SlideShare a Scribd company logo
Lee Aase
Mayo Clinic Center for Social Media
June 11, 2014
Making Social Media Practical:
Applying Transformative Technologies
in Health Care
THE Book on Social Media in Health
Care
• Essays from 30 thought
leaders
• The “Why?” of social media
in health care
• Net proceeds fund patient
scholarships
• Available on Amazon and
discount bulk orders on
CreateSpace (with offer
code Z4L7DBSN)
Three Claims to Fame for Rochester, MN
• Mayo Clinic
• Patients from every U.S. state and >140
countries every year
• More than 1 of 5 travel >500 miles
• Celebrating Sesquicentennial this year
• IBM’s largest facility (in square feet), and...
Georgia Hospital Association on Health Care Social Media
Agenda
• How social networking built Mayo Clinic’s brand
• How changes in the media landscape have
created opportunities (and challenges)
• Bottom-line benefits of applying social media:
Three Case Studies
• You will believe that
• Getting more actively involved in social
networking is worthwhile, and
• You can do it!
Two Heroes
Six Magic Words
Four Reasons Why
They’re True for You
Georgia Hospital Association on Health Care Social Media
©2011 MFMER | 3139261-
“I’ll bet I
could do
that!”
Bringing Hope to the Mediocre
©2011 MFMER | 3139261-
About Lee Aase (@LeeAase)
• B.S. Political Science
• 14 years in politics and government at local,
state, national levels
• Mayo Clinic since April 2000
• Media relations consultant
• Manager since 2004
• Media Relations/Research Comm
• Syndication and Social Media
©2011 MFMER | 3139261-
©2011 MFMER | 3139261-
©2011 MFMER | 3139261-
Georgia Hospital Association on Health Care Social Media
Mr. Peabody and Sherman
©2011 MFMER | 3139261-
150 Years Ago
A precipitating event in 1883...
©2011 MFMER | 3139261-
Mayo Clinic’s First Social Networkers
©2011 MFMER | 3139261-
Social Networking is part of the
Mayo Clinic DNA and is
fundamental to health care
©2011 MFMER | 3139261-
From their day through most of the 20th
Century, reaching large audiences via
media was simple but expensive...
©2011 MFMER | 3139261-
...or you could “earn” an audience by
getting past one of these gatekeepers
©2011 MFMER | 3139261-
Big media sold audiences to advertisers
at monopoly prices
©2011 MFMER | 3139261-
But then Ted Turner revolutionized TV...
©2011 MFMER | 3139261-
...one of these guys invented the Internet
...and the Big Media didn't see it coming.
©2011 MFMER | 3139261-
Opening New Opportunities and Shifting
the Balance in Media and Social Networking
• From simple and expensive to complex and “free”
• Overcoming barriers of time and space
• Diminishing “big media” oligopoly
• From Almighty Dollar to King Content
• From MacArthur to McGyver
©2011 MFMER | slide-20
Sources of Information Influencing Preference
for Mayo Clinic
Consumer Brand Monitor, Base: Respondents who prefer Mayo Clinic;
*differs significantly from Q2-2010
5
5
13
25
26
29
33
48
62
82Word of mouth
News stories
Hospital ratings
Internet
MD recommendation
Personal experience
Advertising
Direct mail
Social media
Insurance plan
2010 study (n=119)
Mayo Clinic Medical Edge
Syndicated News Media Resources
First Foray in “New” Media
• Existing Medical Edge radio mp3s
• Launched Sept. ’05
• Downloads increased 8,217% Oct. vs. Aug.
Beyond the Hypochondriac feed
Mayo Clinic Medical Edge Sample
Sound Bite
Georgia Hospital Association on Health Care Social Media
Involuntary Social Network Representation
myspace.com/mayoclinic
Georgia Hospital Association on Health Care Social Media
Facebook: 11/7/07
Twitter: 4/29/08
YouTube: Feb ’08
The Revolutionary impact of
consumer-grade video
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social Media
Dramatically increased number of videos
and depth of content
Georgia Hospital Association on Health Care Social Media
Case Study #1:
The Power of Consumer-Grade Video
Georgia Hospital Association on Health Care Social Media
Unique Myelofibrosis Patients
0
100
200
300
400
2008 2009 2010 2011 2012 2013
MCF MCA
Lee’s Law of Social Media Measurement:
As I approaches 0,
ROI approaches
∞
Case Study #2:
Traditional and Social Media Synergy
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social Media
My Excellent Phillies Adventure
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social Media
Social and Traditional Media Synergy
• YouTube video leads to USA Today story
• USA Today story leads to #wristpain Twitter chat
with explanatory videos and trainee list
• Twitter chat leads to patient procedure and blog
post
• Blog post leads to USA Today story
Case Study #3:
Patient Education Collaboration
• Traditional, scripted patient education videos are
costly and limited in application
• More demand than we can afford to supply
• Exploring alternative for videos covering FAQs
• Short, procedurally focused videos are ideal
• Huge potential savings (or expansion of video
availability)
• Crossover potential for demand generation
Georgia Hospital Association on Health Care Social Media
Georgia Hospital Association on Health Care Social Media
Calculating ROI
• Cost of shooting and editing < $200
• Cost of storage: $0
• Cost of distribution: $0
• Value of time saved
• (NG pts/year x minutes/pt x $/hr/60 x self-
serve %): $?,???
• Increase in patient satisfaction: $?,???
• Other “marketing” benefits: $?
The Cost of Non-Participation:
The Pertussis Experience
• With introduction of DTP vaccine, U.S. pertussis
cases declined 90 percent in 15 years, from
120,000 cases in 1950 to 6,800 in 1965.
• For 37 years, cases never exceeded 10,000/yr.
A Balanced Approach to Professionalism
• Avoiding faux pas is important but cannot be the
only standard for judging professionalism in social
media
• Professionalism is more than the absence of
unprofessional conduct
• Professionals have a moral obligation to use
available tools effectively on behalf of those they
serve
Georgia Hospital Association on Health Care Social Media
Key Elements
• All policies apply in social media, too
• Privacy
• Mutual Respect
• Computer use
• Generally don’t “friend” patients
• Remember the “front page” rule
Guidelines are Necessary but Not Sufficient
Georgia Hospital Association on Health Care Social Media
A 2009 Email from Dr. Noseworthy
• Paraphrased version: I know we’re doing a lot in
social media, but have we considered whether
a bigger investment is warranted?
• January 2010 meeting Dr. Noseworthy and
Shirley Weis endorsed concept of Center for
Social Media
• Planning team from across Mayo gathered
• Announced MCCSM in July 2010
Mayo Clinic Center for Social Media
• The Mayo Clinic Center for Social Media exists
to improve health globally by accelerating
effective application of social media tools
throughout Mayo Clinic and spurring broader
and deeper engagement in social media by
hospitals, medical professionals and patients.
• Our Mission: Lead the social media revolution in
health care, contributing to health and well
being for people everywhere.
©2011 MFMER | slide-40
A Catalyst for Social Media
Applying Social Media Throughout
Mayo Clinic
• Mayo Clinic Connect community
• Mayo Clinic News Network
• Supporting Clinical Practice
• Supporting Research
• Recruitment for clinical trials
• Therapeutic applications
• Supporting Education
• Continuing education promotion
• Integration within courses
Social Media Health Network
• Membership group associated with Mayo Clinic
Center for Social Media
• For organizations wanting to use social media to
promote health, fight disease and improve
health care
• Much content available through free Guest
account
• Dues based on organization revenues, and
individual paid memberships also are available
Georgia Hospital Association on Health Care Social Media
Health Care Social Media List Opportunities
• Check out the Georgia listings
• If your hospital is included you can claim and
manage your listing
• If your hospital is not yet included, you can
submit your listing
Social Media Residency
• One-day crash course
• Intro to tools and hands-on experience
• Strategic framework for application
And finally, our Mayo Clinic CEO
John Noseworthy, MD
on why we believe this is so
important.
©2011 MFMER | 3139261-
For Further Interaction:
• Google Lee Aase or MCCSM
• @LeeAase on Twitter
• For Social Media Health Network information
• http://network.socialmedia.mayoclinic.org/
mccsm/joining-the-network/
• Contact Mayo Clinic Center for Social Media
• By email: socialmediacenter@mayo.edu
• By phone: 507-538-1091

