SlideShare a Scribd company logo
What is Shop Assist?
Mobile App – native iOS
Simple steps:
Search → Organize →Share → Buy
What problems it wants to solve?
What problems it wants to solve?
What problems it solves?
Happier family environment
Competition
GoodGuide RedLaser
Nextag
Adulmec.ro WalletBuzz
Global competition
Local competition
- Local offer
- Client service
- Local partnerships
- Unique: combining shopping
list & offers locally
We love shoppers
- 12% Romanians use smartphones
- Estimated market capture: ~30.000
- 0.3% of population
Target audience:
- Young couples (with children)
- 8,5 mil. households in Romania
Customer Validation
N u
3 7 %
D a
6 3 %
H o w m a n y p e o p le d o a s h o p p in g lis t
b e fo r e g o in g s h o p p in g
Customer Validation
N u
9 0 %
D a
1 0 %
P e o p le t h a t a lr e a d y u s e a s im ila r a p p
Customer Validation
N u
3 7 %
D a
6 3 %
H o w m a n y w o u ld u s e a s h o p p in g
p la n n in g a p p
We love shops & products
Retailers
Ex: Lidl, Real, Kaufland, etc.
Producers
Ex. Nestle, Danone, Dove, etc.
Local Advertisers
We like to buy things too
- Auction product placement system
- NFC – Near Field Communication
- Fee for higher number of products
- Surveys and statistics
- Premium version for end- users (free of advertising)
- Local Advertising
Revenue model
Revenue
P r o d u c t a u c t io n
5 0 %
N F C
1 0 %
S u r v e y s &
S t a t is t ic s
3 0 %
P r e m iu m
v e r s io n
1 0 %
- ~ 75.000 euros revenue in the second year
- Become profitable by the third year
Estimated Costs
A d m in is t r a t io n
7 %
A d v e r t is in g
5 3 %
S a le s
1 6 %
P r o d u c e
r e s o u r c e s
2 1 %
T e c h n o lo g y
1 %
L e g a l
2 %
Team
Daniela – marketing & sales
Zsolt - designer
Adrian - developer
Isidor - designer
THANK YOU!
THANK YOU!

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Shop assist - Startup Weekend Mures - 24-26 may 2013

  • 1.
  • 2. What is Shop Assist? Mobile App – native iOS Simple steps: Search → Organize →Share → Buy
  • 3. What problems it wants to solve?
  • 4. What problems it wants to solve?
  • 5. What problems it solves? Happier family environment
  • 6. Competition GoodGuide RedLaser Nextag Adulmec.ro WalletBuzz Global competition Local competition - Local offer - Client service - Local partnerships - Unique: combining shopping list & offers locally
  • 7. We love shoppers - 12% Romanians use smartphones - Estimated market capture: ~30.000 - 0.3% of population Target audience: - Young couples (with children) - 8,5 mil. households in Romania
  • 8. Customer Validation N u 3 7 % D a 6 3 % H o w m a n y p e o p le d o a s h o p p in g lis t b e fo r e g o in g s h o p p in g
  • 9. Customer Validation N u 9 0 % D a 1 0 % P e o p le t h a t a lr e a d y u s e a s im ila r a p p
  • 10. Customer Validation N u 3 7 % D a 6 3 % H o w m a n y w o u ld u s e a s h o p p in g p la n n in g a p p
  • 11. We love shops & products Retailers Ex: Lidl, Real, Kaufland, etc. Producers Ex. Nestle, Danone, Dove, etc. Local Advertisers
  • 12. We like to buy things too - Auction product placement system - NFC – Near Field Communication - Fee for higher number of products - Surveys and statistics - Premium version for end- users (free of advertising) - Local Advertising Revenue model
  • 13. Revenue P r o d u c t a u c t io n 5 0 % N F C 1 0 % S u r v e y s & S t a t is t ic s 3 0 % P r e m iu m v e r s io n 1 0 % - ~ 75.000 euros revenue in the second year - Become profitable by the third year
  • 14. Estimated Costs A d m in is t r a t io n 7 % A d v e r t is in g 5 3 % S a le s 1 6 % P r o d u c e r e s o u r c e s 2 1 % T e c h n o lo g y 1 % L e g a l 2 %
  • 15. Team Daniela – marketing & sales Zsolt - designer Adrian - developer Isidor - designer