This document provides information about an upcoming conference on e-commerce and innovation in the fashion industry to be held in Lugano, Switzerland. The keynote speeches and panel discussions will focus on topics like the future of digital commerce in Ticino Fashion Valley after fiscal reforms, predictive analytics and artificial intelligence, omnichannel strategies, and new forms of digital business models like 3D printing. Confirmed speakers include executives from fashion companies like VF Corporation and Brunello Cucinelli as well as representatives from research institutions and startups. The event will take place on March 13, 2017 at LAC Lugano Arte e Cultura.

1. info@netcommsuisse.ch www.netcommsuisse.ch
TOPICS
Devoted entirely to exploring e-Commerce and innovation from the perspective of fashion,
the keynote speeches and panel discussions will focus in particular on:
• The future of digital Ticino Fashion Valley after the fiscal reform - R&D, innovation, patents & VAT.
• The evolution of online customer service with bots and algorithms.
• Predictive analytics, artificial intelligence / machine learning, virtual reality and their implications
for e-Commerce and logistics.
• Reshaping omnichannel strategies starting from P&L business allocation.
• Benefits of programmatic advertising to build fashion brand equity.
• Transforming fashion product in fashion service - Service design thinking.
• New forms of production enabling new digital business models
(3D printing, automation and customization).
• Disruptive ideas from start-ups, learn from innovators.
• New formats of retail as smart boutiques.
ALREADY CONFIRMED SPEAKERS
Michele Foletti Head of the Finance, Law and IT Division, City of Lugano
Xia Feng Vice President, Digital & Strategy, VF EMEA
Enrico Roselli CEO, La Martina Europe
Barbara Cimmino Head of R&D, Yamamay
Alessandro de' Medici CEO EMEA, La Perla
Federico Manno Digital Commerce Director EMEA, VF Corporation
Roberto Manzi Founder, Pianoforte Academy & PhD HR&Digital Innovation, USI
Antoine Auvinet VP Global Omnichannel & CRM / MD EMEA Emerging Markets, Bally
e-Commerce meets Fashion in the
“Ticino Fashion Valley”
LUGANO > 3rd edition > March 13th
2017

2. Alcide Barberis Director, AGIRE Foundation
Francesco Bottigliero Chief Digital and Information Officer, Brunello Cucinelli
Carlo Tafuri COO, IDT - Brandsdistribution.com
Alon Ben Joseph Owner, Ace Jewelers
Luisa Masciello Creative Designer, Zigozago
Danilo Pagano Customer Engagement Director, Merck
Marc Sondermann Editor-in-Chief and CEO, Fashion Magazine
Dino Auciello Deputy Chief Editor, BILAN Magazine
Maurizio Alberti Country Manager, Mapp Digital
Jacqueline Ruedin Rüsch CEO, Privilège Management SA
Fabio Regazzoni Founder & CEO, ECRM Group
Daniele Petrucci Head of Regional Sales - Corporate Customers, PostFinance
Leonardo Pecchioli CEO, Keros Digital
Lorenzo Cantoni Professor, USI
Emanuele Carpanzano Director of the Department of Innovative Technologies, SUPSI
Carlo Soresina CEO and Co-Founder, SkipsoLabs
info@netcommsuisse.ch www.netcommsuisse.ch
S I LV E R S P O N S O R S
M E D I A PA R T N E R S
I N S T I T U T I O N A L PA R T N E R S
G O L D S P O N S O R S

3. info@netcommsuisse.ch www.netcommsuisse.ch
LAC Lugano Arte e Cultura
Piazza Bernardino Luini, 6 > CH - 6900 LUGANO
HOW TO REACH LAC
By train
Arrival: Lugano railway station. From station Bus (trasporti pubblici Luganesi SA)
N.4, direction Lugano centro, stop in Piazza Luini.
By car
Coming from Italy suggested exit: Lugano Sud. Follow the directions to the lake
until you reach Riva Antonio Caccia.
Coming from North suggested exit: Lugano Nord. Follow the directions to the lake
until you reach Riva Antonio Caccia.
Seats are limited; first in, first served! Please register here:
http://tinyurl.com/NetCommFashion2017
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