More Related Content

What's hot

The Evolution of the Revolution
The Evolution of the RevolutionThe Evolution of the Revolution
The Evolution of the Revolution
Lee Aase
 
Social Media in Health Care - Engagement
Social Media in Health Care - EngagementSocial Media in Health Care - Engagement
Social Media in Health Care - Engagement
Kent State University
 
Integrating Social Media in Your Hospital's Communications
Integrating Social Media in Your Hospital's CommunicationsIntegrating Social Media in Your Hospital's Communications
Integrating Social Media in Your Hospital's Communications
Lee Aase
 
McKesson Presentation
McKesson PresentationMcKesson Presentation
McKesson Presentation
Lee Aase
 
Evolution of the Social Media Revolution in Health Care
Evolution of the Social Media Revolution in Health CareEvolution of the Social Media Revolution in Health Care
Evolution of the Social Media Revolution in Health Care
Lee Aase
 
Healthy Applications of Social Media
Healthy Applications of Social MediaHealthy Applications of Social Media
Healthy Applications of Social Media
Lee Aase
 
EffectivelyUsing Social Media in Sales and Marketing
EffectivelyUsing Social Media in Sales and MarketingEffectivelyUsing Social Media in Sales and Marketing
EffectivelyUsing Social Media in Sales and Marketing
Lee Aase
 
HPRMS at New York Times
HPRMS at New York TimesHPRMS at New York Times
HPRMS at New York Times
Lee Aase
 
How Social Media is Changing Healthcare
How Social Media is Changing HealthcareHow Social Media is Changing Healthcare
How Social Media is Changing Healthcare
Lee Aase
 
Move from Social Engagement to Community Impact
Move from Social Engagement to Community ImpactMove from Social Engagement to Community Impact
Move from Social Engagement to Community Impact
Lee Aase
 
The Social Media Imperative
The Social Media ImperativeThe Social Media Imperative
The Social Media Imperative
Mayo Clinic
 
PIAA Slides
PIAA SlidesPIAA Slides
PIAA Slides
Lee Aase
 
Hospitals & Social Media - Fall 2009
Hospitals & Social Media - Fall 2009Hospitals & Social Media - Fall 2009
Hospitals & Social Media - Fall 2009
Ed Bennett
 
Swedish Society of Medicine
Swedish Society of MedicineSwedish Society of Medicine
Swedish Society of Medicine
Lee Aase
 
Social Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, PolicySocial Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, Policy
Emily Davis Consulting
 
Social Media and Hospital Reputation
Social Media and Hospital ReputationSocial Media and Hospital Reputation
Social Media and Hospital Reputation
Lee Aase
 
Optimising Social Media to Communicate a Patient Perspective
Optimising Social Media to Communicate a Patient PerspectiveOptimising Social Media to Communicate a Patient Perspective
Optimising Social Media to Communicate a Patient Perspective
Marie Ennis-O'Connor
 
HBCE Social Media and Wellness Presentation
HBCE Social Media and Wellness PresentationHBCE Social Media and Wellness Presentation
HBCE Social Media and Wellness Presentation
Mayo Clinic
 
HIMSS Views from the Top Presentation
HIMSS Views from the Top PresentationHIMSS Views from the Top Presentation
HIMSS Views from the Top Presentation
Lee Aase
 
Critical Access Network Presentation
Critical Access Network PresentationCritical Access Network Presentation
Critical Access Network Presentation
Lee Aase
 

What's hot (20)

The Evolution of the Revolution
The Evolution of the RevolutionThe Evolution of the Revolution
The Evolution of the Revolution
 
Social Media in Health Care - Engagement
Social Media in Health Care - EngagementSocial Media in Health Care - Engagement
Social Media in Health Care - Engagement
 
Integrating Social Media in Your Hospital's Communications
Integrating Social Media in Your Hospital's CommunicationsIntegrating Social Media in Your Hospital's Communications
Integrating Social Media in Your Hospital's Communications
 
McKesson Presentation
McKesson PresentationMcKesson Presentation
McKesson Presentation
 
Evolution of the Social Media Revolution in Health Care
Evolution of the Social Media Revolution in Health CareEvolution of the Social Media Revolution in Health Care
Evolution of the Social Media Revolution in Health Care
 
Healthy Applications of Social Media
Healthy Applications of Social MediaHealthy Applications of Social Media
Healthy Applications of Social Media
 
EffectivelyUsing Social Media in Sales and Marketing
EffectivelyUsing Social Media in Sales and MarketingEffectivelyUsing Social Media in Sales and Marketing
EffectivelyUsing Social Media in Sales and Marketing
 
HPRMS at New York Times
HPRMS at New York TimesHPRMS at New York Times
HPRMS at New York Times
 
How Social Media is Changing Healthcare
How Social Media is Changing HealthcareHow Social Media is Changing Healthcare
How Social Media is Changing Healthcare
 
Move from Social Engagement to Community Impact
Move from Social Engagement to Community ImpactMove from Social Engagement to Community Impact
Move from Social Engagement to Community Impact
 
