Eric Berkman, Director of Digital Marketing, U.S. Life Division Genworth Financial presents a live case study on post-click marketing for high-performance lead acquisition. Learn how Genworth Financial's U.S. Life Division increased digitally-driven revenue over 350% and lead volume over 3,000%. Plus, he covers five strategies for high performance lead acquisition.
Build Great Mobile Survey Experience with QualtricsQualtrics
Mobile devices are radically changing the way we do business and how we collect data. According to the latest GRIT report, over 60% of researchers use mobile surveys to conduct their research. Come see how Qualtrics' latest innovations in mobile survey technology will revolutionize data collection and insights.
Join Ryan Nelsen and Braydon Anderson as they walk you through the new mobile features available in the Qualtrics platform. In 45 minutes you will learn about:
The new "Mobile Preview"
New Patent Pending mobile question types
Page Transitions
Qualtrics SMS Surveys
Qualtrics Offline App
Free Webinar: Apply A/B Testing with NGINX Routing Policy.
- What is A/B Testing and Benefit.
- Production deployment method.
- Live Demo A/B Testing with NGINX.
FB fanpage: NGINX Community Thailand
The Mobile Survey Revolution: Insight Anytime, Anywhere; Online, Offline, or SMSQualtrics
With mobile trends on the rise, how can organizations expect to survive without optimizing the mobile experience? Learn how Qualtrics Mobile can help you capture insights in the field and anywhere your team interacts with customers — online, offline, or via SMS.
Laura Jett, from Cricket Communications, will also share proven ways to increase your mobile survey response rates as well as simple mobile techniques that are often overlooked.
Big Data for the Little People | Guy TomerJessica Tams
Delivered at Casual Connect USA 2016. With the help of the stores’ optimization tools, our own advanced business intelligence systems and under COPPA guidelines, TabTale has mastered data mining in the kids space. With an unprecedented portfolio of 300 apps and 1 billion downloads, TabTale is the No. 1 developer and publisher in the kids space by download volume. What are the specific characteristics of the Big Data field in the guarded kids’ space?
Geddes Munson, Mixpanel
Darrell Benatar, UserTesting.com
Shai Tamari, ClickTale
For many customers Optimizely has become a critical platform to listen to customers' web engagement and turn those data points into an improved experience. It's natural that users want to extend the Optimizely platform with all of their other marketing applications to become more effective in their decision making. Learn about a few of the complementary platforms to Optimizely that will help you unlock the most conversions from your web properties.
The partners attending discussed:
-How Clicktale's heatmaps and session playbacks can uncover the areas of the webpage that are most influential to your customers' decision-making process and may require further optimization
-How integrating Optimizely with the analytics platform Mixpanel can help you track more granular goals and view comprehensive reporting that seamlessly integrates with your business.
-Why you should use Usertesting.com to observe where customers are finding challenges on your site, and create tests to then improve their experience.
“In God we trust, all others must bring data”. Intuition, experience and well known patterns may give us good indications of successful ideas and features, but nothing gets closer to the truth than data analysis and A/B testing. In this workshop, we’ll show how we do experimentation at Booking: what we test, how to get data through templates and JavaScript, and how we analyse the resulting metrics. We’ll live-code examples, see all potential caveats of dealing with the user tracking on the client-side, and show existent tools you can use to test your own ideas.
Build Great Mobile Survey Experience with QualtricsQualtrics
Mobile devices are radically changing the way we do business and how we collect data. According to the latest GRIT report, over 60% of researchers use mobile surveys to conduct their research. Come see how Qualtrics' latest innovations in mobile survey technology will revolutionize data collection and insights.
Join Ryan Nelsen and Braydon Anderson as they walk you through the new mobile features available in the Qualtrics platform. In 45 minutes you will learn about:
The new "Mobile Preview"
New Patent Pending mobile question types
Page Transitions
Qualtrics SMS Surveys
Qualtrics Offline App
Free Webinar: Apply A/B Testing with NGINX Routing Policy.
- What is A/B Testing and Benefit.
- Production deployment method.
- Live Demo A/B Testing with NGINX.
