About transforma insights 2020 12 09

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AI HMI
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About Transforma
Insights
December 2020

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AI HMI
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Summary

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Transforma Insights is Transforming Industry
Analysis
Evidence Based
 Less focus on ‘what the analyst thinks’.
 More focus on what the evidence says.
Products Centric
 Sophisticated interactive products tailored to user needs.
 Report-based analysis only where needed.
We’ve done it before
 Founders previously founded Machina Research.
 #1 Analyst in the IoT space, exited via sale to Gartner in 2016.
Bridging the gap
 Providing End Users with visibility into vendor capabilities.
 Providing Vendors with insight into End User needs.

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Summary Digital Transformation (DX) proposition
TAM Data
 Granular, highly targeted
Total Addressable Market
(TAM) data across DX
technologies
Actionable Insights
• Enable suppliers and
buyers to make informed
business decisions
Connecting
• Buyers and suppliers on a
permission basis to
accelerate each parties’
revenue
Best Practice
• Best practice and end user
adoption analysis to inform
product and service
creation

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Covering all aspects of Digital Transformation

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Team

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Meet the Founders
Matt is a well respected commentator and technology industry expert with over
20 years experience at the cutting edge of technology research and consulting.
He is a thought-leader in Digital Transformation and the Internet of Things.
Matt is widely quoted in trade publications and a frequent speaker at
conferences. He is a member of the Advisory Board for Mobile World Congress.
In 2020 he co-authored ‘The Internet of Things Myth’.
Matt was formerly a Founder and the CEO of Machina Research, the world's
leading IoT and Big Data analyst firm, which was acquired by Gartner in 2016.
Prior to founding Machina Research Matt was a technology industry analyst,
working at firms including Analysys Mason and Yankee Group.
Matt holds an MSc in Telecoms from University College London.
Matt Hatton
Founding Partner
Jim Morrish
Founding Partner
Jim is a respected Digital Transformation and Internet of Things industry expert, with
over 20 years’ experience of strategy consulting, operations management and
telecoms research. Previously he was a Founder and the Chief Research Officer of
Machina Research, the world's leading IoT analyst firm, which was acquired by
Gartner in 2016.
Jim is responsible for the addition of the term Low Power Wide Area (LPWA)
networking to the lexicon of the IoT, and is a co-author of the Ignite|IoT project
management framework for IoT and the accompanying book entitled “Enterprise
IoT”. He is an experienced conference speaker including for blue chip events such as
the IET’s Pinkerton Lecture, and the GSMA’s Mobile World Congress.
Jim is currently Co-Chair of the Business Strategy & Solution Lifecycle Working Group
of the Industrial Internet Consortium. Additionally, he is a member of the advisory
boards for a number of digital transformation industry conferences and is a Member
of the Global Advisory Body of the IET’s IoT India Panel. Jim has a degree in
Mathematics and a Master of Arts from the University of Oxford.

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A growing team of analysts
 We will expand the team
quite rapidly during 2021
to build our ambitious set
of products

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Research

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Analysing the
market and
applying
frameworks to
determine the
key issues and
success factors
Providing
insights on DX
through the
Transforma
Insights blog
and in Tech
Insight reports
Building a
comprehensive
case study
database to get
a facts-based
understanding of
the market
Using real-life
experience of
deployments to
identify best
practice and
associated
trends
Helping buyers
with vendor
selection and
providing
vendors with
competitor
benchmarking
Offering vendors
the opportunity
to present their
capabilities
through our
‘Vendor Connect’
feature
Forecasting the
market
opportunity
across the DX12
to allow vendors
to understand
their opportunity
Research process
Supporting Vendors and Enterprise End Users

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Example of ‘understanding the market’:
Artificial Intelligence
Non-linear progression from Machine Learning via Deep
Learning towards AGI.
Back to the drawing board every 20 years with a third AI
winter overdue.
Previous limitations have arisen due to processing
capabilities.
Limitations of approach, i.e. neural networks must
progress from “what?” to “why?” to move beyond pattern
recognition.
AI is mostly about “human augmentation” (or “task
outsourcing”) for quite a while.

