iPhone vs. Samsung UX Case Study
In terms of popularity the iPhone is the clear winner. But is the iPhone really as user friendly as widely assumed? eye square performed a comprehensive usability assessment to find out more about the performance of the iPhone 4 in comparison to the Samsung Galaxy S II.
Skyrocket training provides top notch quality, cost effective, short courses to corporates and individuals. Flexible enough to assist in implementation of corporates Training plans as well as to manage last minute requirements
Our Trainers are top quality, multilingual, and we take quality assurance very seriously to ensure you get the most of our Training
What is a business model?
A business model is a simple representation of the complex reality of a particular organization.
Business models are useful for understanding how a business is organized, who interacts with whom, what goals and strategies are being pursued, what work the business performs, and how it performs that work.
Admit or Die: Addressing Admission Decision Factors on Websites mStoner, Inc.
Debt burdens, the amenities "arms race," and technology are all changing the admissions landscape for colleges and universities. The annual cost of attending college at four-year institutions has risen three times faster than the rate of inflation. Many institutions are fighting harder than ever before for admissions growth.
Is your web site communicating the vital information for decision-making, and are you following usability practices that will lead to conversions?
This session will focus on:
Programs, rankings, location, and costs -- how the best .edu websites are presenting this information.
Content and features that help demonstrate the value of education at specific institutions.
Soziale Netzwerke im Versicherungsvertrieb – Digital noch näher am KundenHenning Meyer
Social Media@Versicherungsvertrieb – Und es geht doch!
Social-Media-Einsatz im Versicherungsvertrieb - Zentral unterstützt, dezentral erfolgreich – vertriebsunterstützende Maßnahmen kurz vorgestellt
Materiales para primer año de Teoría del Conocimiento del Programa de Bachillerato Internacional.
3a edición. 2017
Actualización de los materiales publicados el 2014.
Para la guía de primeros exámenes de noviembre 2015
Emotional Profiles Of Samsung And Sony PresentationPaul Conner
Research study that show how a certain group of people feels about Samsung and Sony across 10 discrete emotions. Reveals feelings that they are aware of (conscious/explicit), but also feelings that they are not aware of (unconscious/implicit). Quantitative profiles given as well as analyses that show which emotions most drive brand preference.
Skyrocket training provides top notch quality, cost effective, short courses to corporates and individuals. Flexible enough to assist in implementation of corporates Training plans as well as to manage last minute requirements
Our Trainers are top quality, multilingual, and we take quality assurance very seriously to ensure you get the most of our Training
What is a business model?
A business model is a simple representation of the complex reality of a particular organization.
Business models are useful for understanding how a business is organized, who interacts with whom, what goals and strategies are being pursued, what work the business performs, and how it performs that work.
Admit or Die: Addressing Admission Decision Factors on Websites mStoner, Inc.
Debt burdens, the amenities "arms race," and technology are all changing the admissions landscape for colleges and universities. The annual cost of attending college at four-year institutions has risen three times faster than the rate of inflation. Many institutions are fighting harder than ever before for admissions growth.
Is your web site communicating the vital information for decision-making, and are you following usability practices that will lead to conversions?
This session will focus on:
Programs, rankings, location, and costs -- how the best .edu websites are presenting this information.
Content and features that help demonstrate the value of education at specific institutions.
Soziale Netzwerke im Versicherungsvertrieb – Digital noch näher am KundenHenning Meyer
Social Media@Versicherungsvertrieb – Und es geht doch!
Social-Media-Einsatz im Versicherungsvertrieb - Zentral unterstützt, dezentral erfolgreich – vertriebsunterstützende Maßnahmen kurz vorgestellt
Materiales para primer año de Teoría del Conocimiento del Programa de Bachillerato Internacional.
3a edición. 2017
Actualización de los materiales publicados el 2014.
Para la guía de primeros exámenes de noviembre 2015
Emotional Profiles Of Samsung And Sony PresentationPaul Conner
Research study that show how a certain group of people feels about Samsung and Sony across 10 discrete emotions. Reveals feelings that they are aware of (conscious/explicit), but also feelings that they are not aware of (unconscious/implicit). Quantitative profiles given as well as analyses that show which emotions most drive brand preference.
Face Value: capturing fleeting emotions through facial coding to add depth to...Merlien Institute
Presented by Pankaj Jha, Director - Global Innocation, Millward Brown
at Qualitative360 Asia 2013
19-21 November 2013, Singapore
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/
So much of the mobile experience is context and location specific. App use tends to be more immediate, reactive and transient, prompted by something that happens in the users' environment rather than by their work schedule.
