Presentation slides from the June 2011 meet-up in San Francisco, CA for the ITP (Investing Time in People) movement.

1. ing
ng ay
c ha w
he world
t e
th
ews
v i ”
“aid

2. This is how we are “marketing”
the developing world.

3. This is how we are “marketing”
the developing world.

4. This is how we are “marketing”
the developing world.

5. Studies show that a
large part of what
people “know”
about “developing”
countries comes
from fundraising
campaigns

6. This is how we are “selling”
solutions to these problems.

7. BUILD A LIBRARY

8. BUILD A LIBRARY
For every pair of shoes you
buy, one pair is given away

9. BUILD A LIBRARY
For every pair of shoes you
buy, one pair is given away
Sponsor a
child

10. BUILD A LIBRARY
For every pair of shoes you
buy, one pair is given away
Sponsor a
child
Give a loan
to someone
in need

11. BUILD A LIBRARY
For every pair of shoes you
buy, one pair is given away
Sponsor a We will send you
child the GPS coordinates
Give a loan of the well you build
to someone
in need
to provide clean
water to poor people

12. BUILD A LIBRARY
For every pair of shoes you
buy, one pair is given away
Sponsor a We will send you
child the GPS coordinates
Give a loan of the well you build
to someone
in need
to provide clean
water to poor people
Build a school in Cambodia

13. WE ARE
SELLING EASY
SOLUTIONS

14. We are selling easy solutions
and teaching those with
good intentions who
want to help that

15. We are selling easy solutions
and teaching those with
good intentions who
want to help that
“giving things away”
is the best way to help “the poor”

16. We are selling easy solutions
and teaching those with
good intentions who
want to help that
“giving things away”
is the best way to help “the poor”
And we know it’s NOT!

17. WELLS DO NOT
PROVIDE
CLEAN WATER.

18. Even if the water is clean,
it surely isn’t
when carried in a
difficult-to-clean,
bacteria-prone
JERRYCAN!

19. don’t tea ch kids.
Schools

20. Neither do pencils,
books, or t-shirts.

21. We need to invest in people to
put those things to use.

22. We think we’re just being smart

23. We think we’re just being smart
by finding ways to get

24. We think we’re just being smart
by finding ways to get
people to care

25. We think we’re just being smart
by finding ways to get
people to care
about a problem

26. We think we’re just being smart
by finding ways to get
people to care
about a problem
and to raise funds faster

27. We think people won’t “get it”

28. We think people won’t “get it”
if we engage them in

29. We think people won’t “get it”
if we engage them in
the real conversation

30. We think people won’t “get it”
if we engage them in
the real conversation
about the complexities of aid.

31. We think it’s just marketing.
THIS FRUIT DRINK
WILL PRESERVE
YOUR YOUTH
WITH ITS
ANTIOXIDENTS

32. But, instead, we’re EDUCATING.
THIS FRUIT DRINK
WILL PRESERVE I didn’t
YOUR YOUTH
WITH ITS
know that…
ANTIOXIDENTS

33. But, instead, we’re EDUCATING.
And we’re knowingly
giving the WRONG facts

34. And we’re creating copy cats.

35. It’s time to tell people the truth
about what works & what doesn’t

36. It’s time to tell people the truth
about what works & what doesn’t
and help them put their
good intentions to the best use.

37. We don’t need more
Fundraising & Marketing
departments

38. We don’t need more
Fundraising & Marketing
departments
We need more
EDUCATION
departments

39. Your marketing
IS EDUCATION

40. Your marketing
IS EDUCATION
Let’s use it to sell the
reality of this work.

41. SO… WHAT IS
WORKING?

42. investing time in
PEOPLE

43. investing time in
PEOPLE

44. investing time in
PEOPLE

45. investing time in SOCIAL
PEOPLE enterprise

46. investing time in SOCIAL
PEOPLE enterprise

47. investing time in SOCIAL
PEOPLE enterprise

48. investing time in
& SOCIAL
PEOPLE enterprise

49. investing time in
& SOCIAL
PEOPLE enterprise
ARE WO RKING!

50. We have to make the
REALITIES digestible
fo r t h o s e w i t h
GOOD INTENTIONS

51. Bite-sized chunks of
educational REALITIES
can change
H OW W E G I V E

52. It’s easy to picture “micro-loans”
helping people grow a business.

53. But that overlooks the multi-loan debt
resulting from the micro-finance craze

54. If we took the time to invest
just a LITTLE more information
in potential donors

55. they’d know to invest their
money in areas, including
education, too

56. And that determines if
people are supported to
reach their goals

58. OUR TASK

59. OUR TASK
To change the way the world views “aid”

60. OUR TASK
To change the way the world views “aid”
and to create a self-funding movement

61. OUR TASK
To change the way the world views “aid”
and to create a self-funding movement
which promotes initiatives that
create POSITIVE IMPACT

62. OUR TASK
To change the way the world views “aid”
and to create a self-funding movement
which promotes initiatives that
create POSITIVE IMPACT
(not a lot of wasteful INPUTS)

63. Thank you for joining us!
ing
ng ay
c ha w
he world
t e
th ws
v ie ”
“aid
Let’s do this!

64. Photo Credits
Photos
from
Flickr
@
Zoriah
@
youngsixta
@
Visions
Service
Adventures
Other
Sources
The
Adventure
Project
Oxfam
PEPY
Cambodia
PresentaAon
designed
by
@jenrikay