Benjamin Joffe discusses investing in hardware startups and the opportunities in the hardware space. He notes that prototyping is easier than ever before with tools like Arduino and 3D printing. Supply chains have improved greatly in China. There is more funding available for hardware startups through crowdfunding and VCs. However, hardware is still difficult and many startups fail or produce products that do not solve real problems or create ongoing value for users. Startups need to focus on building products that address important problems and form lasting user communities.
Presented for the first time at IDEAS Show in Taiwan, HAX goes through what it takes for hardware startups to be lean. Learn the easy way: join Hardvard!
Turning Products into Companies – Case – Actuality SystemsMichael Skok
Through this case example, Actuality Systems Founder Gregg Favalora offers helpful insight into the path Actuality took from product design, to its acquisition by Optics for Hire in 2009 - and the ultimate patent sale (and exit) in 2011. Offering an insider’s view of building and commercializing 3D display products, Gregg offers his thoughts on some powerful lessons he learned as he grew his company.
A Nerded View On Fashion - Lean Startup for Fashion LabelsAndreas Klinger
This is a talk i have been giving at the L'Oreal Melbourne Fashion Festival 2012 - Industry Forum.
It represents my views on how i believe young designers are moving to B2C to make it to the market.
Presented for the first time at IDEAS Show in Taiwan, HAX goes through what it takes for hardware startups to be lean. Learn the easy way: join Hardvard!
Turning Products into Companies – Case – Actuality SystemsMichael Skok
Through this case example, Actuality Systems Founder Gregg Favalora offers helpful insight into the path Actuality took from product design, to its acquisition by Optics for Hire in 2009 - and the ultimate patent sale (and exit) in 2011. Offering an insider’s view of building and commercializing 3D display products, Gregg offers his thoughts on some powerful lessons he learned as he grew his company.
A Nerded View On Fashion - Lean Startup for Fashion LabelsAndreas Klinger
This is a talk i have been giving at the L'Oreal Melbourne Fashion Festival 2012 - Industry Forum.
It represents my views on how i believe young designers are moving to B2C to make it to the market.
Laurence McCahill, design lead and co-founder of Spook Studio, spills the beans on the Lean Startup and Lean UX movements, which bring a groundbreaking approach to product development, and what it means for founders, managers and designers/developers.
For a more in-depth article read my introduction to lean over at .net http://www.netmagazine.com/features/introduction-lean
Lean Startup: How Development Looks Different at a StartupAbby Fichtner
How does development look different at a startup where learning (rather than working software) is our most important measure of progress?
Lean Startup is about creating companies with a BIG VISION, where we want to change the world and do something really significant. It's a methodology developed by Eric Ries to combine Agile Development with Customer Development so that we can be disciplined about how we create our startups. Come learn the concepts behind Lean Startup and discover how development looks different when you're creating things that nobody else done before.
[Slides from my ScrumClub Presentation (December 9, 2010)]
Presentation on Lean Startup methodology for StartupQ8 meetup November 7th 2012. For more information on StartupQ8, visit http://startupq8.com
About the author: Mijbel F. AlQattan is a founding partner at Cubical Services, where he provides advisory and incubation services for startups (both technology and traditional). His areas of expertise include business model development, business plan analysis and financial analysis for startups. For more information, visit http://www.cubicalservices.com
Public Startup Academy edition May 2017 deck on request of participants.
Startup Academy gives hands on startup experience by covering Effectuation, Customer Development and Lean Startup and putting the content to practise.
Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...Hristo Neychev
Lean Startup ideas, trends, and best practices through the lens of my experience in four industries, three startups, and two continents.
Lean Startup methodologies are applicable to both small and large organisation focused on creating new products and services under conditions of extreme uncertainty.
You’ve figured out your value prop and you’ve got a great product under development. Now what? How can you develop a roadmap to build a company? Venture Capitalists often qualify deals as being a “feature”, a “product” or a “company”. Which do you have and how will you get where you want to go? This presentation addresses how to think about designing your product as a foundational element of your business. This includes thinking beyond UX and Architecture to Whole Product, Ecosystems, and Strategic partners. It also focuses on formulating how to design your go-to-market strategy and business model into your product (with a modular architecture, distinctive packaging and a frictionless approach).
Game Changing Business Models - V2! - with case examples - Competitive Advant...Michael Skok
Developed for the Harvard Innovation Lab workshop series on Startup Secrets.
