HAX4 Launch Day
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This document outlines 12 types of hardware products or "wares" that startup founders should avoid. They are: 1) FUNware with no real business model, 2) EASYware that is not defensible, 3) SAMEware with bad positioning, 4) SOLUTIONware that looks for problems to solve rather than addressing real needs, 5) VAPORware that can't actually be made, 6) LAMEware that does not meet specifications, 7) FAILware that builds the wrong solution, 8) LATEware that validates a market too late, 9) LOSSware with minimal or negative margins, 10) BOREware that people stop using, 11) FUTUREware with no foreseeable market,
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HAX4 Launch Day
- 5. “OH NO, NOT another accelerator, you may think. But this one is different.”
- 7. First & most active hardware accelerator ! 1. 111 days 2. Shenzhen & San Francisco 3. 40 startups 4. 60% N.A. // 20% EU // 20% Asia 5. IOT, wearables, robots, etc. 6. $M in revenue / funding 6 things about HAX
- 8. Philosophy of HAX Building meaningful lean hardware startups 1. Meaningful vs. Gadgets 2. Fast to market vs.Year-long cycles 3. Capital effective vs. Capital intensive 4. User backed vs.Venture backed 5. Sustainable vs. Growth at a loss 6.Aligned with founders #leanhardware
- 13. BEWARE OF THOSE 12 WARES wow such excite very hardware so future
- 14. 1. FUNware No business TWELVE “WARES” TO AVOID
- 15. TWELVE “WARES” TO AVOID Kenji Kawakami Chidogu pioneer ! (tissue roll headgear + eye-drop glasses)
- 16. MORE CHINDOGU Baby mop Open eyes stickers
- 17. 1. FUNware No business (includes NICHEware and ARTware) TWELVE “WARES” TO AVOID
- 18. 1. FUNware No business 2. EASYware Not defensible TWELVE “WARES” TO AVOID PRESSY ($27) Funded Oct 2013 Raised $695,000
- 19. 1. FUNware No business 2. EASYware Not defensible TWELVE “WARES” TO AVOID Speed Button ($10) (“kuai anniu”) Funded Jan 2014 Raised $34k
- 20. 1. FUNware No business 2. EASYware Not defensible TWELVE “WARES” TO AVOID Xiaomi MiKey ($0.8) Launched April 2014 “If Xiaomi starts producing buttons like Pressy, we will start to produce smartphones.”
- 21. 1. FUNware No business 2. EASYware Not defensible TWELVE “WARES” TO AVOID “Two sensors and an app” Nobel-grade research
- 22. 1. FUNware No business 2. EASYware Not defensible 3. SAMEware Bad positioning TWELVE “WARES” TO AVOID
- 23. 1. FUNware No business 2. EASYware Not defensible 3. SAMEware Bad positioning TWELVE “WARES” TO AVOID “Built a better mousetrap and the world will beat a path to your door” ! Ralph Waldo Emerson (maybe)
- 24. 1. FUNware No business 2. EASYware Not defensible 3. SAMEware Bad positioning TWELVE “WARES” TO AVOID The problem with mousetraps • 4,400 patents • 400 applicants per year • “most frequently invented device in U.S. history” The problem with mousetraps • 4,400 patents • 400 applicants per year • “most frequently invented device in U.S. history”
- 25. 1. FUNware No business 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem TWELVE “WARES” TO AVOID “When you have a hammer, everything looks like a nail”
- 26. 1. FUNware No business 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made TWELVE “WARES” TO AVOID
- 27. 1. FUNware No business 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made 6. LAMEware Not on spec TWELVE “WARES” TO AVOID
- 28. 1. FUNware No business 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made 6. LAMEware Not on spec 7. FAILware Successfully built the wrong thing TWELVE “WARES” TO AVOID
- 29. 1. FUNware No business 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made 6. LAMEware Not on spec 7. FAILware Successfully built the wrong thing 8. LATEware Validated market but woke up competitors TWELVE “WARES” TO AVOID
- 30. 1. FUNware No business 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made 6. LAMEware Not on spec 7. FAILware Successfully built the wrong thing 8. LATEware Validated market but woke up competitors 9. LOSSware Minimal or negative margins TWELVE “WARES” TO AVOID
- 31. 1. FUNware No business 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made 6. LAMEware Not on spec 7. FAILware Successfully built the wrong thing 8. LATEware Validated market but woke up competitors 9. LOSSware Minimal or negative margins 10. BOREware People stop using it TWELVE “WARES” TO AVOID
- 32. 1. FUNware No business 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made 6. LAMEware Not on spec 7. FAILware Successfully built the wrong thing 8. LATEware Validated market but woke up competitors 9. LOSSware Minimal or negative margins 10. BOREware People stop using it 11. FUTUREware No market before years TWELVE “WARES” TO AVOID
- 33. 1. FUNware No business 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made 6. LAMEware Not on spec 7. FAILware Successfully built the wrong thing 8. LATEware Validated market but woke up competitors 9. LOSSware Minimal or negative margins 10. BOREware People stop using it 11. FUTUREware No market before years 12. LOCALware Too tied to a local ecosystem TWELVE “WARES” TO AVOID
- 34. next|thingnext|thingnext|thing 2 robot-as-a-service 2 sports tech 2 health tech 1 green tech 1 3d printer 1 connected camera 1 smart city logistics
- 37. 7 billion cat GIFS.
