This document outlines the creation and benefits of interactive infographics, which are digital visual experiences that present data while engaging users. It provides best practices for effectiveness, including clear calls to action, structured content, and interactive elements. Additionally, it showcases success stories from various organizations that improved engagement and conversion rates through the use of interactive content.

1. Interactive
Infographics
Who, What, Where,
When & How (to Launch
Great Ones!)

2. Welcome!
Audrey Ross
Director of Customer
Engagement
Stephanie Mansueto
Sr. Content Strategist

3. What We’ll Cover
What are they?
When to use them?
Where can they work best?
How to create them?
Examples & success stories!

4. What is an interactive
infographic?
“
”
in·ter·ac·tive in·fo·graph·ic
/ˌin(t)ərˈaktiv/ /infōˈɡrafik/
noun
Meaning: a digital, visual web experience that uses
charts or diagrams to tell a story or present data, while
encouraging the web user to discover and participate
with the content.

5. Interactive
Infographic
Quick Start
Template
{

6. Visual, engaging introduction to your
product or service
Deliver your message using data or
learnings in a snackable, easy-to-
digest, interesting format
Lasting, positive first impression of
your brand and content
Capture user data on interest and
what engages them
Benefits to Brand

7. Easy way to learn more about you
Low time investment, doesn’t feel like
“work”
Learn something new and helpful that
impacts their work or personal life
Benefits to User

8. Places to start
• Report statistics or data points
• Survey results
• Product highlights
• Teaser content for a longer form piece
• Popular blog posts, webinars or other
content getting organic interest

9. Best Practices

10. 1. Clear, Obvious
Call to Action

11. Uberflip example

12. 2. Message &
Expectation Match

13. 3. Sticky Navigation
& CTA

14. 4. Have 4-5 Defined
Sections of Content

15. 5. Sections Lead
Into Each Other

16. 6. Include Short,
Easy Quiz Questions

17. Veracode example

18. 7. Compelling &
Realistic Social Sharing

19. Deltek example

20. 8. Encourage Clicks
& Hovers

21. Deltek example

22. 9. Use Animations &
Charts… but not too many

23. 10. Keep It Ungated

24. Getting It Done

25. Step 1: Select
Your Starter
Content Piece
or Asset

26. Step 2: Pick Your
Quick Start

27. Step 3: Use
content
templates to
focus and curate
the content for
interactive
format

28. Step 4: Publish!

29. Doing it Right

30. The Whitby School
Using Easy Quick Start templates to
quickly create differentiated content
in a highly competitive market
• 25% engagement rate with the content
• Greatly reduced print costs

31. Key Equipment
Finance
Expanding beyond landing pages
and static content to drive improved
results and efficacy of content efforts
& resources
• 36% increase in lead conversions
• 21% increase in site visits

32. KVH
Improving Retention Rates and Lead
Quality with Interactive Content
• Declared data from content driving
quality, more qualified leads
• Using targeting and dynamic content to
serve relevant interactive content across
broad audience base

33. Optimize! A/B test if you can.
Iterate & expand.
Evaluate what was learned & use to inform
future content strategy.
Get Big with the data!
Think about companion pieces, like:
Assessments
Interactive eBooks
What’s Next?

34. Thank You! We’d love
to hear from you!
customersupport@ioninteractive.com
aross@ioninteractive.com
Web: www.ioninteractive.com
Twitter: @ioninteractive