Mobile devices are radically changing the way we do business and how we collect data. According to the latest GRIT report, over 60% of researchers use mobile surveys to conduct their research. Come see how Qualtrics' latest innovations in mobile survey technology will revolutionize data collection and insights. Join Ryan Nelsen and Braydon Anderson as they walk you through the new mobile features available in the Qualtrics platform. In 45 minutes you will learn about: The new "Mobile Preview" New Patent Pending mobile question types Page Transitions Qualtrics SMS Surveys Qualtrics Offline App

1. BUILDING GREAT
MOBILE SURVEY
EXPERIENCES

2. Braydon Anderson!
Product Marketing, Qualtrics!
Ryan Nelsen!
Product Marketing, Qualtrics!
WEBINAR SPEAKERS

3. The Mobile Movement!
Mobile Surveys!
SMS!
In-the-Moment & Offline Surveys!
!
SESSION AGENDA

4. The average person looks at their phone 150 times a day.
91% American adults have a cellphone!
74% Have a smartphone!
80% Browse the web daily, on a phone!
64% Check email daily, on a phone!
!
Source:
Pew
Internet
surveys
2006-­‐2014
Source:
Marke:ng
Land
/
Smart
Insights
THE MOBILE MOVEMENT

5. THE MOBILE
SURVEY REVOLUTION
!
Greater than !
20% of surveys are !
now taken !
on a mobile device!

6. Yet, 36% of researchers are NOT leveraging mobile!
TWO MAJOR ISSUES
Biased response!
Biased non-response!
Only 1-5% will access a survey more than once!
!
#1 TREND IN RESEARCH
Source:
G.
Peterson,
Unintended
Mobile
Respondents,
CASRO
Technology
Conference

7. Qualtrics Research Suite Makes it Easy!
!
Deliver clean, branded surveys to
respondents regardless of device !
!
Capture the right insights from the right
people at the right time!
!
!
EVOLVING RESEARCH DESIGN

8. QUALTRICS MOBILE FEATURES
Announcing: Mobile Survey Preview & Mobile Matrix Question

10. MOBILE DEMO

11. QUALTRICS
SMS SURVEYS

12. DID YOU KNOW?
POCKET FEEDBACK, ON-THE-GO
!
Now you can:!
!
• Interact with consumers directly on
their smartphone!
• Personalize the feedback
experience as if they were texting
with a friend!
• Build one survey that works for
email, social and SMS distribution!

13. DID YOU KNOW?
• 90% of text messages are opened and read within 3 minutes
• 98% of SMS responses are collected within 24 hours
• 90-94% of customers who answer the first question, answer
all questions and 60-70% are willing to provide comments
• Coupons, offers and loyalty programs are redeemed "
8x more than emails
• 25-45% is the average industry response rate for SMS

14. • In-the-moment Insights!
• Post-transactional Feedback!
• Promotional Offerings (Done the right way)!
• University Research and Student
Outreach!
• Real-time Event Feedback !
and Polling!
TOP 5 WAYS TO USE QUALTRICS SMS SURVEYS

15. ENTER TO WIN A SHOPPING SPREE

16. BOTTOM OF
RECEIPT

17. ON-CAMPUS FEEDBACK

19. SMS SURVEYS DEMO

20. QUALTRICS
OFFLINE SURVEYS

21. IN-THE-MOMENT
RESEARCH
ASKING

22. OBSERVING

23. • Manual entry!
• Data errors!
• Lost/wasted data!
• Lack of centralized data!
• No reporting!
• Inefficient!
• Time consuming
OLD SCHOOL METHODS

24. Capture in-the-moment feedback on your
tablet or smartphone anytime, anywhere —
without an Internet connection. Perfect for
use in the field and anywhere your team
interacts with customers. !
!
Available for:!
• Apple’s iPad, iPod and iPhone!
• Most Android Tablets!
• Android Smartphones Version 4.1+!
NEW SCHOOL: QUALTRICS OFFLINE SURVEY APP

25. 1
Face-to-face feedback
2
Focus groups!
3
Shopper experience!
4
Consumer intercept research!
5
Concept testing!
6
Self-service feedback (kiosk)!
7
Product development!
8
University research!
9
Employee feedback!
10
Offline & everywhere your customers are!
TOP 10 USE CASES FOR IN-THE-MOMENT

29. EVENT FEEDBACK

39. Responsive Themes
Mobile Compatibility Advisor
Device Detection
Mobile Survey Preview
Mobile Matrix Questions
SMS Surveys
Offline Surveys
MULTI-CHANNEL MOBILE APPROACH

40. • Set accurate time expectations up front!
• Have someone else test the length of the survey on a mobile phone!
• Think about color contrast – could be taken in bright sunlight !
• Don’t expect to get rich, open-ended responses!
• Shorten instructions !
• Determine which day and time is best for respondents to receive mobile survey!
• Consumers see the SMS history every time they open a new message
– Avoid over-surveying
– Keep messaging consistent
!
BEST PRACTICES TO CONSIDER

41. RECOMMENDED NEXT STEPS
Re-evaluate
your survey
questions "
and optimize "
for mobile
Leverage the
mobile
technology "
in Qualtrics
Consider "
mobile, SMS &
Offline for
upcoming
projects with the
respondents’
view in mind
Take a "
multi-channel
approach to
engage your
audience

42. Q&A