Traditional lab methods really don't work too well to capture these behaviors. From a physical perspective there is seldom a video-out port to capture screen images, and there is no easy way to capture gestures or button presses. From a behavioral perspective, it's often hard to "set the scene" for your app's use when your user is sitting inside a sterile office room.
So how do we cheaply and quickly gather feedback on the mobile apps that we develop? What techniques can we use to balance ecological validity with solid data collection?
In the last year we've learned something that we suspected, but never really knew about mobile, great mobile design sells. But great mobile design doesn't start in Photoshop, it starts by understanding the users, the business goals, the intended devices and a million other tiny variables. Who better to solve these problems than the designer?
In this workshop we will deconstruct a variety of successful mobile experiences from the old green screens to today's hottest iPhone apps. We'll identify what works in the mobile context and why. But more importantly we'll learn how we can design incredible mobile experiences for today and for tomorrow.
There is a lot more in my O'Reilly book: Mobile Design & Development (http://oreilly.com/catalog/9780596155445/)
Connected Moments: Measuring and Monetizing Social Media - Adam Lavelle - iCr...iCrossing
What is connectedness and what are connected moments? How do you measure and monetize social media? iCrossing Chief Strategy Officer, Adam Lavelle, explains in detail how you can capitalize on the moments that matter in this keynote presentation delivered at the Council of Public Relations Firms: Igniting Opportunities event, on April 25, 2012. Join the connectedness conversation at: http://www.icrossing.com/icrossing-blogs-conversations-feed/connectedness
Measuring Sources of Brand Equity -Brand ManagementAqib Syed
Measuring the sources of brand equity.
The use of social media platforms and websites to promote a product or service. (Wikipedia)
Refers to techniques that target social networks and applications to spread brand awareness or promote particular products. (Techopedia)
Most managers can easily identify an employee performance issue, but what is difficult is effectively communicating this information. From the employee's perspective when their manager does initiate a discussion it can come across as finger-pointing and disciplinary. Naturally this approach causes most people to react defensively, leading to a confrontational exchange and a strained relationship. It can seem easier to avoid these conversations altogether, particularly when the issue relates to difficult to quantify and discuss behavior based issues. This session will teach an intuitive process for crafting hearable sayable performance feedback talking points to drive the change you are seeking while avoiding the difficulties that usually accompany these exchanges.
Gain practical skills to confidently take on those seemingly awkward yet critical exchanges in a far less stressful way.
Pass the i pad please - 5 Lessons for Creating Great Tablet ExperiencesAnswerLab
As the tablet market continues to grow, so does the need to keep pace with the interaction challenges and opportunities these devices provide. The tablet platform raises unique challenges for developing and testing digital experiences. As a guide for user experience professionals, developers, designers, and product managers, AnswerLab has identified three key trends across our tablet UX research and will provide five lessons for creating tablet experiences, as well as best practices for conducting tablet research.
by Robert Schumacher, Ph.D.
Presentation given on 21 May to the GCC HIMSS group in Chicago with ~50 people present.
www.usercentric.com
The point was to provide some background on usability (a gentle introduction to some of the science), some case studies, and introduce the measurement AND design components of user centered design.
Note because of all the animations, some pages do not view properly. Please contact me if you would like more information:
bob at usercentric.com
How to get to a Smartphone & Tablet Vision & Strategy....and executionJan-Joost Kraal
I presented this at Product Tank Amsterdam om March 26th at eBuddy, Amsterdam. It reflects part of my work at Marktplaats, the largest classifieds site in the Netherlands. It's about the process and my experience on how we got to a Mobile Vision and Strategy.
Getting Ideas Out of Your Head and Into the App StoreTraci Lawson
Targeted at kids media content creators who want to produce iOS apps, but lack programming know-how and funding.
Presented to Women in Children's Media, on the campus of Teachers College, Columbia University, August 3rd, 2011
Similar to iPhone vs. Samsung Galaxy S II - User Experience Case Study (English) (20)
eye square 10 years after | Der Beitrag der impliziten Forschung zum Verständ...eye square
eye square revolutionierte in den vergangenen zehn Jahren die implizite Forschung.
Dr. Matthias Rothensee hielt seinen Talk "eye square 10 years after" auf der Research & Results 2014
eye square celebrates 10+ years of having established innovative, radically new ways of doing implicit user experience, brand, media and marketing research.
