Tanay Shah of RIM-Blackberry India presented on marketing strategies for Blackberry phones in India. The presentation provided an overview of Blackberry as a company, research on its target demographics, and a plan to target both enterprise and non-enterprise users. Blackberry aims to position itself as a smartphone choice for professionals and youth in India through differentiated products, extensive distribution channels, and an aggressive marketing strategy including advertising, promotions, and community building online. The goal is to sustain the Blackberry brand by targeting both existing and new younger consumer segments.
The document contains a detailed analysis of Company OnePlus. The topics covered are Instruction to OnePlus.
History of OnePlus, Products manufactured by OnePlus, Competitive Set of OnePlus, Pricing Strategy, Marketing Strategy, OnePlus turning its gaze towards India, Product availability of OnePlus, Issues Plaguing OnePlus, OnePlus Switching From Cyanogen to Oxygen OS, Competing With a Plethora of Smartphone Brands, Making the Jump to an Omnichannel Retailing Experience, 2017, OnePlus 5 Launch, And Making India the Core Focus, 2017 Is India-Focused.
The OnePlus Core Vision: Breaking Down ‘Never Settle’, Demand, Forecasting & Product Success, Sales Strategy, Annual Report, SWOT Analysis.
The document contains a detailed analysis of Company OnePlus. The topics covered are Instruction to OnePlus.
History of OnePlus, Products manufactured by OnePlus, Competitive Set of OnePlus, Pricing Strategy, Marketing Strategy, OnePlus turning its gaze towards India, Product availability of OnePlus, Issues Plaguing OnePlus, OnePlus Switching From Cyanogen to Oxygen OS, Competing With a Plethora of Smartphone Brands, Making the Jump to an Omnichannel Retailing Experience, 2017, OnePlus 5 Launch, And Making India the Core Focus, 2017 Is India-Focused.
The OnePlus Core Vision: Breaking Down ‘Never Settle’, Demand, Forecasting & Product Success, Sales Strategy, Annual Report, SWOT Analysis.
Blackberry case study-As an academic subject of Strategic Management having q...Kartik Mehta
CASE STUDY
Keyboard lovers bemoan their own as BlackBerry in trouble
BlackBerry could soon be leaving the phone business, which is worrying its loyal users who have refused to give up its devices.After teaching the world to type on tiny buttons, BlackBerry could soon be leaving the business of
making phones - leaving fewer options for a vocal minority still committed to phones with its once
popular physical keyboard.
Presentation is about the market strategy and STP process of Apple incorporation with SWOT analysis report.
it includes the history and introduction of apple incorporations and their working and goals and objectives and its CRM techniques.
7 Deliciously BAD Examples of Community Marketing Robyn Tippins
I've thrown together 7 bad examples of oops moments in social media. There are several examples from Facebook, but most come from Twitter. See the USAir tweet (blurred), Kenneth Cole's idiocy and more. Social media marketing is fun, but it is also a potential minefield. It takes crisis plans and media training to do it right.
Blackberry case study-As an academic subject of Strategic Management having q...Kartik Mehta
CASE STUDY
Keyboard lovers bemoan their own as BlackBerry in trouble
BlackBerry could soon be leaving the phone business, which is worrying its loyal users who have refused to give up its devices.After teaching the world to type on tiny buttons, BlackBerry could soon be leaving the business of
making phones - leaving fewer options for a vocal minority still committed to phones with its once
popular physical keyboard.
Presentation is about the market strategy and STP process of Apple incorporation with SWOT analysis report.
it includes the history and introduction of apple incorporations and their working and goals and objectives and its CRM techniques.
7 Deliciously BAD Examples of Community Marketing Robyn Tippins
I've thrown together 7 bad examples of oops moments in social media. There are several examples from Facebook, but most come from Twitter. See the USAir tweet (blurred), Kenneth Cole's idiocy and more. Social media marketing is fun, but it is also a potential minefield. It takes crisis plans and media training to do it right.
How does one define whether a firm operating in the mobile phone industry is more or less successful? Some argue that success should be measured using the metrics defined by the titans of industry. Warren Buffet, one of the most successful investors of our time uses “Return On Invested Capital” (ROIC) as the key measure of enterprise success. However, using this measure Apple is only slightly (1.5%) more successful than Research in Motion (RIM) table 1 refers.
