This document contains information about a promotional video being created to encourage people to live a healthy lifestyle. It includes details of the target audience, initial ideas for the video, a proposed storyline, and planning details such as locations, equipment, budget, and risk assessment. The proposed storyline follows a man who has recently broken up with his girlfriend and is influenced by two pairs of friends - one recommends focusing on diet and exercise, while the other recommends playing video games and eating junk food. The video would show side-by-side comparisons of how his life turns out depending on which path he chooses. Planning details provide specifics on filming locations, equipment, scheduling, and budget to produce the 6-minute video.

1. Grade – Merit – 37/72
Activity 1
Rationale
Platformof production- the platformof productionthatIhave chosento use forthiscommission is
a 6 minute promotional video.Ibelieve thiswill allow me toreachmy targetaudience inthe most
efficient,effectiveinformative waypossible.Thisisgenerallydue tothe factthat it’sthe easiestway
to getan Idea acrossand trulymake it stickwiththe viewer.
Target audience- My targetaudience thatI will be aimingmypromotional videotowardsispeople
of all agesthat have had a change inmindset andwant to be healthy,if thatmeansbychanging
theirnutritionoraddingexercise totheirdailyroutine. It’snotjustforpeople who Iwantto focuson
weightlifting(althoughit’sanoption) itsmore aboutpromotingan exercise thatpeople will enjoy.
Primary Research- Questionnairequestionsandfeedback
I handed outmy questionnairesto 38 people,31 replied.
How old are you?
Under 16 14
Between17- 24 6
25-34 5
35-49 4
50+ 2
In total, How many hours of dedicatedexercise have youdone inyour life sofar?
49 or below 4
50-100 10
101-199 14
200-499 1
500+ 2
Whenyou have exercised,where didyougo?
To the gym 24
At Home 6
Other 1
Whenyou tried/try to exercise,doyou believe itmade a positive improvement?
Yes 29
No 3

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Do you have an active lifestyle?
Yes 22
No 9
Have you everbeenridiculedbecause of your body image?
Yes 31
No 0
Have you have beentold by a doctor that you are unhealthy,and that you will needto change
your lifestyle?
Yes 13
No 20
How often do you eat Fast Food?
Everyday 1
Once a week 4
Once everyfortnight 7
Once a month 16
Special occasions 3
SecondaryResearch- videoclips promotinga healthylifestyle
The BritishHeart FoundationPromotional Video- the BritishheartFoundationreleasedasimilar
videotothe one i wouldlike torelease,yetit’sstill differentinmanyways.Althoughitinformsits
audience aswell asitcan, it doesn’treallyholdanystorytoit,so the audience can’tcorrectlyrelate
to what’sgoingon froman emotional pointof view. Asof this,itcan’t fullyrelate backtothe brief.
However,thismightbe because the videoisonly2minuteslong.Inthe video,itgivesaquickside-
by- side portraitof what a personcoulddo to improve theirhealthwithnoexercise included.It
starts off bysayingyou shouldhave;anAmericanocoffee insteadof alatte,abowl of porridge with
fruitinsteadof weat-a-bix withsugar,aglassof OJ insteadof a glassof cola,all the way upto a half a
pintinsteadof a full pint.Thisjustshowshow simple changescanmake sucha bigdifference.
Healthy lifestyle andfitnesspromotional video- Inthisvideo,itonlyfocusesaboutthe physical
aspectof gettingahealthylifestyle.Throughoutthe video,itshowsthe audience thatanyone whois
of anyage can go there,doa numberof weightliftingsessionsand‘funexercisesthatworkthe brain
as well asyour muscles.Italsomakesa clearpointof mental health,thatif someone isfeeling self-
conscious theywill putthemina small groupof people whoare inthe same boat. I don’tbelievethis
fullyrelatestothe brief;howeveritdoesshow thatitstargetaudience isthe same as Me Too’s.
Understandingcommission
The purpose of the commissionistomake more of the UK’s populationlifeahealthylifestyle,aswe
are one of the unhealthiestnationsinthe Europe.The themesandideasthatmyvideowill explore