FB fanpage: NGINX Community Thailand
The Mobile Survey Revolution: Insight Anytime, Anywhere; Online, Offline, or SMSQualtrics
With mobile trends on the rise, how can organizations expect to survive without optimizing the mobile experience? Learn how Qualtrics Mobile can help you capture insights in the field and anywhere your team interacts with customers — online, offline, or via SMS.
Laura Jett, from Cricket Communications, will also share proven ways to increase your mobile survey response rates as well as simple mobile techniques that are often overlooked.
Big Data for the Little People | Guy TomerJessica Tams
Delivered at Casual Connect USA 2016. With the help of the stores’ optimization tools, our own advanced business intelligence systems and under COPPA guidelines, TabTale has mastered data mining in the kids space. With an unprecedented portfolio of 300 apps and 1 billion downloads, TabTale is the No. 1 developer and publisher in the kids space by download volume. What are the specific characteristics of the Big Data field in the guarded kids’ space?
Geddes Munson, Mixpanel
Darrell Benatar, UserTesting.com
Shai Tamari, ClickTale
For many customers Optimizely has become a critical platform to listen to customers' web engagement and turn those data points into an improved experience. It's natural that users want to extend the Optimizely platform with all of their other marketing applications to become more effective in their decision making. Learn about a few of the complementary platforms to Optimizely that will help you unlock the most conversions from your web properties.
The partners attending discussed:
-How Clicktale's heatmaps and session playbacks can uncover the areas of the webpage that are most influential to your customers' decision-making process and may require further optimization
-How integrating Optimizely with the analytics platform Mixpanel can help you track more granular goals and view comprehensive reporting that seamlessly integrates with your business.
-Why you should use Usertesting.com to observe where customers are finding challenges on your site, and create tests to then improve their experience.
“In God we trust, all others must bring data”. Intuition, experience and well known patterns may give us good indications of successful ideas and features, but nothing gets closer to the truth than data analysis and A/B testing. In this workshop, we’ll show how we do experimentation at Booking: what we test, how to get data through templates and JavaScript, and how we analyse the resulting metrics. We’ll live-code examples, see all potential caveats of dealing with the user tracking on the client-side, and show existent tools you can use to test your own ideas.
Optimizely Connect with Localytics: The One Size Fits all Customer Experience...Optimizely
Optimizely Connect is a webinar series that we conduct with our best-in-class technology partners. The purpose is to give you some insight into how different technologies work together effectively so that anyone who is either using them already, or considering integrating these, can understand the ways that they can be used to optimize your customer’s user experience.
What is covered in this webinar:
- The challenges of an omni channel experience & the role of mobile in the customer journey
- How data and analytics can be used to understand audiences and how can we measure the impact of what versions work for which of those audiences?
- 5 reasons to use mobile app testing and how to to apply them
You can sign up for free for the remaining webinars:
http://pages.optimizely.com/optimizely-connect.html
SplitMetrics answers burning questions on mobile A/B testingSplitMetrics
SplitMetrics team members answer frequently asked questions on the SplitMetrics app store A/B testing platform, and the mobile A/B testing process itself, cover most burning topics and provide best practices, insights and actionable tips.
Optimizely Workshop: Mobile Walkthrough Optimizely
Testing and optimizing your mobile apps can help with shorter development cycles, data-driven decision-making, and higher user conversion rates. In this highly interactive session, we encourage you to bring your app (or a sample app), and we’ll walk through the top-to-tail process for using Optimizely on your mobile app. This training is designed for iOS and Android developers who are looking to use Optimizely on their mobile apps.
Creating an Effective A/B Testing Strategy for App StoresSplitMetrics
Creating an effective A/B testing strategy can be a real challenge. We joined the App Radar Webinar to answer all the hot-button questions:
How to craft your A/B strategy from scratch
How to design hypothesis and evaluate results
How to get real techniques and strategies to follow
You’ll find all the answers you need provided by Natalie Ostapovich, Customer Support & Account Manager at SplitMetrics, and Elisa Mourão, Marketing Manager at App Radar in the short and easy-learn slides and infographics.