However, for the purposes of this paper we have defined success as a firm's ability to strategically position its self as a high-end premium brand, with a reputation as the market leader in quality, customer satisfaction and steadily growing market share. Using these metrics, we propose that clearly Apple is the more successful of the two.../
The results from a 30 question quantitative survey with over 120+ respondents, and 2 qualitative focus groups were used to analyze perceptions, needs and wants of business users in California and beyond. Results were presented in the paper and a 20 minute presentation, alongside recommendations for both brands.
Small to medium-sized business employees often find themselves caught between the benefits and challenges that typically characterise this size of organisation. On one side they work with great flexibility and have the independence to choose when and where to work. In addition, they have closer and often more personal relationships with their clients and customers.
However, the small to medium-sized business environment can also be extremely demanding, with employees having to fill multiple roles and resources often being stretched. Small to medium-sized businesses usually find themselves spending long periods of time out of the office.
O2 is The UK’s No 1 Network with 17.2 million customers & continues to grow rapidly.
The mobile data market is growing rapidly thanks to email on the move solution.
The Blackberry from O2 is the most popular email solution available in the market place today.
The event will cover a presentation on the benefits of using Blackberry with actual cases studies illustrating a Return on Investment; improvement in productivity & quality of life.
We will also demonstrate The Blackberry & will offer a free no obligation 28 day trial.
Come to our session learn how BlackBerry from O2 can improve your productivity.
Quotes from SME:
BlackBerry is easy to use. Our teams get all the functionality they need in one device; a phone, Outlook email, and a wireless calendar that requires no need to synch with the desktop. BlackBerry helps them keep up even when they’re in the field and not at their desks.
- Brett Queener, Vice President, Salesforce.com
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Success stories of Blackberry and things they could have or can be doing to make their position in the smartphone and wireless communication market better.
A project on Airtel's Brand Equity using Brand Asset Valuator and Zaltman Metahpor Elicittion Technique describing Airtel's position in the Indian Market with respect to its competitors within a sample size of 40 .
What should Jamal propose as a strategy for BlackBerry as a .pdfabiwarmaa
What should Jamal propose as a strategy for BlackBerry as a result of the SWOT assessment?
Assess Jamal's research. What additional information would you have included in your research to
augment your SWOT?development, and customer service to develop a single unified SWOT for
the entire company. Jamal called upon various departments to offer SWOT analyses because he
wanted to collaborate in order to pull together more detailed information. He reminded each
department to be honest in their assessment of their part of the company. Each department
offered information about their inner workings. The marketing department brought Jamal a SWOT
that analyzed product sales, pricing, advertising, and distribution. The finance department brought
Jamal the fiscal results from different products and areas of the company. The research and
development department reported on patents and product development. The operations
department brought statistics on how much fixed and operating capacity BlackBerry was utilizing,
and the customer service department reported on customer satisfaction levels with the company's
products and services. Strengths When Jamal analyzed the departmental SWOTs he was able to
identify several of BlackBerry's strengths. BlackBerry was once the most respected name in the
mobile communications industry, and the brand continued to be very well known. The brand
remained well liked by its supporters and still retained some popularity in its local market of
Canada. According to Barker (2011). "Throughout early decades of the twenty-first century, the
BlackBerry was synonymous with business connectivity. Its strong support for email, messaging,
global roaming, and mobile document editing made it the best in class among the other fledgling
smartphone platforms." Add in the fact that BlackBerry was a "cute" phone with the little
blackberry-shaped buttons, and BlackBerry had an easy time marketing their product. BlackBerry
had 595 million dollars in revenue in 2004, and revenues rose to a high of almost 20 billion dollars
in 2011. Unfortunately, revenue decreased to 2.1 billion dollars by 2016. BlackBerry's net income
also peaked in 2011 at 3.4 billion dollars. By 2016,Jamal had learned about SWOTs in his MBA
and knew the assessment tool was created by Albert Humphrey, who led a research project at
Stanford University in the 1960 s and 1970 s using data from many top companies. Humphrey's
goal was to identify why corporate planning failed. He identified areas of strategic importance that
he called SOFT: What is good in the present is Satisfactory, good in the future is an Opportunity;
bad in the present is a Fault, and bad in the future is a Threat" (Humphrey, 2005). "F" was
subsequently changed to "W" to better reflect the weaknesses that existed within the company.