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are the benefitsof ahealthylife style andwhatyoucan doto change yourlife aroundforthe better.
It alsoexplore the drawbacksof anunhealthylifestyle,asIfell it’sjustimportant.
GeographicandDemographicopportunities
The reasonI have decidedtoshootmy filmina busycitycentre is because itdemonstratesthateven
the people withthe mostcomplicatedlives,livingnextotherpeople withcomplicatedlivescanmake
up the time to concentrate ona healthylifestyle.
Ideas Generation:
Here arethree ideas formy promotionalvideo thatIhavecomeup with:
Idea 1- A man splitsupwithhisgirlfriendjustbeforeNew Year’sEve.He hastwo pairsof mates
(male) thatare tryingto convince himwhichisthe best‘getoverher’method.The one pairsays that
he shouldjointhemina strict healthyeatingdietcontacting all of the nutritionneedtobecome
healthy.Whistalsofollowingaweeklyscheduleinwhichtheyall exerciseandthe local sportscentre.
The other pairof matessaythat he shouldonlycare aboutwhat he knowsmakeshimhappy,what’s
playingXbox andeatingwhathe wants,whenhe wants.My filmwouldshow the audiencethis,and
thena seriesof side-by-side piecesof footage showinghow hislife wouldturnoutdependingon
whatpair of friend’sadvicehe chose.
Idea 2- AnotherideaIcame up withwasa skinnyman,worryabout hisweightstartingtotry and
gaina fewpounds.However,1yearlaterthe doctortellshimthathe has puttoo much weighton
and isslightlyoverweight.Since overthe last12 monthshisboyhas transformeddramatically,he
decidedtostart a balanceddietwithaweeklyroutineof exercise thatisplanedtothe minute.The
videowill showthe maninhisskinnyform, andthen1 year laterinhisslightlyoverweightform.The
filmwill proceedtoshowinghimworkingoutproperlyin agymwitha personal trainer,drinkinga
proteinshake.He will alsohave asix pack puttingDwayne ‘The Rock’Johnsontoshame.
Idea 3- My lastideaisdifferenttothe others,asitcontainsan ex-S.W.A.Ttaskforce teamleader
(male) finishinghislast mission.He thenwill starttakinghisgearoff,revealinghe hasthe bodyof a
professionalbodybuilder.Itwill thenshow him5yearslateras a dangerouslyoverweightmanon
the door stepof death.He will thencome incontactwithhisoldteam mate,whohe brought
throughthe academyhimself,realisinghe needtomake achange.The videowill startwithshowing
whatI have just explained,andthenproceedtoshow himshreddedonce again;lecturingand
trainingpolice officersonhowtomake S.W.A.T
Final idea
For my 6 minute film,Ihave decidedtochoose idea1.Thisis because Ipersonallybelieveit’sthe
bestwayto get across to the targetaudience thatlivingahealthy lifestyle isalwaysthe bestoption.
It showsthe benefitsof ahealthylifestylewhilstalsodemonstrating whatNOThavinga healthy
lifestyle canbe like,andwhere youcouldendup.

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Activity 2
Pitch
Hello,myname isJake O’BrienandI representCoppice Creative Solutions.Iwillbe respondingto
thiscommissionfromMove ITby creatingmy own6 minute longpromotionalvideo.Iamdoingthis
because Ibelieve it’sthe bestwaytoreachthe target audience of peoplewhowantof people
wantingtostart a healthylifestyle.Mytargetaudience wouldbe of people of all agesthathave had
a change inmindsetand wantto be healthy,if thatmeansbychangingtheirnutritionoradding
exercise totheirdailyroutine.Mypromotional videowill reachitstargetaudience be appearingin
advertsduringprime time TV,anycookingshowslike;Jamie OliverandMasterChef.Whilealso
attendingtothe youngerside of mytarget audience byshowingitonall social mediaplatforms
includingYouTube adverts,where myvideowillhave along‘skip’optioninthe bottom righthand
corner.
My ideaforthe promotional videocontains6people,5menand one woman.It’sabouta 22 year
oldman has recentlybrokenupfroma seriousrelationship,andtwopairsof hismateshave
recommendedthe ultimate ‘getoverher’method.
The one pairrecommendshe startson a strict,nutritiousbalanceddiet,whilstexercisingatthe gym
5 timesaweek.Andthe otherpairrecommendshe playsvideogameswhilsteatingwhathe wants
thenhe wants.My videowill thenshow whathisusual daily routine wouldbe,howeveritwould
showside byside himchoosingpair1, and pair2.
Pair1 wouldshowhimcominghome fromwork,pickingupa proteinbarin the lefthand.Andinthe
righthand,he picksup a bag of Doritos.He wouldchoose the proteinbar.
Pair2 wouldbe the otherway around. The filmwouldgoon to repeatthisbutwithdifferent
scenariosfeaturingXbox andfitness,andtakingthe stairsorthe lift.