MAU Vegas 2016 — Lessons Learned From A/B Testing Wins and LossesGrow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 3:30pm - 3:50pm
By now, we hope you have notepad’s full of ideas and new thoughts. If for some reason you have not hit your new things to try quota, don’t worry, our closing session will take you over the top featuring first-hand learnings from Life360's non-stop product experimentation engine.
Andreas Gross, Founding Team / Product @ Life360
With Nicole Forsgren, VP of Strategy and Research at GitHub
Now more than ever, technology matters. Long before COVID-19 made remote work the norm, digital products were driving value and disruption for organizations. But delivering software safely remained a debate: For years, we thought slow meant more stable code and releases… even though we kept seeing fire drills and suffering through weeks-long releases.
The best, most innovative organizations have realized that it's possible to release code -- in ways that are safer, more stable, and more reliable while providing insights into what users value and need. Nicole Forsgren, author of "Accelerate" and leading software development and DevOps researcher will share insights on what teams can do to improve their software delivery as well as stories from organizations that have seen the benefits of these practices.
Aha! Moments (Why people are using your app) by Esmar MesicBosnia Agile
Looks like that 88% of users will abandon your app because they are not sure that app is giving them a value which they wanted. If we offer Aha! moment as early as possible to users, there is a slight chance that they will stick around.
If you are saving your Aha! moment for the end, and users are walking away on you, don't worry. There are methods and tools to increase your retention, giving you an insight on what are you doing wrong.
From App to Idea: Nine points in creating a winning a healthcare app productScott Hague
In this presentation, Scott Hague, Development Director of Digital Healthcare Agency Integrated Change takes you through the nine P's of creating a winning mobile healthcare app product. This presentation was conducted at the NEC on November 5th 2014 in conjunction with HANDI Health Apps.
Improve your content: The What, Why, Where and How about A/B Testingintrotodigital
A/B testing, also known as split testing, is a user experience research methodology where users are randomly split into two or more groups to see different versions of the same element. This presentation explains what is A/B testing, why you need it, where you can apply it and how to conduct an A/B test.
A strong hypothesis is the heart of data-driven product discovery & development. It helps you turn data and insights about your users’ behavior into focused proposals that you’ll take action on.
Check out this very exclusive presentation from Jason G'Sell – Lead Training Consultant – and get a framework to help you and your team form strong experiment hypotheses and come up with the right products and features for your customers.
You’ll learn:
- How and when to introduce experimentation into your product development process
- Identifying the differences between Optimization & Discovery
- Building successful experiments in your product development lifecycle
Optimizely Workshop 1: Prioritize your roadmapOptimizely
When your testing roadmap includes dozens of ideas (each with unique requirements) and each team member is vying for her idea to be run first, effective prioritization becomes paramount. This session will focus on the considerations, tools and frameworks you can use to make sure your roadmap is appropriately prioritized to meet your goals.
Optimize Everything : A framework for solving your BIGGEST Problems Through O...Optimizely
What problem are you trying to solve? In this session we'll introduce a supremely simple & road tested framework for achieving desired outcomes in every part of your business through data. The framework, called Problem Solution Mapping (PSM) will be brought to life using real-world examples that were ultimately delivered and validated through testing & personalization.
How Inclusion & Diversity Fosters a Culture of Experimentation and Drives GrowthOptimizely
Does a culture of inclusion and diversity drive growth? How do the opinions of different minds and our different experiences result in new thinking and shape a culture of risk-taking and experimentation? Join leaders from Lockheed Martin, Accenture, OpenAccess and Optimizely for a frank discussion on the actions they have taken to create more inclusive and diverse teams and the outcomes they have experienced. Join our discussion on how bringing together diverse teams with the freedom to experiment results in better business decisions.
Optimizely Connect with Localytics: The One Size Fits all Customer Experience...Optimizely
Optimizely Connect is a webinar series that we conduct with our best-in-class technology partners. The purpose is to give you some insight into how different technologies work together effectively so that anyone who is either using them already, or considering integrating these, can understand the ways that they can be used to optimize your customer’s user experience.
What is covered in this webinar:
- The challenges of an omni channel experience & the role of mobile in the customer journey
- How data and analytics can be used to understand audiences and how can we measure the impact of what versions work for which of those audiences?
