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EICOM Custom Guide VTEX DAY 2023
The document outlines the agenda for the VTEX Day 2023 held on June 5th and 6th, organized by Eicom Institute, which aims to accelerate digital commerce knowledge among professionals. Key topics include digital innovation, the transformation of retail through technology, and leadership in omnichannel operations, featuring insights from various industry leaders. The event highlights the success stories of companies and individuals while emphasizing the importance of understanding market trends and technological advancements.
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EICOM Custom Guide VTEX DAY 2023
- 1. CUSTOM GUIDE VTEX Day 2023 June5th and 6th
- 2. EICOM INSTITUTE EICOM provideshigh quality education and certification to all levels of professionals within the Commerce field. We educate and empower individuals to lead tomorrow’s consumer brands. EICOM Institute has impacted 2,000+ digital professionals in more than 30 countries and worked directly with a range of diverse multinational companies. The call to action is one: Accelerate your digital commerce knowledge to unlock the solutions of tomorrow. HOW TO USE THIS GUIDE CHOOSE YOUR PERSONA BROWSE THE AGENDAS CRAFT YOUR IDEAL SCHEDULE LET’S GO! INSPIRING LEADERS DIGITAL MINDSET SOLUTION ARCHITECTS DIGITAL INNOVATION Professionals who are leading digital business units. Focus on business potential and reflections on important topics to be a future-proof leader. Professionals who are 100% dedicated to omnichannel operations. Profile from analyst to senior management. Understanding how the business area should communicate with the technology area. Cases of complex business architectures accelerated by technology. Professionals who are understanding how digital is transforming businesses and accelerating innovation initiatives. Important to understand trends through real use cases.
- 3. INSPIRING LEADERS Facing thechallenges of traditional retail to bring more experience and convenience to the Digital Alexandre Denis Gyurkovits, Digital Senior Director at Carrefour Luciana Comenale , Success Account Director at VTEX Rogério Malheiros, LATAM Commercial Vice President at Electrolux Flavia Bittencourt, Latin America Managing Director at Adidas Lucas Godoy, Success Account Director Leader at VTEX 10h - 10h30 10h35 - 11h05 11h10 - 11h40 11h45 - 12h15 12h20 - 12h50 12h55 - 13h25 13h30 - 14h00 The rebirth of the D2C model: Winning strategies of companies with D2C business models DAY ONE 5TH JUNE Arena Stage Arena Stage Arena Stage Ravi Bagal, General Manager - AWS Santiago Naranjo, VTEX Speeding up innovation in retail Arena Stage Mari Moras, Diretora de Marketing at C&A Liliana Carvajal, Partnership ISV Leader & Digital Commerce Specialist at VTEX C&A innovating at communication on TikTok and getting closer to Generation Z Buy on the Go Stage Eduardo Terra, Sócio at BTR-Varese Eduardo Galanternick, VP at Magalu Bernardo Ouro Preto, CEO at St. Marche Rodrigo Delacqua, CEO & Founder at EICOM AI in Brazilian Retail: Reality or future? Caito Maia, Founder of Chilli Beans How Chili Beans has integrated its offline strategy with the digital expansion of the brand Arena Stage Arena Stage The day is dedicated to great women. Let's get to know stories that will inspire us to be better and pursue our goals every day. Let's see Gisele together on Main Track! Breaking barriers: How can women shape the future and transform the reality of leadership in companies? Christiane Bistachio, Diretora de Negocios at Epoca Cosmeticos Tatiana Cury, Diretora de Growth Marketing & Produto at Whirlpool Julia Rueff, VP de Marketplace at Mercado Livre Rafaela Rezende, VP de Sales e CX at VTEX