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Activity 3- Proposal
Scene overview
Scene 1- inthe firstscene,youcan see the protagonist ina verysad moodas hisgirlfriendhas
brokenupwithhimin hisapartment,notshowinganyremorse.
Scene 2- inthe second scene,myprotagonist isvisitedtwopairsof hismates,where one pairare
tryingto gethim tojoin a gym and change hisdiet.While the otherpairwanthimto not care about
hisweightordietand notcare about whatanyone thinks.
Scene 3- inthirdscene,the protagonist iswalkinghome decidingwhich pairof matestolistento.
Scene 4- inthe fourth scene,the protagonisthasa proteinbarin one hand,and a bag of Doritosin
the other,it thensplitsthe screenstartinghistwodistance futuresashe clincheshisfist.
Scene 5- inthe fifthscene the protagonistisshownplying Xbox inone future,andgoingtothe gym
inthe other.
Scene 6- inthe sixthscene,the protagonistisshowntakingthe stairsinone future,andthe liftinthe
other.
Scene 7- inscene 7, the protagonistisshownridinghisbike home inone future,andtakingthe bus
home in the other.
Scene 8, inscene 8, the protagonistisshowngoingtosleepearlyinone future,andlate inthe other.
Scene 9- inscene 9, the protagonistIsshownhaving a goodconversation withhisparentsinone
future,anda bad conversationibnthe other.
Scene 10- inscene 10, itshowsthe protagonistcompleting5krunin one future,andplayingXbox in
the other.
Equipment- whatIam going to use
 CanonD700 Digital SLRwithspare batterypacks for contingency,aswell asmemorycards.
 50mm lens
 Tripod
 3xLED lightingkitwithastand, gelsandbatterypacks included.
 Colouredlightfilters
 Boommicrophone,ordinarymicrophone
 Leads
 Editinghardware andsoftware.
Locations:
Locationsare whereI havedecided to shootcertain scenes.These locationsreflect on whatthe story
is and where the narrativeis going to take the audience.

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Location1- The firstlocationinmyfilmismy protagonist’sapartment,where hisgirlfriendbreaksup
withhim.I believe thislocationisbestsuitedforthis scene,asitshowsthe audience thatthe break
up wasmore of a personal insult.Thisisalsowhere anumberof othersceneswill be shot,like;
playingXbox,sleeping,eatingandthe receptiontoprogressingthe story. Thisismy apartment,all
togetheritwill take 3 daysto film.
Location2- the secondlocationisona city streetavenue asmyprotagonistiswalkinghome from
work.I believethisisthe bestlocationforthisashe doeslive inacity centre,andwhenpeople are
walkingontheirownthey are knownto be deepinthought. Thiswill take 3 hoursto film.
Location3- The thirdlocationisat a gym. Thisiswhere one half of the story will progressshowing
whatthe future holdsdependingonwhatoptionhe takes. Thiswill take 8hours to film.
Location4- The fourthlocationwill be atthe busshelterasthisisan importantscene thatwill
processholdof the narrative.I have contactedthe citycouncil and theyhave gave me permissionto
borrowthe bus shelterfor1 hour.
Schedule
May Week 1- Meetingwithclient
May Week 2- Storyboardand scripting
May Week 3- Storyboardand scriptfinalisedwithcompletion
May Week 4- Cast and crewarranged
June- Castand crew confirmed,practical planningcompletedandfinalised
July weeks 1&2- filmingdaysone andtwo
July weeks 3&4- editingdaysone,twoandthree
August- Final productreview- reshootsandre-editingasnecessary.
September- Videoreleaseinschools
October- videoreleasedonall social mediaplatform.
Risk Assessment
Before anyof my cast or crewmembersgetreadyforthe film, Iwill carry outa formal risk
assessmentlookingforpotential hazards(nomatterhow small) andstopthemfromhappening.This
assessmentcouldbe formattedontoaworddocumentor itcouldbe hand written.In bothcases,it
will needtobe signedoff bythe directorandthe produceron set,for healthandsafetyreasons.
An example of apotential riskcouldbe whenwe filmonthe roadfor the bus stopscene,a car could
come out of nowhere andrun us all over. Althoughthisisveryunlikely,itisstill apossibility.Thisis
whyI have contactedthe council and askedforthe roads to be closedfora shortdurationof the
day.Lettingthe publicknowthatthe roadswill be closed,isagreat wayto decrease the chancesof
it happening,asitgivespeoplenotice.
Also,the medical history(includingallergies) will be checkedbefore anylocationorthe catering
companyisfinalised. Thisistomake sure thatno one will getpoisonedandthatthe lightfilters
won’tcause anyone to go inany type of distress,like aseizure.Bymakingsure thisriskassessmentis
completed,itwillkeepeveryone onsethappyandhealthy,withthe addedbonusof nolegal fees.