- 5 reasons to use mobile app testing and how to to apply them
You can sign up for free for the remaining webinars:
http://pages.optimizely.com/optimizely-connect.html
SplitMetrics answers burning questions on mobile A/B testingSplitMetrics
SplitMetrics team members answer frequently asked questions on the SplitMetrics app store A/B testing platform, and the mobile A/B testing process itself, cover most burning topics and provide best practices, insights and actionable tips.
Optimizely Workshop: Mobile Walkthrough Optimizely
Testing and optimizing your mobile apps can help with shorter development cycles, data-driven decision-making, and higher user conversion rates. In this highly interactive session, we encourage you to bring your app (or a sample app), and we’ll walk through the top-to-tail process for using Optimizely on your mobile app. This training is designed for iOS and Android developers who are looking to use Optimizely on their mobile apps.
Creating an Effective A/B Testing Strategy for App StoresSplitMetrics
Creating an effective A/B testing strategy can be a real challenge. We joined the App Radar Webinar to answer all the hot-button questions:
How to craft your A/B strategy from scratch
How to design hypothesis and evaluate results
How to get real techniques and strategies to follow
You’ll find all the answers you need provided by Natalie Ostapovich, Customer Support & Account Manager at SplitMetrics, and Elisa Mourão, Marketing Manager at App Radar in the short and easy-learn slides and infographics.
MAU Vegas 2016 — Lessons Learned From A/B Testing Wins and LossesGrow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 3:30pm - 3:50pm
By now, we hope you have notepad’s full of ideas and new thoughts. If for some reason you have not hit your new things to try quota, don’t worry, our closing session will take you over the top featuring first-hand learnings from Life360's non-stop product experimentation engine.
Andreas Gross, Founding Team / Product @ Life360
With Nicole Forsgren, VP of Strategy and Research at GitHub
Now more than ever, technology matters. Long before COVID-19 made remote work the norm, digital products were driving value and disruption for organizations. But delivering software safely remained a debate: For years, we thought slow meant more stable code and releases… even though we kept seeing fire drills and suffering through weeks-long releases.
The best, most innovative organizations have realized that it's possible to release code -- in ways that are safer, more stable, and more reliable while providing insights into what users value and need. Nicole Forsgren, author of "Accelerate" and leading software development and DevOps researcher will share insights on what teams can do to improve their software delivery as well as stories from organizations that have seen the benefits of these practices.
Aha! Moments (Why people are using your app) by Esmar MesicBosnia Agile
Looks like that 88% of users will abandon your app because they are not sure that app is giving them a value which they wanted. If we offer Aha! moment as early as possible to users, there is a slight chance that they will stick around.
If you are saving your Aha! moment for the end, and users are walking away on you, don't worry. There are methods and tools to increase your retention, giving you an insight on what are you doing wrong.
From App to Idea: Nine points in creating a winning a healthcare app productScott Hague
In this presentation, Scott Hague, Development Director of Digital Healthcare Agency Integrated Change takes you through the nine P's of creating a winning mobile healthcare app product. This presentation was conducted at the NEC on November 5th 2014 in conjunction with HANDI Health Apps.
Improve your content: The What, Why, Where and How about A/B Testingintrotodigital
A/B testing, also known as split testing, is a user experience research methodology where users are randomly split into two or more groups to see different versions of the same element. This presentation explains what is A/B testing, why you need it, where you can apply it and how to conduct an A/B test.
A strong hypothesis is the heart of data-driven product discovery & development. It helps you turn data and insights about your users’ behavior into focused proposals that you’ll take action on.
Check out this very exclusive presentation from Jason G'Sell – Lead Training Consultant – and get a framework to help you and your team form strong experiment hypotheses and come up with the right products and features for your customers.
You’ll learn:
- How and when to introduce experimentation into your product development process
- Identifying the differences between Optimization & Discovery
- Building successful experiments in your product development lifecycle
Optimizely Workshop 1: Prioritize your roadmapOptimizely
When your testing roadmap includes dozens of ideas (each with unique requirements) and each team member is vying for her idea to be run first, effective prioritization becomes paramount. This session will focus on the considerations, tools and frameworks you can use to make sure your roadmap is appropriately prioritized to meet your goals.