This is part 3 of the 5 part series by Michael J Skok on how to get competitive advantage as a startup.
Michael's slides are the agenda for the workshop, and are NOT self contained. For fuller coverage of the slides, visit Michael's website http://www.mjskok.com/
Value Proposition – Case – Diagnostics for AllMichael Skok
This case example provides an overview of DFA’s approach to defining its value proposition, as well as its ability to address qualitative evaluation and gain/pain ratio requirements.
This is part of the Startup Secrets focus on Value Proposition development. For more information on this and other Startup Secrets focus areas, visit http://www.startupsecrets.com
Use Lean Startup Techniques on a Remote Team by William Donnell - The Lean St...Lean Startup Co.
A lot of distributed companies use Lean Startup techniques for product development. But it's challenging to successfully run customer development and cross-functional experiments with remote colleagues. William Donnell, lead design and UX specialist at Sodium Halogen, teaches the creative techniques his team uses for very effective Lean Startup approaches on a virtual team.
We all know a company is only as good as its team, which is why the hiring process is so critical as you build out your venture. This presentation focuses on the different considerations an entrepreneur should make with regard to hiring, featuring insights from Russ Campanello, iRobot’s senior VP of HR, and Eric Gaffen, Acquia’s global manager of talent acquisition. The presentation also provides recommendations on specific questions to ask when trying to find your ideal candidate.
Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, ...Lean Startup Co.
Media brands transitioned to digital at differing rates, each brand with a different need. As a result, technology was siloed, costs were duplicated and a unified methodology was non-existent.Simultaneously, consumers became accustomed to anytime anywhere digital access. In response, media technology had to be agile and responsive. These are some of the issues that Kimberly Hicks faced as the VP of Product Management at Viacom. She joins us at the Enterprise Summit to talk about how she motivated her team to think like a technology company and apply Lean Startup practices to innovate and solve some of their biggest challenges.
Harvard Innovation Lab Workshop on developing the Perfect Pitch, by Michael Skok.
Michael is an entrepreneur turned venture capitalist, who has seen both sides of this. He spent 21 years as a CEO, building companies and raising over 100 million to build a number of software businesses. And then has spent the last decade as a VC seeing thousands of pitches from entrepreneurs raising money, and invested in companies that have generated over a billion dollars in value.
So with that in mind, the idea here is to give you an insider's checklist for your own pitch,
Laurence McCahill, design lead and co-founder of Spook Studio, spills the beans on the Lean Startup and Lean UX movements, which bring a groundbreaking approach to product development, and what it means for founders, managers and designers/developers.
For a more in-depth article read my introduction to lean over at .net http://www.netmagazine.com/features/introduction-lean
Lean Startup: How Development Looks Different at a StartupAbby Fichtner
How does development look different at a startup where learning (rather than working software) is our most important measure of progress?
Lean Startup is about creating companies with a BIG VISION, where we want to change the world and do something really significant. It's a methodology developed by Eric Ries to combine Agile Development with Customer Development so that we can be disciplined about how we create our startups. Come learn the concepts behind Lean Startup and discover how development looks different when you're creating things that nobody else done before.
[Slides from my ScrumClub Presentation (December 9, 2010)]
Presentation on Lean Startup methodology for StartupQ8 meetup November 7th 2012. For more information on StartupQ8, visit http://startupq8.com
About the author: Mijbel F. AlQattan is a founding partner at Cubical Services, where he provides advisory and incubation services for startups (both technology and traditional). His areas of expertise include business model development, business plan analysis and financial analysis for startups. For more information, visit http://www.cubicalservices.com
Public Startup Academy edition May 2017 deck on request of participants.
Startup Academy gives hands on startup experience by covering Effectuation, Customer Development and Lean Startup and putting the content to practise.
Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...Hristo Neychev
Lean Startup ideas, trends, and best practices through the lens of my experience in four industries, three startups, and two continents.
Lean Startup methodologies are applicable to both small and large organisation focused on creating new products and services under conditions of extreme uncertainty.
You’ve figured out your value prop and you’ve got a great product under development. Now what? How can you develop a roadmap to build a company? Venture Capitalists often qualify deals as being a “feature”, a “product” or a “company”. Which do you have and how will you get where you want to go? This presentation addresses how to think about designing your product as a foundational element of your business. This includes thinking beyond UX and Architecture to Whole Product, Ecosystems, and Strategic partners. It also focuses on formulating how to design your go-to-market strategy and business model into your product (with a modular architecture, distinctive packaging and a frictionless approach).