- 4. DAY TWO 6TH JUNE INSPIRINGLEADERS Physical stores of the future: Innovations that are shaping tomorrow’s retail scenario Alberto Serrentino, Founder and counseler at Varese Paulo Correa, CEO at C&A Ana Bógus, President LATAM at Alpargatas Growth Mindset in High-Performance times Bruno Nardon, Entrepreneur & Investor at Gestão 4.0 Marcela Rezende, VP Marketing at MadeiraMadeira Lucas Godoy, Success Account Director Leader at VTEX Rachel Maia, CEO at RM Consulting Carol Silvestre, Head of Core Communications at VTEX 14h30 - 15h00 15h05 - 15h35 15h40 - 16h10 16h15 - 16h45 16h50 - 17h20 17h25 - 17h55 ESG impact in Brazilian retail Arena Stage Arena Stage Arena Stage João Evangelista Barbosa, General Digital Manager at Hering Renato Oliveira, Marketplace Coordinator at Hering Gustavo Batista, Success Account Director at VTEX How Hering grew Marketplace sales more than 50% Arena Stage Arena Stage The day is dedicated to understand retailers and market trends. Let's understand how technology through digital commerce is transforming and accelerating business, bringing a unique experience to the customer. Let's go to Main Track! Unified Commerce Stage Renato Floh, Digital & Omnichannel Director at Aliansce Sonae Rodrigo Gouveia, CEO at Inter Shop Robson Privado, Co-Founder and CGO at MadeiraMadeira Patrick Scripilliti, Head of Sales & Expansion at EICOM Malls and Marketplaces: The new role of physical stores 18h00 - 18h30 High Performance Stage Alisson Calgaroto, Technology and Innovation Director at Grupo Soma German Quiroga, Counselor and Investor at Omni55 Rodrigo Delacqua, CEO and Founder of EICOM The challenges in business architecture of Retail Tech companies Eurico Antunes , New Businesses Executive Manager at Pague Menos Ana Carolina Wallier, Head for E-commerce at Ambev Matheus Santana, Head of Growth and Operations at EICOM The digitalization impact in transformation of the Food and Pharmacy sectors
- 5. DIGITAL MINDSET DAY ONE Whatthe future holds for Live Shopping in Brazil and the world Marcela Garcia, Head of Live Shopping at VTEX Manuel Garcia, Head Live Commerce Global at VTEX Omni | Business strategies for store optimization Adriana Orsi, D2C Manager Brazil at Electrolux Daniel Vidotti, Innovation and Technology Leader at Tok&Stok Lucas Godoy, Success Account Director Leader at VTEX Ravi Bagal, General Manager at AWS Santiago Naranjo, VTEX 10h35 - 11h05 11h10 - 11h40 11h45 - 12h15 12h20 - 12h50 12h55 - 13h25 Speeding up innovation in retail Arena Stage Flavia Pavanelli, Founder at Fave Skin Alfredo Soares, VTEX The success of DNVBs: Building digital brands and influencing people Arena Stage Felipe Freitas, Ecommerce Director for Mobile Division at Samsung Guilherme Beltramin, VTEX Jaqueline Benachio, Success Account Director at VTEX How Samsung structured itself internally and how it used technology and the platform to its advantage to enable a smooth turnaround in the Operation with an increase in sales and margin. Unified Commerce Stage How Le Biscuit used augmented reality and 3D shopping experience to increase its conversion in 16% Rodrigo Spillere, CTO at CVLB Pablo Funchal, Alliances Director at CVLB Larissa Neves, VTEX 10h00 - 10h30 Buy on the Go Stage Buy on the Go Stage Arena Stage The day is dedicated to great women. Let's get to know stories that will inspire us to be better and pursue our goals every day. Let's see Gisele together on Main Track! 5TH JUNE High Performance Stage 13h30 - 14h00 Caito Maia , Founder of Chilli Beans How Chili Beans has integrated its offline strategy with the digital expansion of the brand
- 6. DAY TWO 6TH JUNE DIGITALMINDSET Buy on the Go Stage How Boticário and Usaflex have multiplied their sales using channel integration José Ronchetti, VP Canais B2C at Boticário Lucas Neves, Chief Digital Officer at Usaflex Pablo Pazos, Alliances Director at VTEX Challenges in Logistics Intelligence to create competitive differentials Diogo Mattar, Gerente de Omnichannel at Cobasi Marcelo Polo, DPSP Lucas Godoy, Success Account Director Leader at VTEX CISO Talk: Human factor as a differential in retail and digital commerce cybersecurity Renã Melo, CISO and DPO at Carrefour Rodrigo Jorge, Chief Information Security Officer at VTEX 14h30 - 15h00 15h05 - 15h35 15h40 - 16h10 16h15 - 16h45 16h50 - 17h20 17h25 - 17h55 Arena Stage Renato Floh, Digital & Omnichannel Director at Aliansce Sonae Rodrigo Gouveia, CEO at Inter Shop Robson Privado, Co-Founder and CGO at MadeiraMadeira Patrick Scripilliti, Head of Sales & Expansion at EICOM Malls and Marketplaces: The new role of physical stores Julia Ferreira, Head Digital at FARM Julia Polido, Vendedora at FARM Gustavo Batista, Success Account Director at VTEX Soma Group presents: The power of leverage employees as brand influencers