Optimize Everything : A framework for solving your BIGGEST Problems Through O...Optimizely
What problem are you trying to solve? In this session we'll introduce a supremely simple & road tested framework for achieving desired outcomes in every part of your business through data. The framework, called Problem Solution Mapping (PSM) will be brought to life using real-world examples that were ultimately delivered and validated through testing & personalization.
How Inclusion & Diversity Fosters a Culture of Experimentation and Drives GrowthOptimizely
Does a culture of inclusion and diversity drive growth? How do the opinions of different minds and our different experiences result in new thinking and shape a culture of risk-taking and experimentation? Join leaders from Lockheed Martin, Accenture, OpenAccess and Optimizely for a frank discussion on the actions they have taken to create more inclusive and diverse teams and the outcomes they have experienced. Join our discussion on how bringing together diverse teams with the freedom to experiment results in better business decisions.
Digital Experiences for 2013: Trends, Predictions and Action Itemsion interactive
In 2013, focusing on visitor experience will be crucial to marketing performance. Agile, personalized, interactive canvasses will be necessary to create more rewarding and compelling relationships that ultimately lead to higher revenue. Marketers will have to be willing to put the visitor first, paying attention to behavior to drive campaign evolution. Learn trends, predictions, and action items that every marketer should be prepared for in 2013.
Across desktops, laptops, smartphones, tablets — and even TVs, cars, and appliances — people are continuously engaged in digital content at work and at home. Every day, people are exposed to an overwhelming number of digital touch points. And digital interactions are happening at a blindingly fast speed.
What does 2014 hold for digital marketing?
Interactive Content Marketing That Gets Resultsion interactive
You’re a content marketer? Then you’ve probably got loads of infographics, white papers, webinars, videos and then some. But do you have ROI? Reader engagement? Social sharing? Is your content working for your brand, or sitting passively on the desktops of your audience? Content marketing isn’t about producing more content. It’s about producing the kind of content that engages your audience and drives business results.
Is Web Traffic Decreasing? Make More of What You Get. Everyone’s investing heavily in content marketing, while industry pundits are chattering about the content overload problem. Marketing apps can solve this by leveraging trends around Youtility to make static content useful and valuable. Find out how to put your content to work in interactive marketing apps that engage visitors, collect valuable user data and ultimately increase conversion rates.
How Clorox Experiments Across Brands to Turn Visitors into ConsumersOptimizely
As more brands focus on digital marketing and Direct-to-Consumer strategies, experimentation can help them efficiently increase consumer engagement. At Clorox, a data-driven experimentation strategy helps them leverage insights across multiple brands.
Watch the on-demand webinar to learn:
- How Clorox gathers insights from omnichannel experimentation to turn visitors into consumers
- Clorox’s experimentation strategy including how an experiment to remove price friction helped their conversion rate optimization
- The process behind creating “Ways of Working” for experimentation programs across Clorox’s Direct-to-Consumer (DTC) brands
Intuit - How to Scale Your Experimentation ProgramOptimizely
Here’s the playbook Intuit uses to increase its experimentation velocity — even when they face traffic limitations.
Mike Loveridge is not new to running experimentation teams. Before Intuit, he built out programs at Ancestry.com, GE, Humana, and CheapOair. He's an expert at making experimentation work at high velocity, even in traffic-challenged situations.
In this webinar, Mike Loveridge shared his best practices for making CRO work at high velocity, key lessons from scaling multiple teams, and why he's bullish on the future of "test and learn".
Marketing Apps: How To Turn Interaction into Business Actionion interactive
What the heck is a marketing app? Marketing apps turn static content into engaging, app-like digital experiences that are not only useful, but valuable!
Learn how to:
- Engage your visitors with unique app-like experiences
- Bring the richness & expectations of mobile apps to web experiences
- Collect highly valuable segmentation & sales enablement data
- Use wizards, conversion paths, configurators and other app-like digital experiences to drive engagement, leads & sales
Lots of real-world examples and inspiration!
