This is the official company presentation of IoT Analytics GmbH, a leading global provider of market insights and strategic business intelligence for the IoT, AI, Cloud, Edge, and Industry 4.0.

1. Company presentation
March 2022

2. Welcome to IoT Analytics
A message from our CEO Knud Lasse Lueth
Dear prospective customer,
IoT Analytics strives to be the most relevant and highest quality market research provider for enterprise Internet of Things, with increasing coverage
also in the adjacent topics of AI, Cloud, Edge, and Industry 4.0. We measure ourselves by the impact our research has on our customer’s decision-
making. Our work is considered successful when the research provided enables you to make better decisions, be it on your product roadmap,
marketing strategy, vendor selection, partnership development or overall IoT strategy.
Global Coverage. Since 2014 we have worked with more than 800 customers globally across both the vendor and end-user community and across
most major industries. Our international team spends hours interviewing people, screening presentations, attending conferences and discussing
findings internally. We offer the results in the form of reports as well as market databases and trackers. We also perform bespoke research if it is
core to our research coverage areas.
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2022
by
www.iot-analytics.com
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rights
reserved
2
Recognized by IoT buyers. Analyst firms like us play an increasing role in IoT buying decisions. We are proud that an independent November 2021 survey by CC Group ranked us as “Top 3
most influential IoT analyst firm” amongst IoT buyers.
Quality first. For us, “quality first” is an inherent company value. Our reports are mostly 100+ pages and the result of months, not weeks, of in-depth research. In 2021, clients continued to
ranked us “4.4/5” when we asked them for feedback, and consistently scored us as “better” than our competitors, especially for product quality.​ In 2022 we continue to place heavy emphasis
on our quality review process and will continue to invest further into staff training and nurturing our unique data sources.
Expanding our research footprint. In 2020 we set the 3-year company vision to cover the entire IoT stack both from a technology point of view as well as a vertical point of view. For us that
means two things in 2022:
A.) Providing continued coverage of our existing focus areas, namely 1. IoT software and platforms, 2. Industrial IoT/Industry 4.0 and 3. IoT Connectivity & IoT Hardware. We will also
continue to publish general documents like our semi-annual “State of the IoT” report, the related customer-exclusive webcasts, and our global enterprise IoT spending tracker.
B.) Expanding our market research coverage, most notably by extending into other “non-industrial” IoT areas. On top of our coverage of Smart City topics, in 2021 we started coverage of
the Smart Buildings space. In 2022 we are planning to add Supply Chain and Connected Car to the picture and will resume research on consumer IoT. We are also venturing beyond IoT,
e.g., by expanding our research on cloud topics and industrial software. As we continue to grow our team further our frequency of publications is going to increase. In 2022 you can expect
an average of 2-3 publications per month or even more. We are open to suggestions: Do let us know what other research you would like to see and what it takes to make our relationship
as productive as possible?
I look forward to hearing from you – kind regards,
Knud Lasse Lueth
CEO at IoT Analytics GmbH, March 2022
March 22

3. Our value proposition: We do great research – you save $$$
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2022
by
www.iot-analytics.com
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reserved
IoT Analytics
In-house
-96%
Direct labor
Research Subsciption
Admin & Supervision
Conferences & External Data
Our offer: Save 90%+ of your IoT research costs and receive highly relevant research
Our premise: Every company needs to do market research to make great decisions
96% less cost than in-house research 68% completely satisfied clients vs. 3% industry average
Annual costs for writing 30 in-depth market
reports on IoT in kUSD
Satisfaction of customers with their research providers
(incl. IoT Analytics customers)*
* 20th edition Green Book Research Industry Trends 2017 https://grit.greenbook.org/ n=322 - IoT Analytics customer satisfaction survey data 2018 laid over the Greenbook 2017 data Source: IoT Analytics Research
1: Not at all
satisfied
2: Slightly
satisfied
4: Very
satisfied
5: Completely
satisfied
3: Moderately
satsified
42%
3%
46%
2%
7%
32%
68%
0%
0% 0%
IoT Analytics customer feedback
General Research provider feedback

4. Ranked as top 3 most influential IoT analyst firm
Source: CC GROUP PR
Most influential analyst firms amongst IoT buyers (November 2021)
Frost & Sullivan
Moor Insight
21%
Forrester Research
Everest Group
30%
Transforma Insight
teknowlogy PAC
451
CCS insght
IDC
ABI
Omdia
futurum Research
17%
27%
ARC Advisiory
19%
Others
20%
17%
17%
16%
15%
1%
14%
13%
13%
13%
10%
10%
“Two fifths of IoT buyers state that the technology
buying process involves industry analysts—which
means industry analysts relations is a marketing
activity that IoT vendors cannot ignore.”
CC Group Report “HOW CAN IOT TECHNOLOGY VENDORS
SUCCESSFULLY MARKET AND SELL TO BUYERS?