The Social Media Imperative
The Social Media ImperativeThe Social Media Imperative
The Social Media Imperative
 
PIAA Slides
PIAA SlidesPIAA Slides
PIAA Slides
 
Hospitals & Social Media - Fall 2009
Hospitals & Social Media - Fall 2009Hospitals & Social Media - Fall 2009
Hospitals & Social Media - Fall 2009
 
Swedish Society of Medicine
Swedish Society of MedicineSwedish Society of Medicine
Swedish Society of Medicine
 
Social Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, PolicySocial Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, Policy
 
Social Media and Hospital Reputation
Social Media and Hospital ReputationSocial Media and Hospital Reputation
Social Media and Hospital Reputation
 
Optimising Social Media to Communicate a Patient Perspective
Optimising Social Media to Communicate a Patient PerspectiveOptimising Social Media to Communicate a Patient Perspective
Optimising Social Media to Communicate a Patient Perspective
 
HBCE Social Media and Wellness Presentation
HBCE Social Media and Wellness PresentationHBCE Social Media and Wellness Presentation
HBCE Social Media and Wellness Presentation
 
HIMSS Views from the Top Presentation
HIMSS Views from the Top PresentationHIMSS Views from the Top Presentation
HIMSS Views from the Top Presentation
 
Critical Access Network Presentation
Critical Access Network PresentationCritical Access Network Presentation
Critical Access Network Presentation
 

Viewers also liked

Social Media at Childrens Hospital Los Angeles
Social Media at Childrens Hospital Los AngelesSocial Media at Childrens Hospital Los Angeles
Social Media at Childrens Hospital Los Angeles
Deborah A. Braidic, MABC
 
Presentation at the Oklahoma Hospital Association
Presentation at the Oklahoma Hospital AssociationPresentation at the Oklahoma Hospital Association
Presentation at the Oklahoma Hospital Association
Ed Bennett
 
Social media strategy for hospital
Social media strategy for hospitalSocial media strategy for hospital
Social media strategy for hospital
Mohamed Hassan
 
Bringing it to 'Bama
Bringing it to 'BamaBringing it to 'Bama
Bringing it to 'Bama
Lee Aase
 
Chris Wilder Presentation 3 9 10
Chris Wilder Presentation 3 9 10Chris Wilder Presentation 3 9 10
Chris Wilder Presentation 3 9 10
Chris Wilder
 
Social Media Summit Keynote
Social Media Summit KeynoteSocial Media Summit Keynote
Social Media Summit Keynote
Mayo Clinic
 
Hospitals And Social Media
Hospitals And Social MediaHospitals And Social Media
Hospitals And Social Media
Wax Custom Communications
 
Effective Hospital Participation in the Social Media Conversation Takes Strat...
Effective Hospital Participation in the Social Media Conversation Takes Strat...Effective Hospital Participation in the Social Media Conversation Takes Strat...
Effective Hospital Participation in the Social Media Conversation Takes Strat...
MyHealthCommunity Social Media, Inc.
 
Social Media For Hospitals
Social Media For HospitalsSocial Media For Hospitals
Social Media For Hospitals
Paul McIvor
 
Mayo Clinic's Persona Project
Mayo Clinic's Persona ProjectMayo Clinic's Persona Project
Mayo Clinic's Persona Project
Gianna Pfister-LaPin
 
Hospital Social Media Best Practices
Hospital Social Media Best PracticesHospital Social Media Best Practices
Hospital Social Media Best Practices
carbrac
 
Rady Childresn Hospital Auxiliary Social media strategy proposal
Rady Childresn Hospital Auxiliary Social media strategy proposalRady Childresn Hospital Auxiliary Social media strategy proposal
Rady Childresn Hospital Auxiliary Social media strategy proposal
Jennifer Juckett
 
Lessons from Leading Intranet Homepages
Lessons from Leading Intranet HomepagesLessons from Leading Intranet Homepages
Lessons from Leading Intranet Homepages
DNN
 
Social Media in Health Care, Toronto 2010
Social Media in Health Care, Toronto 2010Social Media in Health Care, Toronto 2010
Social Media in Health Care, Toronto 2010
Kent State University
 
Healthcare Social Media Presentation
Healthcare Social Media PresentationHealthcare Social Media Presentation
Healthcare Social Media Presentation
nancypreyorjohnson
 
Social Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current RealitiesSocial Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current Realities
Ed Bennett
 
Systematic Approach to Hospital Operations: The Unique Framework Applicable t...
Systematic Approach to Hospital Operations: The Unique Framework Applicable t...Systematic Approach to Hospital Operations: The Unique Framework Applicable t...
Systematic Approach to Hospital Operations: The Unique Framework Applicable t...
Reynaldo Joson
 
Social Media Planning for Hospitals
Social Media Planning for HospitalsSocial Media Planning for Hospitals
Social Media Planning for Hospitals
Apollo Hospitals Group and ATNF
 
Social Media and Your Hospital: Impacts and Opportunities
Social Media and Your Hospital: Impacts and OpportunitiesSocial Media and Your Hospital: Impacts and Opportunities
Social Media and Your Hospital: Impacts and Opportunities
Lee Aase
 
Practical Social Media Strategy For Hospital Marketing Departments of One
Practical Social Media Strategy For Hospital Marketing Departments of OnePractical Social Media Strategy For Hospital Marketing Departments of One
Practical Social Media Strategy For Hospital Marketing Departments of One
Brian Bierbaum
 

Viewers also liked (20)

Social Media at Childrens Hospital Los Angeles
Social Media at Childrens Hospital Los AngelesSocial Media at Childrens Hospital Los Angeles
Social Media at Childrens Hospital Los Angeles
 
Presentation at the Oklahoma Hospital Association
Presentation at the Oklahoma Hospital AssociationPresentation at the Oklahoma Hospital Association
Presentation at the Oklahoma Hospital Association
 
Social media strategy for hospital
Social media strategy for hospitalSocial media strategy for hospital
Social media strategy for hospital
 
Bringing it to 'Bama
Bringing it to 'BamaBringing it to 'Bama
Bringing it to 'Bama
 
Chris Wilder Presentation 3 9 10
Chris Wilder Presentation 3 9 10Chris Wilder Presentation 3 9 10
Chris Wilder Presentation 3 9 10
 
Social Media Summit Keynote
Social Media Summit KeynoteSocial Media Summit Keynote
Social Media Summit Keynote
 
Hospitals And Social Media
Hospitals And Social MediaHospitals And Social Media
Hospitals And Social Media
 
Effective Hospital Participation in the Social Media Conversation Takes Strat...
Effective Hospital Participation in the Social Media Conversation Takes Strat...Effective Hospital Participation in the Social Media Conversation Takes Strat...
Effective Hospital Participation in the Social Media Conversation Takes Strat...
 