How to use marginal gains to drive improvements in Pre-ConstructionPhilip Collard
First coined by Sir David Brailsford of the world-class Sky Cycling Team, marginal gains is about driving efficiency in all the component parts of a process. I argue that by using this concept in Pre-Construction, we can drive significant increases in both turnover and efficiency, particularly when implementing best practice digital workflows, such as myConsole.
Predictive Lead Scoring - What's All The Buzz About? [SF Marketo User Group P...Mintigo1
Mark your calendars and plan to attend the San Francisco Marketo User Group meeting. Take the opportunity to share with, and learn from, Marketo users from various industries and experience levels. Reserve your seat today!
Topic: Predictive Scoring
We are pleased to have Tony Yang Director, Demand Generation with Mintigo as our speaker. Learn how they launched this program in their organization and how you can apply predictive scoring in your current lead generation program.
Best Practices for Effective Website Testing & Optimization (Webinar)Monetate
Watch the webinar: http://monetate.com/webinar/best-practices-for-effective-website-testing-optimization/
Not all website testing tools are created equal. Bryan Eisenberg, bestselling author and recognized authority and pioneer in online marketing, will discuss best practices in website optimization that any website testing solution must support.
Bryan, who recently published his “Website Testing & Optimization Buyer’s Guide for the Enterprise,” will be joined by Carlos Del Rio, Director of Conversion Analysis & Digital Strategy at Unbounce, and Monetate’s Adam Figueira, who will present case studies from the different tools that Bryan reviewed and help explain the difference between self-service and full-service website testing and optimization.
For many, SEO is a black box that doesn't open up easily to share with stakeholders, prioritise and understand the value to business. This session will share with you tactics on how to equate both overall SEO strategy and individual SEO tactics to business value.
Agile Metrics to Boost Software Quality improvementXBOSoft
Why don't metrics apply to Agile development methodologies? Wrong! They Do, but you have to know how and when.
Find out in this webinar (recording) in special collaboration with the Chicago Quality Assurance Association (CQAA).
Agile, a development methodology, designed to allow team members to work iteratively during the development process instead of delivering a final product all at once, is now 20 years old. And when it comes to testing within an Agile process, there are those that use pyramids, and rectangles as mental models for where you should put your effort, or not.
Sometimes, software quality in Agile is mistranslated as the idea that everyone is responsible for software testing. But within Agile software development, ensuring quality is much more than testing and must include activities at different levels, including estimates for the workload for each iteration. Otherwise, testing happens last minute—or sometimes not at all, depending on time constraints. To have a successful Agile team, most software developers know that velocity is an essential component.
But it’s not just about measuring velocity, as velocity is only one factor or measurement for success. There are many other factors to measure when you want to assess the success of your Agile team in delivering a quality product. In this webinar, we specifically look at some key metrics for us the measure the success and progress of our quality in Agile.
Tune in with Philip Lew as he goes through ways you can gather insights in slicing, dicing, and analyzing (and interpreting) data. We’ll use Jira as an example, but you can do this with practically any issue tracking collaboration tool to help your team improve software quality.
Three in four users delete an app after a single use.
User onboarding— the process of setting up first-time users to be successful with your app— is crucial to grow your app. In this webinar we will cover 7 onboarding tests and their results, providing you with actionable ideas to improve your app’s onboarding flow. You’ll also see a live demo, with a step-by-step breakdown of the steps involved in setting up an onboarding flow experiment. We will also cover interpreting results to gain useful insight.
Join Anna Talerico, ion co-founder, as she helps you understand the business value of landing pages. Learn how a strategic landing page program can drive more leads, more sales opportunities and more revenue. Plus, she'll teach you the easy math for calculating your landing page ROI.
Creating Better Sales with Interactive Contention interactive
Senior Account Executive Benjamin Pitman discusses the benefits of sales and marketing alignment, and how you can leverage content insights to accelerate your sales cycle. Learn 3 ways that content allows for sales enablement; 3 tips for using interactivity to accelerate your sales cycle; How to use a solution finder for sales enablement; and How to leverage assessments for sales enablement.
How to Create Better Leads with Interactive Contention interactive
Is your content helping you build rich lead profiles that include content consumption, buyer business challenges, and readiness? In Part 4 of our ion Better Series, Creating Better Leads, we discussed how to boost your engagement and lead conversions with interactive content and strategic testing so your team is having better conversations with leads.
