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Lean Startup: How Development Looks Different at a Startup

How does development look different at a startup where learning (rather than working software) is our most important measure of progress? Lean Startup is about creating companies with a BIG VISION, where we want to change the world and do something really significant. It's a methodology developed by Eric Ries to combine Agile Development with Customer Development so that we can be disciplined about how we create our startups. Come learn the concepts behind Lean Startup and discover how development looks different when you're creating things that nobody else done before. [Slides from my ScrumClub Presentation (December 9, 2010)]

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Lean Startup
How Development Looks Different at a Startup




                                     Abby Fichtner
             Developer Evangelist for Startups, Microsoft

                                             @HackerChick
                                    http://HackerChick.com
“Getting used to emergent design is hard
             because if feels like you’re going to be just
             hacking! And if you’ve prided yourself on
             being a very good developer and always

doing well-thought-out designs, it turns your whole world
upside down and says “no, all those things you thought
made you great, now those same things actually make you a
bad developer.” Very world-rocking stuff.”
                              - Abby Fichtner “Hacker Chick”
Lean Startup: How Development Looks Different at a Startup
“Considering the incredible amount of human energy, passion, and
  creativity that we invest in creating new products & services…




                                                           @EricRies
it’s a terrible waste that so many of them fail.”




                                               @EricRies
Promise of the Lean Startup
Instead of building our startups according to myths

We can guide them with facts and knowledge




                                              @EricRies

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Lean Startup: How Development Looks Different at a Startup

  • 1. Lean Startup How Development Looks Different at a Startup Abby Fichtner Developer Evangelist for Startups, Microsoft @HackerChick http://HackerChick.com
  • 2. “Getting used to emergent design is hard because if feels like you’re going to be just hacking! And if you’ve prided yourself on being a very good developer and always doing well-thought-out designs, it turns your whole world upside down and says “no, all those things you thought made you great, now those same things actually make you a bad developer.” Very world-rocking stuff.” - Abby Fichtner “Hacker Chick”
  • 4. “Considering the incredible amount of human energy, passion, and creativity that we invest in creating new products & services… @EricRies
  • 5. it’s a terrible waste that so many of them fail.” @EricRies
  • 6. Promise of the Lean Startup Instead of building our startups according to myths We can guide them with facts and knowledge @EricRies
  • 7. We won’t waste our time building things that nobody wants. @EricRies
  • 15. “Most technology start-ups fail not because the technology doesn’t work, but because they’re making something that there is not a real market for” @EricRies
  • 18. Furniture.com 3.5 Furniture.com EddieBauer.com 3.0 Bhg.com Living.com 2.5 % Reach 2.0 1.5 1.0 FAIL 0.5 ‘99 ‘00 ‘01 Source: PCData Online
  • 22. Startups are NOT small versions of large organizations
  • 25. The unit of progress for entrepreneurs is learning, not execution @EricRies
  • 26. What fun is spending months building something that nobody wants?
  • 27. muda any activity that is wasteful and doesn’t add value or is unproductive wikipedia
  • 28. Get through the whole loop as fast as possible
  • 29. Minimum Viable Product (MVP) strategy for fast & quantitative market testing of a product or feature wikipedia
  • 30. “Papa built our last tree house in a day!” “Yeah, but that tree house was a couple pallets and a ladder” The Minimum Viable Tree House by Christian Wyglendowski
  • 33. We had an idea for a new product. We went off & built it, put it on our website. Not a single person clicked thru to it What did we learn from that?
  • 34. We had an idea for a new product. We went off & built it, put it on our website. Not a single person clicked thru to it Was there a faster way to get through that learning loop?
  • 40. How can we fail as fast as possible?
  • 42. Customer Development is not gathering requirements
  • 43. If Henry Ford had asked his customers what they wanted They would have said a faster horse
  • 44. Customer Development is validating our vision
  • 45. Product/Market Fit When a product shows strong demand by passionate users representing a sizeable market The Entrepreneur’s Guide to Customer Development: A “Cheat Sheet” to the Four Steps (@BrantCooper, @Vlaskovits)
  • 47. Lean Startup @SGBlank
  • 48. Get outside the building!
  • 49. Customer Discovery What is the problem? Who has the problem? @SGBlank
  • 50. Customer Discovery How important is the problem’s solution to the customer? How valuable is the problem’s solution to the customer? @SGBlank
  • 55. OH at Lean Startup Circle Meetup
  • 56. How do we maximize progress in a Lean Startup? Answer: By maximizing learning
  • 63. Get through the whole loop as fast as possible
  • 69. WiredReach Case Study BEFORE AFTER 2 week release cycles Multiple releases/day Releases were all-day events Releases are non-events Release size: 100’s LOC Release size: < 25 LOC More emergency releases Less fire-fighting @AshMaurya
  • 73. How DOES development look different at a startup?
  • 74. Shared Principles, Practices Agile Development Practices (XP) Flexible & Iterative Fail Fast Stop the Line Continuous Learning
  • 75. Beyond Agile Agile Lean Startup Solution Unknown Problem Unknown Elicit Stories from Customers Validate Features with Market Get Through the Loop 2 Week Sprints as FAST as possible Continuous Integration Continuous Deployment Done = Software Ready to Go Done = Validated Learning
  • 80. Learn More Eric Ries @EricRies http://startuplessonslearned.com/ Steve Blank @sgblank http://steveblank.com/ Ash Maurya @ashmaurya http://ashmaurya.com/ Abby Fichtner @HackerChick http://HackerChick.com