This document summarizes a panel discussion on technology in retail. The key points discussed include: - Retail is changing rapidly with new formats and collaborations between retailers and non-retailers. - Cloud computing allows retailers to focus on their core business instead of infrastructure investments. - Data analytics is becoming increasingly important for decision making in retail. - E-commerce companies are using technology like detailed product photos and custom sizing tools to address the lack of touch/feel online. - Marketplaces make it easier for retailers to sell online by reducing infrastructure needs and focusing on inventory and customer experience. - Combining online and offline using technology like buy online/pickup in store can improve the customer experience

1. Technology in retail: Collaboration through
marketplace, Emerging formats and
channels of retailing

2. Panelists (from Left to Right)
Bhavik Jhaveri, Director, Ambab Infotech
Ganesh Subramanian, COO, Myntra.com
Ashok Desikan, Tyco
Rajesh Nahar, CEO & Co-founder, Cbazaar.com
Moderated by Vikram Adige, Director – Business Development, India, AIMIA (far left)

3. Opening Remarks by the Moderator
Top trends
 The generation is no more 10 years but two
years.
 We will see more and more collaborations
between retailers and non-retailers
happening..
 Cloud is a paradigm to abstract your need to
have your own datacenter and do our back-office
operations. It takes care of your
investment in technology.
 The ante is up for both CTOs and CMOs in
this new order of business.
 There is an increasing investment in analytics
everywhere…abroad a large retailer will
spend 100s of 1000s of dollars because it’s
driving all their decision such as the product
assortment.
photograph
Moderator: Vikram
Adige, Director –
Business
Development, India,
AIMIA

4. Technology and touch and feel in e-commerce
Moderator’s
photograph
Moderator: Vikram
Adige, Director –
Business
Development, India,
AIMIA
Rajesh Nahar, CEO & Co-founder,
Cbazaar.com
 E-commerce does have to compete
with brick-and-mortar for the touch
and feel. To address the touch and
feel, we went deeper into product
description, the photo shoot.
 We used technology where customers
could give their measurements for
clothing online.
photograph

5. How retailers can leverage marketplaces
Moderator’s
photograph
Moderator: Vikram
Adige, Director –
Business
Development, India,
AIMIA
Ganesh Subramanian,
COO, Myntra.com
 Putting up a site, getting a payment gateway
is a hard and long way to do e-commerce.
Companies like us have already invested in
all us, connect yourself through a cloud; you
just need to have an internet connection with
wifi and products. One: get some kind of
competence who can understand
marketplaces.
 Serving consumers who are not physically
with you, it comes down to responsiveness.
How fast can you give; how accurate is the
inventory data you have put up for a product.
The opportunity is huge; bring skillsets that
will help you bridge the gap. You focus on
what you are doing; just get the right talent.
Technology will drive the next wave; in my view CTOs will take the digital
companies forward.
photograph

6. Combining the power of offline and online
Moderator’s
photograph
Moderator: Vikram
Adige, Director –
Business
Development, India,
AIMIA
photograph
Bhavik Jhaveri, Director,
Ambab Infotech
 Every day four and a half is spent on a
screen based media. The consumer is
available to us and it’s up to us how we
reach and service him.
 We need to integrate both online and
offline using technology. When I go
online, I can identify the closest offline
store, create a collection, visit the store,
try it out and even scan products that I
like there.
Technology enablement is a CIO’s role but CMOs are driving the need for data.

7. Powerful trends
Moderator’s
photograph
Moderator: Vikram
Adige, Director –
Business
Development, India,
AIMIA
Ashok Desikan, Business
head, retail and
monitoring, Tyco Fire &
Security
Brick and mortar has today become click-and-
mortar. Out of stock has become a huge
challenge. Today, technology has enabled us
to tell how much time a customer spends in
front of a particular aisle, how much are men
and women.
photograph

8. Technology in retail: Collaboration through
marketplace, Emerging formats and
channels of retailing