5. Our work consists of three main elements
Market Reports and Databases
1. Market Reports
2. Insight reports
3. End-user adoption reports
4. Databases & Lists
5. Exclusive content
6. More…
Bespoke Research and Consulting
1. Data customizations
2. Customized interview-based
studies
3. Commissioned surveys
4. Strategic advice
5. Workshops
6. More…
More details in following pages
1
Dashboards and Trackers
1. Cellular IoT Modules
2. Cellular IoT Chipsets
3. IoT Connectivity & LPWA
4. Enterprise Spending Data
5. Interactive dashboards
6. More…
2 3

6. Overview
Hardware
Applications
Cloud, Platform,
Analytics, Middleware
Connectivity
Simplified IoT
technology stack
Exclusive
Content
= IoT Analytics Workstreams
Smart City
Smart Buildings
Supply chain
And more...
March 22 Slide 6
Coverage Areas
IoT tech stack coverage across 4 main workstreams, exclusive content and data dashboards
Industrial IoT /
Industry 4.0
Non-Industrial
Applications
1 4
IoT Software & Platform
IoT Hardware & Connectivity
2
3
Module, Chipset, Connectivity market data
dashboards
IoT
enterprise
spending
market
data
dashboard
= Dashboards and Trackers
*
= Subscription Clients only
1

7. Overview
Market Reports & Databases
5 main types of output
March 22
List of 700 IoT System
Integration Companies
• Some databases are
standalone
• Most major market
reports are
accompanied by
 Vendor databases
 Case study
databases
 Market data
Databases & Lists
State of the IoT
Summer 2021
• 50-150 page reports
• Based on insights from the
entire IoT Analytics team
• Providing a general and
overarching view of the
industry, latest market
numbers, larger trends
Exclusive Content
IoT Use Case
Adoption Report 2021
• 100-400 pages
• Based on extensive
surveys/interviews with
senior technology
adopters
• Summarizing adoption
patterns, Implementation
challenges, ROI, view on
vendors, etc.
Adoption Reports
Predictive Maintenance
Market Report 2021 - 2026
• In-depth 100-300 pages
• Based on extensive
primary & secondary
research
• Typically includes
technology overview,
market data, company
landscape, case studies,
trends, …
Market Reports
Smart Factory
Insights Report 2021
• Insight reports 80-100 pages
• Based on extensive primary
& secondary research
• Typically includes
technology overview and
deep-dives, case studies,
trends, challenges …
Insights Reports
Examples
1 2 3 4 5
1

8. IoT Market Data Hub 2022 Overview
The 6 main dimensions of the IoT market model and the 3 deep-dives
Everything available as 2021
actuals and five-year moving
forecast
Regular updates and extensions
to account for ever changing
market environment
IoT Market Model
Metrics
• End-user spending
• Number of active IoT end-
points
1
Technology
Stack
• WPAN
• WLAN
• Cellular / M2M
• LPWA
• 5G
• Wired
• Other
• WNAN
2
Verticals
3
Regions / Countries
Use Cases /
Applications
IoT Segments
• Smart Cities
• Energy
• Mobility / Automotive /
Logistics
• Buildings & Living
• Industry / Manufacturing
• Retail
• Healthcare
• Natural Resources
Standardized Industries
• Roughly 50 industries (ISIC
code, Rev. 4)
4
Connectivity
5 6
• Hardware
• Software
• Services
Potentially more detailed split
• Top 50 IoT Use Cases + Other • 217 countries worldwide
Deep-dive cellular IoT
modules
• Revenues
• Shipments
• Active connections
• Market shares
• Applications
Deep-dive cellular IoT
chipset
• Revenues
• Shipments
• Active connections
• Market shares
• Applications
Deep-dive cellular IoT
connectivity
• Revenues
• Active connections
• Market shares
• Applications
2