and ambassadors Arena Stage Development & Innovation Stage 18h00 - 18h30 Arena Stage Arena Stage The day is dedicated to understand retailers and market trends. Let's understand how technology through digital commerce is transforming and accelerating business, bringing a unique experience to the customer. Let's go to Main Track! Unified Commerce Stage Alisson Calgaroto, Technology and Innovation Director at Grupo Soma German Quiroga, Counselor and Investor at Omni55 Rodrigo Delacqua, CEO and Founder of EICOM The challenges in business architecture of Retail Tech companies Eurico Antunes , New Businesses Executive Manager at Pague Menos Ana Carolina Wallier, Head for E-commerce at Ambev Matheus Santana, Head of Growth and Operations at EICOM The digitalization impact in transformation of the Food and Pharmacy sectors
- 7. SOLUTION ARCHITECTS DAY ONE Thephysical stores at the center of Vivara's operations Adriano Tavollassi, Ecommerce, Digital and Omnichannel Director at Vivara Sophia Bertasi, Solution Engineer at VTEX Jaqueline Benachio, Success Account Director at VTEX Panvel's challenges in being a marketplace: From creation to operation Tiago Souto, Ecommerce and Digital Executive Manager at Panvel Alexandre Roggen, Panvel Tiago Zorzeto, Solution Architect at VTEX Gustavo Batista, Success Account Director at VTEX Flexibility to the digital advance (headless) Vinicius Galhiardi, IT Director at Carrefour Marlon Ribeiro, VTEX 10h35 - 11h05 11h10 - 11h40 11h45 - 12h15 12h20 - 12h50 12h55 - 13h25 13h30 - 14h00 Gabriela Dauricio, TI Manager at Obramax Sebastien Masclef, IT and Innovation Director at CIO Juliana Piccolotto, Omnicommerce Director Ana Morgado, VTEX Obramax and its success project: The role of the business teams in building efficient architectures. Arena Stage Felipe Freitas, Ecommerce Director for Mobile Division at Samsung Guilherme Beltramin, VTEX Jaqueline Benachio, Success Account Director at VTEX How Samsung structured itself internally and how it used technology and the platform to its advantage to enable a smooth turnaround in the Operation with an increase in sales and margin. Carmen Pedroso, Payment Methods and D2C LA Fraud supervisor at Electrolux Fernando Brossi, Operations VP at C&A Lucas Godoy, Success Account Director Leader at VTEX Payment Management: Profitability and post-funding performance (Cashback + 60x Financing + Pix + BNPL) 10h00 - 10h30 Business & Solution Architect Stage Business & Solution Architect Stage High Performance Stage The day is dedicated to great women. Let's get to know stories that will inspire us to be better and pursue our goals every day. Let's see Gisele together on Main Track! 5TH JUNE Unified Commerce Stage Development & Innovation Stage How Le Biscuit used augmented reality and 3D shopping experience to increase its conversion in 16% Rodrigo Spillere, CTO at CVLB Pablo Funchal, Alliances Director at CVLB Larissa Neves, VTEX Buy on the Go Stage
- 8. SOLUTION ARCHITECTS Buy onthe Go Stage Creation of the Digital Products area | Technology as the Core of Retail Igor Pfeilsticker, Product Director at Carrefour Leandro Rocha, Digital Executive Manager at DPSP Nathan Dias, IT Director Brazl at Whirlpool Lucas Godoy, Success Account Director Leader at VTEX Behind the codes: How to build a high-performance technology area Danilo Silva, Technology Head at Grupo Soma Paloma Castrioto, Solution Architect Leader (Partners) at VTEX Jannos Artusi, Head E-commerce Martketing at Samsung Jaqueline Benachio, Success Account Director at VTEX Gui Beltramin, VTEX 14h30 - 15h00 15h05 - 15h35 15h40 - 16h10 16h15 - 16h45 16h50 - 17h20 17h25 - 17h55 Samsung Store App: How the App Nativa mobile experience boosted Samsung's results Robin Drogat, Experience Leader at Decatlhon Luciana Comenale, Success Account Director Leader at VTEX Omni with a focus on customer experience Arena Stage Arena Stage Development & Innovation Stage 18h00 - 18h30 Alisson Calgaroto, Technology and Innovation Director at Grupo Soma German Quiroga, Counselor and Investor at Omni55 Rodrigo Delacqua, CEO and Founder of EICOM The challenges in business architecture of Retail Tech companies The day is dedicated to understand retailers and market trends. Let's understand how technology through digital