This document outlines a pitch presentation for a school magazine called Lit Magazine produced by MAMA Productions. It includes sections on the company profile and logo, target audience research, initial ideas and reference to professional magazines, content plans, commercial viability including budgets and costs, paperwork like meeting records and proposals, and a conclusion reflecting on what went well, what went wrong, and opportunities for improvement. The presentation provides a comprehensive overview of the key elements needed to launch the magazine.

1. A PITCH PRESENTATION
ON LIT MAGAZINE
DONE: ASHLY PINJOS.
UNIT 4.4

2. • Scenario.
• Company Profile.
• Company Logo.
• Initial Ideas.
• Target Audience.
• Content Research (Primary And
Secondary Research).
• Commercial Viability.
• Paperwork.
• Conclusion.
CONTENTS

3. SCENARIO

4. MAMA productions has been contracted
by
design and produce a
magazine
The school has requested for us to show
all
production and post production.

5. COMPANY
NAME

6. M.A.M.A production - We came
up with the word M.A.M.A
from our names; Mahia, Abbey,
Mugisha and Ashly. Mama is a
Swahili word meaning Mother
in English. Showing that we are
bringing a new life.
NAME

7. SLOGAN
The heart beat of the story -
We choose this slogan as we
all know that if theres a
heart beat that person is a
live meaning our information
is live, true and present. Its
also shows that our company
is a live always.

8. To create and provide products
that will not only give the
nation the facts but will also
enlighten them; showing our
tradition of excellence as the
ultimate media house.
STATEMENT

9. To create value and
make a difference.
VISION
STATEMENT

10. Started in 1982. Nakuru, Kenya
Based in the I&M building
Founder CEO was Alida Mugisha
Started by a group of four friends who came up with ideas
of producing the best media products.
HISTORICAL
BACKGROUND

11. COLOURS

12. White - white
was chosen
because we
believe that it
shows the purity
of our company
always ensuring
to bring the truth
into the light.
Black - is a colour that
is associated with
power, elegance and
formality all the things
we want to be seen as.
Red - To show that we
can also be fierce to
fight for what we want
not to roll over and
accept everything.
Blue - this can be used to
show that our company is
clam and relaxed never
over exaggerating stories
but also deep when it
comes to covering stories.
Green - this colour
symbolises our
awareness to the
nature and Nakuru as
this is where our
company is located
and Nakuru is well
known as a very
environmentally
friend location.

13. ROLES

14. Alida
Freelancer
Researcher
Mahia Abbey Ashly
Cartoonist
DesignerCorespondent
Technician
Photographer
Editor
Executive
Marketer
Reporter
Accountant

15. NAMES ALLOCATION PAGE
ALIDA
Word from editor
School play
Entertainment
2
4
7
8/9
MAHIA
Cover page
Activities
Sports centre spread
1
16
17
18/19
ABBEY
Music centre spread
Carol concert
Lipala
5/6
10
15
20
ASHLY
Content
Story page
Year 13 page
3
11
12/13
14
PAGE
ALLOCATION

16. LOGO

17. she's getting
angry
We chose this logo because the big M in the picture stands
out with our company name, and we feel like most people
will understand it without even seeing the name.

18. Alida chose this as a logo because of the
global world on the picture to show that
the product will be globally and please
everyone around the world. We didn't
chose it because this kind of logo is used by
many companies and we wanted something
that is unique.
I chose this logo because our company is
targeting people from all around the
world. However we didn't choose this
logo as it not unique and its not
something that will attract our customers.
Mahia chose this logo for our company because he
felt that the shield symbolises how the company
shall protect the audience by telling them the
truth. We didn't agree as a company to use this
logo because of the colour on the logo and and
the overall design.

19. INITIAL
IDEAS

20. THE
IDEAS I
HADA-Level
Television show
Senior
Library poster
Music Website
Sport School
Magazine

21. This is our main idea. Lit
Magazine.

22. REFERENCE TO
PROFESSIONAL
WORK

23. PROFESSIONAL
WORK
Content page
Editorial page
Centre Spread.
Cover Page

24. This was the
magazine I got from
the internet as
reference. As we all
know Vogue is a well
know magazine and
that why i decide to
use it as reference.
COVER
PAGE.
This was the
cover page
of the
magazine
we made.