9. IoT Enterprise Spending Data Cellular IoT & LPWAN Conn. Cellular IoT Module Tracker Cellular IoT Chipset Tracker
Dashboards and Trackers
Four comprehensive market data tools to guide your strategy
INTERACTIVE DASHBOARD
WITH DATA TABLE EXPORT
INTERACTIVE DASHBOARD AND EXCEL TRACKERS WITH NESTED PIVOT TABLE AND FLAT FILE
REGIONS AND COUNTRIES, VENDORS, APPLICATIONS AND USE CASES
CONNECTIVITY TECHNOLOGY
TECH STACK ELEMENTS
SPENDING METRICS REVENUE, SHIPMENT AND ASP METRICS
CONNECTIONS METRICS
Deliverable
Metrics
Segmentation
Updates SEMI ANNUAL
2

10. 10
Licenses Reports
(PDF)
Market
Sizing
Data-
bases
Exclusive
Content
Analyst
Time
Reports
(PPT)
Users
Single User
Team User – by
workstream
Enterprise
Enterprise Global
Add-on any
Tracker
Up to 5
Country-wide
Global access
Individuals with
small budget
Enterprises with
focus on 1 or 2
workstreams
Enterprises with
holistic IoT
coverage
Best for…
Enterprises with
holistic IoT
coverage
Global access
Enterprises
focusing on
quantitative
market analysis
Subscription Packages 2022
4 different licenses available
2

11. Why should you sign up for subscription service?
Access to all insights
We give you unlimited access to all research reports, research notes, and other materials that get produced
during the timeframe of your subscription. This ensures that you get complete coverage on all major IoT and
Industry 4.0 topics.
Access to general (exclusive) content
There are certain research reports that are produced for our research subscribers only and cannot be purchased
individually. This includes our semi-annual “State of the IoT” report as well as bespoke research summaries from
specific sideline projects.
Cost efficiency (vs purchasing individual reports)
Being a research stream subscriber is significantly more cost-efficient than purchasing individual reports on the
IoT Analytics website. This is especially valuable for larger firms whose need for individual reports arise from
many different departments in the company.
+ Access to our analysts (prior appointment required – Enterprise license only)
March 22
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2022
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2

12. Benefits as a subscriber
Influence our calendar
We undertake quarterly review calls with our customers to understand their current and future projects and
their topics of interest. This is a key consideration, amongst other factors, as we build our following year
release calendar and decide on the report topics covered.
Structural design calls
As one of our valued customers, if you see an upcoming report within our release calendar which is of interest
to you, you have the option to get your topics or questions covered within the report*
Dedicated Account Manager and optional bespoke requests
Subscription clients have access to a dedicated account manager and the option to purchase adjacent services
such as bespoke market research, consultative projects, webinars and market studies via surveys, interviews.
As this is not our core product offering, we undertake only selected requests.
March 22
Copyright
©
2022
by
www.iot-analytics.com
All
rights
reserved
12
* Applicable for reports that are in early development stage, usually 3-4 months prior to release, with a prior scheduling
2

13. Bespoke Research & Consulting (1/3)
List of capabilities
Our capabilities include
Market Assessment
 Sizing
 Trends
 Whitespace
 Share (by company, by region/country
Business Case Support
 Validation
 Pricing
 Adaption
Landscape Assessment
 Products
 Services
 Vendors
 Competition
 Technology
Experts Engagements
 Executive Briefings
 Panels
 Workshops
 Surveys
 Interviews
Ecosystem
Assessment
 Models
 Partnerships
 Value chains
…and more
3

14. Bespoke Research & Consulting (2/3)
List of recent projects
Client Project
Swiss Industrial conglomerate Industrial IoT software marketplaces
Interview series to understand processes, products, technology and other related aspects that make up successful marketplaces
Hewlett Packard Enterprise, CommaSoft, Kiana
Systems
Industrial Analytics
In-depth industry survey of 151 analytics professionals and decision-makers in industrial companies to analyze state of data analytics in industrial settings for a
whitepaper
Swiss Industrial conglomerate Digital Ecosystem Mapping
Map digital offerings (With an IIoT focus), digital initiatives and new business models for main industrial customers and competitors
German Machinery Firm IoT Platform Comparison & Smart Factory Landscaping
Mapping of selected IoT platforms; Analysis of integration into MES, Quality, and Maintenance software
US software provider IoT Platform Comparison
Mapping of selected IoT platforms to understand partnership opportunities and current developments
German Industrial conglomerate Industrial IoT developer research
Understand brand perception of an IoT platform in the IIoT developer community with focused interviews
World Economic Forum IoT for sustainable development
Mapping of global IoT projects for sustainable development & Assistance for the “Guidelines for Sustainable IoT Adoption” for Davos 2018.
German Industrial conglomerate IoT Use Case Prioritization
Sizing, maturity analysis, and prioritization of various IoT use cases
French VC fund LPWAN mapping
Interview series and mapping of key players
US software provider IoT “transportation” landscape
Overview of leading firms in IoT for transportation and their projects
Italian System integrator Market study “connected industry”
Market sizing and drill down of specific industrial IoT markets in Europe
German Industrial conglomerate Industrial automation go-to-market
Developed a go-to-market strategy for the next generation industrial IoT systems (industrial automation)
3

