Aimia's global strategy focuses on leading the loyalty market through four strategic pillars: 1) Breaking away from competitors by delivering distinctive value in owned programs and analytics capabilities, 2) Codifying and replicating successful coalition models globally, 3) Strengthening their current position, and 4) Evolving their operating model. The company aims to differentiate by investing in unique customer insights and data-generating assets. Aimia's member-centric approach centers on enabling customers to interact, share, and control their loyalty experience through personalized communications and a social graph.