The elements of the first SWOT were published in 1965 in Business Policy, Text and Cases by
Learned, Christensen, Andrews and Guth (Morrison, 2016). That text became the most popul.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. COMPANY PROFILE
The name blackberry was coined by Lexicon Branding.
Blackberry Limited , formerly known as RESEARCH
IN MOTION LIMITED.
It is a Canadian telecommunication and wireless
equipment company.
The company is headquartered in Waterloo , Ontario ,
Canada.
It was founded by Mike Lazaridis , who served as its
co – CEO along with Jim Balsillie until January 22,
2012.
4. INTRODUCTION
The first Blackberry device, the 850 was introduced in
1999 as a two pager in Germany.
The Java based Blackberry OS was intended to operate
under much different , simpler condition and high
security enterprise.
Our stock ticker on the NASDAQ exchange as BBRY.
14 million Blackberry users in over 135 countries.
Fairfax bought Blackberry for 4.7 billion dollars.
5. PRIMARY RESEARCH
A survey was conducted on a sample of 30 individuals,
from the age group 15-55 comprising 15 males and 15
females.
The survey , although was conducted on a small scale,
shows some emerging trends and demographics.
9. TARGETING
ENTERPRISE CUSTOMERS
BLACKBERRY “COMPANY
DECESION”
NON-ENTERPRISE CUSTOMERS
BLACKBERRY “PERSONAL
DECESION”
•HIGH END USERS •AGED 15-25 YEARS
•AGED 25+ YEARS •MAINLY STUDENTS
•MAINLY MID TO SENIOR LEVEL
MANAGEMENT PROFESSIONALS
•PERSONAL OR ENTERTAINMENT
USE
•COSMOPOLITAN PROFESSIONALS
WHO USE IT FOR OFFICE
PURPOSE
•YOUTH WHICH WILL HAVE
FINANCIAL POWER
•BOTH MALES AND FEMALES •BOTH MALES AND FEMALES
Blackberry is slowly establishing
leadership position in the segment
with its new products.
Today it has a range of models
targeted at every possible consumer
segment. Even foe those who have
barely crossed their teens.
10. POSITIONING
Its objective is to occupy a clear, unique and
advantageous position in the consumer’s mind”
Blackberry having its presence globally will favour to
introduce new products in India.
Extending the Brand from its origin to various other
products, thus exploring new segment of customers .
Positioning Blackberry as a Smartphone choice for the
youth and professionals.
13. MARKETING STRATEGIES
Sell on value , not Price.
Populate and Promote BB app world.
Focus on serving the customers so that they continue
to open their wallets.
Educate , show & tell them how it will improve their
lives.
Customer service.
Product differentiation.
14. The Differentiated Indian Market
URBAN USERS RURAL USERS
•BUSINESS USES •AFFORDABILITY
•LIFESTYLE •CONNECTIVITY
•STATUS SYMBOL •BATTERY LIFE
•ADVANCED FEATURES AND
APPLICATIONS
•NETWORK EXPANSION
•LOW TARRIFS
18. DISTRIBUTION CHANNEL
5 Biggest Suppliers account for 90% of its production
cost.
PRODUCERS
Elcoteq Jabil Circuit Multifine Line Electro Qualcomm
DISTRIBUTORS
DEALERS & RETAILERS
CUSTOMERS
19. COMMUNICATION STRATEGY
ADVERTISING
TV , PRINT
, RADIO, BILLBOARD
DIRECT
MARKETING
CORPORATE
NEW MEDIA
FACEBOOK
TWITTER
YOUTUBE
EVENT
MARKETING
SPONSORS
PR AND
PUBLICITY
BRAND BUILDING
20. CONCLUSION
Taking all alternatives into account, we have made the
decision to implement more concentrated and
aggressive marketing development strategy.
Blackberry plan of action will target their already
existing clients i.e. young professionals, senior
executives, alongside a younger and more recreational
based consumers.