- 39. GIFS.We
- 40. We made a GIF camera.
- 44. Not just for GIFs
- 46. vector field
- 47. deal with it
- 48. magikeye
- 49. OTTO is hackable
- 52. 2.5 million
- 55. Not Just a Camera.
- 56. A BIG CHANGE HAPPENED
- 60. ! ! ! ! Now anyone can grow
- 61. Almería, Spain 850+ millions tons of Tomatoes a year 40000+ Football pitches of greenhouses
- 62. Urban farming
- 63. ! #&%@
- 64. World’s first smart growing system
- 65. Gardening intelligence at your fingertips
- 70. Connect with your plants
- 71. Tap and grow Just tell the app what you want to grow 1
- 72. Smart feedback loops Niwa will adapt its settings based on your feedback 2 Track and understand its progress
- 73. Experiment Make your own growing settings and share them with the community 3
- 74. What can you grow? Vegetables Small fruit Flowers Tropical plants Herbs & medicinal plants Tomatoes, peppers, pea, celery… Orchid, begonia, ferm, coleus... Strawberries, raspberries … Basil, mint, parsley, salvia, chamomile… Daisies, violet, petunia…
- 75. Trends: Sustainability Health Concerns Local and Organic
- 76. 1/3 of American households planted a vegetable garden last year
- 77. Another 1/3 would like to but simply have no space, time or knowledge to do so
- 79. Competitive Landscape - No connectivity - No climate control - Limited to small plants - Aesthetically unappealing - Expensive - Knowledge required
- 80. - Control over climate variables - Full connectivity and rich user interface - Beautiful and compact design - Unlimited possibilities of what can be grown !
- 82. Meet the team
- 84. @getniwa
- 87. 14,000,000 US$ 5 Billion Market Size Skaters
- 93. Algorithms
- 96. 5+ Million Videos …billions of views
- 101. Bringing robots from factory floorthe shop floorto the RATIONAL ROBOTICS
- 103. 1. Place the part on the sliding bed 2. The robot scans then paints it 3. The part is ready PAINT ROBOT 1
- 104. 1. Scan in 3D 2. Optimize tool path 3. Paint HOW IT WORKS
- 106. industry$41 Billion 116,000 auto body shops in US Positive ROI in 6~8 months Possible “Robot as a Service” for recurring revenue MARKET
- 107. ▪ Cheaper ▪ Simpler ▪ Precise ▪ Safer ▪ Tireless ▪ Compact ▪ Greener Labor costs savings Uniform coating, including Matte Black Easy setup & operation No exposure to chemicals Paints 24/7 Saves space Uses less paint ADVANTAGES
- 108. ▪ Market consolidation (several chains with 500+ locations) ! ▪ Increasing labor costs (esp. safety liability) ! ▪ Growing environmental concerns ! ▪ No offer for high quality at low price FAVORABLE MARKET FORCES
- 109. Usable prototype done (paints real parts) Distribution agreement with Endura Paint (durable paint) Setting up a factory to paint car parts in Canada CURRENT STATUS
- 110. ▪ 20+ years experience ▪ Multiple Startups ▪ Patents ▪ Former Yahoo! (Geocities) Ashley Reddy Dr. Mark Fiala Dharmend Padayas TEAM Co-founder Robotics Business Co-founder Software Co-Founder Industry ▪ 20+ years experience ▪ Multiple Startups ▪ Patents ▪ PhD in Comp Sci ▪ 20+ years experience ▪ Involved in the industry ▪ Owner Operator
- 111. ▪ Disruptive product ▪ Clearly defined opportunity ▪ Experienced team able to execute SUMMARY
- 112. EQUITY INVESTMENT ($500K) WE ARE LOOKING FOR