Game Changing Business Models - V2! - with case examples - Competitive Advant...Michael Skok
Developed for the Harvard Innovation Lab workshop series on Startup Secrets.
This is part 3 of the 5 part series by Michael J Skok on how to get competitive advantage as a startup.
Michael's slides are the agenda for the workshop, and are NOT self contained. For fuller coverage of the slides, visit Michael's website http://www.mjskok.com/
Value Proposition – Case – Diagnostics for AllMichael Skok
This case example provides an overview of DFA’s approach to defining its value proposition, as well as its ability to address qualitative evaluation and gain/pain ratio requirements.
This is part of the Startup Secrets focus on Value Proposition development. For more information on this and other Startup Secrets focus areas, visit http://www.startupsecrets.com
Use Lean Startup Techniques on a Remote Team by William Donnell - The Lean St...Lean Startup Co.
A lot of distributed companies use Lean Startup techniques for product development. But it's challenging to successfully run customer development and cross-functional experiments with remote colleagues. William Donnell, lead design and UX specialist at Sodium Halogen, teaches the creative techniques his team uses for very effective Lean Startup approaches on a virtual team.
We all know a company is only as good as its team, which is why the hiring process is so critical as you build out your venture. This presentation focuses on the different considerations an entrepreneur should make with regard to hiring, featuring insights from Russ Campanello, iRobot’s senior VP of HR, and Eric Gaffen, Acquia’s global manager of talent acquisition. The presentation also provides recommendations on specific questions to ask when trying to find your ideal candidate.
Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, ...Lean Startup Co.
Media brands transitioned to digital at differing rates, each brand with a different need. As a result, technology was siloed, costs were duplicated and a unified methodology was non-existent.Simultaneously, consumers became accustomed to anytime anywhere digital access. In response, media technology had to be agile and responsive. These are some of the issues that Kimberly Hicks faced as the VP of Product Management at Viacom. She joins us at the Enterprise Summit to talk about how she motivated her team to think like a technology company and apply Lean Startup practices to innovate and solve some of their biggest challenges.
Harvard Innovation Lab Workshop on developing the Perfect Pitch, by Michael Skok.
Michael is an entrepreneur turned venture capitalist, who has seen both sides of this. He spent 21 years as a CEO, building companies and raising over 100 million to build a number of software businesses. And then has spent the last decade as a VC seeing thousands of pitches from entrepreneurs raising money, and invested in companies that have generated over a billion dollars in value.
So with that in mind, the idea here is to give you an insider's checklist for your own pitch,
How To (Not) Open Source - Javazone, Oslo 2014gdusbabek
Releasing an open source project while maintaining a shipping product is hard! Different behaviors, attitudes and actions can help or hinder your cause; and they are not always obvious.
The Blueflood distributed metrics engine was released as open source software by Rackspace in August 2012. In the succeeding months the team had to strike a manageable balance between the challenges of growing a community, being good open source stewards, and maintaining a shipping product for Rackspace. Find out what worked, what did not work, and the lessons that can be applied as you endeavor to take your project out into the open.
In this presentation you will learn about strategies for releasing open source products, pitfalls to avoid, and the potential benefits of moving more of your development out in the open.
We have also made a few realizations about the community growing up around metrics. It is still young, and there are problems that come with that youth. I'll talk about some things we can do to make a better software ecosystem.
Tallwave: Myths & Truths: Building a Sales SystemJerrod Bailey
Many start-ups buy into old thinking or "big company" thinking when it comes to building their very first sales system. Tallwave has launched a lot of companies into market, and we believe there is a better way. In this webinar, we cover the top myths and real, tactical methods for doing sales as a young company.
Myths:
Myth 1: You need a product before you can start selling
Myth 2: You need sales experience to sell
Myth 3: Finding new prospects is a networking and phone calling grind
Myth 4: You don’t have enough time to sell on top of everything else
Myth 5: An expensive sales guy with a good rolodex is what you need to grow
Myth 6: A great product will sell itself
DevDay 2013 - Building Startups and Minimum Viable ProductsBen Hall
DevDay (http://devday.pl),
20th of September 2013, Kraków
Video at http://www.youtube.com/watch?v=L4eTOvq2WmM&feature=c4-overview-vl&list=PLBMFXMTB7U74NdDghygvBaDcp67owVUUF
What is 'deep tech' and what is unique about it from an investment perspective? SOSV shares the lessons learned from investing in over 800 startups, many in robotics, IoT, medtech, synthetic biology and more.