commerce is transforming and accelerating business, bringing a unique experience to the customer. Let's go to Main Track! High Performance Stage DAY TWO 6TH JUNE Unified Commerce Stage João Evangelista Barbosa, General Digital Manager at Hering Renato Oliveira, Marketplace Coordinator at Hering Gustavo Batista, Success Account Director at VTEX How Hering grew Marketplace sales more than 50% Eurico Antunes , New Businesses Executive Manager at Pague Menos Ana Carolina Wallier, Head for E-commerce at Ambev Matheus Santana, Head of Growth and Operations at EICOM The digitalization impact in transformation of the Food and Pharmacy sectors Arena Stage
- 9. DIGITAL INNOVATION DAY ONE 10h35 - 11h05 11h10 - 11h40 11h45 - 12h15 12h20 - 12h50 12h55 - 13h25 13h30 - 14h00 ArenaStage Arena Stage Arena Stage Eduardo Terra, Partner- BTR at Varese Eduardo Galanternick, VP at Magalu Bernardo Ouro Preto, CEO at St. Marche Rodrigo Delacqua, CEO and Founder of EICOM AI in Brazilian Retail: Reality or future? How Sicredi leveraged the marketplace for regional producers Paula Pereira, Gerente de Marketplace at Sicredi Luiz Flores, Solution Architect Specialist at Sicredi B2B Relationship Automation | Channels to strengthen the relationship with SMB James Mattos, Sales Directo at Motorola Barbara Medrado, B2B and D2C eCommerce Sr Manager at Colgate Pedro Scripilliti, Head of Digital at Amara NZero Aline Hackel, Success Account Director at VTEX 10h00 - 10h30 Palco Business & Solution Architect Palco From Now on High Performance Stage High Performance Stage The day is dedicated to great women. Let's get to know stories that will inspire us to be better and pursue our goals every day. Let's see Gisele together on Main Track! 5TH JUNE Ravi Bagal, General Manager at AWS Santiago Naranjo, VTEX Speeding up innovation in retail Thaise Hagge, Managing Director at Compra Agora Simone Okudi, SBD Inc Larissa Neves, VTEX Reinventing the B2B role in industry Cristian Amaya, Technology and Data Manager at Gerando Falcões Amanda Boliarini, Co-Founder at Gerando Falcões Natália Zuca, Marketing & Strategy Director - Global Events at VTEX Gerando Falcões: how Digital Commerce helped the organization grow donation numbers and positively impact more lifes in favelas How Chili Beans has integrated its offline strategy with the digital expansion of the brand Caito Maia , Founder of Chilli Beans
- 10. DIGITAL INNOVATION Creation ofthe Digital Products area | Technology as the Core of Retail Igor Pfeilsticker, Product Director at Carrefour Leandro Rocha, Digital Executive Manager at DPSP Nathan Dias, IT Director Brazl at Whirlpool Lucas Godoy, Success Account Director Leader at VTEX 14h30 - 15h00 15h05 - 15h35 15h40 - 16h10 16h15 - 16h45 16h50 - 17h20 17h25 - 17h55 Robin Drogat, Experience Leader at Decatlhon Luciana Comenale, Success Account Director Leader at VTEX Omni with a focus on customer experience Tallis Gomes, CEO and Founder of G4 Educação and Singu Pablo Pazos, Alliances Director at VTEX From theory to practice: How to use AI to improve front margin? Gustavo Pimenta, 1P Omnichannel & Marketplace Director at Carrefour Luciana Comenale, Success Account Director Leader at VTEX How to plan assortment to deliver a Phygital strategy Arena Stage Arena Stage Arena Stage Arena Stage 18h00 - 18h30 The day is dedicated to understand retailers and market trends. Let's understand how technology through digital commerce is transforming and accelerating business, bringing a unique experience to the customer. Let's go to Main Track! High Performance Stage High Performance Stage DAY TWO 6TH JUNE How Boticário and Usaflex have multiplied their sales using channel integration José Ronchetti, VP Canais B2C at Boticário Lucas Neves, Chief Digital Officer at Usaflex Pablo Pazos, Alliances Director at VTEX Development & Innovation Stage CISO Talk: Human factor as a differential in retail and digital commerce cybersecurity Renã Melo, CISO and DPO at Carrefour Rodrigo Jorge, Chief Information Security Officer at VTEX Eurico Antunes , New Businesses Executive Manager at Pague Menos Ana Carolina Wallier, Head for E-commerce at Ambev Matheus Santana, Head of Growth and Operations at EICOM The digitalization impact in transformation of the Food and Pharmacy sectors
- 11.