- 113. REMEMBER: WINTER IS COMING… 113
- 114. CONTACT US ! ! Ashley Reddy (780) 716-5604 ashley@rationalrobotics.com
- 130. Sitting Wisdom
- 131. 24H O U R S
- 132. 8hS L E E P 24H O U R S z zz
- 133. 8hS L E E P 8hW O R K 24H O U R S z zz
- 134. 8hS L E E P 8hW O R K 1.5hR E L A X 24H O U R S z zz
- 135. 8hS L E E P 8hW O R K 1.5hR E L A X 1.5hR E A D 24H O U R S z zz
- 136. 8hS L E E P 8hW O R K 1.5hR E L A X 1.5hR E A D 1.5hL E I S U R E 24H O U R S z zz
- 137. 8hS L E E P 8hW O R K 1.5hR E L A X 1.5hR E A D 1.5hL E I S U R E 1hE A T 24H O U R S z zz
- 138. 8hS L E E P 8hW O R K 1.5hR E L A X 1.5hR E A D 1.5hL E I S U R E 2.5hW A L K / S T A N D 1hE A T 24H O U R S z zz
- 139. 8hS L E E P 8hW O R K 1.5hR E L A X 1.5hR E A D 1.5hL E I S U R E 2.5hW A L K / S T A N D 1hE A T 24H O U R S z zz We spend most of the day
- 140. 8hS L E E P 8hW O R K 1.5hR E L A X 1.5hR E A D 1.5hL E I S U R E 2.5hW A L K / S T A N D 1hE A T 24H O U R S z zz We spend most of the day S I T T I N G
- 141. T h e P R O B L E M
- 142. B A C K O R G A N S L E G S M U S C L E S H E A D
- 143. B A C K O R G A N S L E G S M U S C L E S H E A D
- 144. B A C K O R G A N S L E G S M U S C L E S H E A D Sore shoulders and back Inflexible spine Disk damage
- 145. B A C K O R G A N S L E G S M U S C L E S H E A D
- 146. B A C K O R G A N S L E G S M U S C L E S H E A D Heart disease Colon cancer
- 147. B A C K O R G A N S L E G S M U S C L E S H E A D
- 148. B A C K O R G A N S L E G S M U S C L E S H E A D Poor circula<on in legs So= bones
- 149. B A C K O R G A N S L E G S M U S C L E S H E A D
- 150. B A C K O R G A N S L E G S M U S C L E S H E A D Mushy abs Tight hips Limp glutes
- 151. B A C K O R G A N S L E G S M U S C L E S H E A D
- 152. B A C K O R G A N S L E G S M U S C L E S H E A D Foggy brain Strained neck
- 153. B A C K O R G A N S L E G S M U S C L E S H E A D
- 155. S I T T I N G
- 156. is the SMOKING of our generation S I T T I N G
- 157. is the SMOKING of our generation S I T T I N G
- 158. L e t ’ s a l l S T A N D U P
- 159. B u t W A I T
- 160. W H E N ?
- 161. W H E N ? H o w ?
- 162. W H E N ? H o w ? F e e d b a c k ?
- 166. v
- 167. v
- 168. T h e T E C H N O L O G Y
- 169. New 1mm thin sensor (patent pending)
- 170. New 1mm thin sensor (patent pending) 5 years PhD research in fiber optics
- 171. New 1mm thin sensor (patent pending) 5 years PhD research in fiber optics Non-invasive measurement of micro-deformations
- 172. New 1mm thin sensor (patent pending) 5 years PhD research in fiber optics Non-invasive measurement of micro-deformations Advanced signal processing of bio signals
- 173. New 1mm thin sensor (patent pending) 5 years PhD research in fiber optics Non-invasive measurement of micro-deformations Advanced signal processing of bio signals Finally
- 175. L e t s y o u U N D E R S T A N D Your sitting habits and its influences
- 176. H E A R T R A T E
- 177. H E A R T R A T E R E S P I R A T I O N
- 178. H E A R T R A T E S T R E S S L E V E L S R E S P I R A T I O N
- 179. H E A R T R A T E S T R E S S L E V E L S R E S P I R A T I O N P O S T U R E
- 180. Ta k e A C T I O N with Darma’s personalized
- 181. I t ’ s t i m e t o ! S T A N D U P H o w i s y o u r ! P O S T U R E ?