What is 'deep tech' and what is unique about it from an investment perspective? SOSV shares the lessons learned from investing in over 800 startups, many in robotics, IoT, medtech, synthetic biology and more.
What is 'deep tech' and what is unique about it from an investment perspective? SOSV shares the lessons learned from investing in over 800 startups, many in robotics, IoT, medtech, synthetic biology and more.
Building Deep Tech Startups Outside Silicon ValleyHAX
The resources you need can be distributed: for R&D, prototyping, production, financing and customers. Silicon Valley is an expensive option in most cases!
What Every Startup And Corporate Should Know About ExitsHAX
Startups: prepare -- Corporates: build your playbook!
Talk given at the Hello Tomorrow Summit in Paris in March 2019, inspired by the 50 speakers of the "Exit Masterclass" series we ran in 2018 in SF, NYC, London and Paris.
HAX Hardware Review - 1H 2018 Trends and OutlookHAX
The past year has been very active for hardware. IPOs, acquisitions (and some spectacular failures) have made the news. With advancements in deep tech and automation, connected technology in healthcare, homes and offices, hardware is changing the way people experience and improve life and the world around them.
This report is a summary of news from the hardware tech world; new movements we saw through working with startups, and some of our thoughts on the year ahead. A full copy of the report is available for download at: hax.co/hax-hardware-review-1H2018
Crazy cool or boring - what good hardware startups look likeHAX
The most spectacular or high tech might not be the best business. Boring and B2B is more often solving a real problem. We share a few examples from our robotics portfolio of startup trajectories.
The future will not look like the future of old - flying cars, jet packs and humanoid robots. Boring and invisible disruptions are on the way. Examples from the hardware world show that soon "A.I.-powered" will sound like "electric".
A Brief History of Venture Capital Innovation from 1946 to Today, from Sand Hill Rd to Startup Studios, Accelerators, Crowdfunding, AngelList and ICOs.
3. NICE TO MEET YOU
NICE TO MEET YOU!
14 years in China, Japan, Korea
2013~
General Partner, HAXLR8R
“Lean Hardware” advocate
2000~2012
Founder, Plus Eight Star Ltd.
Founder, MobileMonday Beijing
Angel investor
(OtakuMode, Gengo, etc.)
9. HARDWARE RENAISSANCE
PROTOTYPING IS SOLVED
Arduino / Raspberry Pi / Spark Core / Sensors /
BLE / Smartphones / Cloud / 3D Printing
SUPPLY CHAIN IS BETTER THAN EVER
– China (Shenzhen) has the whole chain
– Fast,Affordable, Scalable
MORE FUNDING
– 250,000+ hardware crowdfunding backers
– MoreVC Angel
13. WHICH PROBLEMS DO THEY SOLVE?
• Alerts
• Memory
• Replay
• Streaming
• Gaming
• Live coaching
• Focus
• Relaxation
• Safety
• Health
• Motivation
• Training
• Performance
• Location
• Navigation
• Proximity
• Communication
• Contextual data
• Customer service
• Entertainment
• Fashion
• Art
• …
What matters is the problem, not the solution!
15. STARTUP CHECKLIST
1. Product
Is something working
2. Skills
Can the team make it
3. Spirit
Resourceful, Optimistic, Persistent
4. Positioning
New segment or new market
16. PROBLEM / SOLUTION ITERATIONS
Is
there
a
bigger
problem?
Ini2al
solu2on
Ini2al
problem
Is
there
a
be4er
solu2on?
