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@benjaminjoffe - ben@hax.co
Hi Poland!
@benjaminjoffe - ben@hax.co
#1 Early stage hardware fund
@benjaminjoffe - ben@hax.co
> 150 startups
from US / EU / Asia
@benjaminjoffe - ben@hax.co
Consumer
Enterprise
Industry
Health
@benjaminjoffe - ben@hax.co
Shenzhen & San Francisco
@benjaminjoffe - ben@hax.co
@benjaminjoffe
ben@hax.co
@benjaminjoffe - ben@hax.co
But first, a little story…
Our Challenges
• Seeing beyond the prototype

• Imagining markets

• Not getting over-excited by technology

• Sense grit and resourcefulness
Humble beginnings
Talk Summary
• Find real needs

• Simplify & make it cheaper

• Be fast & frugal

• Raising money isn’t cool, customers are
@benjaminjoffe - ben@hax.co
Let’s talk robots
@benjaminjoffe - ben@hax.co
What SciFi tells us
@benjaminjoffe - ben@hax.co
What we have
@benjaminjoffe - ben@hax.co
The next wave
@benjaminjoffe - ben@hax.co
Consumer
Enterprise
Industry
Health
@benjaminjoffe - ben@hax.co
2012
Makeblock
@benjaminjoffe - ben@hax.co
500+ Staff
$36M funding
B2C / B2G
Insights
• Chinese + Shenzhen

• Global mindset

• Profitable from start!
@benjaminjoffe - ben@hax.co
Would we fund this in 2018?
@benjaminjoffe - ben@hax.co
2014
Avidbots
Insights
• ‘Canada factor’

• [Talent / Entrepreneurs] ratio is high

• Gov pays back >35% R&D

• Access to U.S., global mindset

• Trade show => Customers (Singapore, Australia)
@benjaminjoffe - ben@hax.co
80 staff
B2B
@benjaminjoffe - ben@hax.co
Would we fund this in 2018?
@benjaminjoffe - ben@hax.co
2014
Cell Robotics
HOW MUCH??
@benjaminjoffe - ben@hax.co
35 staff
B2B/B2G
Insights
• ‘China factor’

• Enough funding for B2B / B2G pivot
@benjaminjoffe - ben@hax.co
2014
OpenTrons
@benjaminjoffe - ben@hax.co
Raised $10M
@benjaminjoffe - ben@hax.co
Would we fund this in 2018?
@benjaminjoffe - ben@hax.co
2014
Sprite Robotics / Petronics
@benjaminjoffe - ben@hax.co
+
Insights
• ‘Illinois factor’

• PhDs

• Persistence

• 1 believer

• High tech at low cost
@benjaminjoffe - ben@hax.co
2015
Simbe Robotics
@benjaminjoffe - ben@hax.co
Supermarket inventory
U.S.A.
Insights
• Willow Garage

• “Prototype effect”

• Milestones: Launch video + pilot customer
@benjaminjoffe - ben@hax.co
Would we fund this in 2018?
@benjaminjoffe - ben@hax.co
2016
Trainerbot
+ ?=
@benjaminjoffe - ben@hax.co
Thesis:
Robots will teach humans
1 prototype / week !
@benjaminjoffe - ben@hax.co
2016
Flash Robotics
@benjaminjoffe - ben@hax.co
Seniors?
Kids?
Insights
• Time to market

• Consumer price

• Persistence

• Customer pivot
Polish Product of the Future competition (20th Edition)
Special Award by Jadwiga Emilewicz,

Minister of Entrepreneurship and Technology
@benjaminjoffe - ben@hax.co
2017
Plecobot
@benjaminjoffe - ben@hax.co
Would we fund this in 2018?
@benjaminjoffe - ben@hax.co
2017
Youibot
@benjaminjoffe - ben@hax.co
Vehicle inspection
Insights
• Clear pain point

• First application

• Industry partner (Michelin)
@benjaminjoffe - ben@hax.co
Before I go…
Unsupervised A.I.
@benjaminjoffe - ben@hax.co
Recent acquisition
John Deere buys Blue River for $305M
2012 2017
@benjaminjoffe - ben@hax.co
On Indiegogo
@benjaminjoffe - ben@hax.co
Automation with A.I.
has a bright future
Overall
• SciFi is mostly wrong

• The bar keeps raising

• More B2B

• More A.I. / ML
Summary
• Find real needs

• Simplify & make it cheaper

• Be fast & frugal

• Raising money isn’t cool, customers are
If (! + " + #$%&' + ( + ))
then
*+
@benjaminjoffe - ben@hax.co
Dziękuję !
@benjaminjoffe
ben@hax.co

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Crazy cool or boring - what good hardware startups look like