15. Bespoke Research & Consulting (3/3)
Example output from a recent bespoke research project
3

16. Why should you work with us?
In-depth and holistic analyses
We aim to produce the highest quality research available to you. We have conducted 550+ primary research
interviews and built 40+ databases Our focus is on facts and actionable insights without losing sight of the
bigger picture.
High-profile team / unparalleled IoT network
We have approx. 60 years of IoT industry experience in the team. All our analysts have extensive industry
background and a unique global network across both vendor and end-user communities and across all major
industries.
Trusted by leading companies
We have served 800+ customers to date, many of which are Fortune Global 500 firms and returning
customers. Our customers rate us 4.4/5 on average and consistently score us as “better” than our competitors,
especially for product quality.

17. What customers say about us
General feedback and references
Selected customers Quotes
“I find it really impressive how the IoT Analytics team have built up a broad and proprietary knowledge base
around the Internet of Things and Industrie 4.0 ecosystems.”
Markus Lorenz, Partner and Managing Director at The Boston Consulting Group
What I enjoy most is that IoT Analytics often conducts in-depth analysis of IoT from both technical and
industry dimensions, especially in certain perspectives where some of the analytical angels are precise and
profound. I think IoT Analytics’ analysts have a very deep industrial understanding, which leads all of us to
rethink.
Zhen Guan, Senior Partner Technology Strategist, Microsoft
“We engaged IoT Analytics to perform digital ecosystem and competitive intelligence gathering and were
very pleased with their depth of understanding of the Industrial Internet of Things. Their team worked with
us in a highly collaborative manner and delivered a series of reports that were greatly appreciated by the
digital leadership team and other key stakeholders in Marketing & Sales. I’d recommend this boutique firm
without reservation.”
Kathleen Conroy, Group Vice President at ABB
“My experience working with the team of experts at IoT Analytics has been enjoyable and enlightening. The
work was delivered on time, on budget, and beyond our expectations.”
Jake White, VP Marketing at MyDevices IoT platform

18. We reach a highly-engaged global IoT audience
Web Reach
Visitors per
month
~40k Email Reach
People subscribed to
IoT Analytics updates
~30k
Engagement
Average email
opening rate
Social Reach
Followers on all
social channels
>33k
Audience by Continent as of March 2020
Asia: ~ 41%
Americas: ~ 29%
Europe: ~ 26%
Whitepaper: Guide to IoT Solution Development
commissioned by Microsoft
Downloaded 5,000+ times
Webinar: IoT Edge Computing 2020 co-host Bosch
Signups: ~1200, Attendees: 540
Rating*: 8.2/ 10
High Demand Global Audience Quality Engagement
~22%
* Based on attendees’ feedback

19. Get in touch!
If you have specific questions on one of our reports
 Send an inquiry to sales (at) iot-analytics.com
If you want to discuss / give a demo/briefing of your IoT product/solution
 Send an inquiry to insights (at) iot-analytics.com
If you are interested in a corporate research subscription
 Check out more information HERE
If you are interested in a job
 Send your CV to jobs (at) iot-analytics.com
For all other inquiries
 Use the contact form HERE

20. Appendix

21. Market Reports & Databases
Example: State of IoT - Summer 2021
Subscribe to our Corporate Research Subscription (all publications) or purchase reports individually
Download Sample

22. Market Reports & Databases
Example: IoT Use Case Adoption Report 2021
Subscribe to our Corporate Research Subscription (all publications) or purchase reports individually
Download Sample

23. Market Reports & Databases
Example: Predictive Maintenance Market Report 2021 - 2026
Subscribe to our Corporate Research Subscription (all publications) or purchase reports individually
Download Sample

24. IoT Analytics GmbH
Market Insights for the
Internet of Things
Zirkusweg 2 (Astraturm, 6. OG)
20359 Hamburg
Germany
info@iot-analytics.com
+49 40 63911891
http://iot-analytics.com