1. Nadia is a Ph.D. Candidate at Cornell University’s
Charles H. Dyson School of Applied Economics and
Management. She also holds a Bachelor's degree in
International Economics and Information
Technology from the Moscow State Institute of
International Relations
Her previous work has involved several published
work including a G. F. Warren Award for the
article “Taxes, Subsidies, and Advertising Efficacy
in Changing Eating Behavior: An Experimental
Study” which she co-authored with other writers.
She is currently serving as Volunteer Consultant
for the World Food Programme in Zambia
‘Consumer Preferences in Zambia’
A workshop to unveil insights about the Zambian Consumer and the growing demand for Nutritious products
in Zambia
What is it?
The SUN Business Network Zambia is hosting a workshop on ‘Consumer Preferences’.
The workshop aims to present key insights from the recently completed Consumer Preferences Survey in
Zambia which revealed several opportunities that the Private Sector can use to develop a strategy for
nutritional products.
The workshop will be facilitated by a key author of the report on this subject, Nadia A. Streletskaya,
Ph.D. Candidate, Cornell University
About Nadia A. Streletskaya
Agenda
• We will look at the key highlights of the
Consumer Preferences Survey and the
relevance to current business practice
• We will discuss what these insights mean for
your business and what each participant can do
to reach and meet the demand for nutritious
products
The Workshop…
Event details
When? Friday 3rd July 2015
Time? 09:00 – 13:00 (incl. lunch &
refreshments)
Where? Radisson Blu Hotel, Lusaka
Preparation: Updates on any
activities that your company has taken
since the last event towards
Nutrition(New products, marketing
processes, distribution, partnerships,
etc.)
Time Topic
09:00 – 09:30 • Arrival and Registration
09:30 – 10:00
• Introductions
• Where SBN is today?
• Key takeaways from Global SBN Conference
10:00 – 11:00
1. Presentation on Consumer Preferences study
• Q&A
• Recommendations
11:00 – 11:15 Morning tea break
11:15 – 12:00
2. Discussion: What does it mean for you?
• Group work and closing
• Group presentation
• Concluding remarks
12:00 – 13:00 Networking Lunch