This document summarizes Greg Symons' presentation on the transition from pipelines to platforms in the mobile industry. It discusses how in 2007, companies like Nokia, Motorola, and Sony Ericsson controlled over 90% of the global mobile phone market but by 2015 their share had dropped to only 6% as Apple's iPhone grew tremendously popular. The presentation argues that the iPhone succeeded due to network effects that led to a huge app ecosystem generating billions, hundreds of millions of iPhones sold, and popular apps like Facebook. It then draws parallels to SocietyOne and ClearMatch's lending platform which connects borrowers and lenders through APIs and portals in a similar ecosystem model.

1. FinTECH Summit 2016
Greg Symons | Co-Founder - SocietyOne & Founder - ClearMatch
Pipeline to Platform

2. “There’s no chance that the iPhone is going to get any
significant market share. No chance. It’s a $500 subsidized
item. They may make a lot of money. But if you actually take a
look at the 1.3 billion phones that get sold, I’d prefer to have
our software in 60 percent or 70 percent or 80 percent of
them, than I would to have 2 percent or 3 percent, which is
what Apple might get,”
Steve Ballmer – 2007 USA Today

3. Pipeline to Platform
3
Nokia
Motorola
Sony Ericsson
LG
2007
90%
mobile phone global profits
2015
94%
mobile phone global profits

4. Pipeline to Platform
4
Strong product Differentiation
Trusted brands
Leading operating systems
Excellent logistics
Protective regulations
Huge R and D budgets
Massive scale
Nokia
Motorola
Sony Ericsson
LG

5. So why did the IPhone prevail?
5
App Producers to App Users
By 2015 network effects led to:
• 1.4m apps generating $25b
• 700m IPhones sold
• Most popular app - Facebook

6. Pipelines and the platform ecosystem players
6
PRODUCERS CONSUMERS
PROVIDERS
OWNER
PLATFORM
Creators of the platform’s
offerings (for example,
apps on android)
Interfaces for the
platform (mobile devices
are providers on Android)
Buyers or users of the
offerings
Controller of platform IP and
arbiter of who may
participate and in what ways
(Google owns Android)
Value and data exchange and feedback

7. SocietyOne/ClearMatch ecosystem
7
BORROWERSFUNDERS
CLEARMATCH
SOCIETYONE
APIS AND PORTALS
Targeted fixed income
asset classes investors,
specialist underwriters,
actuaries
White label portals,
dedicated APIs for build
your own experiences
and data extraction
Consumers, SME’s, Asset
backed lending,
mortgages
Operational rules, ethics,
regulatory oversight,
market rules
Value and data exchange and feedback

8. At the Core of our Platform
8
BORROWERSFUNDERS
CLEARMATCH
SOCIETYONE
APIS AND PORTALS
Targeted fixed income
asset classes investors,
specialist underwriters,
actuaries
White label portals,
dedicated APIs for build
your own experiences
and data extraction
Consumers, SME’s, Asset
backed lending,
mortgages
Operational rules, ethics,
regulatory oversight,
market rules
Value and data exchange and feedback

9. 2011
INCORPORATED
ENTITY
Sept 2014
GETCREDITSCORE
LAUNCH
Aug 2012
LAUNCHED
SOCIETYONE
Feb 2014
INITIAL CAPITAL RAISING
Mar 2014
MULTI-ASSET CLASS
LAUNCH – LIVESTOCK
LENDING
Dec 2014
FURTHER GROWTH CAPITAL
RAISING, FROM RUPERT
MURDOCH’S NEWS CORP
AND PRIVATE INVESTMENT
COMPANIES CONTROLLED BY
JAMES PACKER AND KERRY
STOKES
2015
PARTNER WITH
MUTUALS, CREDIT
UNIONS AND
BUILDING SOCIETIES Dec
2015
UBER CAR
LOAN
LAUNCH
Our DNA shapes our thinking
2007
DEVELOPMENT OF
CLEARMATCH P2P
COMMENCED
Thesis: A loan’s amortization can be
fractionized using a competitive, fair and
equitable system.
Objective: Pioneer access to asset
classes traditionally not available to
funders and in so doing radically
improve pricing to borrowers

10. Thank You
““Solving a problem is hard enough; it gets that much harder if
you’ve decided beforehand it can’t be done.”
Steven D Levitt – Think Like a Freak