Social Media For Hospitals
Social Media For HospitalsSocial Media For Hospitals
Social Media For Hospitals
 
Mayo Clinic's Persona Project
Mayo Clinic's Persona ProjectMayo Clinic's Persona Project
Mayo Clinic's Persona Project
 
Hospital Social Media Best Practices
Hospital Social Media Best PracticesHospital Social Media Best Practices
Hospital Social Media Best Practices
 
Rady Childresn Hospital Auxiliary Social media strategy proposal
Rady Childresn Hospital Auxiliary Social media strategy proposalRady Childresn Hospital Auxiliary Social media strategy proposal
Rady Childresn Hospital Auxiliary Social media strategy proposal
 
Lessons from Leading Intranet Homepages
Lessons from Leading Intranet HomepagesLessons from Leading Intranet Homepages
Lessons from Leading Intranet Homepages
 
Social Media in Health Care, Toronto 2010
Social Media in Health Care, Toronto 2010Social Media in Health Care, Toronto 2010
Social Media in Health Care, Toronto 2010
 
Healthcare Social Media Presentation
Healthcare Social Media PresentationHealthcare Social Media Presentation
Healthcare Social Media Presentation
 
Social Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current RealitiesSocial Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current Realities
 
Systematic Approach to Hospital Operations: The Unique Framework Applicable t...
Systematic Approach to Hospital Operations: The Unique Framework Applicable t...Systematic Approach to Hospital Operations: The Unique Framework Applicable t...
Systematic Approach to Hospital Operations: The Unique Framework Applicable t...
 
Social Media Planning for Hospitals
Social Media Planning for HospitalsSocial Media Planning for Hospitals
Social Media Planning for Hospitals
 
Social Media and Your Hospital: Impacts and Opportunities
Social Media and Your Hospital: Impacts and OpportunitiesSocial Media and Your Hospital: Impacts and Opportunities
Social Media and Your Hospital: Impacts and Opportunities
 
Practical Social Media Strategy For Hospital Marketing Departments of One
Practical Social Media Strategy For Hospital Marketing Departments of OnePractical Social Media Strategy For Hospital Marketing Departments of One
Practical Social Media Strategy For Hospital Marketing Departments of One
 

Similar to Georgia Hospital Association on Health Care Social Media

American Hospital Association Social Media Panel
American Hospital Association Social Media PanelAmerican Hospital Association Social Media Panel
American Hospital Association Social Media Panel
Lee Aase
 
Neurorehabilitation Summit Presentation
Neurorehabilitation Summit PresentationNeurorehabilitation Summit Presentation
Neurorehabilitation Summit Presentation
Lee Aase
 
Tampa Presentation
Tampa PresentationTampa Presentation
Tampa Presentation
Lee Aase
 
AATS 2013 Presentation
AATS 2013 PresentationAATS 2013 Presentation
AATS 2013 Presentation
Lee Aase
 
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...
Lee Aase
 
Kansas Society of Clinical Oncology on Social Media
Kansas Society of Clinical Oncology on Social MediaKansas Society of Clinical Oncology on Social Media
Kansas Society of Clinical Oncology on Social Media
Lee Aase
 
Social Media Summit Keynote
Social Media Summit KeynoteSocial Media Summit Keynote
Social Media Summit Keynote
Lee Aase
 
Overcoming Barriers to Social Media
Overcoming Barriers to Social MediaOvercoming Barriers to Social Media
Overcoming Barriers to Social Media
Lee Aase
 
Engaging Patients Through Social Media
Engaging Patients Through Social MediaEngaging Patients Through Social Media
Engaging Patients Through Social Media
Lee Aase
 
Strategic Social Media in Health Care
Strategic Social Media in Health CareStrategic Social Media in Health Care
Strategic Social Media in Health Care
Lee Aase
 
Strategic Application of Social Media in Health Care
Strategic Application of Social Media in Health CareStrategic Application of Social Media in Health Care
Strategic Application of Social Media in Health Care
Lee Aase
 
Making the Business Case for Social Media
Making the Business Case for Social MediaMaking the Business Case for Social Media
Making the Business Case for Social Media
Lee Aase
 
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesSkill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
Lee Aase
 
Mayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsMayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand Rounds
Lee Aase
 
Social Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care EnvironmentSocial Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care Environment
Lee Aase
 
The Social Media Imperative
The Social Media ImperativeThe Social Media Imperative
The Social Media Imperative
Lee Aase
 
A Fresh Look at Social Media
A Fresh Look at Social MediaA Fresh Look at Social Media
A Fresh Look at Social Media
Lee Aase
 
Iowa Hospitals on Social Media
Iowa Hospitals on Social MediaIowa Hospitals on Social Media
Iowa Hospitals on Social Media
Lee Aase
 
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Ed...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Ed...Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Ed...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Ed...
Business Development Institute
 
Lee Aase Social Media Presentation - Spring 2010
Lee Aase Social Media Presentation - Spring 2010Lee Aase Social Media Presentation - Spring 2010
Lee Aase Social Media Presentation - Spring 2010
Lee Aase
 

Similar to Georgia Hospital Association on Health Care Social Media (20)

American Hospital Association Social Media Panel
American Hospital Association Social Media PanelAmerican Hospital Association Social Media Panel
American Hospital Association Social Media Panel
 
Neurorehabilitation Summit Presentation
Neurorehabilitation Summit PresentationNeurorehabilitation Summit Presentation
Neurorehabilitation Summit Presentation
 
Tampa Presentation
Tampa PresentationTampa Presentation
Tampa Presentation
 
AATS 2013 Presentation
AATS 2013 PresentationAATS 2013 Presentation
AATS 2013 Presentation
 
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...
 
Kansas Society of Clinical Oncology on Social Media
Kansas Society of Clinical Oncology on Social MediaKansas Society of Clinical Oncology on Social Media
Kansas Society of Clinical Oncology on Social Media
 
Social Media Summit Keynote
Social Media Summit KeynoteSocial Media Summit Keynote
Social Media Summit Keynote
 
Overcoming Barriers to Social Media
Overcoming Barriers to Social MediaOvercoming Barriers to Social Media
Overcoming Barriers to Social Media
 
Engaging Patients Through Social Media
Engaging Patients Through Social MediaEngaging Patients Through Social Media
Engaging Patients Through Social Media
 
Strategic Social Media in Health Care
Strategic Social Media in Health CareStrategic Social Media in Health Care
Strategic Social Media in Health Care
 
Strategic Application of Social Media in Health Care
Strategic Application of Social Media in Health CareStrategic Application of Social Media in Health Care
Strategic Application of Social Media in Health Care
 
Making the Business Case for Social Media
Making the Business Case for Social MediaMaking the Business Case for Social Media
Making the Business Case for Social Media
 
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesSkill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
 
Mayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsMayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand Rounds
 
Social Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care EnvironmentSocial Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care Environment
 
The Social Media Imperative
The Social Media ImperativeThe Social Media Imperative
The Social Media Imperative
 
A Fresh Look at Social Media
A Fresh Look at Social MediaA Fresh Look at Social Media
A Fresh Look at Social Media
 
Iowa Hospitals on Social Media
Iowa Hospitals on Social MediaIowa Hospitals on Social Media
Iowa Hospitals on Social Media
 
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Ed...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Ed...Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Ed...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Ed...
 