25. TARGET
AUDIENCE

26. • Social class - we are targeting from every
social class from A- C1 this is because the
magazine will not be expensive. We will
make sure that its affordable to everyone.
• Gender - The magazine is for both male
and female. This is because the school is a
mixed school .
• Age - This magazine has no age group, both the primary and the secondary
can read it.
Primary - 6 - 18
Secondary - 19 - 50
• Language - The language used will be informal as its for youths, and the
language used this days by most youths is slug. It will also be in English as its
an International School.

27. CONTENT
OF

29. Magazine Questionnaire.
My name is Ashly Pinjos. My Media project is to introduce a magazine for the school. Your responses will
help me design the kind of magazine that you want.
DEMOGRAPHICS
1. Gender) Male Female
2. Age) 10-15 16-18 19-30 30+
3. Occupation) Students Teachers Staff

30. QUESTIONS
4. Do you read magazine?
YES
NO
5.Have you ever read a school magazine?
YES
NO
If yes what did you like most about the school magazine you’ve read and what did you not like
most about the magazine?
What you liked most -
What you didn't like most -
6. How often do you read school magazines? 1 as not much, 10 as much. Circle the number.

31. 7. How much do you spend on the magazines?
50-100
100-200
200-300
300-400
400-500
8. Where do you buy your magazines from?
9. What do you mostly look at when buying a magazines?
The colour
Glossy paper
Interesting articles
Interesting Graphics and Layout

32. 10. Did you like the colours and pictures of the magazines
you’ve read before?
YES
NO
1 2 3 4 5 6 7 8 9 10
Give a reason to why you chose that answer

33. ANALYSIS

34. Male
Female
In my research all
50% male and 50%
females filled in the
questioner giving me
accurate
measurements.

35. Majority of the
people who filled in
the questionnaires
were 18-30.

36. 80% of the people
said they read
magazines.

37. Below average were
the majority and said
they don't read
school magazines.

38. Majority of
them pay
50-100 when
buying
magazines.

39. The colours
Glossy paper
Interesting articles
Interesting Graphics and Layout.
80% care about the articles and
the graphics, while the other
20% care about the colours
however none seemed to care
about the paper we use with its
Glossy or not.

40. COMMECIAL
VIABILITY

41. Photoshop Cs6
In Design Cs2
Microsoft word
Logo creator
Adobe creative suite 6
SOFTWARE.

42. Printer
Colour
Hard drives
Cables
Batteries
EQUIPMENTS.
Heat set web pressers
Desktop & laptop
Camera equipment (Nikon
3200 and Canon 1000D,
tripod stand, lighting kit,
memory card and
batteries.)
Location map
1 High speed tipper
2 High speed folder
2 Flat bed cutter
2 perfect binder
5 saddle stitchers

43. CEO -5,000, 000 ksh
Researcher- 450, 000 ksh
Corespondent - 200, 000 ksh
Freelancer - 70, 000 ksh
Graphic Designer 2,500, 000 ksh
ICT technician 100, 000 ksh
Cartoonist - 450, 000 ksh
SALARIES.
Marketer - 2, 200, 000 ksh
Accountants - 500, 000 ksh
Reporter - 450, 000 ksh
Sale executive - 2, 000, 000 ksh
Photographer - 200, 000 ksh
Managing editor -2, 500, 000 ksh
Total - 16,620,000 ksh

44. Coloured advert - 100,000 ksh
Half a page coloured - 50,000 ksh
Quarter coloured page - 25,000 ksh
Black a white full page - 25,000 ksh
Half page black and white - 10,000 ksh
Quarter page black and white - 5,000 ksh
ADVERTISING.

45. PAPERWORK

46. MEETING RECORDS SHEET
DATE: 16/DEC/2016.
TIME: 9:30 AM.
PLACE: MEDIA ROOM.
NAMES PRESENT ABSENT
ALIDA
ABBEY
MAHIA
ASHLY

47. MEETING RECORDS SHEET
DATE: 9/JAN/2017.
TIME: 2:00 PM.
PLACE: MEDIA ROOM.
NAMES PRESENT ABSENT
ALIDA
ABBEY
MAHIA
ASHLY

49. PROPOSAL.

50. PRODUCTION
DIARY.

54. CONCLUSION

55. What went
wrong??
• Analysing from the questionnaires.
• Not everyone was present for all the
minutes.
• Choosing names or slogan was a
problem.
😩

56. What went
right ??
• Everyone contributed to the work.
• People completed their tasks on time.
• Roles were given according to what
you like most.
😎

57. What to
improve??
• Be there for every minute.
• Including a larger audience.
😏

58. DONE BY: ASHLY PINJOS.