
60
70
80
May-04
Aug-04
Nov-04
Feb-05
May-05
Aug-05
Nov-05
Feb-06
May-06
Aug-06
Nov-06
Feb-07
May-07
Aug-07
Nov-07
Feb-08
May-08
Aug-08
Nov-08
Feb-09
May-09
Aug-09
Nov-09
Feb-10
May-10
Aug-10
Nov-10
Feb-11
May-11
Aug-11
Nov-11
Feb-12
May-12
Aug-12
Nov-12
Feb-13
May-13
Aug-13
Economic Optimism Index
Do you think that the general economic condition of the country will improve, stay the same or get worse
over the next 12 months?
Source: Ipsos MORI Political MonitorBase: 1,007 British adults 18+, 10th – 12th August 2013
Improve
Stay the same
Get worseImprove
Don’t know
Get worse
Stay the same
August 2013
EOI = +20
44%
29%
24%
2%

25. 25
-80
-60
-40
-20
0
20
40
May-97
Aug-97
Nov-97
Feb-98
May-98
Aug-98
Nov-98
Feb-99
May-99
Aug-99
Nov-99
Feb-00
May-00
Aug-00
Nov-00
Feb-01
May-01
Aug-01
Nov-01
Feb-02
May-02
Aug-02
Nov-02
Feb-03
May-03
Aug-03
Nov-03
Feb-04
May-04
Aug-04
Nov-04
Feb-05
May-05
Aug-05
Nov-05
Feb-06
May-06
Aug-06
Nov-06
Feb-07
May-07
Aug-07
Nov-07
Feb-08
May-08
Aug-08
Nov-08
Feb-09
May-09
Aug-09
Nov-09
Feb-10
May-10
Aug-10
Nov-10
Feb-11
May-11
Aug-11
Nov-11
Feb-12
May-12
Aug-12
Nov-12
Feb-13
May-13
Aug-13
Do you think that the general economic condition of the country will improve, stay the same or get worse
over the next 12 months?
Base: c. 1,000 British adults each month
+28
-46
-56
-48
+23
The Ipsos MORI Economic Optimism Index
Index(getbetterminusgetworse)
-64
Source: Ipsos MORI Political Monitor
+20

26. Most capable Chancellor

27. 27
Osborne vs Balls
Who do you think would make the most capable Chancellor, the Conservatives’ George Osborne or Labour’s
Ed Balls?
Base: 1,007 British adults 18+, 10th - 12th August 2013 Source: Ipsos MORI Political Monitor
36%
35%
18%
12%
George
Osborne
Ed Balls
Neither
Don’t know
June 2013
35%
38%
15%
13%
George
Osborne
Ed Balls
Neither
Don’t know
August 2013

28. 28
Osborne vs. Balls - trend
35
36
29
34 35
3636
35
37
34
38
35
0
10
20
30
40
50
Mar-11
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Base: c. 1,000 British adults each time Source: Ipsos MORI Political Monitor
Who do you think would make the most capable Chancellor, the Conservatives’ George Osborne or Labour’s
Ed Balls?