Lee Aase Social Media Presentation - Spring 2010
Lee Aase Social Media Presentation - Spring 2010Lee Aase Social Media Presentation - Spring 2010
Lee Aase Social Media Presentation - Spring 2010
 

More from Lee Aase

Restoring the Soul of Health Care
Restoring the Soul of Health CareRestoring the Soul of Health Care
Restoring the Soul of Health Care
Lee Aase
 
Coping with COVID-19
Coping with COVID-19Coping with COVID-19
Coping with COVID-19
Lee Aase
 
Mini-Social Media Residency at NCMEDR
Mini-Social Media Residency at NCMEDRMini-Social Media Residency at NCMEDR
Mini-Social Media Residency at NCMEDR
Lee Aase
 
Social Media Stories to Click and Connect
Social Media Stories to Click and ConnectSocial Media Stories to Click and Connect
Social Media Stories to Click and Connect
Lee Aase
 
Making Social Media Work in your Organization
Making Social Media Work in your OrganizationMaking Social Media Work in your Organization
Making Social Media Work in your Organization
Lee Aase
 
Using Social Media to Meet Healthcare Business Objectives
Using Social Media to Meet Healthcare Business ObjectivesUsing Social Media to Meet Healthcare Business Objectives
Using Social Media to Meet Healthcare Business Objectives
Lee Aase
 
Social Media Strategies to Click and Connect
Social Media Strategies to Click and ConnectSocial Media Strategies to Click and Connect
Social Media Strategies to Click and Connect
Lee Aase
 
Have You Googled Yourself?
Have You Googled Yourself?Have You Googled Yourself?
Have You Googled Yourself?
Lee Aase
 
Exponential Tech Tuesday Webinar
Exponential Tech Tuesday WebinarExponential Tech Tuesday Webinar
Exponential Tech Tuesday Webinar
Lee Aase
 
Mayo Clinic Nursing Social Media Training
Mayo Clinic Nursing Social Media TrainingMayo Clinic Nursing Social Media Training
Mayo Clinic Nursing Social Media Training
Lee Aase
 
Closing Remarks from #MCSMN 2017 Conference
Closing Remarks from #MCSMN 2017 ConferenceClosing Remarks from #MCSMN 2017 Conference
Closing Remarks from #MCSMN 2017 Conference
Lee Aase
 
#MCSMN 2017 Annual Conference Welcome & Update
#MCSMN 2017 Annual Conference Welcome & Update#MCSMN 2017 Annual Conference Welcome & Update
#MCSMN 2017 Annual Conference Welcome & Update
Lee Aase
 
Motivating the Unscreened through Social Media
Motivating the Unscreened through Social MediaMotivating the Unscreened through Social Media
Motivating the Unscreened through Social Media
Lee Aase
 
Western Surgical Association
Western Surgical AssociationWestern Surgical Association
Western Surgical Association
Lee Aase
 
Skillsets & Mindset
Skillsets & MindsetSkillsets & Mindset
Skillsets & Mindset
Lee Aase
 
Mayo Clinic Social Media Network Resources and Membership Benefits
Mayo Clinic Social Media Network Resources and Membership BenefitsMayo Clinic Social Media Network Resources and Membership Benefits
Mayo Clinic Social Media Network Resources and Membership Benefits
Lee Aase
 
Introductory Slides - #SXSW Panel
Introductory Slides - #SXSW PanelIntroductory Slides - #SXSW Panel
Introductory Slides - #SXSW Panel
Lee Aase
 
Mayo Clinic Emeriti Staff Tech Talk
Mayo Clinic Emeriti Staff Tech TalkMayo Clinic Emeriti Staff Tech Talk
Mayo Clinic Emeriti Staff Tech Talk
Lee Aase
 
2016 Mayo Clinic Healthcare & Social Media Summit
2016 Mayo Clinic Healthcare & Social Media Summit2016 Mayo Clinic Healthcare & Social Media Summit
2016 Mayo Clinic Healthcare & Social Media Summit
Lee Aase
 
Social Media in Talent Management
Social Media in Talent ManagementSocial Media in Talent Management
Social Media in Talent Management
Lee Aase
 

More from Lee Aase (20)

Restoring the Soul of Health Care
Restoring the Soul of Health CareRestoring the Soul of Health Care
Restoring the Soul of Health Care
 
Coping with COVID-19
Coping with COVID-19Coping with COVID-19
Coping with COVID-19
 
Mini-Social Media Residency at NCMEDR
Mini-Social Media Residency at NCMEDRMini-Social Media Residency at NCMEDR
Mini-Social Media Residency at NCMEDR
 
Social Media Stories to Click and Connect
Social Media Stories to Click and ConnectSocial Media Stories to Click and Connect
Social Media Stories to Click and Connect
 
Making Social Media Work in your Organization
Making Social Media Work in your OrganizationMaking Social Media Work in your Organization
Making Social Media Work in your Organization
 
Using Social Media to Meet Healthcare Business Objectives
Using Social Media to Meet Healthcare Business ObjectivesUsing Social Media to Meet Healthcare Business Objectives
Using Social Media to Meet Healthcare Business Objectives
 
Social Media Strategies to Click and Connect
Social Media Strategies to Click and ConnectSocial Media Strategies to Click and Connect
Social Media Strategies to Click and Connect
 
Have You Googled Yourself?
Have You Googled Yourself?Have You Googled Yourself?
Have You Googled Yourself?
 