Yes
No
No
Ini2al
solu2on
Ini2al
problem
Ini2al
solu2on
New
problem
Build
New
solu-on
Ini2al
problem
New
solu-on
New
problem
Yes
17. STARTUP CHECKLIST
1. Product
Is something working
2. Skills
Can the team make it
3. Spirit
Resourceful, Optimistic, Persistent
4. Positioning
New segment or new market
5. Demand
Proof / Customer discovery
6. Distribution
How to sell
7. Plan
Beyond first product
8. Valuation
Is the price right
18. NOT JUST HARDWARE
• Pure hardware can be copied
• Combine Hardware Software
• Build community (e.g. GoPro)
20. TWELVE “WARES” TO AVOID
1. FUNware
No business
Kenji Kawakami
Chindogu pioneer
21. TWELVE “WARES” TO AVOID
1. FUNware
No business
2. EASYware
Not defensible
22. TWELVE “WARES” TO AVOID
1. FUNware
No business
2. EASYware
Not defensible
3. SAMEware
Bad positioning
23. TWELVE “WARES” TO AVOID
1. FUNware
No business
2. EASYware
Not defensible
3. SAMEware
Bad positioning
4. SOLUTIONware
Solution looking for a problem
“When you have a hammer, everything looks like a nail”
24. TWELVE “WARES” TO AVOID
1. FUNware
No business
2. EASYware
Not defensible
3. SAMEware
Bad positioning
4. SOLUTIONware
Solution looking for a problem
5. VAPORware
Can’t be made
25. TWELVE “WARES” TO AVOID
1. FUNware
No business
2. EASYware
Not defensible
3. SAMEware
Bad positioning
4. SOLUTIONware
Solution looking for a problem
5. VAPORware
Can’t be made
6. LAMEware
Not on spec
26. TWELVE “WARES” TO AVOID
1. FUNware
No business
2. EASYware
Not defensible
3. SAMEware
Bad positioning
4. SOLUTIONware
Solution looking for a problem
5. VAPORware
Can’t be made
6. LAMEware
Not on spec
7. FAILware
Successfully built the wrong thing
27. TWELVE “WARES” TO AVOID
1. FUNware
No business
2. EASYware
Not defensible
3. SAMEware
Bad positioning
4. SOLUTIONware
Solution looking for a problem
5. VAPORware
Can’t be made
6. LAMEware
Not on spec
7. FAILware
Successfully built the wrong thing
8. LATEware
Validated market but woke up competitors
28. TWELVE “WARES” TO AVOID
1. FUNware
No business
2. EASYware
Not defensible
3. SAMEware
Bad positioning
4. SOLUTIONware
Solution looking for a problem
5. VAPORware
Can’t be made
6. LAMEware
Not on spec
7. FAILware
Successfully built the wrong thing
8. LATEware
Validated market but woke up competitors
9. LOSSware
Minimal or negative margins
29. TWELVE “WARES” TO AVOID
1. FUNware
No business
2. EASYware
Not defensible
3. SAMEware
Bad positioning
4. SOLUTIONware
Solution looking for a problem
5. VAPORware
Can’t be made
6. LAMEware
Not on spec
7. FAILware
Successfully built the wrong thing
8. LATEware
Validated market but woke up competitors
9. LOSSware
Minimal or negative margins
10. BOREware
People stop using it
30. TWELVE “WARES” TO AVOID
1. FUNware
No business
2. EASYware
Not defensible
3. SAMEware
Bad positioning
4. SOLUTIONware
Solution looking for a problem
5. VAPORware
Can’t be made
6. LAMEware
Not on spec
7. FAILware
Successfully built the wrong thing
8. LATEware
Validated market but woke up competitors
9. LOSSware
Minimal or negative margins
10. BOREware
People stop using it
11. FUTUREware
No market before years
31. TWELVE “WARES” TO AVOID
1. FUNware
No business
2. EASYware
Not defensible
3. SAMEware
Bad positioning
4. SOLUTIONware
Solution looking for a problem
5. VAPORware
Can’t be made
6. LAMEware
Not on spec
7. FAILware
Successfully built the wrong thing
8. LATEware
Validated market but woke up competitors
9. LOSSware
Minimal or negative margins
10. BOREware
People stop using it
11. FUTUREware
No market before years
12. LOCALware
Too tied to a local ecosystem
39. INNOVATING AT LARGE COMPANIES
1. Copy modify
2. Buy it then scale it
– Most projects fail
– Buying a successful product reduces risk
3. Make a team work like a startup
– Give autonomy
– Limit resources
42. UTILITY
• Price
• Speed
• Latency
• Feedback
• Data vs. meaning
• Active vs. Passive input
• Battery charge time
43. HOW TO MAKE WEARABLES…
• Fun
• Social
• Personal
• Contextual
• Niche
• Invisible
• Viral
• Habit forming
• Non invasive
• Blend with fabric
• …
44. thank you!
APPLY TO HAXLR8R
WWW.HAXLR8R.COM
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WWW.SLIDESHARE.COM/HAXLR8R
wow
much haxlr8r
very excite
so hardware
much wearable
so future
BENJAMIN@HAXLR8R.COM
@BENJAMINJOFFE