Digital Payment Services - Intercultural Differences and Trust as Key Determi...eye square
The acceptance of digital payment systems depends on cultural preferences. This presentation highlights the factors which determine success or failure of a digital payment system. eye square UX Researcher Lisa Wiese held this talk at World Usability Day 2012 in Berlin
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Interkulturelle Unterschiede und Vertrauen als zentraler Faktor für die Akzeptanz digitaler Bezahlsysteme
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eye square untersucht in einer Vielzahl globaler Studien sozio-kulturelle Wirkmechanismen, die über den Markterfolg digitaler Systeme entscheiden. Dabei ist „Vertrauen“ als Faktor für die Akzeptanz eines Systems zentral. In den Emerging und Developing Markets Asiens, Süd-Amerikas und Afrikas ist institutionelles Vertrauen eher gering ausgeprägt. Hier war der langfristige und persönliche Kontakt zwischen Geschäftspartnern traditionell immer sehr wichtig. Um einen Erfolg am Markt zu garantieren müssen digitale Bezahlsysteme zuverlässig und sicher sein um das Vertrauen der User zu erhalten.
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"It’s not only about East vs. West" –
Diversity throughout Asia from a Japanese Point of View
The EYE SQUARE Academy, a series of talks on the topic of User Experience started with Noriko Osaka's talk on "Intercultural Differences in UX"
Noriko Osaka represents EYE SQUARE as Director User Experience Asia at our office in Tokyo, Japan and is a representative for UXPA-Asia, the regional chapter of UXPA.
In her talk she highlighted intercultural differences in the usage of interactive systems and how to address these differences in global UX research.
watch Noriko Osaka's talk here:
https://vimeo.com/46419740
iPhone vs. Samsung Galaxy S II - User Experience Case Study (German)eye square
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In terms of popularity the iPhone is the clear winner. But is the iPhone really as user friendly as widely assumed? eye square performed a comprehensive usability assessment to find out more about the performance of the iPhone 4 in comparison to the Samsung Galaxy S II.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
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During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
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- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
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Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
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Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
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Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
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This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
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• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. The Study
Set Up & Test
phones
User Experience Evaluation using Eye Tracking, i² BrandREACT and an online survey.
Sample: N=20; Age: 25 – 45
• 10 ordinary mobile phone users (non smartphone users)
• 5 iOS (iPhone) users
• 5 Android users Eye Tracking
Test Design: Within Subject Design - each respondent evaluates both smart phones.
Simulation of a daily situation to compare the user experience of the iPhone 4 and the Samsung Galaxy S2.
Task Scenario
Apple iPhone 4
You have received a missed call from an
unknown number.
Please save this number as a new contact,
„Peter Schneider“.
Samsung Galaxy S2
Apple iPhone 4 Samsung Galaxy S2
2
14/11/12
4. Strong brand image of Apple distorts real product experience.
Samsung Galaxy definitely catches up with Apple.
Consumer awareness of the iPhone’s success and its reputation for usability makes users explicitly state that the
iPhone is easier to use and more attractive than the Samsung Galaxy S2.
On an emotional, implicit level users are stimulated by a straight forward and powerful brand image. They associate
positive items faster and more often with the iPhone than with Galaxy S2.
But: Eye tracking data reveals that the real user experience is not always like users say or think it is!
Eye tracking and interaction tracking show scattered attention on the display. Users do not focus on the correct
icons/buttons to solve the task and perform more false interactions than with the Samsung Galaxy S2.
Performance data pronounces a lower success rate for the iPhone.
14/11/12 4
7. Explicit: Evaluating user experience through Interviews,
Thinking Aloud and System Acceptance Ratings
Interview = Opinions, problems and needs of the target group are analyzed. Users are addressed
on an individual level.
Thinking Aloud = Users directly or retrospectively (retrospective thinking aloud) comment on their
own usage behavior. This way the user’s thoughts become more comprehensible and usage
behavior can be reflected and understood easily.
System Acceptance Ratings = Evaluation of the acceptance of product features using semantic
differentials and rating scales.
14/11/12 7
8. Implicit: Measuring the unconscious using the i² BrandREACT.
Stimulation / Power / Balance
i² BrandREACT = Reaction time based tool
Respondents are asked to associate certain adjectives (based on 3 emotional need dimensions)
with a product/brand.
Compliance rate and reaction time are measured.
The need for STIMULATION
entertaining dominant
playful powerful
superior The need for joy & curiosity.
young
modern convincing Willing to discover and to learn.
exciting strong
The need for BALANCE
The need for stability & safety.