Exponential Tech Tuesday Webinar
Exponential Tech Tuesday WebinarExponential Tech Tuesday Webinar
Exponential Tech Tuesday Webinar
 
Mayo Clinic Nursing Social Media Training
Mayo Clinic Nursing Social Media TrainingMayo Clinic Nursing Social Media Training
Mayo Clinic Nursing Social Media Training
 
Closing Remarks from #MCSMN 2017 Conference
Closing Remarks from #MCSMN 2017 ConferenceClosing Remarks from #MCSMN 2017 Conference
Closing Remarks from #MCSMN 2017 Conference
 
#MCSMN 2017 Annual Conference Welcome & Update
#MCSMN 2017 Annual Conference Welcome & Update#MCSMN 2017 Annual Conference Welcome & Update
#MCSMN 2017 Annual Conference Welcome & Update
 
Motivating the Unscreened through Social Media
Motivating the Unscreened through Social MediaMotivating the Unscreened through Social Media
Motivating the Unscreened through Social Media
 
Western Surgical Association
Western Surgical AssociationWestern Surgical Association
Western Surgical Association
 
Skillsets & Mindset
Skillsets & MindsetSkillsets & Mindset
Skillsets & Mindset
 
Mayo Clinic Social Media Network Resources and Membership Benefits
Mayo Clinic Social Media Network Resources and Membership BenefitsMayo Clinic Social Media Network Resources and Membership Benefits
Mayo Clinic Social Media Network Resources and Membership Benefits
 
Introductory Slides - #SXSW Panel
Introductory Slides - #SXSW PanelIntroductory Slides - #SXSW Panel
Introductory Slides - #SXSW Panel
 
Mayo Clinic Emeriti Staff Tech Talk
Mayo Clinic Emeriti Staff Tech TalkMayo Clinic Emeriti Staff Tech Talk
Mayo Clinic Emeriti Staff Tech Talk
 
2016 Mayo Clinic Healthcare & Social Media Summit
2016 Mayo Clinic Healthcare & Social Media Summit2016 Mayo Clinic Healthcare & Social Media Summit
2016 Mayo Clinic Healthcare & Social Media Summit
 
Social Media in Talent Management
Social Media in Talent ManagementSocial Media in Talent Management
Social Media in Talent Management
 

Recently uploaded

�� د حاتم البيطار القمةاسينمنت فاضية لطلاب القمة كورس مساعد طبيب الاسنان 2�.pdf
�� د حاتم البيطار القمةاسينمنت فاضية لطلاب القمة كورس مساعد طبيب الاسنان 2�.pdf�� د حاتم البيطار القمةاسينمنت فاضية لطلاب القمة كورس مساعد طبيب الاسنان 2�.pdf
�� د حاتم البيطار القمةاسينمنت فاضية لطلاب القمة كورس مساعد طبيب الاسنان 2�.pdf
د حاتم البيطار
 
Multiple Sclerosis and the Immune System - Plexus
Multiple Sclerosis and the Immune System - PlexusMultiple Sclerosis and the Immune System - Plexus
Multiple Sclerosis and the Immune System - Plexus
Albert840788
 
The Connection Between Physical and Mental Well-Being.pptx
The Connection Between Physical and Mental Well-Being.pptxThe Connection Between Physical and Mental Well-Being.pptx
The Connection Between Physical and Mental Well-Being.pptx
MartaLoveguard
 
Extraction Vs non exraction in orthodontics.pptx
Extraction Vs  non exraction in orthodontics.pptxExtraction Vs  non exraction in orthodontics.pptx
Extraction Vs non exraction in orthodontics.pptx
Anagha Prasad
 
Female Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Serv...
Female Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Serv...Female Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Serv...
Female Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Serv...
bellared2
 
Our Founder - Dr. Jaspal Arneja Arneja Hospital
Our Founder - Dr. Jaspal Arneja Arneja HospitalOur Founder - Dr. Jaspal Arneja Arneja Hospital
Our Founder - Dr. Jaspal Arneja Arneja Hospital
itarnejaheartinstitu
 
Girls Call Hyderabad 000XX00000 Provide Best And Top Girl Service And No1 in ...
Girls Call Hyderabad 000XX00000 Provide Best And Top Girl Service And No1 in ...Girls Call Hyderabad 000XX00000 Provide Best And Top Girl Service And No1 in ...
Girls Call Hyderabad 000XX00000 Provide Best And Top Girl Service And No1 in ...
pinkichadda23 #v08
 
CA stomach.ppt presentation following gastring outlet obstruction
CA stomach.ppt presentation following gastring outlet obstructionCA stomach.ppt presentation following gastring outlet obstruction
CA stomach.ppt presentation following gastring outlet obstruction
Tanveer Khalid
 
VITAMINS(referred as a Organic compound)
VITAMINS(referred as a Organic compound)VITAMINS(referred as a Organic compound)
VITAMINS(referred as a Organic compound)
saloniswain225
 
How Virtual Medical Assistants Improve Patient Engagement.pdf
How Virtual Medical Assistants Improve Patient Engagement.pdfHow Virtual Medical Assistants Improve Patient Engagement.pdf
How Virtual Medical Assistants Improve Patient Engagement.pdf
johnmark49490
 
buy oxycodone online at chemworldstore.net
buy oxycodone online at chemworldstore.netbuy oxycodone online at chemworldstore.net
buy oxycodone online at chemworldstore.net
luciatcupups
 
Yoga, Anatomy & Physiology Certificate Course.pptxv.pptx
Yoga, Anatomy & Physiology Certificate Course.pptxv.pptxYoga, Anatomy & Physiology Certificate Course.pptxv.pptx
Yoga, Anatomy & Physiology Certificate Course.pptxv.pptx
Karuna Yoga Vidya Peetham
 
NEET UG 2024: LIVE UPDATES from Supreme Court
NEET UG 2024: LIVE UPDATES from Supreme CourtNEET UG 2024: LIVE UPDATES from Supreme Court
NEET UG 2024: LIVE UPDATES from Supreme Court
kareena rawat
 
heart intro.pptx full introduction about the heart
heart intro.pptx full introduction about the heartheart intro.pptx full introduction about the heart
heart intro.pptx full introduction about the heart
krithikamugunthavel
 
Legal Liability in Nursing & Healthcare Practice
Legal Liability in Nursing & Healthcare PracticeLegal Liability in Nursing & Healthcare Practice
Legal Liability in Nursing & Healthcare Practice
Esraa Mohammed Soltan
 
Live Like Aubreigh Wings Hat Live Like Aubreigh Wings Hat
Live Like Aubreigh Wings Hat Live Like Aubreigh Wings HatLive Like Aubreigh Wings Hat Live Like Aubreigh Wings Hat
Live Like Aubreigh Wings Hat Live Like Aubreigh Wings Hat
exgf28
 
Teaching Methodology of Hatha Yoga Teacher Training Course.pptx
Teaching Methodology of Hatha Yoga Teacher Training Course.pptxTeaching Methodology of Hatha Yoga Teacher Training Course.pptx
Teaching Methodology of Hatha Yoga Teacher Training Course.pptx
Karuna Yoga Vidya Peetham
 
nhs fpx 4000 assessment 2 applying research skills.pdf
nhs fpx 4000 assessment 2 applying research skills.pdfnhs fpx 4000 assessment 2 applying research skills.pdf
nhs fpx 4000 assessment 2 applying research skills.pdf
aleyna0069
 