The ion “Better” Series_ Creating Better Engagemention interactive
Join us for Part 3, Creating Better Engagement, to learn:
- Exactly what engagement means to us, you, and your audience
- 3 benefits of using interactivity to create engagement
- 3 tips you need to know when using engagement within your content
- And finally, engagement measurement: the who, what, and how
ion "Better" Series Part 2: Creating Better Content Keynoteion interactive
In Part 2 of our "Better" Series, we focused on creating better content with interactivity. View the keynote to discover 3 benefits of using interactivity to boost your content marketing efforts; 3 tips on how to get the most out of your interactive content; and 3 examples of companies successfully using interactive content.
For the second in our three-part webinar series spotlighting specific interactive content types, we’ll turn our focus to interactive eBooks, a great tool for educating your users and allowing them to self-discover your product and services, while driving demand and helping them through your funnel.
View the slides to learn best practices, how to use eBooks effectively, tips for making content feel customized to your user, as well as customer examples of success.
Part One of our 6-part series on the interactive content funnel teaches you how to create better awareness. Here, you'll learn 4 benefits of using interactive content to support Awareness and discovery, as well as 2 types of interactive content we use to drive and measure Awareness.
Interactive infographics are the most popular type of interactive content, so let us teach you everything you need to know!
Watch and learn: How to identify good starter static content perfect for an interactive infographic; Industry best practices for structuring and organizing content for interactivity; Steps to get started and selecting one of our Quick Start templates; Snapshot of success stories and customer results; And more!
Here at ion, we believe the future is ours and in keeping with our values, we invite you to watch our 2018 trends webinar - “Top 2018 Trends and Predictions” recorded on January 24.
This hour-long session highlighted three critical trends in content marketing that you need to act on PLUS perspectives from our experts in customer engagement, product marketing, sales, and content strategy. Are you ready for 2018?
LEARN ABOUT THE ION + SCRIBBLELIVE OPPORTUNITY.
ion and ScribbleLive coming together opens up new, exciting content opportunities for you and your organization. ion will remain focused on helping you deliver amazing interactive content experiences, but together we’re going to be able to do a lot more.
In this presentation, we introduce you to ScribbleLive’s content experience platform, which helps you manage the full lifecycle of your content — from ideation to planning, creation, distribution and measurement. And, we show you what the combination of ion + ScribbleLive means to the future of your content experiences.
How to Launch a Successful Interactive Content Program Nowion interactive
One of the common goals we overheard at Content Marketing World was increased engagement.
With more content being created than ever before, it's becoming harder than ever to stand out amongst all the news. Interactive content increases engagement by placing customers in the driver's seat of the way they view your content. During this webinar ion interactive Director of Customer Engagement Audrey Ross and Content Strategist Stephanie Mansueto will share practical tips on how you can implement an interactive content marketing program that increases engagement.
Here are some other topics that will be covered during the webinar:
- What marketers are learning about their prospects and customers with interactive content.
- How interactive content changes the way you engage with your audience.
- Why interactive content is a necessary part of your content strategy.
- Examples of successful interactive content marketing strategies and how they could fit into yours.
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...ion interactive
A compelling content marketing strategy answers the who, what, why, where, and when questions of content creation. In order to capture our audience's attention, we must deliver the right content, to the right people at the right time in their journey.
Interactive content clears the path for marketers who are seeking to move prospects through their journey faster. Using a digital dialogue of increasing relevance and personalization, interactive content builds engagement and education more memorably than traditional static content and storytelling. This presentation showcases real-world examples of interactive content success at each stage of the buyer’s journey.
Motivate and Accelerate Lead-to-Revenue Velocity
Interactive content identifies and capitalizes on buyers' points of interest to accelerate demand.
ion interactive co-founder Anna Talerico takes you through ion’s real-world demand generation program that uses interactive content to motivate buyers and shorten their journey from prospect to customer.
- Learn how to use interactive content to align with the buyer's journey.
- Go beyond theory with a peek into our nurture program's real-world examples.
