This PPT consists of details of Iphone's and its PLC &BCG matrix

1. By Harsh, Jasmeen, Jay, Jerry, Jigar

2. Introduction
• Reinvented the phone.
• 1st iPhone – 29 June 2007
• iPhone 6, 6 plus – 9 Sept 2014
• Apple's brand loyalty
• Apple Store openings
• March 2014, 500 million devices.
• Largest mobile handset vendor - by
revenue in 2011
• Market share – 1.1% at the end of 2008,
and now…

3. Source: Strategy Analytics, July 2014
Dazeinfo.com
11.9%

4. STAGES OF PLC
• INTRODUCTION
• GROWTH
• MATURITY
• DECLINE

5. LINK - http://www.thebeckon.com/characteristics-of-the-product-life-cycle/
PRODUCT LIFE CYCLE

6. iPhone 5 (11-13)

7. BCG.MATRIX
The BCG growth share matrix displays the various
business units on the graph of the market growth rate
v/s market share relative to competitors.

8. Cash Cow
Market
Growth
High
Low
Market Share LowHigh
iPHONE 1-4 SeriesiPHONE 5 and 5S
iPHONE 6
and 5C

9. Source: Localytics, September 2014

10. Sources: Apple press release library

11. Sources : Statista.com

12. References
• "Apple iPhone crosses half billion in sales - BestMobs
News". Bestmobs.com. March 26, 2014. Retrieved June
17, 2014.
• BCG growth market share -
http://www.investopedia.com/terms/b/bcg.asp
• Apple introduces the new iphone 3G -
http://www.Apple.Com/pr/library/2008/06/09iphone.h
tml
• Apple Press Info-
http://www.Apple.Com/pr/library/2007/01/09iphone
.html

13. Bibliography
• http://www.apple.com/pr/library/2008/06/09iphon
e.html
• http://www.scribd.com/doc/57216403/Term-Paper-
Apple-iPhone
• http://www.chinaabout.net/product-life-cycle-
analysis-of-iphone-series/
• http://www.thebeckon.com/characteristics-of-the-
product-life-cycle/
• http://sites.cdnis.edu.hk/students/084431/plc-
extension/

14. Think different.