Yoga Philosophy Lifestyle , ethics Teacher Training Certificate Course
Yoga Philosophy Lifestyle , ethics Teacher Training Certificate CourseYoga Philosophy Lifestyle , ethics Teacher Training Certificate Course
Yoga Philosophy Lifestyle , ethics Teacher Training Certificate Course
Karuna Yoga Vidya Peetham
 
IMU medical certificate required students
IMU medical certificate required studentsIMU medical certificate required students
IMU medical certificate required students
aditya227243
 

Recently uploaded (20)

�� د حاتم البيطار القمةاسينمنت فاضية لطلاب القمة كورس مساعد طبيب الاسنان 2�.pdf
�� د حاتم البيطار القمةاسينمنت فاضية لطلاب القمة كورس مساعد طبيب الاسنان 2�.pdf�� د حاتم البيطار القمةاسينمنت فاضية لطلاب القمة كورس مساعد طبيب الاسنان 2�.pdf
�� د حاتم البيطار القمةاسينمنت فاضية لطلاب القمة كورس مساعد طبيب الاسنان 2�.pdf
 
Multiple Sclerosis and the Immune System - Plexus
Multiple Sclerosis and the Immune System - PlexusMultiple Sclerosis and the Immune System - Plexus
Multiple Sclerosis and the Immune System - Plexus
 
The Connection Between Physical and Mental Well-Being.pptx
The Connection Between Physical and Mental Well-Being.pptxThe Connection Between Physical and Mental Well-Being.pptx
The Connection Between Physical and Mental Well-Being.pptx
 
Extraction Vs non exraction in orthodontics.pptx
Extraction Vs  non exraction in orthodontics.pptxExtraction Vs  non exraction in orthodontics.pptx
Extraction Vs non exraction in orthodontics.pptx
 
Female Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Serv...
Female Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Serv...Female Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Serv...
Female Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Serv...
 
Our Founder - Dr. Jaspal Arneja Arneja Hospital
Our Founder - Dr. Jaspal Arneja Arneja HospitalOur Founder - Dr. Jaspal Arneja Arneja Hospital
Our Founder - Dr. Jaspal Arneja Arneja Hospital
 
Girls Call Hyderabad 000XX00000 Provide Best And Top Girl Service And No1 in ...
Girls Call Hyderabad 000XX00000 Provide Best And Top Girl Service And No1 in ...Girls Call Hyderabad 000XX00000 Provide Best And Top Girl Service And No1 in ...
Girls Call Hyderabad 000XX00000 Provide Best And Top Girl Service And No1 in ...
 
CA stomach.ppt presentation following gastring outlet obstruction
CA stomach.ppt presentation following gastring outlet obstructionCA stomach.ppt presentation following gastring outlet obstruction
CA stomach.ppt presentation following gastring outlet obstruction
 
VITAMINS(referred as a Organic compound)
VITAMINS(referred as a Organic compound)VITAMINS(referred as a Organic compound)
VITAMINS(referred as a Organic compound)
 
How Virtual Medical Assistants Improve Patient Engagement.pdf
How Virtual Medical Assistants Improve Patient Engagement.pdfHow Virtual Medical Assistants Improve Patient Engagement.pdf
How Virtual Medical Assistants Improve Patient Engagement.pdf
 
buy oxycodone online at chemworldstore.net
buy oxycodone online at chemworldstore.netbuy oxycodone online at chemworldstore.net
buy oxycodone online at chemworldstore.net
 
Yoga, Anatomy & Physiology Certificate Course.pptxv.pptx
Yoga, Anatomy & Physiology Certificate Course.pptxv.pptxYoga, Anatomy & Physiology Certificate Course.pptxv.pptx
Yoga, Anatomy & Physiology Certificate Course.pptxv.pptx
 
NEET UG 2024: LIVE UPDATES from Supreme Court
NEET UG 2024: LIVE UPDATES from Supreme CourtNEET UG 2024: LIVE UPDATES from Supreme Court
NEET UG 2024: LIVE UPDATES from Supreme Court
 
heart intro.pptx full introduction about the heart
heart intro.pptx full introduction about the heartheart intro.pptx full introduction about the heart
heart intro.pptx full introduction about the heart
 
Legal Liability in Nursing & Healthcare Practice
Legal Liability in Nursing & Healthcare PracticeLegal Liability in Nursing & Healthcare Practice
Legal Liability in Nursing & Healthcare Practice
 
Live Like Aubreigh Wings Hat Live Like Aubreigh Wings Hat
Live Like Aubreigh Wings Hat Live Like Aubreigh Wings HatLive Like Aubreigh Wings Hat Live Like Aubreigh Wings Hat
Live Like Aubreigh Wings Hat Live Like Aubreigh Wings Hat
 
Teaching Methodology of Hatha Yoga Teacher Training Course.pptx
Teaching Methodology of Hatha Yoga Teacher Training Course.pptxTeaching Methodology of Hatha Yoga Teacher Training Course.pptx
Teaching Methodology of Hatha Yoga Teacher Training Course.pptx
 
nhs fpx 4000 assessment 2 applying research skills.pdf
nhs fpx 4000 assessment 2 applying research skills.pdfnhs fpx 4000 assessment 2 applying research skills.pdf
nhs fpx 4000 assessment 2 applying research skills.pdf
 
Yoga Philosophy Lifestyle , ethics Teacher Training Certificate Course
Yoga Philosophy Lifestyle , ethics Teacher Training Certificate CourseYoga Philosophy Lifestyle , ethics Teacher Training Certificate Course
Yoga Philosophy Lifestyle , ethics Teacher Training Certificate Course
 
IMU medical certificate required students
IMU medical certificate required studentsIMU medical certificate required students
IMU medical certificate required students
 