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Budget
Item Price per day Days Total Cost
Location(multiple) £600 (together) 4
Equipment £500 4
Director £350 6
Cast (8) £250 x 8 = £2000 4
Music £175 2
Editing £300 8
Total £3925 £17,250

8. Grade – Merit – 37/72
Activity 4
Shot Overview
Shot 1- The firstshot containsmyprotagonist,the manwhohas brokenupwithhisgirlfriend,and
the saidgirlfriendbreakingup.
Shot 2- The secondshot showsthe firstpairof matestryingto convince himtostart workingonhave
a healthylifestyle.
Shot 3- The third shotshowshissecondpairof matestellinghimtoforgetherandplayXbox and eat
junkfoodall day andall night.
Shot 4- The fourthShot Showsmyprotagonistwalkinghome fromworkonthe 2nd January.
Shot 5- The fifthshotshowsmy protagonistholdingaproteinbarin hislefthand,anda bag of
Doritosinthe other.
Shot 6- The sixthshotshowsa side-by-sideviewof himpickingbothoptions.
Shot 7- The seventhshotshowsmyprotagonistplayingXbox onone side,andexercisingwithhis
matesat the gymin the other.
Shot 8- The eighthshotshowshimgoingdownthe stairson one side,andtakingthe liftinthe other.
Shot 9- The ninthshot showshimgoingtothe gymfrom workon hisbicycle,andonthe otherside
he is catchingthe bus to go home.
Shot 10- The tenthshotshowsmy protagonistgoingtosleepat21:30am, and on the otherside it
showshimgoingto bedat 02:30am
Shot 11- The eleventhshotshowsmyprotagonistvisitinghisparents.Onthe one side,itshow his
parentsaskinghim if he has joinedagym as hismusclesare startingto lookmore defined.The other
side will showhisparentstell himhe hasgainedweightanddoesn’tlookverywell.
Shot 12- The twelfthshotshowsmyprotagonistrespondingtohisparentstellingthemthathe has
joinedagym andhas neverfeltmore alive.Onthe otherside,itwillshow himswearingatand
insultinghisparents,fallingoutwiththem.

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Shot 13-The thirteenthshotshowsmyprotagonistcominghome fromvisitinghisparents,and
decidingthathe wantsto do a 5k run.The otherside will displayhimlyingonthe sofa,with
chocolate bar wrappersoverhimtryingtostay awake at 3pm.
Shot 14- The fourteenthshotshowswhathe lookslike 6monthsafterhe broke upwithhis
girlfriend.Onthe one side,itshowshimlookinglike abodybuilder. Onthe otherside itshowshim
as a 20 stone manwhose hairisgreasywithacne.
Shot 15- The fifteenthandfinal shotshow myprotagonistwithhisnew girlfriendonholidayinLA,
one yearlater.The otherside will showhisfuneral due tohavingaheart attack