- 182. L e a r n t o R E L A X
- 183. Take a break! Breathe… Meditate…
- 184. Take a break! Breathe… Meditate… Get some feedback
- 185. Y o u r d a y N O R M A L L Y
- 186. ! S L E E P 1hW A L K / S T A N D 1hE A T 24H O U R S z zz ! S I T ! S I T ! S I T
- 187. Y o u r d a y w i t h D A R M A
- 188. ! S L E E P 1hW A L K / S T A N D 1hE A T z zz ! S I T ! S I T 24H O U R S S T A N D U P R E M I N D E R S S T A N D U P R E M I N D E R S
- 189. ! S L E E P 1hW A L K / S T A N D 1hE A T z zz ! S I T ! S I T 24H O U R S S T A N D U P R E M I N D E R S S T A N D U P R E M I N D E R S M E D I T A T I O N M I N U T E M E D I T A T I O N M I N U T E
- 190. ! S L E E P 1hW A L K / S T A N D 1hE A T z zz ! S I T ! S I T 24H O U R S S T A N D U P R E M I N D E R S S T A N D U P R E M I N D E R S M E D I T A T I O N M I N U T E M E D I T A T I O N M I N U T E P O S T U R E P O S T U R E
- 191. T h e M A R K E T
- 192. H E A L T H P R O B L E M S
- 193. P R E V E N T I O N H E A L T H P R O B L E M S
- 194. P R E V E N T I O N H E A L T H P R O B L E M S A C T I V I T Y T R A C K E R S
- 195. T h e F U T U R E
- 196. 1mm
- 197. I N - S O L E
- 198. I N - S O L E E M B E D D E D
- 199. I N - S O L E E M B E D D E D S L E E P T R A C K E R
- 200. T h e E C O S Y S T E M
- 201. v
- 202. v I N T E G R A T E
- 203. v I N T E G R A T E Computer behaviours
- 204. v I N T E G R A T E Computer behaviours Activities
- 205. v I N T E G R A T E Computer behaviours Activities Healthcare apps
- 206. v I N T E G R A T E Computer behaviours Activities Healthcare apps Personalized music
- 207. v I N T E G R A T E Computer behaviours Activities Healthcare apps Personalized music …and much more!
- 208. T h e D A R M A I N C . T E A M
- 209. D R . J U N H A O H U PhD in sensors & comms J E F F 8 years hardware design & manufacturing experience 6 years experience in embedded software and mobile application development V I C S O N G
- 210. D R . J U N H A O H U PhD in sensors & comms J E F F 8 years hardware design & manufacturing experience 6 years experience in embedded software and mobile application development V I C S O N G
- 211. D R . J U N H A O H U PhD in sensors & comms J E F F 8 years hardware design & manufacturing experience 6 years experience in embedded software and mobile application development V I C S O N G
- 212. Scientific Advisor
- 213. D R . J O A N V E R N I K O S Former Director of Life Sciences NASA ! ! Author of World expert on sedentary health Scientific Advisor
- 214. L A U N C H I N G S O O N O N
- 215. Sitting Wisdom www.darma.co founders@darma.co S I T L E A R N I M P R O V E
- 216. Let our robots do your cleaning!
- 217. ROBOTICS IN INDUSTRIAL CLEANING
- 219. CONTRACT CLEANING MARKET $54 billion / year (U.S.)
- 223. SAMPLE 36K RETAIL STORE CURRENT WAY AVIDBOTS WAY $12/hour 1.5 hours 3.5 hours $12/hour $4/hour $6/hour 1 hour 3.5 hours 3.5 hours + + TOTAL: $47/day 61% SAVINGS = $26.6K/year TOTAL: $120/day + + + +
- 224. TARGET CUSTOMERS CLEANING COMPANIES STORES
- 225. TRACTION – BETA TRIALS
- 226. SUPPLIER - ChaoBao
- 227. TEAM Faizan Sheikh Pablo Molina Ken Anderson Mechatronics Engineer (uWaterloo) Software + Business Mechatronics Engineer (uWaterloo) Robot Builder + SLAM Software Engineer (ex-Willow Garage) Path planning expert
- 228. TIMELINE - CALL TO ACTION Beta Trials - Sep 2014 Test software ! ! ! Production - Jan 2015 Work with supplier RAISING $500k TO COMPLETE BETA TRIALS AND GET PRODUCTION READY 0 3 6 9 12 Jan 14 May 14 Sep 14 Jan 15 12 8 5 3
- 229. www.avidbots.com JOIN THE CLEANING EVOLUTION
- 230. Kast Second generation 3D printing http://kast3dp.com/
- 231. 3D Printing is exploding but what is the killer app?