- Today’s buyers are doing their research and evaluating before engaging with sales. We show you how to meet these self-guided buyers at their point of interest with your content.
Learn how to mix interactive and static content into a cohesive program.
According to Content Marketing Institute, 87% of marketers agree that interactive content is more effective than static content at grabbing attention. Learn how to use that in your demand-gen programs.
Interactive content for demand generation
Interactive content identifies and capitalizes on buyers’ points of interest to accelerate demand. In this session we'll share an example of a real-world demand generation program that uses interactive content to motivate buyers to accelerate their journey from prospect to customer.
Anna Talerico shares the strategies and tactics driving results in 2017.
Research shows a clear path to success. And, as usual, that’s the topic of our biggest webinar of the year!
ion co-founder Anna Talerico gives us her 2017 Interactive Content Marketing Trends presentation. Get the strategies and tactics proven to be…
- 94% more effective at conversion
- 60% more effective at differentiation
- 33% more effective at educating buyers
- 120% more effective at getting shared
The future of content marketing is interactive digital experience. And in 2017, the future is now.
75% of content marketers are doing more interactive content going forward. Find out why. And find out how.
The tactical ins and outs of actually making it happen.
WHAT SHOULD YOU BUILD?
WHERE SHOULD YOU LAUNCH IT?
WHAT RESOURCES & TOOLS DO YOU NEED?
HOW MUCH TIME SHOULD YOU INVEST?
WHAT MEASUREMENT CAN YOU EXPECT?
We give you answers to some of the most challenging interactive content questions. Learn the tactical ins and outs of getting an interactive content program off the ground, followed by a brief product demo of the leading interactive content marketing platform.
- Resources, Time and Planning
- TCO—Launching and Maintaining
- Evolution and Customization
- Data Opportunities and Management
Research and performance show that interactive content captures attention, engages, converts and profiles leads better than static content. The hurdle has always been making it happen.
Deliver Engaging Content to Your Buyers: A Tale of Two Journeysion interactive
Buyers want more.
More access to more information before they talk to sales. More useful content that they can trust. More self discovery. More control.
BUT NOT MORE CONTENT.
Successful marketers are evolving to give buyers what they want across their journey. More static content is not the answer. Usefulness and utility separate an engaging interactive dialogue from a passive one.
This presentation will guide you through:
- Contrasting static and interactive buyer journeys
- How interactive content can support every stage of the journey with social sharing, lead generation, demand generation, sales enablement and inbound generation
- Using an interactive dialogue to provide rich, explicit insights for lead scoring, sales outreach and marketing segmentation
Boost Your Results with Innovative Landing Pagesion interactive
A Look at Next-Generation Landing Pages that Convert Higher Quality Leads
ion co-founder and landing page pioneer, Anna Talerico takes you through today’s most innovative, next-generation landing pages. Learn how a whole new class of first impressions is capturing the attention and data of the web’s highest quality leads.
Moving beyond forms on pages
Teasing with content
Engaging with interactivity
Brand new examples — hot off the press
See how a new breed of landing pages is differentiating and performing beyond expectations.
How a Content Marketing Company Does Content Marketingion interactive
Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation.
Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through:
- Goals and Strategy
- Content Marketing Cycle
- Planning and Process
- Execution and Evaluation
Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest.
Get the roadmap you need to put your content marketing program on the fast track to success.
Interactivate Your Content Marketing
ion can help you generate real business value — more leads, higher lead quality, and deeper buyer profiles — using interactive content marketing.
Marketers can learn from software developers to harness—rather than struggle against—the dynamics of a digital world.
Scott Brinker says of Hacking Marketing, “My goal was to help marketers at all levels—even those with no technical background or inclination—adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.”
“When you realize that marketers are now paddling water up to their chins in websites (software), analytics (software), social media (software), marketing automation (software), interactive content (software), mobile apps (software), and so on, it starts to seem obvious. Software has eaten the world—and marketing too.”
“To effectively harness the digital forces of software, we must not only innovate what we produce in marketing, but innovate how we produce it too.”
“It’s time to rethink marketing management for a software-powered world.”
Learn how in this presentation by Scott Brinker @chiefmartec
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.