Georgia Hospital Association on Health Care Social Media

  • 1. Lee Aase Mayo Clinic Center for Social Media June 11, 2014 Making Social Media Practical: Applying Transformative Technologies in Health Care
  • 2. THE Book on Social Media in Health Care • Essays from 30 thought leaders • The “Why?” of social media in health care • Net proceeds fund patient scholarships • Available on Amazon and discount bulk orders on CreateSpace (with offer code Z4L7DBSN)
  • 3. Three Claims to Fame for Rochester, MN • Mayo Clinic • Patients from every U.S. state and >140 countries every year • More than 1 of 5 travel >500 miles • Celebrating Sesquicentennial this year • IBM’s largest facility (in square feet), and...
  • 5. Agenda • How social networking built Mayo Clinic’s brand • How changes in the media landscape have created opportunities (and challenges) • Bottom-line benefits of applying social media: Three Case Studies • You will believe that • Getting more actively involved in social networking is worthwhile, and • You can do it!
  • 6. Two Heroes Six Magic Words Four Reasons Why They’re True for You
  • 8. ©2011 MFMER | 3139261- “I’ll bet I could do that!”
  • 9. Bringing Hope to the Mediocre
  • 10. ©2011 MFMER | 3139261- About Lee Aase (@LeeAase) • B.S. Political Science • 14 years in politics and government at local, state, national levels • Mayo Clinic since April 2000 • Media relations consultant • Manager since 2004 • Media Relations/Research Comm • Syndication and Social Media
  • 11. ©2011 MFMER | 3139261-
  • 12. ©2011 MFMER | 3139261-
  • 13. ©2011 MFMER | 3139261-
  • 15. Mr. Peabody and Sherman
  • 16. ©2011 MFMER | 3139261- 150 Years Ago
  • 17. A precipitating event in 1883...
  • 18. ©2011 MFMER | 3139261-
  • 19. Mayo Clinic’s First Social Networkers
  • 20. ©2011 MFMER | 3139261- Social Networking is part of the Mayo Clinic DNA and is fundamental to health care
  • 21. ©2011 MFMER | 3139261- From their day through most of the 20th Century, reaching large audiences via media was simple but expensive...
  • 22. ©2011 MFMER | 3139261- ...or you could “earn” an audience by getting past one of these gatekeepers
  • 23. ©2011 MFMER | 3139261- Big media sold audiences to advertisers at monopoly prices
  • 24. ©2011 MFMER | 3139261- But then Ted Turner revolutionized TV...
  • 25. ©2011 MFMER | 3139261- ...one of these guys invented the Internet
  • 26. ...and the Big Media didn't see it coming.
  • 27. ©2011 MFMER | 3139261- Opening New Opportunities and Shifting the Balance in Media and Social Networking • From simple and expensive to complex and “free” • Overcoming barriers of time and space • Diminishing “big media” oligopoly • From Almighty Dollar to King Content • From MacArthur to McGyver
  • 28. ©2011 MFMER | slide-20 Sources of Information Influencing Preference for Mayo Clinic Consumer Brand Monitor, Base: Respondents who prefer Mayo Clinic; *differs significantly from Q2-2010 5 5 13 25 26 29 33 48 62 82Word of mouth News stories Hospital ratings Internet MD recommendation Personal experience Advertising Direct mail Social media Insurance plan 2010 study (n=119)
  • 29. Mayo Clinic Medical Edge Syndicated News Media Resources
  • 30. First Foray in “New” Media • Existing Medical Edge radio mp3s • Launched Sept. ’05 • Downloads increased 8,217% Oct. vs. Aug.
  • 32. Mayo Clinic Medical Edge Sample Sound Bite
  • 34. Involuntary Social Network Representation myspace.com/mayoclinic
  • 39. The Revolutionary impact of consumer-grade video
  • 42. Dramatically increased number of videos and depth of content
  • 44. Case Study #1: The Power of Consumer-Grade Video
  • 46. Unique Myelofibrosis Patients 0 100 200 300 400 2008 2009 2010 2011 2012 2013 MCF MCA
  • 47. Lee’s Law of Social Media Measurement: As I approaches 0, ROI approaches ∞
  • 48. Case Study #2: Traditional and Social Media Synergy
  • 66. Social and Traditional Media Synergy • YouTube video leads to USA Today story • USA Today story leads to #wristpain Twitter chat with explanatory videos and trainee list • Twitter chat leads to patient procedure and blog post • Blog post leads to USA Today story
  • 67. Case Study #3: Patient Education Collaboration • Traditional, scripted patient education videos are costly and limited in application • More demand than we can afford to supply • Exploring alternative for videos covering FAQs • Short, procedurally focused videos are ideal • Huge potential savings (or expansion of video availability) • Crossover potential for demand generation
  • 70. Calculating ROI • Cost of shooting and editing < $200 • Cost of storage: $0 • Cost of distribution: $0 • Value of time saved • (NG pts/year x minutes/pt x $/hr/60 x self- serve %): $?,??? • Increase in patient satisfaction: $?,??? • Other “marketing” benefits: $?
  • 71. The Cost of Non-Participation: The Pertussis Experience • With introduction of DTP vaccine, U.S. pertussis cases declined 90 percent in 15 years, from 120,000 cases in 1950 to 6,800 in 1965. • For 37 years, cases never exceeded 10,000/yr.
  • 72. A Balanced Approach to Professionalism • Avoiding faux pas is important but cannot be the only standard for judging professionalism in social media • Professionalism is more than the absence of unprofessional conduct • Professionals have a moral obligation to use available tools effectively on behalf of those they serve
  • 74. Key Elements • All policies apply in social media, too • Privacy • Mutual Respect • Computer use • Generally don’t “friend” patients • Remember the “front page” rule
  • 75. Guidelines are Necessary but Not Sufficient
  • 77. A 2009 Email from Dr. Noseworthy • Paraphrased version: I know we’re doing a lot in social media, but have we considered whether a bigger investment is warranted? • January 2010 meeting Dr. Noseworthy and Shirley Weis endorsed concept of Center for Social Media • Planning team from across Mayo gathered • Announced MCCSM in July 2010
  • 78. Mayo Clinic Center for Social Media • The Mayo Clinic Center for Social Media exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients. • Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
  • 79. ©2011 MFMER | slide-40 A Catalyst for Social Media
  • 80. Applying Social Media Throughout Mayo Clinic • Mayo Clinic Connect community • Mayo Clinic News Network • Supporting Clinical Practice • Supporting Research • Recruitment for clinical trials • Therapeutic applications • Supporting Education • Continuing education promotion • Integration within courses
  • 81. Social Media Health Network • Membership group associated with Mayo Clinic Center for Social Media • For organizations wanting to use social media to promote health, fight disease and improve health care • Much content available through free Guest account • Dues based on organization revenues, and individual paid memberships also are available
  • 83. Health Care Social Media List Opportunities • Check out the Georgia listings • If your hospital is included you can claim and manage your listing • If your hospital is not yet included, you can submit your listing
  • 84. Social Media Residency • One-day crash course • Intro to tools and hands-on experience • Strategic framework for application
  • 85. And finally, our Mayo Clinic CEO John Noseworthy, MD on why we believe this is so important.
  • 86. ©2011 MFMER | 3139261-
  • 87. For Further Interaction: • Google Lee Aase or MCCSM • @LeeAase on Twitter • For Social Media Health Network information • http://network.socialmedia.mayoclinic.org/ mccsm/joining-the-network/ • Contact Mayo Clinic Center for Social Media • By email: socialmediacenter@mayo.edu • By phone: 507-538-1091