- 232. Current desktop printers ! LOW QUALITY + SLOW ! = ! CAN’T SCALE PRODUCTION
- 233. Manufacturing Revolution? ! ! NOT WITH TODAY’S PRINTERS ! WE NEED A NEW GENERATION
- 235. FDM DLP SLA Laser SLA IR SLA QUALITY SPEEDCOST
- 236. Technology ! Patent pending “Retina Casting” technology (SLA-like) ! Prints surfaces, not just dots ! 2 years development ! UV-sensitive liquid resin Solid form melts at 400C+
- 237. Specification! Value! Print size (mm)! 200, 150, 200 (6L)! Layer resolution (microns)! ~50 (x,y), 20 (z)! Material! Liquid resin! Retail! < $3,000! KickStarter! KAST is the fastest desktop printer, your little factory! Early Bird: $1,990 (50 units)! Regular: $2,490! Retail: $2,990!
- 238. A Real Tool, not a Toy ! ! “With KAST, the prototype is the product” ! Compiler Liu, Co-founder, KAST
- 239. Prosumer Market ! Products = Small batch manufacturing ! Designs = iterate faster, sell ! Education = kids don’t wait!
- 240. Resin 20 ml ($2)
- 241. Resin 20 ml ($2) Per cartridge (400ml) 20 ($40)
- 242. Resin 20 ml ($2) Per cartridge (400ml) 20 ($40) Units per batch 4
- 243. Resin 20 ml ($2) Per cartridge (400ml) 20 ($40) Units per batch 4 Time per batch 1h
- 244. Resin 20 ml ($2) Per cartridge (400ml) 20 ($40) Units per batch 4 Time per batch 1h Max / 24h 4x24 = 96
- 245. Resin 20 ml ($2) Per cartridge (400ml) 20 ($40) Units per batch 4 Time per batch 1h Max / 24h 4x24 = 96 Retail price $10
- 246. Resin 20 ml ($2) Per cartridge (400ml) 20 ($40) Units per batch 4 Time per batch 1h Max / 24h 4x24 = 96 Retail price $10 Total for 1 day ~$1,000
- 247. Resin 20 ml ($2) Per cartridge (400ml) 20 ($40) Units per batch 4 Time per batch 1h Max / 24h 4x24 = 96 Retail price $10 Total for 1 day ~$1,000 Profit ~$800
- 248. Resin 20 ml ($2) 1 ml (~$0.2) Per cartridge (400ml) 20 ($40) 200+ Units per batch 4 20 Time per batch 1h 15 min Max / 24h 4x24 = 96 20x4x24 = 1,920 Retail price $10 $5 Total for 1 day ~$1,000 ~$10,000 Profit ~$800 ~$9,600
- 251. Soon on KickStarter! ! Early Bird $1,790 ! Regular $1,990 ! MSRP $3,090
- 252. Kast Second generation 3D printing http://kast3dp.com/
- 253. Lavie Sak
- 254. Lavie Sak! Marketing and Business! • Engineering/design background! • High level player! • Professional certified tennis coach ! • Ex-Accenture Founders Sergey Feingold! Engineering, Design, and Manufacturing! • Georgia Tech BSME 2010! • Background in electron microscopy and unmanned vehicles! • Lumberjack in training
- 256. Live Demo - First Prototype Track
- 257. Meet Challenger
- 258. Analyze
- 259. Stats + Video
- 260. Community
- 261. 110 Million Players Worldwide
- 262. 22 Million Frequent Players Worldwide
- 263. Equipment - $800 million Teaching - $700 million US Tennis Market
- 264. Equipment - $800 million Teaching - $700 million Frequent players Other players US Tennis Market
- 265. Equipment - $800 million Teaching - $700 million Frequent players Other players 25% take lessons US Tennis Market
- 266. Supporters
- 267. Let’s Make a Racket! lavie@shot-stats.com
- 268. The first lighter and app to track your smoking
- 269. 42 million Americans smoke
- 270. 18 million try to quit
- 271. $2.8 billion
- 272. Only 6% are successful
- 273. ~1 billion people smoke worldwide
- 274. What are smokers using to quit? Convenience Counseling + Meds Group Support Counseling Chantix PatchGum Apps = 1 million users e-cigs Cold Turkey 1YearSuccess
- 275. What are smokers using to quit? Convenience Counseling + Meds Group Support Counseling Chantix PatchGum Apps e-cigs Cold Turkey 1YearSuccess = 1 million users
- 276. Meet the
- 277. Lights Measures Motivates Connected
- 278. The Quitbit System not just another device
- 279. Stats Learn from your trends
- 280. Community Share your progress with your network
- 281. Customizable Set targets or limit how the lighter works
- 282. Meet the Team Fred Roeber Software genius Ata Ghofrani Co-Founder | Biz Kuji Nakano Co-Founder | HW & MFG guru
- 283. The Smarter Lighter Ata Ghofrani | ata@quitbitlighter.com | @Quitbit Starting at $69 for our earliest supporters!