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Example of ‘applying frameworks’:
Artificial Intelligence

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The Transforma Insights Blog
 The Transforma Insights Blog will
feature the majority of our
thought-leading views on the
market.
 We will also publish Technology
Insight Reports on each of our 12
DX technologies (and more) for
our paid subscribers.
 Benchmarking and best practice
reports for each of the 12 DX
technologies will follow in 2020.

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Best Practice & Vendor Selection Database
 Comprehensive database of DX
implementations around the
world
 >200 generic and DX
technology-specific
characteristics
 Vendor details across 9
categories of activities
 Full details are available in the
‘Overview of the Best Practice &
Vendor Selection Database’.

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Vendor Profiles
 Detailed profiles of vendors from
across the DX space.
 Capabilities categorised into:
• None.
• Emerging.
• Significant.
• Market Leading.
 Linked from Best Practice & Vendor
Selection Database and individual
Reports.
 Vendors are searchable by verticals
served and technologies offered.
Vendor 4Vendor 1 Vendor 2 Vendor 3

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Best Practice & Vendor Selection
 Best practice:
 Project prioritisation based on which have
provided the best results.
 Setting expectations based on experience of
others who have deployed similar projects.
 Selecting the most appropriate technologies
based on the specific parameters of a project.
 Analysts will also compile aggregated analysis
of key trends across these technologies.
 Vendor selection:
 Discover which vendors have won what types
of project in the past. For instance, which are
better at more complex projects, or those that
involve wide area connectivity.
 Complemented by independent views from our
analysts on the capabilities of each vendor.
 Analyst will also compile reports providing
competitor benchmarking to allow vendors to
better understand their market position.
The client interface with our Case Study Database will use the comprehensive data set in several ways:

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Vendor Connect
 Bridging the gap between
vendors and buyers across
the Digital Transformation
space.
 This new platform will form
part of the Best Practice and
Vendor Selection Database.
 Vendors can advertise their
capabilities against key
criteria that we believe are
relevant for each DX12
technology.

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TAM Forecasts
 Comprehensive market
forecasts covering all of
the 12 DX technology
families, 76 use cases, 20
sectors and 196 countries
 Full details are available
in the ‘Overview of the
TAM Forecasts’
document.

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Transforma Insights forecasts overview
Two forecast types Phased delivery
Market Demand forecasts
• End user adoption
• Devices and associated revenues
• E.g. Smart meters in Poland
• End user spend and other metrics: device
count; connectivity technology; etc.
Supplier Investment forecasts
• Value chain investment
• Spend on software and services
• E.g. Machine Translation investment by
South Korean fridge manufacturer
• Supplier investment (vendor revenues)
Supplier Investment forecasts
• Published January 2020
Market Demand forecasts
• Connected Things (Phase 1) – May 2020
• Connected Things (Phase 2) – Sep 2020
Market Demand forecasts
• Other DX technologies – late 2020/ early
2021

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IoT
Hyper-
connectivity
HMI
AI
Distributed
Ledger
DataSharing
PLM
RPA
EdgeComputing
Autonomous
RoboticSystems
3DPrinting&
AdditiveManu.
Supplier Investment
Market Demand Connections
Revenue
Current status of forecasts
Completed Enhancements
pending
Ongoing Q1 N/A

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Supplier Investment forecasts launched in Jan
2020  Total investment between
2020 and 2030 will be USD5
trillion.
 IoT (54%) and AI (22%)
collectively account for the
lion’s share.
 North America (35%),
Europe (24%), China (18%)
and Japan (10%) account
for 87% of DX investment.
 North America consistently
the largest in every
category, although China is
more-or-less level in 3D
Printing & Additive
Manufacturing, Autonomous
Robotic Systems, Edge
Computing and Product
Lifecycle Management.
Annual Digital Transformation investment by technology family, 2020-2030
[Source: Transforma Insights, 2020]

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IoT ‘Connected Things’ Forecast launched May
2020Annual IoT spend by Application Group and Geography, 2025
[Source: Transforma Insights, 2020]

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Reports
 Technology Insight Reports provide a qualitative guide to the impact of
the twelve technology families upon which we focus.
 Case Study Insight Reports analyse the information in the Best Practice
& Vendor Selection Database.
 Forecast Insight Reports expand upon the data in the TAM Forecasts.
 Key Topic Insight Reports cover other interesting and noteworthy topics.
 Vendor Insight Reports identify the relative strengths and weaknesses of
vendors in a particular technology area (e.g. IoT platforms) and show which
should be top of any buyer's list when implementing Digital Transformation.
 Peer Benchmarking Reports expand upon the information in the Vendor
Insight Reports to provide more detail on the offerings of the vendors being
profiled. These reports are available for our CORPORATE subscribers.