Avoiding risks.
BALANCE The need for POWER
The need for distinction & superiority.
Striving for status and autonomy.
14/11/12 cautious, robust, tidy, correct, formal 8
9. Signal: Assessing attention and interaction behavior with
Eye Tracking
Gaze heatmap & Reach attention
interactions
To find out…
To find out…
• What percentage of the
• if attention is focused target group have
on the correct areas actually seen the
area/button/icon
• To find out where users
interacted and how • What are the dominant
(tap, slide, hold, etc.) mental models in the
users minds
Interaction shares Time to first contact
To find out… To find out…
• How many interactions • How early a certain
were there with a area/icon/button is
certain area/icon/button perceived
• Which interaction type • If an icon is intuitively
is mostly expected designed and easily
14/11/12 accessible 9
11. Explicit: iPhone strong in all categories, especially aesthetics
Please rate the smart phone you just used for the following dimensions on a scale from 1 to 5. „1“ means
„not at all“ and „5“ means „very much“.
SystemAcceptance The iPhone is considered to be especially...
• Aesthetically attractive
• Comprehensible
4,2
Aesthetical quality
3,4
Users show high acceptance levels and state
3,8 their willingness to re-use the iPhone.
Utility
3,6
3,8
Comprehensibility
Re-use & Recommendation
3,5
48%
Recommendation
48%
3,6
Acceptance
3,3 54%
Re-use
45%
1,0 1,5 2,0 2,5 3,0 3,5 4,0 4,5 5,0 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
iPhone Samsung Galaxy S2 iPhone Samsung Galaxy S2
N=20 „How likely is it that you would recommend/reuse this smart phone on a scale from 0 –
14/11/12 100 %?“ 11
12. Implicit: Faster & more positive associations with the iPhone.
Samsung not convincing.
14,12
The iPhone performs better than the Galaxy
12,71 in all 3 categories.
Respondents associate more positive
adjectives faster with the iPhone.
9,24
• The iPhone is especially strong in the
power dimension: It is convincing, strong
and secures social status.
5,00
• The Galaxy S2 mostly fulfills the need for
balance: associated adjectives are:
STIMULATION
3,09 cautious, robust and correct.
2,66
BALANCE
BALANCE
POWER
POWER
LATION
STIMU-
iPhone Samsung Galaxy
14/11/12 12
The higher the value, the more positive associations have been selected and the faster the reaction time. Negative values show negative associations. N=20
13. Signal: iPhone not intuitive
Correct interaction:
Tap small arrow
• Attention is rather scattered • Users mostly accidentally • Correct Icon is perceived
N=20 rather late (after 12.6s)
No clear focus on arrow.. call the number.
• Many users fail/struggle • Only 18 correct interactions
14/11/12 because of tapping the 13
number
14. Signal: Samsung Galaxy convinces with user-friendly interface
Correct interaction:
Tap the number of missed call
• User attention is • Users intuitively perform the • Correct screen element
N=20 concentrated on the phone adequate interaction. They (phone number) spotted
number. choose the phone number. instantaneously (after 0.6s)
14/11/12 14
15. Signal: Greater overall success rate with Galaxy
Success Rate
iPhone:
100% 0%
More than the half of the users struggle or fail.
10%
90% 40% succeed.
35%
80% Galaxy:
Android seems to be easier to use:
70%
50%
65% succeed, nobody fails totally.
60%
Fail/Timeout
50%
Struggle
Success
40%
65%
30%
20% 40%
10%
0%
Task 1 - iPhone Task 1 - Galaxy
N=20
14/11/12 15
16. Signal: Galaxy S2’s Android interface easier to use for all user groups
Galaxy:
iPhone:
• Common cell phone users often struggle. • Feature phone users show greater success rate.
• iPhone users succeed. • iPhone users mainly succeed.
• Android users tend to face problems as well. • All Android users directly succeed.
N=20
All smartphone users succeed with the type of interface they already know!
iPhone users are better in handling the Android phone than Android users are with iOS.
14/11/12 16
17. Your contact:
Carina Lehne
UNIT LEAD | Senior Research Consultant
+49 30 69 81 44 28
lehne@eye-square.com
eye square GmbH
Schlesische Straße 29 – 30 (Aufgang F)
D – 10997 Berlin
Fon +49 - 30 - 698144-0 | Fax +49 - 30 - 698144-10
E-Mail eye@eye-square.com | www.eye-square.com