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Digital Media Production First Lecture
The document is a syllabus for the Digital Media Production course (Comm 3340) at Kennesaw State University, taught by Professor Amani Channel. It outlines the course's objectives, ethics, production processes, and key concepts in digital media storytelling and photography. Assignments include a photo essay project that emphasizes proper framing and composition techniques.
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Digital Media Production First Lecture
- 1. Digital Media Producion Comm3340 Kennesaw State University – Fall 2013 Professor Amani Channel, MA
- 2. Class Summary Introduction Syllabus Media Discussion Chapter1 Chapter 2 Assignment #1
- 3. Amani Channel, MA AdjunctProfessor PR Broadcast Journalist Award-Winning Producer Social Media Practitioner
- 4. Syllabus Be professional Meet deadlines Beaccountable Be informed Be ethical Be a team player Be the best
- 5. Why is MediaImportant?
- 6. What is DigitalMedia? Courtesy: https://research.usc.edu/files/2012/11/digital- media-tree.jpg
- 7. Master Storytelling Imagined eventsenacted by made up character Taught or shared information or messages Interpreting an idea Observing life Art
- 8. Factors Know your audience Matchthe medium to the message Convergence Question: You have a story to tell, what’s the best way to tell it? Traditional production vs. Outside of the box
- 9.
- 10. Production Process Preproduction: Planning Production:Shoot Postproduction: Edit Proposal: Buy in/funding/support Synopsis/Treatment: Summary of the plot/detailed telling of the story without dialogue Pitch: Producer shares vision with decision makers
- 11. Proudction Process Budget Permissions Insurance Personnel –Executive Producer, Producer, Director, director, writer, shooter, editor, caterer
- 12. Script/Preproduction Screenplay format p.18 ShootingScript – Breaks down all shots and angles Fully Scripted – Every word said and shot Run-down Describes content, without words Semiscripted- Fully scripted with ad libbing Script outline – Locaons and general shots Storyboard – Flowchart –Visualises nonlinear projects
- 13. Ethics and LegalIssues “With power goes responsibility” Production ethics – Insulting, stereotypes, subjects prompted. Postproduction Ethics – Digital manipulation, green screen. Cultural sensitivities
- 14. Ethics and LegalIssues Copyright: 70 years after creators death Public domain: used without permission Fair use: Critique, news, academic Copyrighted Music: Visuals – synchronization rights, audio only mechanical rights Creative Commons: Digital Media – Attribution/Noncommercial Talent/Location releases
- 15.
- 16. What is aFrame?
- 17.
- 18. Letter Box vsPillarbox
- 19. Know Your Shots ECU– extreme close up CU – close up MCU – medium close up MS – medium shot MLS – medium long shot LS – long shot WS – wide shot p.35
- 20. Framing Symmetrical balance: Sceneis balanced Rule of thirds: Visual guide for a pleasing composition Lookspace: Implied weight of a person’s gaze Leadroom: Balances momentum of movement Headroom: Small space above the head
- 21. Photography Basics Exposure –how much light is the image exposed to underexposed=not enough light overexposed too much light Aperture – measured in f-stop – controls the size of the opening that allows light to come through the lens. http://www.exposureguide.com/photography- basics.htm
- 22. First Assignment Group -2/Solo Photo Essay Real life news – event – person Write up Shoot 6-8 photos that tell a story Use proper framing and composition techniques watch light Project must be approved