Introduction to Production
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This document provides an overview of the steps involved in digital media production: Pre-production includes planning tasks like determining the audience and message, and storyboarding what content will be seen and heard. Production addresses copyright issues and finding creative commons content. Post-production consists of editing the content in software like Adobe Premiere, and adding captions. The document provides resources for determining public domain and fair use, as well as creative commons licensing options.
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Introduction to Production
- 1. Introduction to Production Beth Case Digital Media Suite Presentation can be found at http://www.slideshare.net/BethCase/introduction-to-production
- 2. Steps in digital production • Pre-Production • Production • Post-Production
- 4. Planning • Who is your audience? • What is your message? • Will you be creating your own content (audio, video, photos)? • If doing group work, who is responsible for which aspects?
- 5. Storyboarding What will people: See? Hear (Music, Dialogue, Sound Effects) ? For how long?
- 6. Production
- 7. Copyright – Public Domain There are four common ways that works arrive in the public domain: • the copyright has expired • the copyright owner failed to follow copyright renewal rules • the copyright owner deliberately places it in the public domain, known as “dedication,” or • copyright law does not protect this type of work. Refer to Public Domain Chart at http://louisville.edu/copyright/-/files/publicdomainchart.pdf
- 8. Copyright – Creative Commons Attribution Attribution – No Derivatives Attribution – Non Commercial - Share Alike Attribution – Share Alike . Attribution – Non Commercial Attribution – Non Commercial – No Derivatives creativecommons.org
- 9. Finding Creative Commons Content • Add “creative commons” to your search term • For music, add “royalty free” • Use Google advanced search • Flickr is a good source for photos
- 10. Copyright – Fair Use • Purpose • Nature • Amount • Market Effect Fair Use is tricky. Stick to Public Domain, Creative Commons, or your own creations whenever possible. https://copyright.lib.utexas.edu/ccmcguid.html
- 11. Post-Production
- 12. Premiere Demo • Free 30-day trial available fromAdobe.com • Available for both Mac andWindows • iMovie and MovieMaker are also available in the DMS
- 13. Captioning • Transcript • Divide Lines • Synchronize with video • Easy to do inYouTube! • Step-by-step handouts available in the DMS
- 14. Questions
Editor's Notes
- The purpose of the use. Many people assume that any educational use of a copyrighted work is legal. That is not accurate. However, the law does recognize the unique situation of non-profit educational institutions when it comes to fair use. The first factor of fair use specifically distinguishes between commercial and educational use. Therefore, teachers and students are more protected when using copyrighted works for classroom assignments, lessons, or projects. Purposes that are specifically mentioned in the law include “criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research.” The nature of the copyrighted work. Facts are not protected under the copyright law so the use of factual works are more likely to favor fair use. Works that are creative may require permission in order to be used. The law also looks at whether a work has been published or not. Fair use favors published works over unpublished ones. The amount of the work used. Reproducing only a small part of a copyrighted work is more acceptable than using an entire work. As a rule of thumb, using a smaller portion of a work is more likely to be protected. Furthermore, take only what is necessary for the purposes of the new use. The market effect of the use. Fair use is more likely to apply when the new use is available for a limited time to a small group of people. The broader the distribution of the new use of the work, the more potential there is for the market of the original work to be impacted. Using copyrighted images in a classroom PowerPoint presentation is more acceptable than making the presentation available online or putting the images on a website. Therefore, when determining the use of copyrighted work, consider who has access to it and for how long. Make the new use available for the shortest amount of time to the smallest group possible. Keep copyrighted works off the Internet, or place them behind password protection to avoid outside access and to limit the market effect of the use.
- Note – cannot download video with captions. Submit to faculty with URL.