By aiming their sights on up and down consumers,
Blackberry can build upon relationships with their
target market from a young age and develop their
sustainability as a company simultaneously.
GEOGRAPHIC - Major Metropolitan Cities i.e. Delhi , Mumbai , Chennai , Bangalore etc.because of its busy lifestyle its easier for the people to use it whenever they are travelling.DEMOGRAPHIC - calls for dividing the market in to different variables such as age gender sex and income. Young people use it for bbm. Girls prefer light and Compact phones , depending upon peoples income.PSYCHOGRAPHIC - the difference in social class, life stage or personality characteristics to segment. Business people4. BEHAVIOURAL - projecting and emphazing on the features and characteristics of the phone. Basically have full knowledge about your product. Creating a brand image in the consumers mind.
“A specific group of customers at which a company aims its products and services”
PRODUCT – Blackberry is a line of wireless handheld device. it supports the following features:- push email, Mobile telephone, text message, internet, web browsing, other wireless service, operating system, camera picture quality, size , color , - main feature is BLACKBERRY MESSENGER (BBM). It is a software for sending and receiving instant messages via BBM pin. One of the fastest messenger on a SmartphoneIT ALSO INCLUDES VARIOUS MODELS SUCH AS : Blackberry 8300 (curve) Blackberry pearl Blackberry bold 3G Blackberry torch Blackberry Playbook PRICE – Blackberry Bold 9900 – 32,290 , Blackberry Pearl – 24,229 , Blackberry Q10 – 44,500 , Blackberry Curve – 9,000.Blackberry has strategically placed their smart phones in all price ranges, with different features to suit different needs and also people can purchase according to their budget.PRICING STRATEGIES – Price SkimmingPLACE – available in 135 countries worldwide for all age groups. Mobile store, croma, blackberry outlets , Vijay sales , e zone , planet mPROMOTION – offers when you purchase a new phone , students discount , free portable charger , mobile network schemes , 24months warranty , Bluetooth.
Cash Cows, are units with high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They are to be "milked" continuously with as little investment as possible, since such investment would be wasted in an industry with low growth. BLACKBERRY BOLD 4 & BOLD 5Dogs, more charitably called pets, are units with low market share in a mature, slow-growing industry. These units typically "break even", generating barely enough cash to maintain the business's market share, not generating cash for the company. Dogs, it is thought, should be sold off. Blackberry playbook.Question marks (also known as problem children) are business operating in a high market growth, but having a low market share. They are a starting point for most businesses. Question marks have a potential to gain market share and become stars, and eventually cash cows when market growth slows. If question marks do not succeed in becoming a market leader, then after perhaps years of cash consumption, they will degenerate into dogs when market growth declines. Question marks must be analyzed carefully in order to determine whether they are worth the investment required to grow market share. BLACKBERRY Z10 AND Q 10Stars are units with a high market share in a fast-growing industry. They are successful question marks and become a market leader in a high growth sector. The hope is that stars become next cash cows. Stars require high funding to fight competitions and maintain a growth rate. When growth slows, if they have been able to maintain their category leadership stars become cash cows, else they become dogs due to low relative market share.BLACKBERRY CURVE & BOLD 3
THIS AD SHOWCASES EVERY FUNCTION OF THE BLACKBERRY HANDSET, INSERTING THE TAGLINE ‘ LOVE WHAT YOU DO’ ON EACH ONE.THE BLACKBERRY 10 – THIS SMARTPHONE WASN’T MEANT ONLY FOR STUFFY CORPORATE SUITS BUT ALSO FOR THE YOUNG PEOPLE WHO WERE NATURALLY INCLINED TO THIS HIGH END GIZMO.
STRENGTHS – Qwerty keyboard , Blackberry Messenger , High product value of the blackberry line , largest wireless design group , faster email access.WEAKNESS – Limited product line , weak launches of different phones eg:- Flip phone , restricted image of a product for professionals , limited market reach.OPPORTUNITIES – grow on international expansion , appeal to new markets , expanding depth in the Smartphone line.THREATS – Weakened economy due to recession , competition, more Smartphone options eg:- I phone and Samsung , possibility of becoming a passing brand.
Retail outlets such as croma, e zone, planet m, blackberry stores, mobile store, Vijay sales.