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Products & Packaging

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Our Services
TAM Forecasts
Best Practice
Database
Vendor Selection
Database
Insight Reports
Client Enquiry
Custom Research
Comprehensive guide to the DX market
opportunity worldwide, including all 12
technology families (IoT, AI, Distributed Ledger
etc.), 13 regions, 76 use cases, 20 vertical
sectors and dozens of metrics including
connected devices, technology splits,
investment and revenue.
Contains hundreds of case studies of
technology implementations. Each has detailed
information of the deployment, including time
to deploy/pay back, business impact, and
technologies used. In aggregate it can provide
unrivalled guidance on project prioritisation,
best practice and vendor selection.
Allows buyers to see which vendors have
successfully delivered products and services in
the real-world. Includes detailed vendor profiles
ranked on emerging, significant and market
leading capability. Also our ‘Vendor Connect’
feature connects would-be buyers of DX
services with vendors.
Technology give qualitative view on techs.
Case Study analyse the information in the BP
and VS DBs. Forecast expand on data in the
TAM Forecasts. Key Topic cover interesting or
noteworthy topics. Vendor compares vendor
capabilities (and Peer Benchmarking gives
more detail for CORPORATE users).
Unlimited client enquiry (for CORPORATE
customers) allowing direct access to
Transforma Insights analysts to ask about any
aspect of our research, request clarifications,
discuss new market developments, ask for
feedback on your activities or anything else.
Some clients have specific requirements
beyond the support offered by these products.
Client-specific engagements might include deep
strategy reviews, customised market forecasts
or the development of marketing material such
as white papers or webinars.

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Annual expected report deliverables
Four Peer Benchmarking Reports (plus corresponding Vendor Insight Reports)
Key Topic Insight Reports totalling 24 per year
Updates to 12 Technology Insight reports
Forecast Insight Reports to be published and then updated on an annual basis, one for each of the 12
Technology Families and one over-riding Digital Transformation Forecast Insight Report.
Forecast Insight Reports covering each of the 68 Application Groups for the IoT ‘Connected Things’ Use Cases
(NB – Some similar Application Groups may be consolidated into a single report).
1-2 Case Study Insight Reports providing analysis of real-world implementations.

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Packaging

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Step 1: Enter name, email,
company and password
Step 2: Select the
‘Essential’ plan
Step 3: Pick one vertical
and two technologies
Signing up for a free ‘Essentials’ subscription
Visit transformainsights.com/signup/essential

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Custom research and consulting
Strategy Briefings
If you are seeking to educate executives
on the latest developments in any area of
Digital Transformation we can help,
providing tailored on-site strategy
briefings to bring you up to speed.
White Papers and Webinars
If you want to promote your company our
team is available to help. Typically, this
involves producing independent white
papers to help support your strategy or
analyst participation in webinars.
Customised Market Forecasts
Every organisation’s market opportunity is
different. Some of our clients appreciate a
customised variant of our standard market
forecasts to reflect their particular
capabilities and opportunities.
Technology Strategy Reviews
Our enterprise clients are all at different
stages of their digital journey. One useful
custom project is to review the
organisation’s approach in the context of
significant threats and best practice.
Transforma Insights has unrivalled knowledge of the Digital Transformation landscape by virtue of the research
undertaken to develop our market-leading decision tools. Some of our clients have specific requirements outside of the
support offered by these products. Some of the typical ways that we can support clients are as follows:

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Contact
Matt Hatton
Founding Partner
Jim Morrish
Founding Partner
matt.hatton@transformainsights.com
@MattyHatton
+44 7787 577886
jim.morrish@transformainsights.com
@jimmorrish
+44 7747 632428

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For more information
transformainsights.com
@transformatweet
enquiries@transformainsights.com