Butler Group is a world leader in providing IT research, analysis, and advice to help organizations develop effective IT strategies and architectures, evaluate and select IT products and services, and understand emerging IT trends. It was founded in 1990 and has over 5,000 clients globally, including over 70% of the FTSE 100. Butler Group provides a comprehensive portfolio of research reports, technology selection models, databases, and events to cater to all levels of IT executives.

2. WHO WE ARE Butler Group is the IT End User division of Datamonitor Plc and is a world leader in the provision of ICT research, analysis and advice. Founded in 1990, Butler Group is respected throughout the business world for the impartiality and incisiveness of its research and opinion. Our comprehensive portfolio of Research, Events and Subscription Services caters for the specialised needs of all levels of ICT executive and is unrivalled globally. We cover every aspect of the increasingly important impact information technology has on every organisation, from technology selection decisions to developing effective high-level strategy and architectures. Whatever your IT issue, no matter how simple or complex, our independent and experienced analysts can provide you with a continuous stream of clear, concise and impartial advice. Established 18 years Over 5000 clients globally 200 research analysts across the group Currently Supporting over 70% of the FTSE 100 100% End user focused Completely Independent

3. WHAT WE DO: BUTLER GROUP HELP THOUSANDS OF THE WORLDS LEADING ORGANISATIONS: Develop effective high level IT strategies and architectures. Evaluate, select and implement IT products and services. Develop a successful and efficient IT business function. Understand Emerging IT Trends. Stimulate thought leadership.

4. OUR RESEARCH: Bringing together portfolios of research from Butler Group, Datamonitor, Ovum and ComputerWire, we deliver an industry-leading solution that provides clients with the insight needed to formulate effective IT strategies, create enterprise architectures, select new technologies, and supports them when formulating complex IT and business decisions.

5. RESEARCH STRUCTURE

6. VERTICAL MARKET TECHNOLOGY

7. CIO KNOWLEDE CENTRE:

8. REPORTS: Delivering Butler Group’s expert opinion and thought leadership. Cover major technology selection and IT management and strategy issues. Technology reports include analysis on business, technology and market issues. Include a high-level Management Summary in each report. Researched and written by a team of experienced, time served analysts. Clear and succinct. Read by thousands of senior IT and business professionals.

9. INTERACTIVE TECHNOLOGY SELECTION MODELS: Based on comprehensive research from our Technology Evaluation and Comparison Reports. Quickly shortlist products that match your organisations needs and environment. Over 3,000 data points. Specify weightings for individual functionality or functionality group’s. Product scores by functionality group and overall. Results calculated in real-time. Add other products for direct comparison. SPREADSHEET AND FEATURES LIST EXECUTIVE SUMMARY WORKSHEET GRAPHS

10. DECISION MATRIX: These models allow you to quickly identify the leading vendors in a certain technology space. Enabling you to accurately target the vendors that can meet your requirements. Providing in depth analysis of core functionality capability within a technology.

11. TECHNOLOGY ASSESSMENTS DATABASE: In depth reviews of over 500 leading technologies each year providing vital insight into the strengths and weaknesses of the offerings from an independent and expert point of view. Typically a 10 page Audit Analysing Functionality, Capability, Product emphasis, Operation, Deployment Strategies etc. Export to use in internal knowledge bases, intranets, presentations, reports.

12. VENDOR PROFILING DATABASE: In depth reviews of over 10,000 global vendors. Allowing you to perform searches and pull together all of the relevant information on a potential partner or supplier. Linking together all of the relevant information contained within the CIO Knowledge Centre in one place. Providing an in depth SWOT analysis on the company.

13. COMPUTERWIRE (Daily IT Industry Intelligence) ComputerWire provides an in depth news and analysis service covering vertical and horizontal markets across IT. In addition to reporting the stories we also analyse the potential impact that breaking news will have on your organisation. Delivering over 50,000 news articles each year. Personalised news alerts for each individual user.

14. TECHNOLOGY TRENDS SERVICE: The service exposes real customer sentiment in four core areas: Evolving customer IT budgets Attitudes to technology adoption Technology decision making processes Perception of technology vendors Spread evenly across 8 geographical markets, 10 vertical markets and 5 enterprise size bands, Technology Trends data allows you to compare enterprise spending plans and align budgets and strategies accordingly

15. SERVICE CONTRACTS DATABASE: A comprehensive Database enabling you to track and monitor nearly all major IT service contracts globally between end user organisation and 3rd parties and vendors. Identify similar size companies to yourself and find out which areas of IT they have outsourced, who they are using, how much is it costing them etc. Accurately benchmark your companies existing deals against other being agreed globally.

16. WEEKLY AND MONTHLY JOURNALS: OTHER DELIVERABLE INCLUDE: Ovum’s Expert View ComputerWire’s Weekly & Monthly Market Watch Datamonitor’s Weekly Directions TECH WATCH BUTLER GROUP REVIEW OPINIONWIRE

17. BUTLER GROUP EVENTS: SYMPOSIA Butler Group Symposia are a series of two-day conferences and exhibitions, targeted at senior IT and business executives, with over 300 European attendees at each event. Focusing on key technologies that our clients are about to adopt, each Symposium offers practical advice on how to incorporate and implement major technologies into IT strategies. This is delivered to delegates through our unique Symposium format that includes interactive ‘Application Lab’ sessions, which has led to these events becoming widely regarded as the de facto Northern European platform for both end-users and vendors to participate in a themed technology debate. STRATEGY BRIEFINGS Butler Group Strategy Briefings are high-level, business-to-business events that bring leading IT suppliers and solution providers together with senior-level decision makers from end-user organisations. The format is quite unique, consisting of a keynote introduction by Butler Group, followed by presentations from the Primary Sponsors and other participating sponsors. The day concludes with a Forum Debate, chaired by Butler Group, which will also have representatives from the Primary Sponsors.

18. ANALYST ACCESS: Take advantage of our Analysts expertise by scheduling teleconference appointments to gain advice and guidance on issues pertinent to your business. After the initial consultation, we will commit to producing a specific document based on your requirements alongside any supportive research material we may have. This material can be re-used internally as a business case, training document, RFP etc. 3 of these appointments are available each year as part of the service. Once you have used your 3 queries, you can add further queries at any time throughout the year at further cost.

19. UNIQUE FUNCTIONALITY: Each registered user will have the facility to take advantage of their own personalised “my home” page. In here users can create their own profile and set up research alerts in relation to the areas of interest. The service will then keep you alerted via email of all relevant information that we drop into the service going forward. In the clippings library each user can extract discreet sections of research or even whole reports in order to custom build and re-use all of the information internally across the group.

20. ONGOING ACCOUNT MANAGEMENT AND TRAINING: A dedicated account manager will be assigned to your organisation giving all registered users the facility to ask related questions about the service as required. Email and Telephone contact will be available. A quarterly usage report will be sent to the nominated administrator outlining new registered users, documents used and value of usage in $USD. This will provide you with an accurate indication of the return on investment and give you clear vision of who is using the service across the group.